Embed Size (px)
Citation preview
The Only Overnight TAM data providing Company in Pakistan.
MEDIALOGIC MONTHLY REVIEW July 2017
CAT (Commercial Airtime ) Slide #
Data Source 2
oMarket Share%| By Genre 3
oTime Band Utilization 4
oTarget Group Share Ratings 5
oTop 15 channel Overall C&S | Total Ind 6
oChannel-wise Breakup by Genre 10
oTop programs C&S | Total Ind 21
oTop 10 Talk Shows 23
oTop Infotainment Shows 24
oTop Morning Shows 25
Ratings Slide
#
CAT Comparison by Genre 27
Top 10 Categories 28
Top 10 Advertisers 29
Top 10 Brands 30
Channel-wise Breakup By
Genre 31
CONTENTS…..
44%
30%
8%
6%
4%
3%2%
2%1%
0%
47%
28%
8%
6%
3%
3%
2% 2%
1%0%
Local Ent
News
Kids
Foreign Ent
Movie
Sports
Regional
Music
Cooking/Food
Religious
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
1-J
ul
2-J
ul
3-J
ul
4-J
ul
5-J
ul
6-J
ul
7-J
ul
8-J
ul
9-J
ul
10
-Ju
l
11
-Ju
l
12
-Ju
l
13
-Ju
l
14
-Ju
l
15
-Ju
l
16
-Ju
l
17
-Ju
l
18
-Ju
l
19
-Ju
l
20
-Ju
l
21
-Ju
l
22
-Ju
l
23
-Ju
l
24
-Ju
l
25
-Ju
l
26
-Ju
l
27
-Ju
l
28
-Ju
l
29
--Ju
l
30
--Ju
l
31
--Ju
l
Local Ent News Kids Foreign Ent Movie
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
1-J
ul
2-J
ul
3-J
ul
4-J
ul
5-J
ul
6-J
ul
7-J
ul
8-J
ul
9-J
ul
10
-Ju
l
11
-Ju
l
12
-Ju
l
13
-Ju
l
14
-Ju
l
15
-Ju
l
16
-Ju
l
17
-Ju
l
18
-Ju
l
19
-Ju
l
20
-Ju
l
21
-Ju
l
22
-Ju
l
23
-Ju
l
24
-Ju
l
25
-Ju
l
26
-Ju
l
27
-Ju
l
28
-Ju
l
29
--Ju
l
30
--Ju
l
31
--Ju
l
Local Ent News Kids Foreign Ent Movie
MARKET SHARE% | BY GENRE
Total Ind
Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre
3
C&S Ind
Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable
channels is not included to calculate market share.
TIME BANDS UTILIZATION
Time Slot wise Viewership
Gender wise Split of Viewership
4
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Total Male Female
16.4
20.4 21.3
29.3
33.3
23.0
15.0
18.5 19.2
27.4
31.6
21.5
17.8
22.4 23.6
31.3
35.0
24.5
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Morning 08:00 - 11:00 Noon/Afternoon 11:00 -
17:00
Pre-Prime-Time 17:00 -
19:00
Prime-Time 19:00 -
21:00
Post-Prime-Time 21:00 -
23:00
Late-Night 23:00 - 00:00
Total Male Female
TARGET GROUP SHARE RATINGS
BY Age Group
*TGSR is based on total usage ( 24 Hours avg ratings of all channels)
BY SEC
5
22%
28%32%
14%
4%
M/F | 05 to 14
M/F | 15 to 25
M/F | 26 to 45
M/F | 46 to 59
M/F | 60+
6%
17%
27%23%
27%SEC A
SEC B
SEC C
SEC D
SEC E
Total Ind C&S Ind
July.17 July.17
Rank Channel NameRatings
%Rank Channel Name
Ratings
%
1 ATV 1.42 1 ARY DIGITAL 1.02
2 ARY DIGITAL 0.71 2 GEO ENTERTAINMENT 0.79
3 GEO ENTERTAINMENT 0.55 3 HUM TV 0.71
4 HUM TV 0.50 4 CARTOON NETWORK 0.60
5 CARTOON NETWORK 0.42 5 GEO NEWS 0.53
6 GEO NEWS 0.37 6 ARY NEWS 0.47
7 ARY NEWS 0.33 7 EXPRESS NEWS 0.34
8 EXPRESS NEWS 0.24 8 SAMAA 0.29
9 SAMAA 0.21 9 DUNYA NEWS 0.25
10 DUNYA NEWS 0.17 10 URDU 1 0.25
11 URDU 1 0.17 11 EXPRESS ENTERTAINMENT 0.23
12 EXPRESS ENTERTAINMENT 0.16 12 TV ONE 0.22
13 TV ONE 0.16 13 TEN SPORTS 0.22
14 TEN SPORTS 0.15 14 A PLUS 0.22
15 A PLUS 0.15 15 DISNEY CHANNEL 0.20
Note: Raking is based on 24 Hours Avg Ratings
TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
ATV lead the overall top 15 channels charts on Total Ind followed by ARY DIGITAL whereas ARY DIGITAL lead on
C&S followed by GEO ENTERTAINMENT.
