The Only Overnight TAM data providing Company in Pakistan.

MEDIALOGIC MONTHLY REVIEW March 2016

CONTENTS ……..

CAT (Commercial Airtime ) Slide #

Data Source:

oMarket Share%| By Genre 3

oTime Band Utilization 4

oTarget Group Share Ratings 5

oTop 15 channel Overall C&S | Total Ind 6

oChannel-wise Breakup by Genre 10

oTop programs C&S | Total Ind 21

oTop 10 Talk Shows 23

oTop Infotainment Shows 24

oTop Morning Shows 25

Ratings Slide #

CAT Comparison by Genre 27Top 10 Categories 28Top 10 Advertisers 29Top 10 Brands 30Channel-wise Breakup By Genre 31

2

35%

20%

16%

13%

9%

4%1%1%

1%

0%

37%

23%

14%

12%

8%

3%

1%1%

1%0%

Local EntNewsForeign EntSportsKidsMovieMusicRegionalCooking/FoodReligious

0.05.0

10.015.020.025.030.035.040.045.0

1-M

ar2-

Mar

3-M

ar4-

Mar

5-M

ar6-

Mar

7-M

ar8-

Mar

9-M

ar10

-Mar

11-M

ar12

-Mar

13-M

ar14

-Mar

15-M

ar16

-Mar

17-M

ar18

-Mar

19-M

ar20

-Mar

21-M

ar22

-Mar

23-M

ar24

-Mar

25-M

ar26

-Mar

27-M

ar28

-Mar

29--M

ar30

--Mar

31--M

ar

Local Ent News Foreign Ent Sports Kids

0.05.0

10.015.020.025.030.035.040.045.0

1-M

ar2-

Mar

3-M

ar4-

Mar

5-M

ar6-

Mar

7-M

ar8-

Mar

9-M

ar10

-Mar

11-M

ar12

-Mar

13-M

ar14

-Mar

15-M

ar16

-Mar

17-M

ar18

-Mar

19-M

ar20

-Mar

21-M

ar22

-Mar

23-M

ar24

-Mar

25-M

ar26

-Mar

27-M

ar28

-Mar

29--M

ar30

--Mar

31--M

ar

Local Ent News Foreign Ent Sports Kids

MARKET SHARE% | BY GENRE

Total Ind

Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre

C&S Ind

Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable channels is not included to calculate market share.

3

TIME BANDS UTILIZATION

Time Slot wise Viewership

Gender wise Split of Viewership

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

Total Male Female

13.015.5

18.1

32.6 32.0

20.0

12.4 14.216.9

30.7 30.9

19.7

13.716.8

19.3

34.6 33.1

20.3

0.05.0

10.015.020.025.030.035.040.0

Morning 08:00 - 11:00 Noon/Afternoon 11:00 -17:00

Pre-Prime-Time 17:00 -19:00

Prime-Time 19:00 -21:00

Post-Prime-Time 21:00 -23:00

Late-Night 23:00 - 00:00

Total Male Female

4

TARGET GROUP SHARE RATINGS

BY Age Group

*TGSR is based on total usage ( 24 Hours avg ratings of all channels)

BY SEC

18%

29%34%

14%

5%M/F | 05 to 14

M/F | 15 to 25

M/F | 26 to 45

M/F | 46 to 59

M/F | 60+

7%

17%

25%22%

29%SEC ASEC BSEC CSEC DSEC E

5

Total Ind C&S Ind March.16 March.16

Rank Channel Name Ratings% Rank Channel Name Ratings

%1 PTV HOME 1.42 1 COLORS 0.68

2 ATV 1.09 2 TEN SPORTS 0.59

3 PTV SPORTS 0.68 3 FILMAZIA 0.58

4 COLORS 0.48 4 ARY DIGITAL 0.57

5 TEN SPORTS 0.41 5 HUM TV 0.52

6 FILMAZIA 0.41 6 PTV SPORTS 0.46

7 ARY DIGITAL 0.40 7 DISNEY CHANNEL 0.40

8 HUM TV 0.37 8 URDU 1 0.40

9 DISNEY CHANNEL 0.28 9 SAMAA 0.37

10 URDU 1 0.28 10 GEO NEWS 0.36

11 SAMAA 0.26 11 GEO ENTERTAINMENT 0.34

12 GEO NEWS 0.25 12 GEO KAHANI 0.29

13 GEO ENTERTAINMENT 0.24 13 A PLUS 0.29

14 GEO KAHANI 0.21 14 ARY NEWS 0.27

15 A PLUS 0.20 15 CARTOON NETWORK 0.23

Note: Raking is based on 24 Hours Avg Ratings

TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL

PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas Colors lead on C&S followed by TEN Sports.

