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Rationalizing Social Media:
The Cost-Benefit Analysis of Fundraising Through Social Media
Social media (n) –
1. What journalists become after a few drinks
2. The universe of online tools, mostly free, that
allow individuals and organizations to share
their stories, updates, news, and keep up-to-date
on the goings-on of others.
“The donor is bothering
me…”
- You and your staff’s time: researching, communicating, listening, planning, doing, exploring
- Consultants, experts, contractors
- Technology
- Promoting: graphic design, advertising, print outreach (direct mail, newsletters)
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