Who Are Millennials? Aloof Unfocused Arrogant/ Cocky Entitled Demanding Independent Strong-willed Game changers Self- starters Leaders

Millennials as Leaders

“The young disruptors, innovators and entrepreneurs on our annual listing of the 30 under 30 are impatient to change the world.”- Forbes

Millennials as Leaders

Danielle Washington, 25, Marine Biologist

Mark Zuckerburg, 28, Facebook

Millennials & Non-Profits

What are the top 3 ways to engage millennials?

Volunteering

Donating

Leadership

EBONIE’S THREE E’S TO MILLENNIAL ENGAGEMENT

ENGAGE

EMPOWER

ENRICH

55% of millennials prefer to learn about non-profits via social media

ENGAGE

63% of millennials volunteered in 2011

81% of millennials prefer to learn about volunteer opportunities through their peers. COOL

FACTS

ENGAGE

Online (website)

Must Haves!

•  Make it clean

•  Be crisp •  Get to the

point

•  About Us

ENGAGE

Online (Social Media: Facebook) Must Haves!

•  Tell Stories

•  Post relevant articles (Not just about your org)

•  Use photos of staff & volunteers in action

•  Post events and invite people

ENGAGE

Online (Social Media: Twitter, etc.)

Twitter Must Haves!

•  Make sure your handle is simple

•  Leverage org. stats

•  Use a human voice

•  Cross reference w/ FB when necessary

•  Drive to website

ENRICH

Bonus: Millennials who volunteer are 2x more likely to donate!

Happy Hour

Active Sports

Lifestyle Activities

ENRICH

EMPOWER

BOARDS

COUNCILS

EMPOWER

Black & Brown Millennials

COLLABORATE

BE AUTHENTIC

NOW WHAT?

LET’S WORK TOGETHER

FREE! 20 Minute Consultation In-House Workshops/Presentations MarComm Consulting Message Development Millennial Donor Engagement

PREGUNTAS?