6

Total Ind C&S Ind March.16 March.16

Rank Channel Name Ratings% Rank Channel Name Ratings

%1 COLORS 0.64 1 COLORS 0.69

2 FILMAZIA 0.58 2 FILMAZIA 0.63

3 TEN SPORTS 0.53 3 TEN SPORTS 0.57

4 PTV SPORTS 0.52 4 ARY DIGITAL 0.55

5 ARY DIGITAL 0.51 5 HUM TV 0.52

6 HUM TV 0.49 6 PTV SPORTS 0.48

7 PTV HOME 0.42 7 URDU 1 0.41

8 URDU 1 0.39 8 DISNEY CHANNEL 0.40

9 DISNEY CHANNEL 0.37 9 GEO NEWS 0.36

10 GEO NEWS 0.34 10 SAMAA 0.35

11 SAMAA 0.33 11 GEO KAHANI 0.34

12 GEO KAHANI 0.32 12 GEO ENTERTAINMENT 0.33

13 GEO ENTERTAINMENT 0.30 13 A PLUS 0.33

14 A PLUS 0.30 14 ARY NEWS 0.25

15 ATV 0.27 15 CARTOON NETWORK 0.23

Note: Raking is based on 24 Hours Avg Ratings

TOP 15 CHANNEL OVERALL |PAKISTAN URBAN

Colors lead the overall top 15 channels charts on Total Ind and C&S Ind

7

TOP 15 CHANNELS BY REGION | TOTAL IND

Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl

Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%

1 PTV HOME 1.42 COLORS 0.64 ARY DIGITAL 0.76 DISNEY CHANNEL 0.98 FILMAZIA 0.76 TEN SPORTS 0.63

2 ATV 1.09 FILMAZIA 0.58 COLORS 0.75 COLORS 0.72 COLORS 0.65 COLORS 0.63

3 PTV SPORTS 0.68 TEN SPORTS 0.53 SAMAA 0.70 TEN SPORTS 0.61 PTV HOME 0.64 ARY DIGITAL 0.54

4 COLORS 0.48 PTV SPORTS 0.52 TEN SPORTS 0.68 PTV SPORTS 0.45 PTV SPORTS 0.54 PTV SPORTS 0.50

5 TEN SPORTS 0.41 ARY DIGITAL 0.51 HUM TV 0.58 HUM TV 0.43 HUM TV 0.50 HUM TV 0.48

6 FILMAZIA 0.41 HUM TV 0.49 PTV SPORTS 0.48 GEO NEWS 0.39 ATV 0.49 FILMAZIA 0.47

7 ARY DIGITAL 0.40 PTV HOME 0.42 ARY NEWS 0.43 TV ONE 0.33 ARY DIGITAL 0.46 SAMAA 0.42

8 HUM TV 0.37 URDU 1 0.39 GEO Ent 0.42 PTV HOME 0.30 A PLUS 0.43 URDU 1 0.37

9 DISNEY CHANNEL 0.28 DISNEY

CHANNEL 0.37 FILMAZIA 0.38 DUNYA NEWS 0.28 URDU 1 0.40 DISNEY CHANNEL 0.37

10 URDU 1 0.28 GEO NEWS 0.34 URDU 1 0.35 ARY DIGITAL 0.26 DISNEY CHANNEL 0.39 GEO NEWS 0.35

11 SAMAA 0.26 SAMAA 0.33 GEO NEWS 0.28 FILMAZIA 0.26 TEN SPORTS 0.38 GEO Ent 0.34

12 GEO NEWS 0.25 GEO KAHANI 0.32 CARTOON NETWORK 0.24 GEO Ent 0.25 GEO KAHANI 0.35 GEO KAHANI 0.30

13 GEO Ent 0.24 GEO Ent 0.30 EXPRESS NEWS 0.21 URDU 1 0.23 GEO NEWS 0.32 PTV HOME 0.28

14 GEO KAHANI 0.21 A PLUS 0.30 GEO KAHANI 0.20 POGO 0.22 GEO Ent 0.25 ARY NEWS 0.27

