MELISSA M. BARRY L.P.N602-402-6452psyknurse3@yahoo.com

Objective

To secure a professional and clinical marketing position with an organization where my demonstrated skills in marketing, nursing, extensive knowledge of healthcare and sales can be used to increase profitability, promote growth in a team environment and support the needs of the patient.

Experience

2015 - PresentRegional Director, Strategic AccountsBiolab, Phoenix, AZ

Oversee all National day-to-day operations of the medical lab, insurance billing, and sales team. Implement business plan according to company goals for Nationwide growth. Develop and maintain all HIPAA compliance measures. Create all policy and procedures for Biolab. Coordinate training with sales team, hospital staff, and medical clinics to on-board into Biolab sales and physician

portal. Manage Series LLC to ensure ethical and legal responsibilities. Resolves customer complaints by investigating claims, billing errors, training of staff by developing solutions and

making recommendations to Biolab Principle owners. Provide on-site training to physicians, medical clinic staff, CMO/CFO, hospital staff across the country as needed. Knowledge of CLIA’s for each medical lab as well as, HOPD billing. Monitors weekly and daily reports of sale team through calls and CRM. Compiles all accounting information for vendors. Develop and maintain all marketing material.

2014 - 2015Regional Director of Business DevelopmentSolterra, Scottsdale. AZ

Manages sales and marketing activities for team in Southwest covering AZ and CO. Drives achievement of regional revenue and gross margin goals. Identifies growth opportunities within local practices, hospitals and health systems. Directs the activities of the Account Managers ad/or Liaisons. Attends sales calls and reviews activity against revenue, margin and referrals. Troubleshoots regional sales and operational issues, analyzes productivity, establishes business goals, and identifies

new business opportunities. Develop Marketing plans to increase market penetration and achieve sales and profit goals. Monitors competitors and sales trends to develop sales plans/SWOT accordingly. Monitors sales team activity through CRM. Provide productivity analysis and feedback to sales team on performance goals. Training and mentoring of field sales/marketing staff

2013 - 2014Director of Business Development & MarketingNursing Solutions, Phoenix, AZ

Direct all corporate efforts to establish and build strategic partnerships in the medical community and secure contracts with providers, home health care resource entities, and government agencies.

Prospect and deliver all new patient referrals for the state of Arizona. Successfully met and often exceeded local and corporate sales goals, effectively doubling the previous numbers

year over year. Responsible for establishing and meeting ambitious monthly sales goals and reporting the results to members of senior

management for review and accountability. Effectively oversee all aspects of obtaining new Medicare, Managed Care, Medicaid/ALTC contracts as well as all the

Developmentally Delayed Adults & Children (DDD) contracts for the state of Arizona.

Clinically review and assess all patient records and meet personally with patients to determine status for eligibility, appropriate placement, and best care treatment programs such as Cardiocom, diabetic special needs, respiratory requirements and other disease management protocols.

Manage, train, and mentor the marketing team as they collectively strived to meet targeted goals and work effectively across the continuum of care with the many referral sources in Arizona.

2009 - 2013Care Transition CoordinatorAmedisys Home Health Care, Surprise, AZ

Coordinate all patient referrals for multiple agencies in the metro Phoenix area. Explain Medicare benefits to patients, physicians, family members, and hospital medical

staff regarding home health care coverage. Determine appropriate home health services for patients and discuss with physicians and

obtain orders to provide services. Market current programs to physicians, independent living centers, assisted living facilities,

skilled nursing centers, and hospitals. Decrease incidence of re-hospitalization with individual plan. Conduct educational seminars and in-services within the community to patients, caregivers,

families, and others in the medical arena on disease management, behavioral concerns, and caregiver CEU education.

1/2009-10/2009Assisted Living Facility Licensed Manager / Clinical DirectorABRC, Phoenix, AZ

Responsible for all internal and external affairs of three Assisted Living Facilities. Participate in occupancy strategies and collection of financial budgetary data. Assess potential and current residents for acuity and recommend appropriate level of care. Prepare individualized service plans to meet each residents care needs. Serve as clinical support to staff, residents, and family members. Supervise caregivers to ensure efficient operation of Assisted Living policy and procedures. Delegate authority to appropriate caregiver. Interview and hire to meet staffing needs of the facility. Evaluate job performance, counsels, terminates, and increase caregiver wages when necessary. Observes and ensures continuity of quality care to residents. Maintain relations with outside agencies and other health care community representatives. Notify physicians of any resident change in condition. Provide support to residents, families and associates to resolve issues or concerns and coordinate community resources. Develop, conduct, and implement training in-service programs to improve/promote best-care practices in resident care. Monitor and maintain records for compliance with government and state agencies rules and regulations. Cooperate and participate in state agency inspections and maintain processes of reporting agencies.

