Media Studies and ICT

Course title: MEDIA Studies Code: NBP_IK132G3 Credits: 3

Type (lecture/seminar/practice/consultation) and number of contact hours: 2

Evaluation method (end-term exam mark/ term mark / other): seminar mark/practice

Suggested semester: fall semester/spring semester

Frequency of availability:

Language: English

Prerequisites (if any): -

Description

Aims:

The primary objective of this text and the attendant electronic curriculum is to help students

to gain a thorough and scholarly level knowledge concerning the operational principles of

information and communication technology devices thereby promoting their efficient and

creative use and application.

The purpose of the course is to familiarise students with the most important presentation and

information-technology equipment and the main features of their operation. Learners will

also become well versed in media-based communication.

Competences to develop: Students completing the course will have to become familiar with the main phases and elaboration

devices of various media products including slides (still images), sound documents, video recordings,

and multimedia materials. Furthermore, students must gain knowledge of the peripheral devices

required for the processing of multimedia-based content in addition to the main features, operational

principle, processing speed, and application guidelines of the components of computing. Moreover,

upon completion of the program the participants will be able to address such issues as the means and

principles of data storage and forwarding along with achieving familiarity with various information

transmission features and the respective equipment.

The science of media technology as integrated into the discipline of information technology

explores the options of the effective application of the various instruments (media) with special

emphasis on the storing, processing, and presentation of information. The program’s further

objectives include the formation of competences required for the conscious, planned, and creative use

of the services provided by electronic media, along with the facilitation of the acquisition of a value

system, perspective, and attitude promoting value-based and critical acceptance of media-based

content.

Course content and schedule:

I. General introduction, basic theoretical concepts

1. Introduction

2. Social communication, media communication

II. Cognition and perception

3. Forms of knowledge acquisition – signs, stimulants of the external world. Signs and stimulants of

the external world, biometry (webinar)

4. A periodizing overview of media systems

III. The elements of the information transmission chain

5. The components of the information chain. Exploring the elements of the information chain

(webinar)

6. Information acquisition devices Exploring the components of information acquisition devices

(webinar)

7. Information forwarding Exploring the components of information forwarding devices (webinar)

8. The interfaces. Interface in the media (webinar)

Media Studies and ICT

9. Storing information: information recording devices and media Storing information and information

recording devices and media (webinar)

10. Modern electronic means for the presentation of information and their applications. Modern

electronic means for the presentation of information and their applications (practice)

11. The presentation of information-media design

12. Summary, appendices

13. Periodising media systems

Education management:

LMS http://neptun.ektf.hu, http://elearning.ektf.hu

Asessment:

method of assessment: writing test (51%)

mid-term requirement: preparing media productions, and lesson plan

oral exam topics (if any): -

Compulsory reading:

Forgó Sándor: Media Sándor:I n:

http://www.tankonyvtar.hu/hu/tartalom/tamop425/0005_26_mediumismeret_i_angol_pdf/adatok.html

Forgó Sándor: New Media, New Media literacy, new methods in education, In: Szerk.: Daniel TH Tan,

Szerk.: Linda ML Fang 2013 IEEE 63rd Annual Conference International Council for Educational Media

(ICEM). Singapore: Nanyang Technological University, 2013. pp. 104-112.

Optional reading:

BARBIER, Fréderic - LAVENIR, Catherine Bertho: A média története: Diderot-tól az internetig. (The history of

the media: From Diderot to the Internet) Budapest, Osiris Kiadó, 2004.

MERLIN, Donald: Origins of the Modern Mind: Three Stages in the Evolution of Culture and Cognition,

Cambridge, MA: Harvard University Press, 1991. Magyar kiadása: Az emberi gondolkodás eredete. ford.:

Kárpáti Eszter, Budapest, Osiris Kiadó, 2001.

SHANNON C. E.: Reprinted with corrections from The Bell System Technical Journal, Vol. 27, pp. 379–423,

623–656, July, October, 1948. A Mathematical Theory of Communication

SCHRAMM, Wilbur L.: Big Media, Little Media: Tools and Technologies for Instruction. Beverly Hills: Sage

Publications, 1977.

FORGÓ Sándor: [et al.]: A média informatizálódása.(The increasing dominance of information and

communication technology in the media sphere) URL:http://www.pointernet.pds.hu/ujsagok/evilag/2003-

ev/12/20070307220957154000000102.html

INNIS, Harold: Empire and Communications. Revised by Mary Q. Innis. University Toronto Press, 1950 and

1972.