6
Total Ind C&S Ind
JuLy.17 July.17
Rank Channel NameRatings
%Rank Channel Name
Ratings
%
1 ARY DIGITAL 0.93 1 ARY DIGITAL 1.00
2 GEO ENTERTAINMENT 0.70 2 GEO ENTERTAINMENT 0.75
3 HUM TV 0.66 3 HUM TV 0.70
4 CARTOON NETWORK 0.54 4 CARTOON NETWORK 0.58
5 GEO NEWS 0.49 5 GEO NEWS 0.53
6 ATV 0.44 6 ARY NEWS 0.46
7 ARY NEWS 0.43 7 EXPRESS NEWS 0.33
8 EXPRESS NEWS 0.30 8 SAMAA 0.28
9 SAMAA 0.26 9 URDU 1 0.26
10 URDU 1 0.25 10 A PLUS 0.25
11 A PLUS 0.23 11 DUNYA NEWS 0.24
12 DUNYA NEWS 0.22 12 EXPRESS ENTERTAINMENT 0.23
13 EXPRESS ENTERTAINMENT 0.21 13 TEN SPORTS 0.22
14 TEN SPORTS 0.21 14 TV ONE 0.21
15 TV ONE 0.20 15 GEO KAHANI 0.19
Note: Raking is based on 24 Hours Avg Ratings
TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
ARY DIGITAL lead the overall top 15 channels charts on Total Ind and C&S Ind
7
TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 ATV 1.42 ARY DIGITAL 0.93 ARY DIGITAL 1.10 ARY DIGITAL 0.87 ARY DIGITAL 0.83 ARY DIGITAL 0.93
2 ARY DIGITAL 0.71 GEO ENT 0.70 GEO ENT 1.00 HUM TV 0.80 ATV 0.79 GEO ENT 0.61
3 GEO ENT 0.55 HUM TV 0.66 CTN NETWORK 0.69 GEO NEWS 0.79 HUM TV 0.60 HUM TV 0.55
4 HUM TV 0.50 CTN NETWORK 0.54 HUM TV 0.66 CTN NETWORK 0.57 GEO ENT 0.59 CTN NETWORK 0.53
5 CTN NETWORK 0.42 GEO NEWS 0.49 GEO NEWS 0.48 GEO ENT 0.48 ARY NEWS 0.45 ARY NEWS 0.47
6 GEO NEWS 0.37 ATV 0.44 ARY NEWS 0.44 ARY NEWS 0.33 CTN NETWORK 0.40 URDU 1 0.43
7 ARY NEWS 0.33 ARY NEWS 0.43 SAMAA 0.41 TV ONE 0.30 GEO NEWS 0.38 EXPRESS ENT 0.39
8 EXPRESS NEWS 0.24 EXPRESS NEWS 0.30EXPRESS
NEWS0.38 SEE TV 0.27 EXPRESS NEWS 0.29 GEO KAHANI 0.38
9 SAMAA 0.21 SAMAA 0.26 STAR PLUS 0.30 DUNYA NEWS 0.27 A PLUS 0.25 A PLUS 0.38
10 DUNYA NEWS 0.17 URDU 1 0.25 EXPRESS ENT 0.26 ATV 0.26 URDU 1 0.25 FILM WORLD 0.35
11 URDU 1 0.17 A PLUS 0.23 TEN SPORTS 0.25 TEN SPORTS 0.26 DUNYA NEWS 0.23 ATV 0.35
