8610

ITALY

Digital brandsThematic areas

NEWS & INFORMATION

ENTERTAINMENT

WOMEN’S LIFE-STYLE & MOMS

KIDS & YOUNG

COOKING & FOOD

LIVING

HEALTH & WELLNESS

MEDIAMOND PORTFOLIO

8610

ITALY

Broadcaster VoDMediaset brand new online video hub

Source: Webtrekk census data, May - August 2019. Monthly figures

The best of Mediaset content for free across all screens.

Content includes catch-up TV (Full-length episodes of entertainmentshows, news, sports, and short clips), live streaming of Mediaset free-to-air channels, movies, documentaries and children’s content.Moreover, a rich library with notable shows from the past andcustomizable content lists.

Available for desktop PCs, mobile devices, and connected TV sets - withthe exclusive “programme restart” feature.

7,8mio

VIDEO REACH VIDEO VIEWS

80mio

MEDIASET PLAY

8610

ITALY

Mediaset web propertiesProfiles

15,1mio

UNIQUE USERS PAGE VIEWS

229mio

2,8mio

84mio

2,9mio

20,5mio

Part of Mediaset multiplatform allnews system, TGCOM24 has thestrongest brand identity among Italiannews websites.

Mediaset sports website, linked to wellknown TV shows. Its editorial teamincludes some of Italy’s most popularjournalists.

Italy’s most popular weather newsbrand. Accurate, constantly up to dateand geo-localized weather forecast.

Source: Audiweb 2.0, average March – May 2019. Monthly figures

MEDIAMOND PORTFOLIO

8610

ITALY

Studio71 ItalyLocal and international Multi-channel Network

Source: company data

MEDIAMOND PORTFOLIO

Studio71 produces and aggregates over 1.300 channelsworldwide in its online network, distributed through third-party platforms, such as YouTube.Joint venture between Mediaset (Italy), ProSiebenSat.1(Germany) and TF1 (France).

Talent management: professional, high quality originalcontent by popular web video creators and top socialinfluencers.

Verticals such as “Music”, “Wellness & Sports”, “Family &Kids”, “Travel”, “Beauty & Lifestyles, “Entertainment”.

Brand-safe environment for advertisers who want toengage with the Millennial and Gen-Z audiences, with bothvideo advertising campaigns and Branded entertainmentproductions.

GLOBALSUBSCRIBERS

>570mio

GLOBALMONTHLY VIEWS

8bn

GLOBAL VIEWS PER CHANNEL

4,2mio

8610

ITALY

iDD MagazineEditorial Digital OOH in Milan

Source: company data

MEDIAMOND PORTFOLIO

The first digital out-of-home magazine including editorialcontent and information, distributed across a network ofdigital OOH screens in Milan’s key locations.

Fresh content every week from Mondadori’s lifestyleeditorial brands, such as “Grazia”, “Icon”, “Interni”, “GialloZafferano”with a focus on Fashion, Interior Design andCookery.

A new, dynamic, urban, forward-looking advertisingmedium: advertising opportunities comprise both videoand display formats.

TOTAL DIGITALBILLBOARDS

20

ESTIMATEDDAILY CONTACTS

4,4mio

8610

ITALY

Press: 27 magazinesKey figures

17,1mio

84%

95%

READERS

OF ITALIANREADERS

OF ITALIANFEMALEREADERS CHILDREN’S

TV GUIDES & FAMILY

WOMEN’S

MEN’S

FOOD

HEALTH &WELLNESS

LIVING

Source: Audipress 2019/I, including digital editions

MEDIAMOND PORTFOLIO

8610

ITALY

RadioKey figures

• Complementary radio stations: low overlap (20%)• Absolute leadership in the main target audiences• High coverage and affinity among all key demos• A cost-effective way to reach wide coverages, also with small budgets

Source: TER, First half 2019. Target: Adults +14 y.o. AQH: h. 06:00-24:00; Daily and Weekly listeners: Total day

NATIONAL STATIONS

LOCAL STATIONS

MEDIAMOND PORTFOLIO

8610

ITALY

MAX – Mediamond Audio eXchangeDigital audio

64% 29% 7%

SPLIT BY DEVICE

ACTIVESESSIONS

>40mio

AUDIOIMPRESSIONS

132mio

Online audio offer comprising over 100 thematic web stations, simulcast ofRadioMediaset FM stations, and podcasts.Entry points: from the aggregator portal unitedmusic.it, from radio websites, fromthe official apps. MAX gives also access to the advertising inventory of two furthertop international players: AdsWizz and Targetspot.A premium, brand-safe context to reach a wide audience, that can be profiled byleveraging socio-demographic, behavioural, geolocation data, and consumerinsights.

AD OPPORTUNITIES: 15” pre-roll audio spots and 30” mid breaks around all webstations (RadioMediaset + partners); 15” pre-roll ads around RadioMediasetpodcasts, programme re-runs and simulcast of FM stations.Booking: either through a standard insertion order or programmatically.

PARTNERS:

Sources: company data. Monthly figures

MEDIAMOND PORTFOLIO

MEDIAMOND

AUDIO

EXCHANGE