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Business Communication (BA 324) 02120 MWF 8:00 CBA 4.322 02130 MWF 9:00 CBA 4.322 Spring 2014 Instructor Michael J. Barrett, Ph.D. Office: GSB 4.126F, 512-232-6950, [email protected] Hours: MTW 10:00-11:00 and by appointment The McCombs School of Business offers BA 324 to support undergraduate students in cultivating core professional skills for writing, speaking, and collaborating in the modern business environment. You need these skills to succeed in subsequent courses, internships, and professional positions. You can find the course mission statement in the McCombs School BA 324 Master Syllabus. Required Materials Textbook: Business Communication: Process & Product (7 th edition), Mary Ellen Guffey and Dana Loewy Three-ring, loose-leaf binder with dividers for filing and organizing important class handouts, materials, and assignments Box of eight colored pencils for peer response to document drafts Learning Objectives Your work in this course should help you gain knowledge, skills, and self- awareness in business communication to function as a knowledge professional in an information age. You can find course objectives in the McCombs School BA 324 Master Syllabus for the course. 1

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Business Communication (BA 324)02120 MWF 8:00 CBA 4.32202130 MWF 9:00 CBA 4.322

Spring 2014

InstructorMichael J. Barrett, Ph.D.Office: GSB 4.126F, 512-232-6950, [email protected]: MTW 10:00-11:00 and by appointment

The McCombs School of Business offers BA 324 to support undergraduate students in cultivating core professional skills for writing, speaking, and collaborating in the modern business environment. You need these skills to succeed in subsequent courses, internships, and professional positions. You can find the course mission statement in the McCombs School BA 324 Master Syllabus.

Required Materials

Textbook: Business Communication: Process & Product (7th edition), Mary Ellen Guffey and Dana Loewy

Three-ring, loose-leaf binder with dividers for filing and organizing important class handouts, materials, and assignments

Box of eight colored pencils for peer response to document drafts

Learning Objectives

Your work in this course should help you gain knowledge, skills, and self-awareness in business communication to function as a knowledge professional in an information age. You can find course objectives in the McCombs School BA 324 Master Syllabus for the course.

Summary Knowledge Goals

recognize how various communication contexts affect strategies for writing, speaking, and collaborating identify, locate, and incorporate library resources for research and background information understand basic terms, principles, and protocols of grammar and style for standard edited business English

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Summary Skill Goals

use the 3x3 writing process to plan, organize, and revise business documents that are correct, appropriate, efficient, and effective

deliver effective business presentations in formal and informal contexts collaborate as a team member to complete a project practice effective interpersonal skills to support workplace harmony and productivity

Summary Self-Awareness Goals

develop confidence in using 21st century communication technology for professional purposes monitor use of language and gestures to support effective formal and informal oral communication cultivate sensitivity to language-rooted features of messages produced and received

Class Policies

In any business workspace, professionals know to honor policies—sometimes unwritten—that support harmony, creativity, and productivity. So too must we act professionally in our workspace in CBA or UTC. In concert with course policies included in the McCombs School BA 324 Master Syllabus, here are policies for our workplace.

Put away electronic devices, including notebooks/laptops/netbooks/tablets, smart phones, iPods, and the rest. Each class session is a business meeting, making the time inappropriate for surfing, texting, tweeting, or messaging. And please turn off, not simply silence, your devices, so that your full attention will be in class, and your classmates will not be distracted by your device with its humming or vibrating.

Put away non-electronic distractions as well, including newspapers, books, notes, and any other materials not related to class. Avoid side conversations during lectures, discussions, activities, and when your classmates are responding to or asking questions. Our office environment should be professional, respectful, and considerate, so we can do our work productively and enjoyably.

Come to class on time and prepared, with reading or homework complete and with course materials that you will need. Be ready to be a productive member of your project team. You may not make up in-class reading reflections or activities that you miss. Arriving late affects your class participation grade, as well as costing you the goodwill of your team members. You are late once I’ve taken roll, distributed attendance slips, or we have begun our work for the day. As with all BA 324 sections, if you are 20 minutes late or more you are considered absent for that day. After two late arrivals, your point total for the final grade will be debited one point for each additional unexcused late arrival, and six or more unexcused late arrivals can result in a substantial reduction of at least a letter grade for the course.