12 EXPRESS ENT 0.16 DUNYA NEWS 0.22 DAWN NEWS 0.24 A PLUS 0.24 DISNEY CHANNEL 0.22 GEO NEWS 0.34
13 TV ONE 0.16 EXPRESS ENT 0.21 8XM 0.23 COLORS 0.23 SAMAA 0.22 SEE TV 0.33
14 TEN SPORTS 0.15 TEN SPORTS 0.21 TV ONE 0.23 EXPRESS ENT 0.22 NEO TV 0.20 EXPRESS NEWS 0.33
15 A PLUS 0.15 TV ONE 0.20 URDU 1 0.21DISNEY
CHANNEL0.22 COLORS 0.17 SAMAA 0.28
TOP 15 CHANNELS BY REGION | C&S IND
9
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% ChannelRtg
%Channel
Rtg
%
1 ARY DIGITAL 1.02 ARY DIGITAL 1.00 ARY DIGITAL 1.12 ARY DIGITAL 0.92 ARY DIGITAL 0.93 ARY DIGITAL 1.05
2 GEO ENT 0.79 GEO ENT 0.75 GEO ENT 1.02 HUM TV 0.85 HUM TV 0.67 GEO ENT 0.69
3 HUM TV 0.71 HUM TV 0.70 CTN NETWORK 0.70 GEO NEWS 0.83 GEO ENT 0.66 HUM TV 0.62
4 CTN NETWORK 0.60 CTN NETWORK 0.58 HUM TV 0.67 CTN NETWORK 0.61 ARY NEWS 0.51 CTN NETWORK 0.59
5 GEO NEWS 0.53 GEO NEWS 0.53 GEO NEWS 0.49 GEO ENT 0.50 CTN NETWORK 0.45 ARY NEWS 0.53
6 ARY NEWS 0.47 ARY NEWS 0.46 ARY NEWS 0.45 ARY NEWS 0.35 GEO NEWS 0.43 URDU 1 0.48
7 EXPRESS NEWS 0.34 EXPRESS NEWS 0.33 SAMAA 0.42 TV ONE 0.32 EXPRESS NEWS 0.32 EXPRESS ENT 0.43
8 SAMAA 0.29 SAMAA 0.28EXPRESS
NEWS0.39 SEE TV 0.29 A PLUS 0.28 GEO KAHANI 0.43
9 DUNYA NEWS 0.25 URDU 1 0.26 STAR PLUS 0.30 DUNYA NEWS 0.29 URDU 1 0.28 A PLUS 0.42
10 URDU 1 0.25 A PLUS 0.25 EXPRESS ENT 0.27 TEN SPORTS 0.28 DUNYA NEWS 0.26 FILM WORLD 0.39
11 EXPRESS ENT 0.23 DUNYA NEWS 0.24 TEN SPORTS 0.25 A PLUS 0.26 DISNEY CHANNEL 0.25 GEO NEWS 0.38
12 TV ONE 0.22 EXPRESS ENT 0.23 DAWN NEWS 0.25 COLORS 0.24 SAMAA 0.24 SEE TV 0.37
13 TEN SPORTS 0.22 TEN SPORTS 0.22 8XM 0.24 EXPRESS ENT 0.24 NEO TV 0.23 EXPRESS NEWS 0.37
14 A PLUS 0.22 TV ONE 0.21 TV ONE 0.23DISNEY
CHANNEL0.23 COLORS 0.19 SAMAA 0.31
15 DISNEY CHANNEL 0.20 GEO KAHANI 0.19 URDU 1 0.22 EXPRESS NEWS 0.22 NINETY 2 NEWS 0.18 FILMAZIA 0.30
ENTERTAINMENT CHANNELS – 24 HOURS
ARY DIGITAL is Leading on both Total and C&S Ind.
