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www.kunadi.com
Meet Mr. J. BravoThe furniture manufacturer
About Mr J• 40 years Old• One Wife and Three
Kids.• A Carpenter • With 3 Employees
www.kunadi.com
Meet Ms Dee
A graduate design student
About Ms Dee • 25 years Old• Jobless/just graduated from campus• She designs clothes
and makes jewellery
www.kunadi.com
Mrs. Wanjiku
Single Mother of One
About Mrs. Wanjiku• 35 years old• Single mum of one.• Makes the best
cakes from her home oven • Trying to make it
work
www.kunadi.com
Similar Challenges
Mr J can’t afford a warehouse in a high traffic area
Ms Dee couldn’t afford space and rent to sell her clothes and Jewellery. Mrs Wanjiku couldn’t make enough sale to sustain her family due to low trade volumes They all record low sales despite trying to market their products on social media platforms/Low organic reach.
www.kunadi.com
The Solution
www.kunadi.com
Kenya’s Premier Professional Marketplace
www.kunadi.com
VISION
KUNADI VISION
EMPOWER AFRICAN ENTREPRENUERS
www.kunadi.com
MISSION
KUNADI MISSION
KUNADI AIMS AT EMPOWERING LOCAL ENTREPRENEURS BOTH RETAILERS AND MANUFACTURERS ESTABLISH AND
CREATE A NICHE FOR THEMSELVES IN THE NATIONAL/GLOBAL MARKET THROUGH ONLINE DOMINANCE
Introduction
Kunadi marketplace
Kunadi marketplace is a platform where traders, manufacturers and buyers find a common platform to buy or sell products (Simple, virtual, downloadable) in Kenya and beyond. Simple – Normal goods e.g. apparels, electronics, furniture. Virtual/Downloadable – EBooks, digital gifts, photography,
software & apps, graphics & clip art, tutorials and lessons.
Other Popular Marketplace Include Amazon EBay Jumia
Etc.www.kunadi.com
www.kunadi.com
Advantages Easy to set up shop A seller can quickly set up a storefront, payment options and
generate shipping labels without any HTML or CSS stylesheet knowledge
www.kunadi.com
Advantages Excellent back end features
Seller can view orders, generate sales, manage deals and so much more.
www.kunadi.com
Advantages Control Over Branding Unlike other marketplaces, Kunadi Marketplace allows seller
branding, buyers can contact sellers directly. This strengthens your brand.
Buyers can capture your contact details and social media details
www.kunadi.com
Advantages Credibility, Visibility and Trust Greater, or easier, chance of having your products discovered
by potential customers, especially for new business. You also don't typically have to pay to advertise as compared to Stand alone ecommerce sites.
Trust from buyers since the Marketplace guarantees them in comparison to free classifieds websites.
www.kunadi.com
Advantages Other Advantages include; Large target customer base. There are almost 25 million
internet users in Kenya and the number is on the rise. National & International markets(Global features) Built-in algorithm for recommended purchases, someone may
visit Kunadi Marketplace to buy a product that you don't even sell, and your product may come up in a recommended purchase.
Your own return policy Buyer can visit your store Customer loyalty as compared to other marketplace.
o Disadvantages Perfect Competition - Your are subject to someone
under cutting your price.
www.kunadi.com
Conclusion Bottom line Using Kunadi marketplace allows you increase your
sales as well as have unlimited control over your brand, products, pricing and promotions, and at the end of the day, it's important to be visible wherever your customer is likely to look for your product.
Results Mr J. will be able to increase sales and keep all his
employees. Ms Dee will be able to building a brand at minimal cost Mr Wanjiku get enough audience to buy her home made
cakes, she’s able to make a living to support her family.