Respect yourself, your classmates, and me by turning in neat, polished work. Assignments you complete outside of class should be typed, appropriately formatted, and proofed. Don’t let your computer’s spell- and grammar-check functions let you down.

Meet deadlines. For every assignment deliverable, turn in a paper copy at the beginning of class on the scheduled due date, unless directed otherwise; you may turn it in earlier if you’re not going to be in class on the day when it is due. Don’t trust your printer, driver, software, ink supply, or power source: equipment failure doesn’t give you an acceptable excuse for late work. In business, when it positively absolutely has to be there, it positively absolutely has to be there. No different here.

Plan ahead. This course challenges you to model professional skills and behaviors, so your grade will be affected by attendance and punctuality. An absence prevents you from earning credit for that day on a reading reflection and for participation. As with all BA 324 sections, if your absences exceed three days for an MWF course or two days for a TTh course, your final grade is impacted by a minimum of a 1% deduction of your final grade per absence. Instructors reserve the right to fail students whose absences exceed eight MWF classes or five TTh classes.

Be a good teammate. Your course grade, no less than your reputation, depends critically on your reliability in fulfilling your team responsibilities. If you fail to participate actively or productively in your team, forcing the other team members to do work you should have done or making their work much more difficult or stressful, the result will be a substantial reduction in your final course grade.

Be scrupulous about academic integrity by fulfilling all the responsibilities listed in the UT Austin Policies for Academic Integrity. Avoiding plagiarism is a key tenet of academic integrity.

Contact me for questions about the accuracy of the calculation or recording of the grade for an assignment. Use office hours or an appointment if you have questions about the concepts or skills addressed by an

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assignment, but please wait at least 24 hours after you receive the grade and wait no longer than one week after you receive it. The goal should be to understand rather than lobby or negotiate. One major course objective is for you to develop skills in understanding and responding to the judgments of others.

The final grade you earn in the course reflects an extensive, informed, and final evaluation, not the outcome of discussion, lobbying, and negotiation. All students want and need a higher grade, but a grade reflects outputs and outcomes, not desires, effort, or improvement. This syllabus describes seven ways to earn “extra credit”; there are no other additional assignments to submit for credit.

Components of Your Final Grade

Area Points

Writing (50%)Writing assignments (initial draft + developed draft + final version) 250

memo 50adjustment letter 50executive summary 50analytical report 50content-marketing article 50

In-class activities 75peer response to initial and developed drafts for each assignment 50editing and proofreading: expression, effectiveness, economy, mechanics 25

Team business proposal written report: individual component 100annotated bibliography 5final team self-evaluation 5performance as meeting leader and submission of contact report 10fulfillment of work plan and agreement/draft submission to editor or editing 25post-mortem report 25business proposal written report 30

Team business proposal written report: team component 75Area Total 500

Speaking (35%)Impromptu presentation: interview topics 30Prepared presentation individual: keynote speaker introduction 70Prepared presentation 2-3 person work group: business proposal report 100Team business proposal: team presentation 150

Area Total 350

Professional Development (15%)Reading reflections, academic integrity agreement, Bb business research & plagiarism quizzes 15Class participation: attendance, punctuality, attentiveness, peer evaluations, etiquette, contributions 15Exams (2 x 60 points) 120

Area Total 150

Grand Total 1000

Supplemental Credit OpportunitiesGrammar and mechanics resources in Guffey Appendix A 45-credit

threshold: 10 points added to total

Vocabulary resources in Guffey Appendix AMcCombs speaker events and competitionsTexas Enterprise articles, videos, and blog postsShow and Tell contributionsWriting Improvement LogThank you letter

After dividing the point grand total by 10, BA 324 instructors report final course grades based on a uniform scale established by the McCombs School:

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A above 92.99 B 83-86.99 C 73-76.99 D 63-66.99A- 90-92.99 B- 80-82.99 C- 70-72.99 D- 60-62.99B+ 87-89.99 C+ 77-79.99 D+ 67-69.99 F below 60

Supplemental Credit Opportunities

You can earn a single bonus of 10 points—to be added directly to your grand total—by accumulating at least 45 credits from completing optional activities that enrich your learning and the class’ experience. This is an all-or-nothing opportunity: you must earn 45 credits to receive the 10 points, and you can earn no more than 10 points. You can receive credits in several ways.