10
Total Ind C&S Ind
July.17 July.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.93 1 ARY DIGITAL 1.00
2 GEO ENTERTAINMENT 0.70 2 GEO ENTERTAINMENT 0.75
3 HUM TV 0.66 3 HUM TV 0.70
4 ATV 0.44 4 URDU 1 0.26
5 URDU 1 0.25 5 A PLUS 0.25
6 A PLUS 0.23 6 EXPRESS ENTERTAINMENT 0.23
7 EXPRESS ENTERTAINMENT 0.21 7 TV ONE 0.21
8 TV ONE 0.20 8 GEO KAHANI 0.19
9 GEO KAHANI 0.18 9 SEE TV 0.19
10 SEE TV 0.18 10 FILMAZIA 0.14
ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
ARY DIGITAL is leading on Prime Time followed by GEO Entertainment on Total and C&S Ind
11
Total Ind C&S Ind
July.17 July.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 2.50 1 ARY DIGITAL 2.68
2 GEO ENTERTAINMENT 1.77 2 GEO ENTERTAINMENT 1.90
3 HUM TV 1.76 3 HUM TV 1.89
4 ATV 0.99 4 URDU 1 0.69
5 URDU 1 0.64 5 A PLUS 0.65
6 A PLUS 0.61 6 FILMAZIA 0.60
7 FILMAZIA 0.56 7 EXPRESS ENTERTAINMENT 0.54
8 EXPRESS ENTERTAINMENT 0.50 8 GEO KAHANI 0.51
9 GEO KAHANI 0.47 9 COLORS 0.42
10 COLORS 0.39 10 TV ONE 0.39
TOP NEWS CHANNELS - 24 HOURS
GEO News is on top followed by ARY News on both Total and C&S Individuals.
12
Total Ind C&S Ind
July-17 July-17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.49 1 GEO NEWS 0.53
2 ARY NEWS 0.43 2 ARY NEWS 0.46
3 EXPRESS NEWS 0.30 3 EXPRESS NEWS 0.33
4 SAMAA 0.26 4 SAMAA 0.28
5 DUNYA NEWS 0.22 5 DUNYA NEWS 0.24
6 NEO TV 0.16 6 NEO TV 0.17
7 NINETY 2 NEWS 0.15 7 NINETY 2 NEWS 0.16
8 DIN NEWS TV 0.14 8 DIN NEWS TV 0.15
9 DAWN NEWS 0.13 9 DAWN NEWS 0.14
10 NEWS ONE 0.13 10 NEWS ONE 0.14
TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by ARY News.
13
Total Ind C&S Ind
July-17 July-17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 1.08 1 GEO NEWS 1.16
2 ARY NEWS 0.78 2 ARY NEWS 0.84
3 EXPRESS NEWS 0.59 3 EXPRESS NEWS 0.63
4 DUNYA NEWS 0.56 4 DUNYA NEWS 0.60
5 SAMAA 0.50 5 SAMAA 0.53
6 NINETY 2 NEWS 0.26 6 NINETY 2 NEWS 0.28
7 NEWS ONE 0.23 7 NEWS ONE 0.24
8 DAWN NEWS 0.22 8 DAWN NEWS 0.24
9 DIN NEWS TV 0.22 9 DIN NEWS TV 0.24
10 CHANNEL24 0.21 10 CHANNEL24 0.22
MUSIC CHANNELS
8XM is leading the genre with significant
lead…………………………
8XM*Captures the 1st position as the most
watched music channel with 61%
share in music Genre
14
July | 2017
Rank Channel Name TRPs Relative Share%
1 8XM 205 61%
2 JALWA 124 37%
3 ARY MUSIK 7 2%
4 VIBE TV 3 1%
…. Grand Total 339 100%
SPORTS |PAKISTAN TOTAL
TEN SPORTS is leading on Total Ind and on C&S Ind
15
Total Ind July-17
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 228 80%
2 GEO SUPER 57 20%
Grand Total 285 100%
C&S Ind July-17
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 326 80%
2 GEO SUPER 81 20%
Grand Total 407 100%
SPORTS |PAKISTAN URBAN
TEN SPORTS is leading on Total Ind and C&S Ind