2008 - 2009Director of Community RelationsHorizon Bay, Sun City, AZ

Plan and coordinate community outreach, creative follow-up, and tours of the community. Motivate sales and community staff to increase sales and ensure daily, weekly, and monthly goals are met. Develop key marketing plan strategies and campaigns for the community in print, radio, and TV media. Arrange special events and promotions to increase awareness of the community. Evaluate market competition and compare unit market rates to remain a premier senior lifestyle community. Manage the annual budget for the community sales and marketing department. Educate referral sources about the community and its wellness programs.

2007- 2008Director of Community Sales/Marketing and AdmissionsInfinity Hospice Care, Phoenix, AZ

Responsible for the development and coordination of the strategic marketing plan for multi-site locations. Manage the admissions sales/marketing team to ensure growth and expansion within assigned territories.

Identify potential key referral sources, including physicians, acute/long term care facilities, group homes, and hospitals. Maximize opportunities to build and improve relationships with medical professionals’ organizations. Assess and determine if patient referrals are appropriate for Hospice admission as per Medicare guidelines. Promote the Hospice through public education presentations at local and state events and fundraising initiatives. Generate comprehensive admission reports for senior management team on a weekly, monthly, and quarterly basis. Work closely with the Hospice Fundraising Team, to attend events and engagements. Implement and monitor goals and strategic business plan to raise the profile, profit, and image of the Hospice. Organize and plan workload with the VP of Marketing and CEO to meet all deadlines. Support the department by creating new marketing materials on Hospice / Palliative Care Programs for patients. Coordinate patient admissions with hospice team members and verify patient funding source. Explain benefits and services covered under the Hospice and Palliative Care Community Outreach Programs to

terminally ill patients, family, friends, and healthcare professionals. Participate in the assessment of staff employment quarterly and annual reviews.

2001 - 2007Clinical Care CoordinatorUnitedHealth Group, Evercare, Phoenix, AZ

Manage and monitor healthcare needs and services for the chronically ill and disabled enrolled in Medicare Advantage and Arizona State Health Cost Containment System (AHCCCS)/Evercare Medicaid programs.

Strong working knowledge of Medicare, Medicare Part D, and Medicaid Legislation. Assist sales team with support and help to resolve issues related to Evercare Medicare Advantage Preferred Program. Establish, expand, and maintain provider network for patient care needs through the use of home health nursing,

physicians, medical alert systems, pharmacies, and durable medical equipment companies. Coordinate and deliver provider presentations to establish collaborative relationships and provide education of all

product-lines. Prepare documents and attend grievance and appeals hearings. Implement and develop care modules for staff education purposes by mentoring and training new and existing staff. Staff clinical case reviews with Medical Directors and Senior Team Members. Responsible for conducting and documenting onsite comprehensive patient assessments every 90 days and as needed. Coordinate services for enrollees by developing a personalized individual care plan. Monitor patient outcomes and conduct provider audits to ensure quality care is delivered. Code authorizations for par and non-par providers using fee based schedules. Generate quarterly cost effectiveness studies to determine if health care services are delivered and appropriate for

patient. Able to work independently from a home based office with a current proven track record of 5 years.

2000-2001/2014-2015Rehabilitation Liaison/Marketing SpecialistHEALTHSOUTH Valley of The Sun, Glendale, AZ

Conducted marketing presentations to referral sources (patients, payers, physicians, and hospital staff). Coordinated marketing activities for conference exhibits. Promote awareness of hospital rehabilitation and cardiac programs by conducting public speaking seminars. Completed onsite surveys of supplemental home healthcare agencies used by HEALTHSOUTH to support nursing

staff. Trained staff on the proper use of computerized documentation and medication administration through the use of Pixix

System.

Education, Licenses & Associations

1999 A.A.S. Degree, Nursing - Wichita State University/Wichita Area Technical College, Wichita, KS

1996 Paradise Valley Community College, Phoenix, AZ

Practical Nurse License, Active for State Of Arizona. Assisted Living Facility License Manager, Board Certified Arizona American Heart Association CPR and ACLS certification. Fundamentals of personnel law for managers and supervisors, HRC.

Fingerprint training, Arizona Department of Public Safety. Knowledge of Computer programs; MacOS and Microsoft Windows products lines, MS Office, SQL, Lotus Notes CRM, Cisco Systems, VPN, IPASS, Pointsec, DOS, and Arizona State AHCCCS systems. Sun City Estate Planning and Gourmet Society member. National Charity League member and volunteer. Traumatic Brain Injury Governor’s Council member National Association of Professional Women member Arizona Coalition on Aging member and volunteer

- personal reference available upon request -