1. Grammar and Mechanics Resources in Guffey’s Appendix A

Turn in a worksheet with group(s) of checkpoint items completed. Complete an entire group to receive 5 credits for that group. You may be required to verify it is your work by completing a brief quiz on the material.

Checkpoint Items Group Page Topic Relevant

Guides Credits

1-5 A-3 Sentence Structure 1, 2, 3 56-10 A-4 Verbs: Tense & Mood 4, 5 511-15 A-5/6 Verbs: Number Agreement 6-10 516-20 A-7 Pronoun Case: Subjective, Objective, Possessive 11-14 521-25 A-7/8 Pronoun Case: Reflexive and Relative Clauses 15-16 526-30 A-9 Pronoun Reference: Number/Gender Agreement, Clear Antecedent 17-18 531-35 A-9 Adjectives and Adverbs: Linking Verbs, Compounds 19-20 536-40 A-11 Punctuation: Commas in Series, Complex Sentences, Compound Sentences 21-23 541-45 A-12 Punctuation: Commas for Internal Structures 24-25 546-50 A-12 Punctuation: Superfluous Commas 26 551-55 A-14 Punctuation: Semicolons and Colons 27-30 556-60 A-15 Punctuation: Apostrophe 31-33 561-65 A-16 Punctuation: Sentence Endings, Dashes, Quotation Marks, Parentheses 34-38 566-70 A-18 Capitalization 39-46 571-75 A-19 Using Numbers 47-50 5

2. Vocabulary Resources in Guffey’s Appendix A

Choose sound-alike word pairs from pages A-21/22 and turn in corresponding pairs of sample sentences, one each that includes each word used appropriately, for 1 credit for each pair of sentences, minimum of five pairs (10 sentences total). Use any pair of words only once.

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For example, choose the pair loose and lose from page A-21. Turn in a pair of sentences such as

I live in dread of the day that I lose my cell phone!After I picked up my shirt from the cleaners, I discovered that the third button had come loose.

Turn in at least four additional such pairs for other word sets. You may be required to verify it is your work by completing a brief quiz on the material.

3. McCombs Speaker Events and Competitions

Turn in an abstract (approximately 150 words) summarizing a presentation you attended or a competition you participated in.

For presentations, include identifying details about the speaker, sponsoring organization, and event. For competitions, include identifying details about the sponsoring organization and event. Receive 5 credits for each abstract, one abstract per event (even if there are multiple speakers or participatnts)

4. Articles, videos, blog posts from Texas Enterprise

Turn in an abstract (approximately 150 words) summarizing content about “Big Ideas in Business” from the Texas Enterprise site at www.texasenterprise.org. Receive 5 credits for each article, video, or blog post you summarize. Include access information, such as a URL.

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Here’s what Texas Enterprise is all about, in their own words:

Our goal: to share the business and public policy knowledge created at The University of Texas at Austin with Texas and with the world. Texas Enterprise stories will draw on research from all over the university. We'll interview researchers, sift through findings, and publish practical insights and wisdom that are relevant to business professionals.

Here's a brief tour of Texas Enterprise:  Home page - Top stories, plus links to our main departments - Innovation, Leadership,

Workplace, Finance, and Policy Contributors - About our staff, plus all of our contributors who post in the blogs area of

the site Topics - Lists topics on which we've published stories Smart Quotes - Often-updated, interesting business quotes in the top-right sidebar on the

home page Series - Sets of stories that use words, images, and video to drill down into single

subjects Feeds - Two sets of business knowledge stories from around the world - one, a collection

of RSS feeds from top business schools, and the second a set of stories hand-picked by the Texas Enterprise staff

5. Show and Tell Contributions

Receive 5 credits for every contribution you present in class and document on the Show and Tell Report Form, with a limit of 25 credits. As the report form indicates, only material you have personally encountered is eligible for credit. Do not, for example, mine Web sites that feature compendiums of bloopers and errors found by others. The decision of the course instructor is final concerning the validity of submissions!