16
Total Ind
July.17
Rank Channel Name TRPs Relative Share%
1 TEN SPORTS 308 80%
2 GEO SUPER 75 20%
July.17
C&S Ind
Rank Channel Name TRPs Relative Share%
1 TEN SPORTS 330 80%
2 GEO SUPER 80 20%
Movie Channels
17
Film World captures 1st Position on 24 hours and on Prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
July.17 July.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.17 1 FILM WORLD 0.47
2 HBO 0.09 2 HBO 0.17
3 SILVER SCREEN 0.05 3 SILVER SCREEN 0.16
4 FILMAX 0.04 4 FILMAX 0.07
5 WB 0.04 5 RAAVI TV 0.06
6 RAAVI TV 0.02 6 WB 0.06
7 AXN 0.01 7 AXN 0.02
8 STAR MOVIES 0.01 8 STAR MOVIES 0.02
9 STAR LITE TV 0.01 9 STAR LITE TV 0.01
FOOD CHANNELS
18
Masala tops the chart with 124 TRPs during the month of July
C&S Ind
July-17
Rank Channel Name TRPs Relative Share%
1 MASALA TV 124 94%
2 ZAIQA 8 6%
.. Grand Total 132 100%
KIDS
Cartoon Network Holds 62% Of Kids Channels Viewership
19
C&S Ind
July.17
Rank Channel TRPs Relative Share%
1 CARTOON NETWORK 863 62%
2 DISNEY CHANNEL 275 20%
3 NICKELODEON 155 11%
4 POGO 53 4%
5 CINEMACHI KIDS 45 3%
Total 1390 100%
TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
20
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.073 APNA CHANNEL 0.104 KTN 0.124 AVT KHYBER 0.270 PASHTO 1 0.079
2 KTN 0.051 KAY2 0.009 SINDH TV 0.092 AVT KHYBER NEWS 0.243 AVT KHYBER 0.070
3 SINDH TV 0.038 ARUJ TV 0.008 KTN NEWS 0.070 MASHRAQ TV 0.154 ARUJ TV 0.026
4 KTN NEWS 0.029 PASHTO 1 0.006 KASHISH 0.059 PASHTO 1 0.089 KAY2 0.013
5 KASHISH 0.025 AVT KHYBER 0.005 SINDH TV NEWS 0.047 APNA CHANNEL 0.036 APNA CHANNEL 0.012
6 AVT KHYBER 0.023 MEHRAN TV 0.004 APNA CHANNEL 0.042 KAY2 0.014 VSH NEWS 0.011
7 SINDH TV NEWS 0.020 KASHISH 0.002 MEHRAN TV 0.038 ARUJ TV 0.012 KASHISH 0.009
8 MEHRAN TV 0.018 WASEB 0.002 AWAZ 0.028 MEHRAN TV 0.003 AVT KHYBER NEWS 0.005
9 AVT KHYBER NEWS 0.016 KTN 0.002 ARUJ TV 0.011 PUNJAB TV 0.002 MEHRAN TV 0.004
10 MASHRAQ TV 0.012 PUNJAB TV 0.001 WASEB 0.008 VSH NEWS 0.001 KTN 0.004
11 AWAZ 0.011 AVT KHYBER NEWS 0.001 AVT KHYBER 0.007 KASHISH 0.001 MASHRAQ TV 0.003
12 PASHTO 1 0.011 MASHRAQ TV 0.001 MASHRAQ TV 0.004 SINDH TV 0.000 WASEB 0.003
13 ARUJ TV 0.010 SINDH TV NEWS 0.001 PASHTO 1 0.003 WASEB 0.000 PUNJAB TV 0.002
14 KAY2 0.007 KTN NEWS 0.001 KAY2 0.003 AWAZ 0.000 SINDH TV 0.001
15 WASEB 0.004 SINDH TV 0.001 AVT KHYBER NEWS 0.002 KTN NEWS 0.000 AWAZ 0.001
16 PUNJAB TV 0.001 AWAZ 0.000 PUNJAB TV 0.002 KTN 0.000 SINDH TV NEWS 0.000
17 VSH NEWS 0.001 VSH NEWS 0.000 VSH NEWS 0.001 SINDH TV NEWS 0.000 KTN NEWS 0.000
TOP PROGRAMS | OVERALL
ARY DIGITAL’s Mubarak Ho Beti Hui Hai hits 6.85 ratings on Total Ind on 19th July
