MediMedia Health

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Helping Patients Start and Stay on Treatment

MMH Multichannel Marketing:

› Strengthens brand growth› Engages health care providers› Builds patient relationships› Optimizes promotional campaigns

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Innovation Founded on Experience› Interacting with over

400,000 health care prescribers annually› Nearly 70 clients and hundreds of brands › Hosting over 100 client websites› 1000s of digital patient savings offers

generated daily› 6.4m paid patient savings claims last year › Nearly 1m PPI engagements

covering over 60 therapeutic categories

- As of June 2011

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Engage Providers. Support Patients. Strengthen Brands.› Getting your message to key prescribers› Delivering brand messages with impact› Digital/mobile/print/telephone

communications› Aligning promotional tactics to brand

strategy› Increase share of voice› Optimize your promotional mix› Support mature products

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MMH Integrated Approach

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The MMH Difference

Channel Receptivity

Krames Content

Regional Receptivity

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Integrated Multichannel Solutions› Point of Care Communications

› Web/Mobile/Print› Triple i Rx pads› Krames educational content

› Sampling & Fulfillment› Direct-to-Physician or

Representative› E-sampling & website

development

› Virtual Sales and Contact Center› Physician Provided Information› Virtual Sales Reps› Customer service reps

› Patient Savings› Coupons, vouchers, savings cards

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AccessPoint™ Approach

“Micro-segmentation”• brand target file •regional receptivity• retrospective comm.

channel data

Assign channels with greatest likelihood of positive engagement

Targeted delivery to Health Care Providers

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Patient outreach Patient support

Promoting Adherence to Physician Care Plan While Building Relationships

Deliver patient resourcesUtilize preferred channels

› Mobile› Digital› Print

› Refill reminders› Appt reminders› Health coaching› Education

Patient opt-in

› Coupon› Loyalty card› Web site› Mobile WAP

Maximize opt-in

Leveraging Krames Content

Krames content has high recognition among

prescribers and patients

Delivered through multiple channels:

mobile, digital, print, telephonic

Positively impacts providersSupports patient

adherence to care plan

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Targeting Regional Receptivity

HCP prescribing behavior is assessed

Data is geographically

analyzed

Pockets of opportunity are targeted to

optimize campaigns

MMH CarePoint™Point of Care Communications

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› Impactful, enduring resources› HCP and patient friendly› Digital, mobile, and print

› Influence at the point of prescribing› Krames patient education› Teachable moments

› Direct-to-Practitioner (DTP)› Direct-to-Representative (DTR)› Individual brand to enterprise-wide › Patient kitting – licensed re-packager› E-resource/sampling centers› Cross-channel allocation

optimization

MMH Direct™Sampling & Fulfillment

› Reliable› Compliant› Customize

d

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MMH RxSavings™Patient Savings Programs

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› Customized savings plans› Coupons, vouchers, savings cards, “pay no more

than”› Print/mobile/web › Align brand objectives with lifecycle, market position,

tier status, program cost

› Increase first fill compliance› Strengthen refill rates› Universal pharmacy acceptance

MMH ReachRx™Virtual Sales & Contact Center› Customer Service Representatives

› Value-based HCP & patient offers› 1-800-BRAND

› Tele detailing, video detailing, mobile detailing› Physician Provided Information› Virtual Sales Representatives

› Robust CRM platform› Compliant and skilled

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Client-Centric Account Management

› Dedicated project management team ensures:› Comprehensive kickoff meeting› Understanding of business rules &

requirements› Timeline management› QA/Program testing› Regular communication› Metric reporting› Budget tracking to

manage your PO

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Meeting the Challenge

Channel Receptivity

Krames Content

Regional Receptivity

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MMH Market Applications

› Design non-personal promotion throughout a product’s lifecycle› Launch products› Create and manage mature product campaigns› Optimize promotional spend

› Provide share of voice or supplement sales force efforts› Cover vacant territories › Manage white space

› Integrate print, web, mobile communications› Mobilize your marketing mix

› Optimize/fulfill sample and resource allocations › Deliver impactful point of care campaigns› Implement patient savings programs › Navigate managed markets

Thank you.