15 A PLUS 0.20 ATV 0.27 DAWN NEWS 0.19 SEE TV 0.21 DUNYA NEWS 0.23 CARTOON

NETWORK 0.25

8

TOP 15 CHANNELS BY REGION | C&S IND

Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl

Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg

% Channel Rtg%

1 COLORS 0.68 COLORS 0.69 ARY DIGITAL 0.78 DISNEY CHANNEL 1.01 FILMAZIA 0.85 FILMAZIA 1.44

2 TEN SPORTS 0.59 FILMAZIA 0.63 COLORS 0.78 COLORS 0.74 COLORS 0.74 GEO KAHANI 1.09

3 FILMAZIA 0.58 TEN SPORTS 0.57 SAMAA 0.72 TEN SPORTS 0.63 HUM TV 0.57 URDU 1 0.89

4 ARY DIGITAL 0.57 ARY DIGITAL 0.55 TEN SPORTS 0.70 HUM TV 0.45 PTV SPORTS 0.52 A PLUS 0.86

5 HUM TV 0.52 HUM TV 0.52 HUM TV 0.60 PTV SPORTS 0.43 ARY DIGITAL 0.52 TEN SPORTS 0.59

6 PTV SPORTS 0.46 PTV SPORTS 0.48 ARY NEWS 0.45 GEO NEWS 0.40 A PLUS 0.49 GEO NEWS 0.52

7 DISNEY CHANNEL 0.40 URDU 1 0.41 PTV SPORTS 0.44 TV ONE 0.34 URDU 1 0.46 PTV SPORTS 0.50

8 URDU 1 0.40 DISNEY CHANNEL 0.40 GEO Ent 0.43 DUNYA NEWS 0.29 DISNEY

CHANNEL 0.43 CARTOON NETWORK 0.49

9 SAMAA 0.37 GEO NEWS 0.36 FILMAZIA 0.39 ARY DIGITAL 0.27 TEN SPORTS 0.43 ARY DIGITAL 0.45

10 GEO NEWS 0.36 SAMAA 0.35 URDU 1 0.36 FILMAZIA 0.26 GEO KAHANI 0.39 NICKELODEON 0.44

11 GEO Ent 0.34 GEO KAHANI 0.34 GEO NEWS 0.29 GEO Ent 0.26 GEO NEWS 0.36 TV ONE 0.36

12 GEO KAHANI 0.29 GEO Ent 0.33 CARTOON NETWORK 0.24 URDU 1 0.23 GEO Ent 0.28 SEE TV 0.32

13 A PLUS 0.29 A PLUS 0.33 EXPRESS NEWS 0.22 POGO 0.23 DUNYA NEWS 0.26 GEO Ent 0.31

14 ARY NEWS 0.27 ARY NEWS 0.25 GEO KAHANI 0.20 SEE TV 0.21 EXPRESS NEWS 0.22 DAWN NEWS 0.31

15 CARTOON NETWORK 0.23 CARTOON

NETWORK 0.23 DAWN NEWS 0.20 PTV HOME 0.18 SAMAA 0.20 SAMAA 0.25

9

ENTERTAINMENT CHANNELS – 24 HOURS

Colors is Leading on both Total and C&S Ind.

Total Ind C&S Ind

Mar.16 Mar.16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 COLORS 0.64 1 COLORS 0.69

2 FILMAZIA 0.58 2 FILMAZIA 0.63

3 ARY DIGITAL 0.51 3 ARY DIGITAL 0.55

4 HUM TV 0.49 4 HUM TV 0.52

5 PTV HOME 0.42 5 URDU 1 0.41

6 URDU 1 0.39 6 GEO KAHANI 0.34

7 GEO KAHANI 0.32 7 GEO ENTERTAINMENT 0.33

8 GEO ENTERTAINMENT 0.30 8 A PLUS 0.33

9 A PLUS 0.30 9 TV ONE 0.17

10 ATV 0.27 10 SEE TV 0.16

10

ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)