*Top programs ranking is based on highest rated episode of each program during the reporting period 21
Top Programs | Total Individuals
July.17
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 19-Jul-17 ARY DIGITAL Mubarak Ho Beti Hui Hai 6.85 3,155 14.70
2 2-Jul-17 ARY DIGITAL Jeeto Pakistan 6.01 2,769 15.80
3 17-Jul-17 GEO ENTERTAINMENT Bholi Bano 5.70 2,624 14.40
4 24-Jul-17 GEO ENTERTAINMENT Khali Hath 5.54 2,553 13.20
5 18-Jul-17 HUM TV Alif Allah Aur Insan 5.53 2,547 13.10
6 17-Jul-17 ARY DIGITAL Sun Yaara 4.84 2,231 12.20
7 5-Jul-17 ARY DIGITAL Zakham 3.96 1,822 10.10
8 27-Jul-17 GEO ENTERTAINMENT Hiddat 3.93 1,809 9.00
9 26-Jul-17 HUM TV Yaqeen Ka Safar 3.87 1,780 9.20
10 3-Jul-17 GEO ENTERTAINMENT Rowdy Rathore 3.71 1,707 24.20
TOP PROGRAMS | C & S
*Top programs ranking is based on highest rated episode of each program during the reporting period 22
ARY DIGITAL’s Mubarak Ho Beti Hui Hai hits 7.35 ratings on C&S Ind on 19th July
Top Programs | C&S Individuals
July.17
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 19-Jul-17 ARY DIGITAL Mubarak Ho Beti Hui Hai 7.35 3,155 15.70
2 2-Jul-17 ARY DIGITAL Jeeto Pakistan 6.45 2,769 16.60
3 17-Jul-17 GEO ENTERTAINMENT Bholi Bano 6.11 2,624 15.30
4 24-Jul-17 GEO ENTERTAINMENT Khali Hath 5.94 2,553 14.30
5 18-Jul-17 HUM TV Alif Allah Aur Insan 5.93 2,547 14.30
6 17-Jul-17 ARY DIGITAL Sun Yaara 5.20 2,231 13.50
7 5-Jul-17 ARY DIGITAL Zakham 4.24 1,822 10.80
8 27-Jul-17 GEO ENTERTAINMENT Hiddat 4.21 1,809 9.60
9 26-Jul-17 HUM TV Yaqeen Ka Safar 4.15 1,780 10.00
10 3-Jul-17 GEO ENTERTAINMENT Rowdy Rathore 3.98 1,707 24.60
23
TALK SHOWS
Geo News’ Aaj Shahzaib Khanzada Kay Saath is on Top amongst talk shows during July 2017
Current Affairs Talk Shows | C&S Ind
July.17
Rank Date Channel Program Title Host Ratings% Ratings"000" Market Share%
1 28.Jul.17 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib Khanzada 1.784 766 5.6
2 31.Jul.17 ARY NEWS Power Play Arshad Sharif 1.658 712 4.1
3 18.Jul.17 ARY NEWS The Reporters Sami Ibrahim 1.540 661 5.6
4 30.Jul.17 ARY NEWS Sawal Yeh Hai Maria Memon 1.296 556 6.2
5 09.Jul.17 GEO NEWS Naya Pakistan Talat Hussain 1.284 552 3.4
6 06.Jul.17 GEO NEWS Capital Talk Hamid Mir 1.268 545 3.5
7 14.Jul.17 ARY NEWS Aitraaz Hai Adil Abbasi 1.207 518 3.4
8 16.Jul.17 GEO NEWS Jirga Saleem Safi 1.179 506 3.2
9 16.Jul.17 DUNYA NEWS Aik Din Dunya Key Sath Kamran Khan 1.158 497 3.4
10 16.Jul.17 EXPRESS NEWS To The Point Mansoor Ali Khan 1.142 490 3.0
Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59
INFOTAINMENT SHOWS
24
EXPRESS News’ Khabardar Naqalo Se Hoshiyar is on top followed by GEO News’ Khabar Naak
Ranking of shows is based on highest rated show during the reporting period.
