EDUCATIONAL SEMINAR FOR ESTONIAN MEETING PROFESSIONALS

14 November 2012 Meriton Grand Conference & Spa Hotel

SPEAKERS

Ulrike von Arnold, Vienna Convention Bureau

Ulrike von Arnold is Deputy Director of the Vienna Tourist Board's

Vienna Convention Bureau and a Member of the Board of

Directors of the International Congress and Convention Association

(ICCA), where she represents the Sector Destination Marketing,

which comprises the City Convention Bureaus as well as regional

and national convention bureaus. She has been with the Vienna

Convention Bureau since 1995 as Marketing Manager for

Germany, Italy, Switzerland and the Scandinavian countries, and

has been Director Christian Mutschlechner's deputy since 2004.

Before joining the convention bureau, she worked as Marketing

Director for Radisson SAS International Hotels Copenhagen and

Meeting Manager for SAS International Hotels.

Jurriaen Sleijster, MCI Group

Jurriaen Sleijster is the Executive Vice President of MCI, a global

Event Management, Communication & Association Management

company, and is based at their HQ in Geneva, Switzerland. MCI

organises over 3’000 events annually and manages a budget in

excess of €300 million. Sleijster started working in the meetings

industry in 1989 and his professional track record includes the

management of the congress department of the European Society

of Cardiology, and management of an Events Agency in the UK.

During his now 11 years with MCI, the company grew from 3

offices & 120 staff to an international Group with 1’300 staff and

47 offices in 23 countries. Jurriaen holds an MBA from SKEMA

Business School in France, and is an alumnus of executive

education programmes at Insead, Harvard Business School, IMD

and IESE.

Michael Luehrs, MeetGreen®

With 23 years in the hospitality and events industry, Michael

provides organizations with strategic guidance in sustainable

business practices. He was sustainability advisor to the Danish

Foreign Ministry for their successful pursuit of sustainable event

certification for the United Nations Climate Change Conference

2009 (COP15) and European Union Presidency 2012. Selected by

Meetings Net as a ‘green leader,’ he is the current President of the

Green Meeting Industry Council and Sustainable Business Advisor

with MeetGreen. With MeetGreen, Michael supports meetings

industry leaders such as IMEX, McDonald's and Salesforce with

practical approaches to sustainable business practices.

Michael lives in Stockholm, Sweden and is the author of

www.FightingGoodFights.com, a blog sharing practical insights on

applied sustainability.

Jonathan Bradshaw, The Meetology® Group

Jonathan Bradshaw is a CEO and founder of the Meetology® Group

who work with venues, organisers and businesses on helping

create more effective meeting through the understanding of

human behaviour, psychology and performance. As well as helping

design great meeting spaces, researching into meetings behaviour

and speaking on the subject internationally, the company also help

the performance of attendees through its training division -

Meetings Mindset®

Jon’s varied experience in human performance and motivation

include time as a semi-professional footballer, personal trainer,

climbs on Mt. Everest & Mt. Kilimanjaro and an epic 5500km

(3400mile) European bike ride. This experience is coupled with

over 15 years in the international meetings industry including 7

years with the IMEX Group where he was Director of Business

Development.

As a speaker Jon has entertained and educated audiences in over

25 countries and his popular Reboot your Brain column in MPI’s

membership magazine ONE+ was awarded a coveted EXCEL award

by US based Association Media & Publishing in 2010.