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Moscow, Russia
MEGA Belaya Dacha
Mytischi
Yaro
slav sk
oe h
wy
Zheleznodorozhny
Malakhovka
Lytkarino
Volodarskogo
Dzerzhinsky
Reutov
Zhukovskiy
Vars
havs
koe
Hw
y
Kashirskoe Hwy
Ryazansky AvenueVolgogradskiy Prospect
Novoryazanskoe Hwy
LyubertsyKuzminki
Lyublino Kotelniki
Shchelkovsko
e shosse
GorkiLeninskiye
Entuziastov Hwy
Khimki
Teply Stan
THIRD RING ROAD
The Kremlin
The bridge to millions of customersFrom families to fashionistas, there’s something for everyone at MEGA Belaya Dacha
that connects people with inspirational lifestyle experiences. Supported by IKEA,
with more than 370 stores, family entertainment and on-trend leisure
and dining clusters – it’s no wonder millions of visitors keep coming back.
MOSCOW
25BUS ROUTES
54%customerscome by car
32mins Average
commute time
METRO3STATIONSNEAR BY
MILLIONVISITORS ANNUALLY
40.5
Catchment Areas People Distance
● Primary 1,600,000 < 20 km
● Secondary 1,600,000 20 -35 km
● Tertiary 3,800,000 35 -47 km
Total area: <47 km: 7,000,000
ORIGINALS
REEBOK
MAC
ORIGINALS
BAON DESAM
RENDEZ-VOUS
SHARLY
FINN FLARE
REEBOK
ORIGINALS
BAON DESAM
RENDEZ-VOUS
SHARLY
FINN FLARE
MAC
MEGA Belaya Dacha NorthLevel 1
2
MEGA Belaya Dacha South1
9,100parking spaces
370stores
133,000 sqm
MALL
ORIGINALS
REEBOK
MAC
ORIGINALS
BAON DESAM
RENDEZ-VOUS
SHARLY
FINN FLARE
REEBOK
ORIGINALS
BAON DESAM
RENDEZ-VOUS
SHARLY
FINN FLARE
MAC
MEGA Belaya Dacha North Level 2
2The Bridge3
Women63%
225,000 sqm
Gross leasable area
1 BILLION(EUROS)
TOTAL SALES
Family fashion
Sport
High + young fashion
Electronics
Classic fashion
Service
Food
Entertainment
A combination of strong anchor tenants and fashion favourites drives traffic through the centre. And a new fashion cluster
with brands for every customer segment will really keep the sales flowing.
125.000 sqm
Gross leasable area
159mins Average
dwell time174stores
MEGA Belaya Dacha South
Inspired by fashion
MEGA Belaya Dacha is designed to meet the needs of all the
family. Including sports, children, entertainment, electronics,
edutainment and casual dining, complemented by one of the
most visited cinemas in the city. And the fun doesn’t stop there.
Future projects include – upgrading the mezzanine area
to widen our leisure and dining offer, with even more
edutainment and children shops.
180stores
MEGA Belaya Dacha North
100,000 sqm
Gross leasable areaFamilies with kids40%
Entertaining the crowds
The two main buildings at MEGA Belaya Dacha are connected by a footbridge that doubles as a retail and leisure experience.
After a refit, the footbridge offers cafes with panoramic views, new shopping and leisure facilities for MEGA visitors,
including Beba Kids, Nature Republic, IQ Toys, Bartek, De Bon Ton, Beeline, Clairs, Mixit and Mosigra. Ensuring our
guests are engaged and entertained, every step of the way.
12 m people
crossing annually
750 sqm
Gross leasable area
The Bridge
Experience with a view
IKEA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com