Infotainment Shows
Date Channel Title Rtg% Rtg(000) Market Share%
28.07.2017 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.691 726.174 5.428
22.07.2017 GEO NEWS Khabar Naak 1.451 622.993 4.663
31.07.2017 DUNYA NEWS Mazaaq Raat 1.419 609.232 4.955
16.07.2017 DUNYA NEWS Hasb-e-Haal 1.225 526.161 4.061
12.07.2017 EXPRESS NEWS Siyasi Theatre 0.822 353.015 3.034
08.07.2017 NEO TV Sawa Teen 0.566 243.256 2.502
16.07.2017 CHANNEL24 Kyun Key Jamhuryat Hai 0.396 170.097 1.685
1.691.45 1.42
1.23
0.82
0.570.40
0.000.200.400.600.801.001.201.401.601.80
Khabardar
Naqalo Se
Hoshiyar
Khabar Naak Mazaaq Raat Hasb-e-Haal Siyasi Theatre Sawa Teen Kyun Key
Jamhuryat Hai
RA
TIN
GS
%
PROGRAMS
Ranking of morning shows is based on average ratings of the show for the reporting month.
MORNING SHOWS| FEMALE 15-45 ALL
25
ARY DIGITAL’s “Good Morning Pakistan” is leading on Females 15 - 45 all followed by HUM TV’s “Jaggo
Pakistan Jago”
Rank Time Slot Days Channel Program Name Host R % R T MS
1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.26 165 5.8
2 09:00-11:.00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 0.92 121 4.3
3 09:00-11:.00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.69 91 3.2
4 09:00-11:.00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.65 85 3.0
5 09:00-11:.00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.61 81 2.9
6 09:00-11:.00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.50 65 2.3
7 09:00-11:30 Mon-Fri Express Ent Satrungi Javeria Saud 0.47 61 2.1
8 09:00-11:.00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.35 46 1.6
9 09:00-11:.00 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.30 39 1.4
10 09:00-11:.00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.23 30 1.1
11 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.20 26 0.8
12 08:00-10:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.11 14 0.6
13 09:00-11:.00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.10 13 0.5
14 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.01 2 0.1
15 09:00-11:.00 Mon-Fri METRO ONE NEWS Morning Delight Dr Rafia Rafiq 0.01 2 0.1
16 09:00-11:.00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 0.01 1 0.0
26
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “Jago
Pakistan Jago”
MORNING SHOWS| FEMALE 15-45 C&S
Rank Time Slot Days Channel Program Name Host R % R T MS
1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.26 165 5.8
2 09:00-11:.00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 0.92 121 4.3
3 09:00-11:.00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.69 91 3.2
4 09:00-11:.00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.65 85 3.0
5 09:00-11:.00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.61 81 2.9
6 09:00-11:.00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.50 65 2.3
7 09:00-11:30 Mon-Fri Express Ent Satrungi Javeria Saud 0.47 61 2.1
8 09:00-11:.00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.35 46 1.6
9 09:00-11:.00 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.30 39 1.4
10 09:00-11:.00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.23 30 1.1
11 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.20 26 0.8
12 08:00-10:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.11 14 0.6
13 09:00-11:.00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.10 13 0.5
14 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.01 2 0.1
15 09:00-11:.00 Mon-Fri METRO ONE NEWS Morning Delight Dr Rafia Rafiq 0.01 2 0.1
16 09:00-11:.00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 0.01 1 0.0
135
116
44
239 8 6 1 0
0
20
40
60
80
100
120
140
160
News Entertainment Regional Music Kids Movie Sports Food Islamic
CA
T M
inu
tes |
Th
ou
sa
nd
s
COMMERCIAL AIRTIME SUMMARY | BY GENRE
Please Note : Commercial Airtime Minutes are based on Spot TVCs only
Highest CAT Share Going To News Channels
27
39%
34%
13%
7%3%
2% 2%0%0%
Genre-wise Airtime Share%
News Entertainment Regional
Music Kids Movie
Sports Food Islamic
TOP 10 CATEGORIES
Beverages Leading CAT Share Followed By Personal Products 28
24%
20%
19%
8%
8%
6%
6%
3%3%
3%
Relative ShareBeverages Personal Products
Detergents & Soaps Food
Construction Cellular Communication
Cullinary Oral Care
Home Appliances & Electronics Government
68 54 52 24 21 17 16 9 9 8
214
165
150
73
34 4051
28 279
0
50
100
150
200
250
0
10
20
30
40
50
60
70
80
Th
ou
sa
nd
s
Th
ou
sa
nd
s
Airtime (Mins) Spot's Freq
TOP 10 ADVERTISERS | IN TERMS OF CAT
For The Month Of July-17 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29
79 32 25 23 12 12 8 7 7 6
220
96 76 73
30 42
19 24 15 19
-
50
100
150
200
250
-
10
20
30
40
50
60
70
80
90
Th
ou
sa
nd
s
Th
ou
sa
nd
s Airtime (Mins) Spot's Freq
37%
15%12%
11%
6%
6%
4%3%3% 3%
Relative ShareUNILEVER PAKISTAN LTD
PROCTER & GAMBLE PAKISTAN LTD
PEPSI COLA INTERNATIONAL (PVT.) LTD.
