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February 2019 Snack lettuce The Crunchiest basis f your snacks Rijk Zwaan Distribution B.V. | P.O. Box 40 | 2678 ZG De Lier | The Netherlands | www.rijkzwaan.com Rijk Zwaan’s descriptions, illustrations, growing advices and any other information in whatever form for example on expiry, sowing, planting and harvesting dates are based as precisely as possible on experiences in trials and in practice. However, Rijk Zwaan does not accept in any case liability for damages resulting from the use of such descriptions, illustrations, growing advices and information. The buyer/user itself is responsible for proper storage of the seeds and will be deemed to determine whether the products and growing advices are suitable to be used for the intended cultivations and under the local conditions. Crunchy Lettuce Premium sweet lettuce with a bite Mini Crunchy lettuce varieties Chicarita RZ and Tendita RZ can be marketed under the Snack lettuce label. The Snack label adds excitement to retail shelves and inspires consumers to enjoy lettuce in other tasty ways besides as a simple salad ingredient. For more information please contact your local specialist or one of our crop coordinators Lettuce here below: Americas José Luis Sáiz Moya [email protected] Asia Jos van der Knaap [email protected] Harry Turna [email protected] Northern, Central, Eastern Europe & Russia Erik Hovens [email protected] Southern Europe, Middle East & Africa Pedro Antonio Briones Canto [email protected] Marketing Specialist Leafies & Convenience Bauke van Lenteren [email protected] Meet our Lettuce Team

Meet our Lettuce Team Premium sweet lettuce with a bite › sites › default › files › ... · Iceberg lettuce, due to higher percentage of green colour Growers With Crunchy lettuce

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Page 1: Meet our Lettuce Team Premium sweet lettuce with a bite › sites › default › files › ... · Iceberg lettuce, due to higher percentage of green colour Growers With Crunchy lettuce

February 2019

Snack lettuce

The Crunchiest basis for your snacks

Rijk Zwaan Distribution B.V. | P.O. Box 40 | 2678 ZG De Lier | The Netherlands | www.rijkzwaan.com

Rijk Zwaan’s descriptions, illustrations, growing advices and any other information in whatever form for example on expiry, sowing, planting and harvesting dates are based as precisely as possible on experiences in trials and in practice. However, Rijk Zwaan does not accept in any case liability for damages resulting from the use of such descriptions, illustrations, growing advices and information. The buyer/user itself is responsible for proper storage of the seeds and will be deemed to determine whether the products and growing advices are suitable to be used for the intended cultivations and under the local conditions.

Crunchy LettucePremium sweet lettuce with a bite

Mini Crunchy lettuce varieties Chicarita RZ and Tendita RZ can be marketed

under the Snack lettuce label. The Snack label adds excitement to retail

shelves and inspires consumers to enjoy lettuce in other tasty ways

besides as a simple salad ingredient.

For more information please contact your local specialist or one of our crop coordinators Lettuce here below:

AmericasJosé Luis Sáiz [email protected]

Asia Jos van der [email protected]

Harry [email protected]

Northern, Central, Eastern Europe & RussiaErik [email protected]

Southern Europe, Middle East & AfricaPedro Antonio Briones [email protected]

Marketing Specialist Leafies & Convenience Bauke van [email protected]

Meet ourLettuce Team

Page 2: Meet our Lettuce Team Premium sweet lettuce with a bite › sites › default › files › ... · Iceberg lettuce, due to higher percentage of green colour Growers With Crunchy lettuce

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trim line for 3mm smaller page width

“It’s really unique,” says Maurice Breslin, “with a great

combination of sweet taste and crunchy

texture. We see it as an excellent opportunity

to put something new on the shelves, to raise

the whole category from heads to prepared

salads. That’s how our partnership with

Rijk Zwaan works _ together we develop

something different to create value for

ourselves, but also to offer our customers

something new and exciting that we know

they will love.”

Rijk Zwaan’s Crunchy lettuce represents a very interesting alternative to Cos or Iceberg. This innovative lettuce offers the best of both worlds: its leaves are just as long and green as those of a Cos lettuce, both on the outside and the inside. In addition, they have the crisp and crunchy bite of an Iceberg lettuce, and these combined characteristics create an excellent taste experience.

Crunchita RZSpecifications

Bl:16-30,32,33EU/Nr:0

• Large head size

Verodita RZ Specifications

Bl:16-30,32,33EU/Nr:0 | Ss (Rs)

• Medium-large head size

Coronita RZ Specifications

Bl:16-30,32-35EU/Nr:0

• Large head size, strong against twisting

Ermita RZ (41-692 RZ) (t)

SpecificationsBl:16-35EU/Nr:0

• Large head size

Appearance and Taste• Green, both on the outside and the inside• Head shape and size of Cos• Crunchiness of Iceberg lettuce• Sweetness of Cos lettuce

Shelf life• Shelf life of the heads in store is similar to

Iceberg and better than Cos lettuce• Crunchy lettuce maintains its crispy texture

when combined with warm ingredients

Nutrition Facts• Equal nutritional value as Cos lettuce• Higher nutritional value compared to

Iceberg lettuce, due to higher percentage of green colour

GrowersWith Crunchy lettuce growers can differentiate from other lettuce commodities. The oval shape is very suitable for mechanical harvesting of whole heads or single leaves. And Crunchy lettuce is the Iceberg alternative for hydroponics.

Malenita RZ (41-611 RZ) (t)

Specifications

Bl:16-35EU/Nr:0

• Large head size, machine harvestable

Retail Consumers love both Cos and Iceberg lettuce. Crunchy lettuce enables retailers to extend their lettuce assortment. It can be positioned as either a premium Iceberg lettuce or an extra crisp lettuce to boost the turnover of the whole category.

Food Service Countless new serving possibilities for restaurants and food service outlets: because the leaves stay nice and crisp even when combined with warm ingredients, they can be used as edible cups filled with hot soup or noodles, for instance, as a burger garnish or as wrap, replacing the tortilla.

Fresh CutThe varieties can be harvested mechanically and transported to the factory as single leaves or whole heads, resulting in significant cost savings in terms of manual labour. Crunchy lettuce is also a perfect Caesar salad ingredient.

Chicarita RZ Specifications

Bl:17,18,22,24,25,29,30,33-35EU/Fol:1/Nr:0 | LMV:1

• Small head size, many leaves for snacking

Tendita RZ

SpecificationsBl:16-20,22-25,29,30,33-35EU/Fol:1/Nr:0

• Small head size, many leaves for snacking

Knox™ Core Zurita RZ (41-673)

Specifications

Bl:16-30,32,33EU/Nr:0

• Medium-large head size

• Delayed pinking on the pit, thanks to Knox™ Core

+ 1.4 Vitamin C+ 1.3 Folic acid+ 2.1 Lutein + 2.2 Beta carotene

Chicarita RZ

(t) = For trial purposes only; not for commercial use of the variety

Crunchita RZ

Large MediumHigher nutritional

values in Crunchy lettuce

Story to tell The category booster Variety information

Maurice BreslinCategory Head

for fresh produceWoolworths SA

Verodita RZ