COLORS is leading on Prime Time followed by Filmazia on Total and C&S Ind

Total Ind C&S IndMar.16 Mar.16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 COLORS 2.00 1 COLORS 2.15

2 FILMAZIA 1.97 2 FILMAZIA 2.11

3 PTV HOME 1.45 3 HUM TV 1.55

4 HUM TV 1.44 4 ARY DIGITAL 1.36

5 ARY DIGITAL 1.27 5 URDU 1 1.08

6 URDU 1 1.01 6 GEO KAHANI 1.07

7 GEO KAHANI 1.00 7 A PLUS 0.99

8 A PLUS 0.93 8 GEO ENTERTAINMENT 0.98

9 GEO ENTERTAINMENT 0.92 9 TV ONE 0.38

10 ATV 0.66 10 EXPRESS ENTERTAINMENT 0.29

11

TOP NEWS CHANNELS - 24 HOURS

GEO NEWS is on top followed by Samaa on both Total and C&S Individuals.

Total Ind C&S Ind

March-16 March-16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 GEO NEWS 0.34 1 GEO NEWS 0.36

2 SAMAA 0.33 2 SAMAA 0.35

3 ARY NEWS 0.23 3 ARY NEWS 0.25

4 DUNYA NEWS 0.21 4 DUNYA NEWS 0.22

5 EXPRESS NEWS 0.19 5 EXPRESS NEWS 0.20

6 DAWN NEWS 0.12 6 DAWN NEWS 0.13

7 ABB TAKK 0.12 7 ABB TAKK 0.13

8 NINETY 2 NEWS 0.09 8 NINETY 2 NEWS 0.10

9 AAJ NEWS 0.09 9 AAJ NEWS 0.10

10 NEWS ONE 0.07 10 NEWS ONE 0.08

12

TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)

GEO News is on top during prime time followed by Samaa.

Total Ind C&S Ind

March-16 March-16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 GEO NEWS 0.74 1 GEO NEWS 0.79

2 SAMAA 0.57 2 SAMAA 0.61

3 ARY NEWS 0.48 3 ARY NEWS 0.51

4 DUNYA NEWS 0.45 4 DUNYA NEWS 0.48

5 EXPRESS NEWS 0.41 5 EXPRESS NEWS 0.44

6 ABB TAKK 0.22 6 ABB TAKK 0.24

7 AAJ NEWS 0.21 7 AAJ NEWS 0.23

8 DAWN NEWS 0.21 8 DAWN NEWS 0.23

9 NINETY 2 NEWS 0.17 9 NINETY 2 NEWS 0.18

10 CHANNEL24 0.13 10 CHANNEL24 0.14

13

MUSIC CHANNELS

8XM is leading the genre with significant lead…………………………

8XM*Captures the 1st position as the most

watched music channel with 56% share in music Genre

C&S Ind

March | 2016

Rank Channel Name TRPs Relative Share%

1 8XM 134 58%2 JALWA 81 35%3 ARY MUSIK 15 6%4 VIBE TV 2 1%

Grand Total 232 100%

14

SPORTS |PAKISTAN TOTAL

PTV Sports is leading on Total Ind and C&S Ind

Total IndMarch-16

J Channel Name TRPs Relative Share%

1 PTV SPORTS 1018 59%

2 TEN SPORTS 618 36%

3 GEO SUPER 77 4%

C&S Ind March-16

Rank Channel Name TRPs Relative Share%

1 TEN SPORTS 883 52%

2 PTV SPORTS 697 41%

3 GEO SUPER 110 7%

15

SPORTS |PAKISTAN URBAN

TEN Sports is leading on Total Ind and C&S Ind

Total IndMarch.16

Rank Channel Name TRPs Relative Share%

1 TEN SPORTS 806 48%

2 PTV SPORTS 779 46%

3 GEO SUPER 106 6%

March.16

C&S IndRank Channel Name TRPs Relative Share%

1 TEN SPORTS 864 51%

2 PTV SPORTS 713 42%

3 GEO SUPER 113 7%

16

Movie Channels

Film World captures 1st Position on 24 hours and Filmax on prime time

24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind

Mar.16 Mar.16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 FILM WORLD 0.10 1 FILMAX 0.19

