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Media Pack 2011http://econsultancy.com
The Econsultancy Portfolio
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About Econsultancy
Econsultancy is an online publisher and community where the world’s digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.
Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce.
Our reports, events, online resources and training programmes help our 95,000+ members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
Our community of buyers helps suppliers to source new leads, launch products, gain important PR coverage and meet buyers at our established and innovative events.
“Wherever my online marketing career takes me, I always ensure that I re-establish my Econsultancy membership as one of the first things to do.”CRM Manager, Ministry of Sound
“I don’t normally write to compliment in such an effusive manner but Econsultancy is indispensable.”Head of Online Marketing, Virgin Mobile
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The Econsultancy Community
3%5%
7%
11%
11%
32%
31%
User
Role
5%
7%
10% 54%
Organisation
Type
24%0
100
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400
500
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700
800
3%5%
7%
11%
11%
32%
31%
User
Role
5%
7%
10% 54%
Organisation
Type
24%0
100
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CEO/VP/CMO/Director/Partner
Sales/Marketing/Advertising/PR
Strategy/Consulting/Commercial
Operational/Project Management
Creative/Editorial
Technical
Other (eg. Legal, Administrative, Research)
Client/End User Organisations
New Media Agencies
Technology/Software Companies
Academic
Journalists and other media
Some of the Brands Who Use Econsultancy.....
Abbey, Deloitte, Orange, AKQA, Dell, Random House, AXA, DSGI plc, Reed Business, Aviva, Dyson, RBS, Barclays Retail Bank, EA Electronic Arts, Royal Mail, British Airways, Kraft Foods, Shell International, BT, Estée Lauder, Sony, BUPA, Figleaves.com, The AA, Cadbury, GE Money, Thomas Cook, Cancer Research UK, John Lewis, T-Mobile, Carphone Warehouse, Lloyds TSB, Virgin Holidays, Citibank, Vodafone.......
Who Uses Econsultancy?
How We Compare
3%5%
7%
11%
11%
32%
31%
User
Role
5%
7%
10% 54%
Organisation
Type
24%0
100
200
300
400
500
600
700
800
Monthly Unique Visitors (000’s)
Monthly Page Impressions (000’s)
Econsultancy
Marketing Week
NMA
Sources: NMA - ABCe audit, March ‘10, Marketing Week - Media Info
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Advertising
Advertising and Lead Generation on Econsultancy.com
All advertising is in the large MPU format and is the only advert served on the page at any one time, so you have the chance to get your message across on a clean, user-friendly page.
Econsultancy is the largest community of digital marketing and ecommerce professionals in the UK and we serve our advertising across all the busiest areas of the website including homepage, the Econsultancy Blog (which ranks in the Adage Top #10), Directories, Forums and Jobs pages.
Companies Who Advertised With Econsultancy in 2010
ExactTarget, Adobe, Epsilon, Coremetrics, Webtrends, Alterian, Guava, DaySoftware, Experian, Agillic, RedEye, Responsys, SmartFOCUS, e-Dialog, AT Internet, dbg, Aprimo, Foresee Results, IBM
Rate Card for Display Advertising
MPU Advertising £75 CPM (cost per thousand impressions)
265,000
monthly unique
visitors
800,000 + monthly page
impressions
95,000 + members“Our ad campaign with Econsultancy gave us the perfect platform to drive quality leads from a highly relevant audience.”Marketing Manager, Emailvision
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Email Sponsorship
All emails sent by Econsultancy are opt-in and are designed to keep our members up to date with the latest best practice information, hottest blog pieces, most important training courses and events.
The Econsultancy Newsletter
The Econsultancy newsletter is a weekly digest of all the latest reports, blog posts, interviews and training courses that our readers need and is sent each Tuesday with EMEA and US versions.
With over 33,500 opt-in recipients, this is prime placement to engage the largest and most senior digital marketing and ecommerce community in the UK.
Econsultancy Daily Alerts
Our daily, content-triggered site alerts allow our members to receive a daily digest on all of our latest site content based upon their areas of interest.
With the alerts going to between 10,000 – 12,000 opt-in subscribers every day, they provide a great platform for high exposure, quick burst advertising campaigns. Ideal for webinars, events, lead generation and product launch promotions.
Rate Card for Email Sponsorship
Daily Alerts £2,250 + VAT Econsultancy Newsletter £2,250 + VAT Newsletter 2nd Position £895 + VAT
econsultancy.com Contact: Adam Candlish [email protected] or +44 20 7269 1460
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Digital Cream London8 March 2011, Grand Connaught Rooms, London
We also run this event in New York (Peer Summit New York), Chicago (Peer Summit Chicago) and Dubai (Digital Cream Dubai) – get in touch to find out more.