Share signs of the times: notice when you see a local sign with errors or tortured expression. Take a photo of the sign to share with the class.

Share think before you write text samples in magazines, newspapers, or books—printed or electronic—with errors or tortured expression. Do not use text samples from your instructors!

Share articles, columns, essays, blogs, or tweets about a language or business communications topic.

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Share ear-rattling stuff you’ve heard in conversation, in media, in class, in meetings, in everyday social interaction.

6. Writing Improvement Log

Receive 10 credits by maintaining a Writing Improvement Log for recording your reflections after every assignment on how to improve your writing.

7. Thank You Letter

Write a thank-you letter to our class guest speaker Alex Oscilowski to express appreciation for his time, effort, and graciousness in addressing our class. I will forward all the letters to Mr. Oscilowski without comment.

Academic Integrity

The UT Honor Code

If you haven’t already, take a moment to view the UT Austin Web site for elaboration on the university honor code (http://www.utexas.edu/about-ut/mission-core-purpose-honor-code):

The core values of The University of Texas at Austin are learning, discovery, freedom, leadership, individual opportunity, and responsibility. Each member of the university is expected to uphold these values through integrity, honesty, trust, fairness, and respect toward peers and community.

I expect every student in this course to abide by the University of Texas Honor Code, which means among other things that any work you submit for academic credit will be your own or your team’s own. I encourage you to study together and to discuss information and concepts covered in readings, lectures, and activities. And while you may consult with students in other sections, such cooperation should never involve one student having possession of a copy of all or part of work done by someone else, in the form of an e-mail, an e-mail attachment file, a diskette, a hard copy, or any other medium.

Should copying occur, both the student who copied work from another student and the student who gave material to be copied will receive a zero for the assignment. And the penalty for violation of the code may also include failure of the course and university disciplinary action.

During examinations you take individually, you must do your own work, without talking, comparing papers, copying from others, or collaborating in any way. Such proscribed collaborative behavior during the examinations

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will result in failure of the exam, and it may lead to failure of the course and university disciplinary action.

Important University Notices and Policies

Behavior Concerns Advice Line (BCAL)

If you are worried about someone who is acting differently, you may use the Behavior Concerns Advice Line to discuss by phone your concerns about another individual’s behavior. This service is provided through a partnership among the Office of the Dean of Students, the Counseling and Mental Health Center (CMHC), the Employee Assistance Program (EAP), and The University of Texas Police Department (UTPD). Call 512-232-5050 or visit http://www.utexas.edu/safety/bcal.

Emergency Evacuation Policy

Occupants of buildings on the UT Austin campus are required to evacuate and assemble outside when a fire alarm is activated or an announcement is made. Please be aware of policies regarding evacuation:

Familiarize yourself with all exit doors of the classroom and the building. Remember that the nearest exit door may not be the one you used when you entered the building.

If you require assistance to evacuate, inform me in writing during the first week of class. In the event of an evacuation, follow my instructions or those of class instructors. Do not re-enter a building unless you’re given instructions by the Austin Fire Department, the UT Austin

Police Department, or the Fire Prevention Services office.

Tentative Course Schedule

The syllabus indicates the present plans, but plans may need to change to maximize learning opportunities for the class and to respond to your feedback. I’ll communicate those changes as early and clearly as I can, so continue to check your e-mail frequently and the course site on Blackboard. And of course, be in class every meeting.

Guffey and Loewy note that “no meeting should be called unless the topic is important, can’t wait, and requires an exchange of ideas” (p. 49). Guffey also says that “if the flow of information is one way and no immediate feedback will result, then don’t schedule a meeting” (p. 49). So, to ensure our class meetings are necessary and meaningful, our agendas should allow for significant interaction, exchange, and collaboration.