2 FILMAX 0.08 2 FILM WORLD 0.16

3 HBO 0.05 3 HBO 0.12

4 STAR MOVIES 0.04 4 STAR MOVIES 0.07

5 WB 0.02 5 RAAVI TV 0.04

6 RAAVI TV 0.01 6 SILVER SCREEN 0.03

7 SILVER SCREEN 0.01 7 WB 0.03

8 AXN 0.00 8 AXN 0.00

9 STAR LITE TV 0.00 9 STAR LITE TV 0.00

17

FOOD CHANNELS

Masala tops the chart with 80 TRPs during the month of March

C&S Ind

March-16

Rank Channel Name TRPs Relative Share%

1 MASALA TV 80 92%

2 ZAIQA 7 8%

.. Grand Total 87 100%

18

KIDS

Disney Channel Holds 48% Of Kids Channels Viewership

C&S IND

Mar.16

Rank Channel TRPs Relative Share%

1 DISNEY CHANNEL 599 48%

2 CARTOON NETWORK 344 27%

3 POGO 182 15%

4 NICKELODEON 130 10%

…. 1256 100%

19

TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00

PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN

Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%

1 APNA CHANNEL 0.024 APNA CHANNEL 0.035 KTN 0.048 ARUJ TV 0.152 PTV BOLAN 0.837

2 KTN 0.020 ARUJ TV 0.016 KASHISH 0.014 AVT KHYBER 0.065 VSH NEWS 0.022

3 ARUJ TV 0.020 KAY2 0.011 APNA CHANNEL 0.012 KHYBER NEWS 0.044 KASHISH 0.014

4 PTV BOLAN 0.015 PUNJAB TV 0.011 KTN NEWS 0.011 PTV NATIONAL 0.040 SINDH TV 0.009

5 PTV NATIONAL 0.009 PTV NATIONAL 0.008 SINDH TV 0.011 PASHTO 1 0.014 ARUJ TV 0.008

6 KASHISH 0.007 WASEB 0.005 SINDH TV NEWS 0.008 APNA CHANNEL 0.009 PTV NATIONAL 0.007

7 KAY2 0.007 AVT KHYBER 0.004 AWAZ 0.007 PUNJAB TV 0.008 AVT KHYBER 0.006

8 AVT KHYBER 0.006 PASHTO 1 0.003 ARUJ TV 0.006 PTV BOLAN 0.007 MEHRAN TV 0.003

9 PUNJAB TV 0.006 PTV BOLAN 0.002 MEHRAN TV 0.005 MEHRAN TV 0.006 KHYBER NEWS 0.003

10 SINDH TV 0.005 MEHRAN TV 0.002 PTV NATIONAL 0.004 KAY2 0.006 WASEB 0.002

11 KTN NEWS 0.004 SINDH TV 0.001 DHARTI TV 0.004 SINDH TV 0.005 KAY2 0.002

12 SINDH TV NEWS 0.004 KASHISH 0.001 VSH NEWS 0.003 WASEB 0.003 PUNJAB TV 0.002

13 KHYBER NEWS 0.003 KTN 0.001 WASEB 0.002 SINDH TV NEWS 0.003 PASHTO 1 0.002

14 WASEB 0.003 SINDH TV NEWS 0.001 PTV BOLAN 0.001 DHARTI TV 0.003 AWAZ 0.001

15 MEHRAN TV 0.003 KHYBER NEWS 0.001 AVT KHYBER 0.001 KTN 0.003 APNA CHANNEL 0.001

16 AWAZ 0.003 AWAZ 0.001 KAY2 0.001 KASHISH 0.002 KTN 0.001

17 PASHTO 1 0.003 DHARTI TV 0.000 KHYBER NEWS 0.000 VSH NEWS 0.002 DHARTI TV 0.001

18 VSH NEWS 0.002 VSH NEWS 0.000 PUNJAB TV 0.000 KTN NEWS 0.001 SINDH TV NEWS 0.001

19 DHARTI TV 0.002 KTN NEWS 0.000 PASHTO 1 0.000 AWAZ 0.001 KTN NEWS 0.001

20

TOP PROGRAMS | OVERALL

Filmazia’s Nagin hits 7.46 ratings on Total Ind on 20th March

*Top programs ranking is based on highest rated episode of each program during the reporting period