RECKITT BENCKISER PAKISTAN LTD.
The Coca-Cola Export Corporation
NESTLE PAKISTAN LIMITED
COLGATE PALMOLIVE LTD.
GLAXO SMITH KLINE PAKISTAN
PAKISTAN MOBILE COMMUNICATIONS
POPULAR FOOD INDUSTRIES LTD
TOP 10 BRANDS
Amongst Brands, Surf Excel is Leading the Industry 30
14%
13%
12%
11%10%
9%
8%
8%
8%7%
Relative ShareSurf Excel Dettol Soap
Pepsi Coca Cola
Head & Shoulder Dew
Jazz & Warid Polly Juice
Safeguard Harpic Power Plus
10 9 9 8 7 7 6 6 5 5
31 29
20 20
25
17
12
19 17
15
-
5
10
15
20
25
30
35
-
2
4
6
8
10
12
Surf Excel Dettol
Soap
Pepsi Coca Cola Head &
Shoulder
Dew Jazz &
Warid
Polly Juice Safeguard Harpic
Power Plus
Th
ou
sa
nd
s
Th
ou
sa
nd
s
Airtime (Mins) Spot's
NEWS CHANNELS | CAT COMPARISON
Amongst News Channels Express News is Airing The Highest CAT……… 31
8%
7%
7%
7%
7%
7%
6%6%5%
5%
35%
Relative Share EXPRESS NEWS DUNYA NEWS
ABB TAKK NEWS NEWS ONE
CAPITAL TV NEO
DAWN NEWS AAJ NEWS
24 NEWS ARY NEWS
Others
1110 9 9 9 9 9 8
7 6
0
2
4
6
8
10
12
EXPRESS
NEWS
DUNYA NEWS ABB TAKK
NEWS
NEWS ONE CAPITAL TV NEO DAWN NEWS AAJ NEWS 24 NEWS ARY NEWS
Th
ou
sa
nd
s
CAT Minutes In Thousands
ENTERTAINMENT CHANNELS | CAT COMPARISON
Amongst Entertainment Channels Aaj Entertainment is Airing The Highest CAT 32
10%8%
8%
8%
7%7%6%
6%6%
5%
29%
Relative ShareAAJ ENTERTAINMENT ATV
GEO KAHANI EXPRESS ENT
TV ONE A PLUS
ARY DIGITAL HUM TV
PLAY ENTERTAINMENT KOHENOOR
Others
12
9 9 9 8 8 8 8 7
5
CAT Minutes In Thousands
MOVIE CHANNELS | CAT COMPARISON
Amongst Movie Channels Film World is Airing The Highest CAT 33
FILM WORLD
48%
FILMAX
18%
HBO
17%
SILVER SCREEN
12%
WB
5%
STAR LITE
0%Relative Share
3675
1406 1312928
40918
0
500
1000
1500
2000
2500
3000
3500
4000
FILM WORLD FILMAX HBO SILVER SCREEN WB STAR LITE
CAT (Minutes)
MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
34
11932
9454
2066
0 5000 10000 15000
JALWA
8XM
THE MUSIK
Music| CAT (Minutes)
2177
2062
1699
0 500 1000 1500 2000 2500
GEO SUPER
TEN SPORTS
PTV SPORTS
Sports |CAT (Minutes)
1015
242
0 500 1000 1500
MASALA
ZAIQA
Food | CAT (Minutes)
5292
2197
1696
0 2000 4000 6000
NICKELODEO
N
CARTOON
NETWORK
CINEMACHI
KIDS
Kids | CAT (Minutes)
Thank You------------
