mega trends2013

Jennifer Kwong

looking back

POLK

A D

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ERSI

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SHEE

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Looking back, consumers are seen wear-ing prints, oversized garments, assy-metrical garments, and sheer garments. The most popular print being polka dots, but consumers are now in search of new prints that can be worn everyday. Oversized pieces are used for layering or worn with a fitted garment. Assymetrical garments are popular with different types of textures and fabrics. Sheer garments have become increasingly popular to reveal undergarments and holds a sense of seduction.

INTREPID PRINTS

Intrepid prints means bold prints. This concept is inspired by saturated colors and beautiful silhouettes. This spring/summer season will bring a flood of prints to the runway and on the streets, brightening monochromatic garments. Bold prints bring confidence and a sense of livliness. This also gives consumers a way to be expressive and adventurous.

Current habits and behaviors are consumers are looking for refreshing new prints and a way to dress boldly. Consumers are moving from monochromatic tones and turning to expressive prints.

streetwalkers

The drivers of this trend are risk takers who want to be heard by being seen wearing this trend. Consumers are now dressing

with a purpose.

100% Organic Cotton Interlock Knit

100% Organic Cotton Jersey

Organic Batiste

Stretch Rayon Jersey Knit

The fabric story behind intrepid prints is organic lightweight knit fabrics to achieve silky movement and flow.

fabric & color

sundress bombastic

midnightfruitful dusk

waterways

iris

bamboo

The color story for intrepid prints is muted, deep bright tones. These colors signify the strength of prints with its saturation and boldness.

CUT IT OUT

Cut-outs means new shapes and patterns. This is a refreshing approach to how garments show their versatility. The func-tions of cut-out garments are layering and breathability. Cut-outs will be functional for both the spring/summer and fall/winter seasons. In the spring/summer season, cut-outs will allow air flow in the garment to keep the body cool. Whereas in the fall/winter season, cut-outs will be used as layering pieces that will still allow air flow, but also keep the body from uncomfortable body temperatures.

Current habits and behaviors is consumers are looking for simple garments with elegant details and designs. Consumers are looking for versatility and functionality of a garment instead of a one-time wear.

streetwalkers

The drivers for this trend are the ones who long for something refreshing to the eye. Consumers are willing to invest in garments that are versatile and functional.

cotton slub jersey

silk matka suiting

stretch rayon jersey knit

wool gabardine suiting

sweater knit

The fabric story for the cut-out trend is the use of lightweight wools, rayons, and knits that allow garments to be layered and worn in cool and warm weathers.

fabric & color

mint

ginger peony haze

icecanvas

The color story for this trend is soft pastels. The airy feel and look of cut-out garments bring the lightest of color to the runways.

Architectural Structure means using harsh lines paired with curves to emphasize the shape of a silhouette. Structure means taking the classics to a higher level with perfect lines and refreshing foundation. This trend is inspired by a minimalist look and modern architectural design.

Achitectural Structure

Current habits and behaviors is that consumers want new key pieces to add to their wardrobe. This trend allows consumers to explore different and refreshing silhouettes that can be worn on an everyday basis. Now consumers are willing to invest in a piece of garment that can be worn again and again.

streetwalkers

The drivers of this trend are ones who desire comfort and a perfect fit. The consumers are also attracted to a clean, chic, elegant look.

fabric & color

faux soft skin leather

radiance cotton/silk poplin

vintage suede

wool blend melton

The fabric story for this trend is using heavier textiles such as wool, leather, and suede to obtain a structural shape to the garments. The heavier textiles will allow the the garments to withstand harsher conditions.

canary

bay canopy cast iron

gable rosette

The color story for this trend is neutralized colors. Since this trend contains key pieces in a wardrobe, these colors will allow garments to come together elegantly.

Sources

fabrics.comHonestly...WTF blogjak & jil blogthe Sartorialist blogStockholm Street Style blogstyle.comstylebubble blogwgsn.com