JENEI Ágnes: Digitális interaktív televízió: az (anti)utópisztikus valóság. (Digital interactive television: dys and

utopistic reality)URL: http://www.mediakutato.hu/cikk/2007_01_tavasz/05_digitalis_interaktiv_televizio/

KOMENCZI Bertalan: Off-line – Az információs társadalom közoktatási stratégiája( Off -line –the public

education strategy of the information society). Új Pedagógiai Szemle 1999/07-08. p. 160. URL:

http://www.oki.hu/oldal.php?tipus=cikk&kod=1999-07-in-komenczi-off Supporting (compulsory/optional) digital materials: Niels Brügger: Theories of Media and Communication

http://www.medieteori.dk/publikationer/001_bruegger.pdf

http://icarusfilms.com/pdf/media07.pdf

http://www.topuniversities.com/courses/communication-media-studies/guide

Person in charge of program: Sándor Forgó PhD

Person in charge of the course: Péter Antal, PhD

Instructor: Csaba Komló, Dr. Péter Antal,

Instructor’s office hours: Monday Building A/328

Preferred contact details: petisoft@gmail.com, csabakom@ektf.hu

Online communication method: http://elearning.ektf.hu

Media Studies and ICT

Course title: Video I Code: NBP_MK143G3

Credits: 3

Type (lecture/seminar/practice/consultation) and number of contact hours: 2

Evaluation method (end-term exam mark/ term mark / other):

Suggested semester: 1,2

Frequency of availability: every week

Language: English

Prerequisites (if any): -

Description

Aims:

From idea to film – the role of production in the working process. The parts of the

production. The experts/professionals of the production, their role in the creative process.

Camera exercise, lighting, editing

Competences to develop:

The relation between the technical devices and the content of the production. Linearity and

non-linearity in the production. The documents of production in film making and TV. The

peculiarities of the production of the different genres (newsreel, documentary film, feature

film, clip etc.). Post-production practice.

Methods: Project work, lecture and training, analysis, making a portfolio, individual

correction, self-work.

Asessment::

method of assessment: 1-5

mid-term requirement: practical exercises

oral exam topics (if any): -

Compulsory reading:

David Bordwell, Kristin Thompson: Film Art: An Introduction, 8th edition. Published by

McGraw-Hill, New York, 2008. pp 2-59.

Optional reading:

Stephen Asch, Edward Pincus: The Filmmaker’s Handbook. Plume, New York, 1999.

Person in charge of program: Imre Szíjártó

Person in charge of the course: Imre Szíjártó

Instructor: László Borbás

Instructor’s office hours: Monday 10:00 – 11:00

Preferred contact details: Liceum, 603

Online communication method: blac@ektf.hu

Media Studies and ICT

Course title: Video II Code: NBP_MK144G3

Credits: 3

Type (lecture/seminar/practice/consultation) and number of contact hours: 2

Evaluation method (end-term exam mark/ term mark / other):

Suggested semester: 1,2

Frequency of availability: every week

Language: English

Prerequisites (if any): -

Description

Aims:

The parts of the production. The experts/professionals of the production, their role in the

creative process. From idea to film – the role of production in the working process.

Competences to develop:

Post-production practice. The relation between the technical devices and the content of the

production. Linearity and non-linearity in the production. The documents of production in

film making and TV. The peculiarities of the production of the different genres (newsreel,

documentary film, feature film, clip etc.).

Methods: Project work, lecture and training, analysis, making a portfolio, individual

correction, self-work. Camera exercise, lighting, editing.

Asessment::

method of assessment: 1-5

mid-term requirement: practical exercises

oral exam topics (if any): -

Compulsory reading:

David Bordwell, Kristin Thompson: Film Art: An Introduction, 8th edition. Published by

McGraw-Hill, New York, 2008. pp 2-59.

Optional reading:

Stephen Asch, Edward Pincus: The Filmmaker’s Handbook. Plume, New York, 1999.

Person in charge of program: Imre Szíjártó

Person in charge of the course: Imre Szíjártó

Instructor: László Borbás

Instructor’s office hours: Monday 10:00 – 11:00

Preferred contact details: Liceum, 603

Online communication method: blac@ektf.hu

Media Studies and ICT

Course title: Web Page design I. Code: NBP_IK170G4 Credits: 4

Type (lecture/seminar/practice/consultation) and number of contact hours:

seminar, 4 a week

Evaluation method (end-term exam mark/ term mark / other): seminar mark

Suggested semester:

Frequency of availability: every semester

Language: english

Prerequisites (if any): -

Description

Aims:

The goals of the subject are students can create attractive, harmonious and usable static

webpages with HTML5 and CSS3 codes in Notepad++ software. Furthermore students can

create webpages with a Content Management System, WordPress.

Competences to develop:

Knowledge related to HTML5 tags and CSS3 code.

