Bartle Bogle HegartyWade King, Paul Naoum, Tad Castellow,

Jackson Boone

BBH was founded on Mar. 29, 1982 Founders John Hegarty and Nigel Bogle CEO Simon Sherwood First client was Levi’s Jeans

History

928 Employees Billings: 1.5B 6 offices world wide: London, New York,

Singapore, Sao Paulo, Shanghai and Mumbai

Agency Background

BBH is owned by Publicis Publicis aquired BBH through Leo Burnette

(Chicago) Leo Burnette bought 49% of BBH’s shares in

1999 Publicis is a conglomerate out of Paris they

are involved in advertising, marketing, media agencies and consulting.

Publicis Groupe

Current Clients

7 Global offices allow BBH to hit a perfect medium between “global consistency and local relevance”

Differentiation

BBH’s global network is supported by 4 online systems◦ “Compass”◦ “Torch”◦ “Cable”◦ “Telescope”

“Together they allow us to be one agency in six different places”

Differentiation cont.

Differentiation cont.

Retail

BBH Impressions “They’re much more than an

andvertisement agency, they’re a partner.” “They’re commitment is fantastic.” Named best mid-sized agent third year in a

row by AAAA. O’Toole Award. Jay Chiat Planning Award. Vaseline

Campaign. Creative Review Agency of the Year.

Recent News December 16, 2009: BBH partner with

Google to launch Google Chrome. January 9: BBH wins Cadillac account. First

automobile client. June 7: BBH wins Baileys global account. August 2010: Steve Harty, group chairman

of the North American, New York office leaves BBH after five years.

Recent Work

Recent Work

http://www.youtube.com/watch?v=O2HU9IdsnDk

Recent Work