Planned Date Agenda Items Due for Next Class

MonJan 13

Main Ideas Welcome & Introduction

READ: syllabus; Guffey chapter 4; soft skills article

Activities What Do You See?Rhetorical analysis of simple textBA 324 grade components

Handouts SyllabusBA 324 Style Sheets: Master and SectionNY Times Article: Soft Skills are Key

WedJan 15

Main Ideas Academic vs. Business Writing; Classmates; Class PoliciesREAD: plagiarism articles in handout; Guffey chapter 5CLUE Guides 1-5ASSIGNMENT: Bb tutorials—research and plagiarism online quizzes

Activities Show & TellDiscussion Exercise: Choose Better Text VersionMeet & GreetSyllabus Review

Handouts “Shadow Scholar” from Chronicle of Higher EducationMemo Assignment (draft due dates 1/24, 1/29, & 2/3)

FriJan 17

Main Idea Communication Triangle: Writing as a ProcessASSIGNMENT: 2-article annotated bibliography on engagement (due 1/22)READ: Guffey chapter 6CLUE Guides 6-10

Activities Show & TellForm Groups for Semester Business Proposal ProjectLecture: Aims; Guffey 3x3; Rhetorical Arts; Grading Rubric

Deliverables Academic Integrity Agreement; quizzes for Bb online tutorialsHandouts UT Libraries BIC resources and APA citation protocol

Business Proposal Semester ProjectMon

Jan 20 Martin Luther King Jr. Day: University Holiday

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WedJan 22

Workshop with UT Austin Business Library GRA Kari Beets in PCL 1.124 ASSIGNMENT: Initial draft of memoDeliverable Annotated Bibliography (2 items) on employee engagement

FriJan 24

Main Ideas Diagnostic; Semester Project READ: Guffey chapters 1, 2CLUE Guides 11-15BUSINESS PROPOSAL: compose team agreement and work plan; develop 5-item annotated bibliography

Activities Show & TellPeer Response: Memo Initial DraftGuffey Grammar Diagnostic

Deliverable Initial Draft of MemoHandouts Team agreement and project work plan template

MonJan 27

Main Idea Invention & Arrangement: Employee Engagement

ASSIGNMENT: Developed draft of memoCLUE Guides 16-20

Activities Show & TellResearching Employee EngagementDeveloping an Annotated BibliographyTeam Agreement Considerations; Team Role Considerations

Handout Business Proposal Semester Project: Annotated BibliographyImpromptu Presentation (scheduled 2/3, 2/5, 2/7)

WedJan 29

Main Ideas Workplace Behavior; Topic Commitments

ASSIGNMENT: 5-article annotated bibliography on business proposal topicREAD: Guffey chapter 13CLUE Guides 21-25

Activities Show & TellLecture: Workplace Skills; Meetings; Collaboration Roles; Stages of Team DevelopmentTeam Topic CommitmentsPeer Response: Memo Developed Draft

Deliverables Team Agreement and Project Work PlanDeveloped Draft of Memo

Handouts Nonverbal Skills and Delivery

FriJan 31

Main Idea Presentations to Small and Large Groups

ASSIGNMENT: Final draft of memoASSIGNMENT: adjustment letter initial draft; annotated bibliography for team project: 5 citationsCLUE Guides 26-30

Activities Show & TellLecture: Invention/Arrangement—power of story-telling & cultural allusions Style/Memory—self-awareness and real-time editing of oral language Delivery—stance, gestures, eyes, voice, timing, movement, paceVideo: Susan Cain—The Power of Introverts

Deliverable Annotated bibliography for business proposal: 5 cites/memberHandouts Adj Letter Assignment (draft due dates 2/7, 2/12, & 2/17)

Basics of Sentence Diagramming

MonFeb 3

Main Ideas Impromptu Presentations; Visualizing Language StructuresREAD: Short History of Commas; Eats Shoots and LeavesCLUE Guides 31-35

Activities Show & TellImpromptu PresentationsLecture: Basics of Sentence Diagramming

Deliverable Memo AssignmentHandout Short History of Commas; Eats Shoots & Leaves

Individual presentation: Keynote Speaker Introduction Assgmt

WedFeb 5

Main Idea Impromptu Presentations; Origins of Grammar & Mechanics

ASSIGNMENT: Initial draft of adjustment letterCLUE Guides 36-40

Activities Show & TellImpromptu PresentationsLecture: Five Grammars, Whose Rules Rule, Online Resources: OWL, Nordquist, Grammar Girl, APA