Top Programs | Total Individuals

Mar.16

Rank Date Channel Program Title Ratings% Ratings"000" Market Share

1 20.Mar.16 FILMAZIA Nagin 7.45 3,432 18.4

2 14.Mar.16 HUM TV Mann Mayal 4.6 2,121 11.2

3 05.Mar.16 HUM TV Gul-e-Rana 4.27 1,966 10.1

4 12.Mar.16 URDU 1 Sath Nibhana Sathiya 3.96 1,826 14

5 13.Mar.16 FILMAZIA Thapki Pyaar Ki 3.71 1,709 9.4

6 25.Mar.16 FILMAZIA Qasam 3.53 1,628 10.5

7 12.Mar.16 URDU 1 Ye Hain Mohabbatein 3.52 1,623 9.5

8 13.Mar.16 HUM TV Aabro 3.46 1,592 8.2

9 08.Mar.16 ARY DIGITAL Guzaarish 3.33 1,535 7.4

10 30.Mar.16 ARY DIGITAL Bay Qasoor 3.31 1,525 7.7

21

TOP PROGRAMS | C & S

*Top programs ranking is based on highest rated episode of each program during the reporting period

Filmazia’s Nagin hits 7.99 ratings on C&S Ind on 20th March

Top Programs | C&S Individuals

Mar.16

Rank Date Channel Program Title Ratings% Ratings"000" Market Share

1 20.Mar.16 FILMAZIA Nagin 7.99 3,432 19.6

2 14.Mar.16 HUM TV Mann Mayal 4.94 2,121 12.1

3 05.Mar.16 HUM TV Gul-e-Rana 4.58 1,966 11.1

4 12.Mar.16 URDU 1 Sath Nibhana Sathiya 4.25 1,826 14.7

5 13.Mar.16 FILMAZIA Thapki Pyaar Ki 3.98 1,709 10.3

6 25.Mar.16 FILMAZIA Qasam 3.79 1,628 11.4

7 12.Mar.16 URDU 1 Ye Hain Mohabbatein 3.78 1,623 10.2

8 13.Mar.16 HUM TV Aabro 3.71 1,592 8.9

9 08.Mar.16 ARY DIGITAL Guzaarish 3.57 1,535 8.1

10 30.Mar.16 ARY DIGITAL Bay Qasoor 3.55 1,525 8.2

22

TALK SHOWS

GEO News’ “Aaj Shahzaib Khanzada Kay Saath” Stands On Top

Current Affairs Talk Shows | C&S IndMar.16

Rank Date Channel Program Title Ratings% Ratings"000" Market Share%

1 03.Mar.16 GEO NEWS Aaj Shahzaib Khanzada Kay Saath 2.816 1210 9.2

2 03.Mar.16 ARY NEWS Off The Record 1.368 588 3.8

3 15.Mar.16 SAMAA Awaaz 1.352 580 3.6

4 08.Mar.16 ARY NEWS 11th Hour 1.174 504 4.9

5 05.Mar.16 SAMAA News Beat 1.103 474 3.2

6 04.Mar.16 ARY NEWS Power Play 1.084 465 2.9

7 07.Mar.16 GEO NEWS Aapas Ki Baat Najam Sethi Kay Saath 1.06 455 4.6

8 03.Mar.16 DUNYA NEWS Dunya Kamran Khan Kay Sath 1.06 418 2.8

9 03.Mar.16 GEO NEWS Capital Talk 1.01 434 2.8

10 03.Mar.16 GEO NEWS Report Card 0.96 412 3

23

INFOTAINMENT SHOWS

Express News’ Khabardar is on top followed by Dunya News’ Mazaaq Raat

Ranking of shows is based on highest rated show during the reporting period.

1.662

1.165 1.1430.853 0.835

0.29

0.00

0.50

1.00

1.50

2.00

Khabardar Mazaaq Raat Khabar Naak Siyasi Theater Hasb-e-Haal Sawa Teen

RATI

NGS

%

PROGRAMS

Infotainment ShowsDate Channel Title Rtg% [Net] Rtg(000) [Net] Share [TTV]

6-Mar-16 EXPRESS NEWS Khabardar 1.662 714 6

22-Mar-16 DUNYA NEWS Mazaaq Raat 1.165 500 4.5

6-Mar-16 GEO NEWS Khabar Naak 1.143 491 3.8

28-Mar-16 EXPRESS NEWS Siyasi Theater 0.853 366 2.6

26-Mar-16 DUNYA NEWS Hasb-e-Haal 0.835 359 3.5

4-Mar-16 NEO TV Sawa Teen 0.290 124 1.1

24

Ranking of morning shows is based on average ratings of the show for the reporting month.