“The cream of the digital crop”
“I liked that there was one supplier on each table to give us a different perspective on the issues discussed.”
Ecommerce Marketing Manager, Three
EVENTS
econsultancy.com/events/digital-cream Contact: Adam Candlish [email protected] or +44 20 7269 1460
Digital Cream, now in its fifth year, is an
invitation-only event for senior client-side
digital marketers who meet to learn from
each other about the latest best practice,
what’s working and what’s not.
It’s a ‘hands-on’ participatory event where
buyers and sponsors network and learn
through specialist discussion, roundtables
and debate.
How you meet the buyers
Digital Cream is a senior, invitation only event
whereby Econsultancy’s editors and analysts
invite more than 180 top ecommerce,
marketing and digital buyers to attend
the day for free. Each buyer chooses three
roundtables to sit on during the day of their
chosen topics. Each table has eight buyers,
one expert moderator, and one sponsor
representative – there are three sessions on
each table in the day with new sets of eight
buyers at each. Discussions include questions
around best practice, measurement, ROI,
resourcing, supplier selection, recruitment,
business processes, budgeting, trends etc.
As a sponsor, of the table, you are the only
agency/vendor on that table and thus have
unrivalled access to these buyers and the
chance to hear their needs, strategies, and
investment plans.
One day, up to 24 buyers at three
sessions and your chance to sell to
the top in a consultative and thought
leadership manner.
Connected TV – NEW
Content Strategy
Managing Digital Channels
Integrated Digital Marketing – NEW
Onsite Conversion Rate Optimisation
Customer Experience Management
Joining Up Online and Offline Channels
Social Media Measurement and Optimisation
Online PR
Getting the Most Out of Your E-commerce Platform
Email Marketing
Integrated Search (SEO/PPC)
Marketing Automation – NEW
Mobile Apps – NEW
Mobile Commerce – NEW
Ad Networks, Exchanges and Demand/Supply Side Platforms - NEW
Social Media and Community Management
Search Engine Optimisation
Site Search, Navigation, Merchandising, Product/Content Positioning
User Experience
Web Analytics
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The Future of Digital Marketing8 March 2011, Grand Connaught Rooms, London
“Where our industry’s going, by those leading the way.”
Who Will Be Coming?
The content of the day is aimed at experienced digital marketers or e-commerce practitioners. This is the place where they can see what’s on the horizon and what they need to do about it.
This conference has a very senior line up of speakers and so solicits attendance from senior UK digital marketers including:
Director or Head of E-commerce / Interactive / Marketing
Marketing / E-commerce / New Media / Interactive Managers
Strategists / Business Analysts
Leading Digital Agencies
This an intensive, full day conference for senior online marketers focusing on the 6-18 month horizon, as seen by the pioneers of e-commerce and digital marketing.
15 June 2011, Congress Centre, London
econsultancy.com/events/the-future-of-digital-marketing Contact: Fouzia Butt [email protected] or +44 20 7269 1458
As a sponsor of FODM, you have the chance to speak, sponsor and exhibit at the event which takes place all in one room so as to maximize sales and networking opportunities.
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JUMP12 October 2011, Old Billingsgate, London
With over 1200 delegates, JUMP brings vendors and agencies face-to-face with the most senior group of vetted marketers in the UK each year looking to enhance their on and offline campaigns and technologies.
JUMP is your chance to stake your claim as one of the leading vendors in the multichannel marketing landscape. Join the blue chip list of over 50 sponsors already committed to the 2011 event to:
Seize the high ground by reaching the top of the UK’s leading marketing departments
Position yourself in the multichannel era and play a leading role in the new era of joined-up marketing
Demonstrate your integrated solutions to a receptive audience of early adopters and champions
Generate significant new business at the event and in the months after
The concepts behind integrated marketing can be abstract and hard to grasp.
Face-to-face is the best way to get your ideas across, show exactly how your solutions work and present case studies that prove it.
JUMP is the one day symposium that explores, explains and celebrates joining up on and offline marketing data, disciplines and creative.
“Great event – very ‘of the moment’!”Head of Multi-Channel Retailing, Sony
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Who Comes to JUMP?
The 2010 event saw over 1200 delegates (all senior marketing buyers who are pre-qualified by Econsultancy before being admitted) including:
Digital specialists
Seasoned online marketers and e-commerce leaders looking to break out of their silos and integrate their ideas with every other channel.
Offline leaders
Looking to harness the power of digital and to blend their own insights from the offline world into the convergence mix.
From every industry
Retail, FMCG, Financial Services, Travel, B2B, Media, Public Sector and NFP… all ready to learn from each other.
