HISTORY OF SPONSORSHIPS

AND POP UPS

Television Broadcasting History

The world's first electronically scanned TV service began in Berlin in 1935. The first broadcast however was a year later in 1936 which a live showing of the Olympic games.

The BBC first transmitted on 2nd November 1936, and had the first regular high – definition service from the Victorian Alexandra Palace in north London. It therefore could be seen as the birthplace of television broadcasting as we know it today.

Television SponsorshipsThe first television sponsorship was in 1946 in the USA, during a baseball game between the Philadelphia Phillies and the Brooklyn Dodgers. Bulova paid $9 for a 10 second ad which showed a Bulova clock with a map of the united states. The announcer read out “America runs on Bulova time” as the advert showed.

In todays modern age sponsorships are a lot more commonly seen on TV as there are many more channels and many more programs which have the opportunity to take out sponsorship deals, in comparison to when the first sponsorship was shown in 1946. The increased amount of channels and TV programs means that sponsorships are easily accessible and are getting cheaper as more content is available to choose from.

Today a 30 second television sponsorship for example can cost up to $180,000.

Brief Internet History Tim Berners-Lee invented the internet (version 1.0) from Switzerland in 1991. He is a English computer scientist who implemented the first successful communication to a client via the internet.

He is now the director of the world wide web consortium which oversees the web’s continued development.

Web 2.0 Web 2.0 was introduced in 2002 The introduction of web 2.0 allowed people to be more

interactive as the internet begun to hold things such as images, music and video

Web 2.0 refers too World Wide Web sites that use technology beyond the static pages of earlier Web sites. The term was coined in 1999 by Darcy DiNucci, this term was popularized by Tim O'Reilly at the O'Reilly Media Web 2.0 conference in late 2004

Web 2.0 allowed for sites such as YouTube, Twitter and Facebook to be created, all of which are heavily used today by millions of people, YouTube has 1 billion unique users every month

Web Pop Ups Ethan Zuckerman invented the pop up in the late 1990’s, they were first launched on the website Tripod.com

A variation of the web pop up is the pop-under advertisement, this opens a completely new browser the window which is currently open.

In the modern day Pop-ups are heavily used and is one of the cheapest and most simple ways to advertise through the internet, even large companies today such as McAfee use pop-ups as a way of installing software. However many people may find them annoying and are therefore unlikely to take notice in what they are trying to advertise. Pop ups can even be blocked all together if an individual wishes to do so on their computer.