Skills using HTML5 tags and CSS3 code with Notepad++.

Skills creation complex webpages.

Skills using and manage Wordpress.

Creative and independent thinking.

Logical thinking, good problem solving skills.

Course content and schedule:

1. Introduction to the Internet and World Wide Web.

2. The web development process and tools.

3. The principles of the web development.

4. The HTML description language: HTML5 Introduction (What are the new things?);

HTML5 syntax, attributums and values;

HTML5 Text tags (headings, paragraphs, lists, ordered lists, unordered lists);

HTML5 pictures, links, tabels, bloks;

HTML5 website layout, offers new semantic elements that define different parts of a

webpage.

5. Creating web pages with HTML5 in practice.

6. Configuring text, color, and page, create layout with Cascading Style Sheets (CSS3): CSS3 introduction (What is CSS?);

CSS3 linking HTML files (embedded, for external use);

CSS3 syntax, CSS Id and Class;

CSS3 styling (Backgrounds, Text, Fonts, Links, Lists, Tables).

7. CSS3 in practise.

8. Accessibility standards. Accessibility of websites. Accessibility methods and tools.

9. Using media and interactivity on web pages.

10. Create forms in websites.

11. Testing websites, upload for server.

12. Create webpages in Wordpress:

Media Studies and ICT

Create a simple webpage, create menues, useing themes;

Insert pictures, galery, video, contact form;

Create news page, manage comments.

Education management:

The lessions are held in the computer room shown in Neptun.

Asessment:

mid-term requirement: A practical test in HTML5 and CSS3 codes with

Notepad++. And an exercise with WordPress. Pass minimum 60%.

Compulsory reading:

FELKE-MORRIS, Terry: Web Development and Design Foundations with HTML5,

(6th edition). Pearson Education, Inc. 2013. ISBN-13: 978-0132783392.

ZELDMAN, Jeffrey−MARCOTTE, Ethan: Designing with Web Standards (3rd Edition)

New Riders. 2010. ISBN-10: 0321616952.

Optional reading:

CASTRO, Elizabeth−HYSLOP Bruce: HTML5 & CSS3 Visual QuickStart Guide (7th

Edition). Peachpit Press. 2012. ISBN: 032-1-71961-1.

HALVORSON, Kristina: Content Strategy for the Web, 2nd Edition. 2010. New Riders.

ISBN: 0321808304.

DUCKETT, Jon: Web Design with HTML, CSS, JavaScript and jQuery Set. John

Wiley & Sons Inc. 2014. ISBN: 1118907442.

FRAIN, Ben: Responsive Web Design with HTML5 and CSS3 - Second Edition.

Packt Publishing. 2015. ISBN: 978-1-78439-893-4.

Supporting (compulsory/optional) digital materials:

The Webpage of w3schools: http://www.w3schools.com/

The Webpage of w3schools, the Part of HTML:

http://www.w3schools.com/html/default.asp

The Webpage of w3schools, the Part of CSS3:

http://www.w3schools.com/css/default.asp

Person in charge of program:

Person in charge of the course: Lajos Dr. Kis-Tóth

Instructor: Csilla Kvaszingerné Prantner

Instructor’s office hours: Thuesday: 11:45-12:30, Wednesday 11.45-12.30

Preferred contact details: e-mail: csilla@ektf.hu

Online communication method: http://tanitlap.uni-eger.hu/csilla

Media Studies and ICT

Course title: Webdesign I. Code: NBP_MK146G3 Credits: 3

Type (lecture/seminar/practice/consultation) and number of contact hours:

seminar, 2 a week

Evaluation method (end-term exam mark/ term mark / other): seminar mark

Suggested semester:

Frequency of availability: every semester

Language: english

Prerequisites (if any): -

Description

Aims:

The goals of the subject are students can create attractive, harmonious and perspicuous

webpage-layouts with Adobe Photoshop and Adobe Illustrator softwares. The students know

the most important principles of webdesign and tipography. Know the significant concepts

and developing methods. Know innovaiting developing softwares.

Competences to develop:

Knowledge related to tipography.

Knowledge related to using colors, shapes, characters.

Knowledge related to web using, user habits, usability, webergonomy, user experience and

accessibility.

Know the good practice of webdesing.

Skills using Adobe Photoshop and Illustrator.

Skills creation harmonious, perspicuous and usable layouts.

Creative and innovative thinking.

Independent thinking.

Course content and schedule:

Theoretical Part

1. Concepts of web-ergonomy, usability and user experience.

2. Design principles: User Centered Design (UCD), Design for All, Universal Design

3. Accessibility Webpages, WCAG 2.0 standard.

4. Knowledge related to user habits, personalized content related to UX.

5. The difference between UI design(er) and UX design(er).

6. Principles of Visual Design, implementations of transparency and logical visual

structure planning.

