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Melbourne Metropolitan Turf
Cricket Taskforce
Tuesday 22 July 2014
1. Purpose
2. Background & Key Principles
3. Current Model Assessment
4. Vision for Turf Cricket in Melbourne
5. Considerations & Next Steps
Melbourne Metropolitan Turf Cricket Taskforce
Purpose
Revisit the Purpose from the Terms of Reference:
“
The purpose of the Melbourne Metropolitan Turf Cricket
Taskforce (MMTCT) is to examine the role and
organisation of turf cricket within the eight (8)
Metropolitan regions; and to (where applicable)
recommend or propose improvements to the structure
and relationships between existing Cricket Associations
that administer Turf Cricket in Melbourne and the
Victorian Premier Cricket competition
“
Background
MMTCT met with Associations for feedback and perspective
Issue – sustainability of turf cricket (LGA), issue /uncertainty of pathway to Premier Cricket through local competition actions, issues within local community competitions in terms of hierarchy
MMTCT formed & collected data on turf cricket
MMTCT met with 14 individual LGAs to discuss project and get feedback
MMTCT finalised key principles
MMTCT developed Key principles for comment
MMTCT developed models and tested internally against principles
MMTCT agreed on best fit model / concept for
presentation and feedback from cricket
community and LGA
1. Total Clubs 228
2. Total turf Teams 671
3. Total Turf Grounds 277 (Council)
4. Standard ranges from A to F Grade
Turf Cricket Audit
Threats
SWOT Analysis
STRENGTHS
• Well administered Associations
• Extensive coverage South / East & central metro / inner west
• Quality Grounds & facilities at the top grade community level
• Strong local identity
OPPORTUNITIES
• Amalgamation & shared services
• Expansion into areas not currently serviced by turf competitions
• Cricket industry prepared to work collectively
WEAKNESSES
• Local Government relationships
• Funding / financial pressures
• Low volunteer / umpire base
• Fragmented structure has evolved organically
THREATS
• Local Government & synthetic wicket push (maintenance etc)
• Other sports / pastimes • Loss of volunteers / quality
curators • Increased urban development
in ‘landlocked’ LGAs
MELBOURNE TURF CRICKET
CV relationship with Association
2
1. A desire to change was evident in relation to overall turf cricket structure across many Associations but not all
2. How this would look varied in discussions with Associations and with individuals
1. An acceptance and willingness to engage directly with CV to develop the game 2. Generally a desire to have CV represent the Association(s) within Local
Government and build relationships
Current Association strategy 1
1. Generally aim to grow and develop turf cricket within the localised areas 2. A desire to continue to offer turf cricket to all standards not just the top grade 3. Associations are wanting to work and connect within the Victorian strategy for
cricket
Potential future ‘clean’ sheet thinking
4
Is there an appetite for change?
3
1. Numerous models were put forward by Associations and individuals and assessed by MMTCT
2. Important to refer back to Key principles but build from the existing structure wherever possible (Associations, Regions)
Association Feedback - Summary
Cricket relationship with LGA
2
Various responses however a majority in most cases it was felt that in comparison to footy, the relationship sat mostly with the club. The club relationship was seen as positive in cricket (in the main).
Generally good but consistently comments such as ‘reactive not proactive’, ‘confusing structure and hierarchy’, ‘individual councils needing to work with multiple Associations’, ‘would like to see Cricket Victoria more involved’
Current Community Sport strategy
1
General strategic objectives across the board focused on overall participation, targeted participation (female, CALD, junior and disability) multi-use facility utilisation is important, operating expense pressures (capital ok generally but operating expense concerns)
What issues and barriers exists?
4
What currently works well in the LGA?
3
Turf costs were considered a major barrier for council. They feel they subsidise greatly and that it is not consumed by a wider section of the community. Again not all councils take this view but a growing number are concerned of utilisation of grounds. In some cases it was the other way (quality sacrifices)
Local Government Feedback - Summary
Region / Area Based
Premier Cricket is the pinnacle
Competitions within geographical areas to minimise travel / maximise participation Opportunity to play across areas or region competitions may occur at the higher level of
community cricket Incremental and transitional change developed over time respecting the current structures as the
platform. The existing Region based model is considered in any adjustment to structure
Premier Cricket positioned as the desired competition for aspirational male and female cricketers Premier Clubs be engaged with turf cricket competitions played within it’s geographical area The player flow into (and out of) Premier cricket should be defined and streamlined
Levels of Competition
Clubs to be able to find their desired level of competition/format Criteria adjusts as the club moves up and down the levels of turf cricket Promotion & relegation mean clubs can move up the levels of competition recognising ambition
and performance
Consistency in
Formats, Rules & Governance
Greater consistency to allow for a better connection between, Premier Cricket and community cricket in addition to better collaboration across community cricket
Professionally administered competitions will enable greater ties to LGAs and drive participation Encourage structures that best use efficient resourcing with flexibility to develop new formats and
competitions
CRICKET VICTORIA - MMTCT Key Principles
Sustainability of Turf Cricket
Maintain the current quality of turf wickets across Melbourne in partnership with LGAs
To provide a turf management career pathway
CV to work closer with LGAs to ensure sustainability of turf cricket in line with competition
structure and development pathway
To achieve greater utilisation of turf facilities
Seek to increase participation and accessibility of turf cricket
1. Clearly defined and coordinated competitions where clubs find their desired level of competition (promotion and relegation)
2. Well administered and supported competitions that are consistent in format rules and governance that allows for a closer Premier cricket connection
3. Competitions that are geographically located to provide opportunity to develop into growth areas and to remove travel as a barrier
4. Local Government become central to the model to ensure sustainability with an overarching aim to provide a clear cricket hierarchy that leads into Premier Cricket
Vision for Turf Cricket in Melbourne
1. Simplicity of the transition – alignment of the conceptual structure with the existing Associations
2. Resistance at competition level requires a measured and consultative process
3. Any major change at VSDCA and VTCA who administer cross Melbourne competitions & the impact on the VMCU to be considered and worked through in detail
4. Finding ways to collaborate with Local Government will assist in driving outcomes of the review
5. Sustainability of turf cricket must be the focus and without coordination we risk losing local government support
Considerations
Conceptual Structure of Metropolitan Turf Cricket
PREMIER CRICKET
NORTH
Top 10
Teams
SOUTH
Top 10
Teams
WEST
Top 10
Teams
EAST
Top 10
Teams
BAYSIDE
Top 10
Teams
WEST A
10 Teams
NORTH A
10 Teams
SOUTH A
10 Teams
EAST A
10 Teams
BAYSIDE A
10 Teams
WEST B
10 Teams
NORTH B
10 Teams
SOUTH B
10 Teams
EAST B
10 Teams
BAYSIDE B
10 Teams
WEST C
10 Teams
NORTH C
10 Teams
SOUTH C
10 Teams
EAST C
10 Teams
BAYSIDE C
10 Teams
Considerations – Models
Region / Area Based
Premier Cricket - Pinnacle
Promotion / Relegation
Consistency in governance, formats
Sustainability of Turf Cricket
4-Zone Model
4-Zone with Cross Melbourne
Existing Model
1. Host an Association information evening (all community turf in late July, VMCU Board & Regional Chairs update)
2. Host two Club President information evenings (east and west in August)
3. Collate feedback
4. Develop final proposal and appoint working parties for specific roles (eg. governance, administrative structure, transition)
5. Aim for 2016/17 implementation provided detail of working parties and development of the structure is
Next Steps