How To Get Involved
If you are looking to sell to a senior marketing audience then JUMP is the place to be. Packages include speaking sessions, conference sponsorships and hospitality areas.
“I’m very pleased to have been a sponsor. The event was well organised and attracted a very high calibre and number of delegates. Well done!”Senior Marketing Manager, EMEA, Responsys
cometojump.com Contact: Fouzia Butt [email protected] or +44 20 7269 1458
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Social & Networking Events
Econsultancy organizes several social & networking events per year, which are designed to provide an opportunity for Econsultancy members to get together and network in a relaxed environment.
Digital SailDigital Sail is the UK digital marketing industry’s only regatta. We take 8 boats and up to 65 digital marketers for a day’s sailing on the Solent, with a BBQ and beers included. This is a great opportunity to entertain clients, treat prospects, and meet new ones. You can sponsor a boat of 10 or you can book tickets through the website. econsultancy.com/events/digital-sail
Digital SkiNow in its fifth year, Digital Ski is the online marketing industry’s very own not for profit social/networking event on the slopes each year. With just 34 places, the event provides a great opportunity (er, excuse?) to go away with clients, colleagues, contacts and friends for a few busy/relaxing/drunken/productive/active (delete as you see fit) days in Austria. econsultancy.com/events/digital-ski-2011
Digital NutsAn informal poker tournament for the digital marketing industry. With 100 seats, a few drinks and some pretty bad bluffs, Digital Nuts has been an exciting gathering of poker fans from the UK digital marketing industry. econsultancy.com/events/digital-nuts
Christmas PartyEconsultancy has, for many years, provided a platform for the UK’s digital marketing industry to engage with each other online. At Christmas we take this offline, and to the pub! We pick a central London venue and invite members of Econsultancy along for some Christmas cheer. No agenda, just casual networking and catching up with friends in the industry, over 1,000 of them last year.
If you have an idea for an industry social event, do get in touch!
econsultancy.com/events/social Contact: Adam Candlish [email protected] or +44 20 7269 1460
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Econsultancy Community
Econsultancy Membership
Econsultancy membership allows you to access our award winning best practice digital marketing and ecommerce information. We have over 1,200 premium pieces of content spanning across all digital disciplines and focusing on helping marketers do their jobs better.
Econsultancy have packages to suit teams of all sizes from individuals up to large global ecommerce teams, and everything in between.
Bronze Silver Gold Platinum Diamond Free, but no £295 £495 £2,975 From £4,975 access to paid per year per year per year per year reports
User Access 1 1 1-3 3-20 20+
Report Access - ✔ ✔ ✔ ✔
Premium Benefits
Speaking/moderating at your event - - - - ✔
Advice & support - - - 3 hours 3 hours
Exclusive social events (by invitation) - - - ✔ ✔
Roundtables (by invitation) - - - ✔ ✔
Job ads included - - 1 5 20
Press release distribution - - 3 10 20
Discount on 1 day Conferences - 10% 10% 10% 20%
Discount on Training - 10% 10% 10% 20%
Supplier Directory
Econsultancy’s Supplier Directory allows vendors and agencies to promote their company to our audience of buyers. You can list your company, and then specify what your areas of expertise are, who your clients are, which sectors you focus on etc
Over 2,400 UK digital marketing and ecommerce service suppliers are listed across 28 specialist areas and 19 verticals.
With a full profile listing you will benefit from:
• Jump up the rankings within the supplier directory listings.
• Enter detailed information about your company including a company overview, client list, testimonials and awards – get found in many more search results.
• Company facts (date established, staff, budget ranges, turnover) to enforce credibility and drive the right kind of leads.
• Specify up to 5 areas of expertise and 3 industry sector specialisms to ensure you get found by the right prospects.
• Add your logo to increase branding.
• Your profile is up-weighted in the “related suppliers” cross-links across the site.
• Direct link to your site to drive direct traffic and help with search visibility of your site.
• Feedback on how many people have viewed your profile.
econsultancy.com/membership Contact: Francisco Abreu, Membership Services Manager [email protected] or +44 20 7269 1474
econsultancy.com/directories/suppliers Contact: Fouzia Butt [email protected] or +44 20 7269 1458
95,000 + marketers can’t be wrong.
Join Econsultancy as a member and you’re part of something big – very big. Econsultancy’s community of over 95,000 global marketers use Econsultancy to:
Sharpen their online strategy
Source suppliers
Keep up to date on best practice
Meet their peers to discuss common challenges
Widen their network
Improve their marketing knowledge and skills
Get involved with Econsultancy today and use us for all we’re worth...
Community
Advertising
Email Sponsorship
Events & Networking
MembershipEconsultancy.com+44 20 7269 1460