MORNING SHOWS| FEMALE 15-45 ALL

ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 followed by HUM TV’s “JaagoPakistan Jaago”

Rank Time Slot Days Channel Program Name Host R % R T MS

1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.73 101 4.6

2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.65 91 4.2

3 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.56 77 3.6

4 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.54 74 3.4

5 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.32 44 2.0

6 09.00-11.00 Mon - Fri GEO KAHANI Subha-e-Pakistan Kahani Kay Sath Aamir Liaquat 0.27 38 1.8

7 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.26 36 1.7

8 09.00-11.00 Mon - Fri GEO ENT Nadia Khan Show Nadia Khan 0.25 35 1.6

9 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.25 35 1.6

10 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.25 34 1.6

11 09:00-11.00 Mon - Thurs HUM SITARAY Sitaray Ki Subha Shaista Lodhi 0.17 23 1.1

12 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.15 20 0.9

25

ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “JaagoPakistan Jaago”

MORNING SHOWS| FEMALE 15-45 C&S

Rank Time Slot Days Channel Program Name Host R % R T MS

1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.79 101 4.8

2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.71 91 4.4

3 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.58 74 3.6

4 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.35 44 2.2

5 09.00-11.00 Mon - Fri GEO KAHANI Subha-e-Pakistan Kahani Kay Sath Aamir Liaquat 0.30 38 1.9

6 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.29 36 1.8

7 09.00-11.00 Mon - Fri GEO ENT Nadia Khan Show Nadia Khan 0.28 35 1.7

8 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.27 34 1.7

9 09:00-11.00 Mon - Thurs HUM SITARAY Sitaray Ki Subha Shaista Lodhi 0.18 23 1.1

10 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.16 20 1.0

11 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.08 10 0.5

12 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.03 4 0.2

26

145

115

52

24 22 14 13 3 10

20406080

100120140160

News Entertainment Regional Music Sports Movie Kids Food Islamic

CAT

Min

utes

| T

hous

ands

COMMERCIAL AIRTIME SUMMARY | BY GENRE

Please Note : Commercial Airtime Minutes are based on Spot TVCs only

Highest CAT Share Going To News Channels

37%

30%

13%

6%6%

4%3% 1% 0%

Genre-wise Airtime Share%

News

Entertainment

Regional

Music

Sports

Movie

Kids

Food

Islamic

27

TOP 10 CATEGORIES

Beverages Leading CAT Share Followed By Personal Products

22%

16%

13%9%

9%

8%

7%

6%

6% 4%

Relative Share

Beverages

Personal Products

Detergents & Soaps

Cellular Communication

Construction

Confectionery

Food

Homecare Products

Cullinary

Government

68 51 40 29 28 26 21 20 17 11

206154

101 93

43

121

66 53 62

14

0

50

100

150

200

250

01020304050607080

Thou

sand

s

Thou

sand

s Airtime (Mins)

Spot's Freq

28

TOP 10 ADVERTISERS | IN TERMS OF CAT

For The Month Of March-16 Unilever Pakistan Lead The CAT Share Followed By Reckitt Benckiser Pakistan Ltd.

64 28 25 18 15 12 8 8 8 6

185

70 68 60 42 40 46

20 23 29

- 20 40 60 80 100 120 140 160 180 200

-

10

20

30

40

50

60

70

Thou

sand

s

Thou

sand

s Airtime (Mins) Spot's

33%

15%13%

10%

8%

6%

4%4%

4%3%Relative Share

UNILEVER PAKISTAN LTD

RECKITT BENCKISER PAKISTAN LTD.

PROCTER & GAMBLE PAKISTAN LTD

NESTLE PAKISTAN LIMITED

The Coca-Cola Export Corporation

PEPSI COLA INTERNATIONAL (PVT.) LTD.

CONTINENTAL BISCUIT LTD.

TELENOR PAKISTAN LTD

ENGRO FOODS (PVT.) LTD.