Handout Review Sheet for Grammar Topics in Guffey

FriFeb 7

Main Idea Impromptu Presentations; Getting It Right and Getting It Good

CLUE Guides 41-45Activities Show & Tell

Impromptu PresentationsPeer Response: Adjustment Letter Initial Draft

Deliverable Initial Draft of Adjustment Letter

MonFeb 10

Main Idea Individual Prepared Presentations; Team EvaluationASSIGNMENT: Developed draft of adjustment letterCLUE Guides 46-50

Activities Show & TellIndividual Prepared Presentations: Keynoter IntroductionFirst Team Evaluation

Handout Practice Exam

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WedFeb 12

Main Idea Individual Prepared PresentationsActivities Show & Tell

Individual Prepared Presentations: Keynoter IntroductionPeer Response: Adjustment Letter Developed Draft

Deliverable Developed Draft of Adjustment Letter

FriFeb 14

Main Idea Effective Expression—Word ChoiceASSIGNMENT: Final draft of adjustment letterActivities Show & Tell

Vocabulary Choices: colloquial, conversational, formalHandout Ex Summary Assignment (draft due dates 2/21, 2/26, & 3/3)

MonFeb 17

Main Idea Effective Expression—Nesting, Modifier PlacementActivities Show & Tell

In-Class ExercisesDeliverable Adjustment Letter AssignmentHandout Small Team Presentation (scheduled 2/28, 3/3, 3/5, 3/7)

WedFeb 19

Main Idea Effective Expression—The Good, the Bad, and the Ugly ASSIGNMENT: Initial draft of executive summaryActivities Show & Tell

In-Class Exercises

FriFeb 21

Main Idea Exam Review: Grammar, Mechanics, Style Protocol

READ: Guffey chapters 8, 9Activities Show & TellPeer Response: Executive Summary Initial DraftExam Review

Deliverable Initial Draft of Executive SummaryMon

Feb 24 First Exam: Guffey, Grammar/Mechanics, Style Sheets, Class Content ASSIGNMENT: Developed draft of executive summary

WedFeb 26

Main Idea Advocacy

ASSIGNMENT: small-team presentations

Activities Show & TellVideo: John Daly Texas Enterprise Speaker SeriesSecond Team EvaluationDiscussion of ExamPeer Response: Executive Summary Developed Draft

Deliverable Developed Draft of Executive Summary

FriFeb 28

Main Idea Small-Team PresentationsASSIGNMENT: Final draft of executive summary

Activities Small-Team PresentationsHandouts APA Bias-Free Writing Guidelines

Analytical Report (draft due dates 3/7, 3/19, & 3/24)Mon

Mar 3Main Idea Small-Team PresentationsActivities Small-Team PresentationsDeliverable Executive Summary Assignment

WedMar 5

Main Idea Small-Team Presentations ASSIGNMENT: analytical report initial draftActivities Small-Team Presentations

FriMar 7

Main Idea Small-Team PresentationsActivities Small-Team Presentations

Peer Response: Analytical Report Initial DraftDeliverable Initial Draft of Analytical Report

MonMar 10 Spring Break: University Holiday

WedMar 12 Spring Break: University Holiday

FriMar 14 Spring Break: University Holiday

MonMar 17

Main Idea Alone in a Crowd

ASSIGNMENT: analytical report developed draft

Activities Show & TellAPA Biased Language Guidelines; Colloquial ExpressionsVideo: Sherry Turkle TED Talk Breaking Clean: Connected but Alone

WedMar 19

Main Idea Effective Business PresentationsActivities Show & Tell

Discussion of Audience Types, Audience Retention, Notes vs.PowerPoint and PreziPeer Response: Analytical Report Developed Draft

Deliverable Developed Draft of Analytical Report

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FriMar 21

Main Idea Intercultural Communication

ASSIGNMENT: Final draft of analytical reportREAD: Guffey chapter 14

Activities Show & TellLow/High Context CulturesThird Team EvaluationPeer Response: Analytical Report Developed Draft

Handout Content Marketing Assgmnt (draft due dates 3/28, 4/2, & 4/7)

MonMar 24

Main Idea Delivering Good News vs. Bad NewsActivities Show & Tell

Discussion of Direct vs. Indirect Approach; ApologiesDeliverable Analytical Report AssignmentHandout Full Team Presentation Assignment

