MEET THE MILLENNIALS Kanna Hudson

MEET THE MILLENNIALSKanna Hudsonwww.MillennialGeneration.org

Key Facts

Copyright 2008 Kanna Hudson, www.MillennialGeneration.org

Born since 198280 million MillennialsTurned age 18 in 2000Currently ages 26 and younger

In their 50s in the 2030s

What is a

Millennial?

Copyright 2008 www.MillennialGeneration.org

On generational generalizations


1. There is immense diversity within and across each generation.

2. Generational generalizations are based on social and cultural contexts and trends and do not apply to everyone.

1972: Baby Boomers, ages12 to 29


1972 Honda Civic:

1,500 lbs.

2007: Millennials, ages 7 to 25


2007 Honda Civic:

2,904 lbs.

1970: Baby Boomers, ages 10 to 27


1970 largest fries:

2.6 oz.



2004 largest fries:

7 oz.

1950: Silent Generation, ages 8 to 25


Average new home:

980 square feet for 3.4 people



Average new home:

2,400 square feet for 2.6 people

Average Household Net Worth:1983 to 1998


Increases in Pre-Tax Income, 1979-2003


Generation X: 1970s


“Latch-key kids” Tripled divorce rate Emergence of “quality time” Escalating crime and drug use

rates Independence and autonomy Alienated, cynical, skeptical

Millennials: 1980s and 1990s


General prosperity Soccer Moms Las Vegas goes “family” Protected and praised Team and group activities

Key Events



Their young lives are whirlwinds of activity centered on them, arranged for their benefit by adults.

Neil Murray

Director of Career Services, UC-San Diego

Generalized Characteristics


YoungAccustomed to group and team activitiesRespected and protected during

childhoodsAccustomed to highly scheduled,

structured lives

Key Assets


Technologically fluentSavvy consumers of products, education,

and moreWell-educated and goal-orientedEfficient multi-taskers

Key Challenges


Less matureDifficulty communicating through

traditional channels; dislike reading and writing

Difficulty focusing on one activity at a time

Impatient; different timeframe

HR Managers Say that Millennials…


Feel more entitled compared to older workers

Expect to be paid more Expect to have flexible work

schedules Expect to be promoted within a year Expect to have more vacation or

personal time Expect to have access to state-of-the-

art technology

Demographic Growth in Washington2000-2006


Undergraduate Demographic Change1995 – 2015 (projected)


Key Issues


39% of people under 18 are people of color (compared to 28% 18+) (Census 2000)

20% of Millennials have at least one parent who is an immigrant

More than previous generations, Millennials see race beyond black and white

Going to College


High school graduates that went to college within a year (2003)

High school graduates that went to college within a year (1963)


Lecturing is the least effective teaching strategy to use to create a positive learning environment for the millennial student. Yet, lecturing still is the preferred teaching strategy.

Augustine Nicoletti and William Merriman

Momentum


Millennial Employment Trends


Thank you!


Documents

MEET THE MILLENNIALS Kanna Hudson