7. Responsive webdesign.

8. Text organization on the webpages.

9. Design of content, structure and navigation.

10. Function design.

11. Composition, colors, shapes, arrangements.

12. Design logo, main page, news page, contact form.

Practical Part

Using Adobe Photoshop:

Media Studies and ICT

1. Introduce the pixel and vector graphics

2. Introduce the graphical interfaces: o Intoduce scene and panels

(Tools panel, History panel, Color Picker Panel and Layers Panel)

3. Intoduce the assistances (Rulers, Guides, Grids, Units adjustment, Zoom In, Zoom Out Tools)

4. Introduce the important elements of Tools panel: a. Drawing tools (Pencil Tool, Brush Tool, How can we draw lines?)

b. Filling tools (Paint Bucket, Gradient)

c. Rectangular Marquee Tool

d. Moveing Tool

e. Text reading / Horizontal TypeTool

f. Eraser Tool and Eyedropper Tool

5. Digital Image designing operations: a. Image sizing and canvas sizing

b. Objects Transformations, Image croping and rotating

6. Image correction tools: a. Brightness, Contrast, Color Balance, Hue, Saturation, Desature, Opacity

7. How can we use the Layers?

Education management:

The lessions are held in the computer room shown in Neptun.

Asessment:

mid-term requirement: A theoretical test. And 3 web layout exercises with Adobe

Photoshop. Pass minimum 60%.

Compulsory reading:

BEAIRTD, Jason: The Principles of Beautiful Web Design. Australia, Sitepoint Pty.

Ltd., 2007.

CORRY, M. D.−FRICK T. W. – HANSEN, L.: User-Centered design and usability

testing of a web site: An illustrative case study in Educational Technology Research

and Development, Volume 45, Issue 4, pp. 65–76, 1997.

NIELESEN, Jakob: Usability Engineering (Interactive Technologies), Morgan

Kaufmann Publishers In., San Francisco, 1993.

KRUG, Steve: Don't Make Me Think: A Common Sense Approach to Web Usability,

2nd Edition. 2006. ISBN: 0-321-34475-8.

Optional reading:

MARVROMOUSTAKOS, S.−PAPANIKOLAU, K.: A Quality Evaluation Model for Web

2.0 e-Learning Systems in Experiences and Advances in Software Quality, Volume

X, Issue 5, pp. 64–74, 2009.

WEINSCHENK, Susan: Supporting (compulsory/optional) digital materials. New

Riders, Berkley. 2011. ISBN: 0321767535.

Media Studies and ICT

GOTHELF, Jeff–SEIDEN Josh: Lean UX: Applying Lean Principles to Improve User

Experience. O’Reilly. Media Inc. 2013. ISBN: 978-1-449-31165-0.

ITTEN, Johannes: The Elements of Color: A Treatise on the Color System of Johannes

Itten Based on His Book the Art of Color. John Wiley & Sons Inc. 1970. ISBN: 0-

471-28929-9.

Supporting (compulsory/optional) digital materials:

CALDWELL, B.–COOPER, M.–REID, L. G.–VANDERHEIDEN, G.: Web Content

Accessibility Guidelines (WCAG) 2.0, from W3C webpage, 2008.

http://www.w3.org/TR/WCAG20/, accessed last: 2015.07.10.

KISTLER C.: 5 Usability factors to get right, from webpage of Small Farm Design,

2009. http://www.smallfarmdesign.com/blog/2009/04/02/5-usability-factors-to-get-

right/, accessed last: 2015.07.10.

MORVILLE, P.: User Experience Design, from Semantic Studio website, 2004.

http://semanticstudios.com/user_experience_design/, accessed last: 2015.05.22.

NIELSEN, Jakob: F-Shaped Pattern For Reading Web Content, from Nielsen Norman

Group webpage, 2006. http://www.nngroup.com/articles/f-shaped-pattern-reading-

web-content/ , accessed last: 2015.07.10.

NIELESEN, Jakob: Why You Only Need to Test with 5 Users, from Nielsen Norman

Group webpage, 2000. http://www.nngroup.com/articles/why-you-only-need-to-test-

with-5-users/, accessed last: 2015.07.10.

Person in charge of program:

Person in charge of the course: Lajos Dr. Kis-Tóth

Instructor: Csilla Kvaszingerné Prantner

Instructor’s office hours: Thuesday: 11:45-12:30, Wednesday 11.45-12.30

Preferred contact details: e-mail: csilla@ektf.hu

Online communication method: http://tanitlap.uni-eger.hu/csilla