WedMar 26

Main Idea Effective Expression—Visual Elements ASSIGNMENT: content marketing initial draftActivities Show & Tell

Paragraphing, Table-Making, Formatting

FriMar 28

Main Idea Visual Aids for Business PresentationsASSIGNMENT: Bound polished draft business proposal document; final draft of content marketing article

Show & TellExercises: PowerPoint and PreziPeer Response: Content Marketing Article Initial Draft

Deliverable Initial Draft of Content Marketing Article

MonMar 31

Main Idea Content MarketingASSIGNMENT: content marketing developed draftREAD: Guffey chapters 7, 10

Activities Show & TellCopyblogger Principles of Content Marketing

Deliverables Bound Polished Draft of Business Proposal

WedApr 2

Main Idea Electronic and Digital Media: Personal vs. Corporate UseShow & TellDiscussion: Ethics, PragmaticsPeer Response: Content Marketing Article Developed Draft

Deliverable Developed Draft of Content Marketing Article

FriApr 4

Main Idea Electronic and Digital Media ASSIGNMENT: Final draft of content marketing articleShow & Tell

Exercises: Favors, Requests, Pitches, Claims, Complaints

MonApr 7

Main Idea Full-Team Business Proposal Presentations ASSIGNMENT: Team business proposal presentationActivity Full-Team Business Proposal Presentations

Deliverable Content Marketing AssignmentWedApr 9

Main Idea Full-Team Business Proposal Presentations ASSIGNMENT: Team business proposal presentationActivity Full-Team Business Proposal Presentations

FriApr 11

Main Idea Full-Team Business Proposal Presentations ASSIGNMENT: Team business proposal presentationActivity Full-Team Business Proposal Presentations

MonApr 14

Main Idea Full-Team Business Proposal Presentations ASSIGNMENT: Complete Final Team Self-Evaluation.Activity Full-Team Business Proposal Presentations

WedApr 16

Main Idea Proofreading vs. EditingShow & Tell

Activity In-Class Exercises

FriApr 18

Main Idea Diagramming and Other Recognition ToolsASSIGNMENT: Final, bound team business proposal document

Activity Show & TellIn-Class ExercisesOWL and Other Resources

MonApr 21

Main Idea Post-Mortem Process for Business Proposal Project

ASSIGNMENT: team peer evaluation

Activity Show & TellTeam Debriefing Work Session

Deliverable Bound Team Business Proposal Document (2 copies)Handout Post-Mortem Report Assignment (due date 4/30)

WedApr 23

Main Idea Thank You and Messages of Good WillActivity Show & Tell

In-Class ExercisesDeliverable Final Team Evaluation

FriApr 25

Main Idea Exam Review: Grammar, Mechanics, Style ProtocolActivities Show & Tell

CLUE ReviewMon

Apr 28 Second Exam: Guffey, Grammar/Mechanics, Style Sheets, Class Content ASSIGNMENT: Post-mortem report

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WedApr 30

Main Idea Expression Topic: Capitalization, Punctuation, ParagraphingActivity Show & Tell

Demonstration and DiscussionCourse-Instructor Survey

Deliverables Post-Mortem Report

FriMay 2

Main Idea Graceful ClosingASSIGNMENT: see perceptively to learn, grow, serve, succeed, & prosper

Activity Show & TellVideo: Amy Cuddy TED TalkWhat Do You See?

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At a Glance: Major Assignments and Due Dates

Assignment Handout Ready

Due Date Due Time

Memo Wed 1/15Initial Draft for Peer Response Fri 1/24 start of classDeveloped Draft for Peer Response Wed 1/29 start of classFinal Version for Instructor Mon 2/3 start of class

Adjustment Letter Fri 1/31Initial Draft for Peer Response Fri 2/7 start of classDeveloped Draft for Peer Response Wed 2/12 start of classFinal Version for Instructor Mon 2/17 start of class

Executive Summary Fri 2/14Initial Draft for Peer Response Fri 2/21 start of classDeveloped Draft for Peer Response Wed 2/26 start of classFinal Version for Instructor Mon 3/3 start of class

Analytical Report Fri 2/28Initial Draft for Peer Response Fri 3/7 start of classDeveloped Draft for Peer Response Wed 3/19 start of classFinal Version for Instructor Mon 3/24 start of class