SAMSUNG GULF ELECTRONICS FZE

29

TOP 10 BRANDS

Amongst Brands, Coca Cola is Leading the Industry

16%

10%

10%

10%10%

9%

9%

9%

9%

8%Relative ShareCoca Cola

Dettol Soap

Head & Shoulder

Surf Excel

Djuice

Sunsilk Stunning Blackshine

Mortein Spray

Ariel Washing Powder

Harpic Power Plus

Sprite

10 6 6 6 6 6 6 5 5 5

26

17 16

21

13

27

15

10 11

16

-

5

10

15

20

25

30

-

2

4

6

8

10

12

Coca Cola DettolSoap

Head &Shoulder

Surf Excel Djuice SunsilkStunning

Blackshine

MorteinSpray

ArielWashingPowder

HarpicPower Plus

Sprite

Thou

sand

s

Thou

sand

s

Airtime (Mins) Spot's

30

NEWS CHANNELS | CAT COMPARISON

Amongst News Channels City 42 is Airing The Highest CAT………

9%

8%

8%

7%

7%

6%6%6%

6%

5%

32%

Relative Share

City 42 EXPRESS NEWS

NEWS ONE SAMAA

DUNYA NEWS Capital TV

DAWN NEWS ARY NEWS

GEO NEWS ABB TAKK NEWS

Others

13 1211

10 109 8 8 8 8

City 42 EXPRESSNEWS

NEWS ONE SAMAA DUNYANEWS

Capital TV DAWNNEWS

ARY NEWS GEO NEWS ABB TAKKNEWS

CAT (Minutes)

31

ENTERTAINMENT CHANNELS | CAT COMPARISON

Amongst Entertainment Channels Express Entertainment is Airing The Highest CAT

10%

10%

9%

8%

8%7%7%

6%

6%

6%

23%

Relative ShareExpress Ent TV ONE

GEO KAHANI HUM TV

URDU 1 Kohenoor

GEO ENTERTAINMENT ARY DIGITAL

A Plus ATV

Others

11 11 10 9 9 9 8

7 7 7

-2 4 6 8

10 12

AIRT

IME

MIN

UTES

(THO

USAN

DS) CAT (Minutes)

32

MOVIE CHANNELS | CAT COMPARISON

Amongst Movie Channels Film World is Airing The Highest CAT

49%

24%

13%

11%

3%

Relative Share

Film World Filmax

HBO SILVER SCREEN

WB

4499

2202

1179 992225

0

1000

2000

3000

4000

5000

Film World Filmax HBO SILVER SCREEN WB

CAT (Minutes)

33

MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON

14421

9901

176

0 5000 10000 15000 20000

JALWA

8XM

ARY MUSIK

C AT ( M I N UTES )

9722

8302

3723

0 5000 10000 15000

TEN SPORTS

PTV Sports

GEO SUPER

C AT ( M I N UTES )

2128

473

0 1000 2000 3000

MASALA

ZAIQA

CAT (MINUTES)

9304

3818

0 2000 4000 6000 8000 10000

NICKELODEON

CARTOONNETWORK

C AT ( M I N UTES )

34

Annual Review Corrections

0.100.07 0.07 0.06 0.06

0.03 0.02

0.82

0.60 0.57 0.52 0.51

0.270.17

0.000.100.200.300.400.500.600.700.800.90

0.00

0.02

0.04

0.06

0.08

0.10

0.12

AV

G R

EA

CH

%/

DA

Y

RA

TIN

GS

%

2014 Ratings% AR%

0.09 0.070.05

0.02 0.02 0.01 0.01 0.00 0.00

0.69

0.54

0.39

0.160.11 0.11

0.05 0.02 0.02

0.000.100.200.300.400.500.600.700.800.90

0.00

0.02

0.04

0.06

0.08

0.10

0.12

FilmWorld

Filmax HBO StarMovies

RaaviTV

WB SilverScreen

StarLite

AXN

AV

G R

EA

CH

%/

DA

Y

RA

TIN

GS

%

2015 Ratings% AR%

Annual Review Correction

FILMAX WAS MISTAKENLY MISSED IN ANNUAL

REVIEW 2015 GRAPHAND CHANNEL LIST.

Thank you