Content Marketing Article Fri 3/21Initial Draft for Peer Response Fri 3/28 start of classDeveloped Draft for Peer Response Wed 4/2 start of classFinal Version for Instructor Mon 4/7 start of class

Business Proposal Fri 1/17Team agreement and work plan. Mon 1/27 start of classTeam commits to proposal topic. Mon 1/27 end of classAnnotated bibliography: final (5 cites) Fri 1/31 start of classMeeting leader contact report 3 days after meeting 5 p.m.Bound polished draft of proposal to editor & MJB Mon 3/31 5 p.m.Formal team presentation of proposal Apr 7, 9, 11, 14Bound proposal document to MJB (2 copies) Mon 4/21 5 p.m.Final team self-evaluation Wed 4/23 5 p.m.Post-mortem report Wed 4/30 5 p.m.

PresentationsImpromptu Mon 1/27 Feb 3, 5, 7Individual (keynote speaker introduction) Mon 2/3 Feb 10, 12Small-team (research report) Mon 2/17 Feb 28, Mar 3, 5, 7Formal team presentation of proposal Mon 3/24 Apr 7, 9, 11, 14

ExamsFirst Mon 2/24 in classSecond Mon 4/28 in class

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Student Academic Integrity Agreement The text of this agreement is adapted from a document published by The University of Texas at Dallas Department of Judicial Affairs (July 27, 2005) http://www.utdallas.edu/judicialaffairs/UTDJudicial Affairs-Avoid Dishonesty.htmlYou are responsible to read and understand this agreement.

PlagiarismYou have committed plagiarism when you submit to your instructor a paper or comparable assignment that is not truly the product of your own mind and skill. To commit plagiarism is to steal the ideas and/or expression of another person or entity and represent them as your own. The act constitutes cheating, a serious manifestation of scholastic dishonesty for which you may incur severe penalties. Understand what constitutes plagiarism, so that you will not unwittingly jeopardize your college career.

Purchase of Intellectual MaterialThe most obvious form of plagiarism is the purchase of prepared papers from commercial term paper companies and the submission of such papers as your own work.

Failure to Acknowledge Quoted Intellectual MaterialA second obvious form of plagiarism is copying word-for-word from someone else's work in whole or in part, without appropriate acknowledgement, whether that work be published on paper or electronically, whether that work be a magazine article, a portion of a book, a newspaper piece, a blog, another student's paper, or any other composition not your own. Any such verbatim use of another's work must be acknowledged in text by (1) appropriate indention or enclosing all such copied portions in quotation marks and by (2) giving the original source in a footnote or reference.

Failure to Acknowledge Paraphrased Intellectual MaterialChanging a few words of another's composition, omitting a few sentences, or changing the order of ideas, words, or sentences does not transform another’s work into your own original composition. When it’s appropriate to paraphrase others’ ideas or writing, be sure and do so in your own words and indicate the source by in-text allusion and scrupulous in-text citation.

The Consequences of PlagiarismThe UT System’s Rules and Regulations of the Board of Regents and UT Austin’s Handbook of Operating Procedures provide penalties for plagiarism, which range from an F grade to dismissal from the university.

CollusionYour academic work on individual projects must reflect your own independent scholarly thought, expression, and aptitude. Aside from your work on the business proposal in your team, your work must be prepared and submitted by you acting individually and not in concert with others.

Collusion such as these examples show can be purposeful or unintentional:

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students in the same class and/or different class sections submitting a substantially similar essay, homework, or other assignment

one student providing another with a copy of a completed assignment from this or an earlier semester, only to have the assignment duplicated and submitted for credit with a new name

a student using material obtained from social networking Web sites where students or ghost writers share assignments and tests

CheatingCheating means trying—whether successful or not—to gain an unfair advantage in the academic arena. Among obvious examples of scholastic dishonesty are copying from another student’s exam paper, using or buying homework solutions, or submitting a substantial portion of the same academic work more than once.

I attest that I understand the meaning and the consequences of academic dishonesty and agree to avoid it.

Signature ______________________________________________

Printed Name __________________________________________

Date ______________________________

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