M E D I A K I T

Brand Positioning Statement

Let us navigate your next adventure. Through a variety of mediums and interactive digital channels, Getaway introduces travelers to all of the places and experiences they will want to share with friends and family back home.

Brand Promise

Our promise is to become the trusted local friend to visitors. Through our content, we align with partners that provide an excep-tional experience to the visitor. We strive to highlight the best of the best, in a positive and unbiased manner throughout our channels. Our endorsement is fully reviewed by our locally based staff, shar-ing their first-hand knowledge with our fans and followers.

W H O W E A R E @getawayrenotahoe @getawayrt #GetawayRT

Heidi Bethel / Senior Copy Editor & Contributing WriterHeidi, a Nevada native, runs her own business, Bethel Communication and Events. She enjoys the wide range of activities here. She is delighted to let visitors know about all the great things to do in Reno/Tahoe!

Meghan Burk / Vice President of OperationsMeghan, who graduated from the University of Vermont with dual degrees, loves the outdoors and experiencing new adventures. She is devoted to helping others in the community.

Rebecca David / Social Media ManagerRebecca, a graduate from California State University Sacramento, has a passion for photography, outdoor adventure and baking. She also loves Disney and playing with her dog.

Dallas Burns / Business Solutions ManagerAs a 16-year resident, when Dallas isn’t networking at community functions, she’s hiking the Sierra with her dog and continuing to discover hidden wonders of the area.

N A V I G A T O R S

Todd Poth / PublisherTodd is a world traveler and a proud alumni of THE Ohio State University. His spare time is dedicated to both the Tahoe Chamber Board and the local Rotary Club.

“We’ve been working with Getaway for at least seven years now. They continue to grow and expand their brand with current and cutting-edge media strategies. We love what they bring to the table, love the product they offer, and appreciate the attention to detail they give each and every one of their clients.”

Vanessa SantoraDirector of Operations & Marketing Camp Richardson Resort

“Getaway is an awesome team to work with! Their communication and collaborative social promotion definitely engages our audiences!”

Makayla VasquezSocial Media ManagerHome Means Nevada

“Partnering with Getaway’s Giveaways definitely helped our digital exposure. Their ideas are fun and creative.”

Karla BrennanOwnerThe Cork & More

Getaway is the trusted source to navigate the most memorable

moments in Reno/Tahoe

Tahoe Visitors SpendReno Visitors Spend

of visitors to Reno also visit Lake Tahoe during their stay

of people who visit Tahoe come for vacation time, recreation, entertainment and shopping

of people who visit Reno come for vacation time, recreation, entertainment and shopping

Average Stay

W H Y W E ’ R E D I F F R E N T @getawayrenotahoe @getawayrt #GetawayRT

Why should your business advertise to tourists? Here are the top reasons:

The top leisure activities for travelers:

During their stay, tourists: • Are actively looking for new things and places to try, versus locals who are driven by routine and word of mouth. • Must go out and eat at least two meals per day, versus locals who can cook at home.

• Are able and looking for recreational and entertainment-based activities daily, versus locals who are working and have limited time.

• Spend money freely on experiences while they are in town, versus locals who are saving for a vacation somewhere else. • Are hard to reach through traditional local media such as television, radio and newspaper advertising, versus locals who routinely pick up or tune in to one of these mediums.

Did You Know?

$773

3.3 DAYS

$879P E R D A Y

I n c l u d i n g D a y T r a v e l e r s

P E R D A Y

L A K E T A H O E

R E N O

SKIING/SNOWBOARDING

GAMING/ENTERTAINMENT

SITE SEEING/RECREATION

SITE SEEING/RECREATION

DINING

SHOPPING

SHOPPING

GAMING/ENTERTAINMENT

RESTING/RELAXING

FAMILY/FRIENDS

*Stats from 2015 RSCVA and 2015/2016 Lake Tahoe Visitors Profile Studies

H O W W E C O N N E C T YO U @getawayrenotahoe @getawayrt #GetawayRT

Print:

Getaway is an in-room magazine printed quarterly, giving tourists the information they need to discover the best of what our area has to offer. The publication is filled with editorial content, local listings and advertisements that are relevant to those visiting your area. Getaway is where travelers go for insight on what to do, where to go and, most importantly, where to spend their money.

Video:

Imagine having fully produced video segments you can use anywhere you like, even on your own website. We also promote your video on our popular YouTube Channels, website, social media sights and email blasts.

Social Media:

It’s all about you on our social media sites. We engage with your brand on our social platforms so our fan base can connect with you. Ask about our social media reports too.

• Weekly Email Blasts

• Promotional Giveaways

Online:

Getaway pairs everything perfectly with our website, planmygetaway.com and hasover 200,000+ impressions on our digital publication linked to issuu.com.

Visitors can view:

• A digital version of the magazine available to download

• A full, up-to-the-minute event calendar

• Listings of places to shop, eat, stay and explore

FA C E B O O K

T W I T T E R

I N S TA G R A M

@ w e s t s h o r e t a h o e

@ s i e r r a y t o l e n

@ g e o d e s _

@ a u s t y n t a y l o r

@ r r d u r a n t

Full Page Trim: 8”x10.5” Live Area: 7.75”x10.25” Bleed: 8.75”x11.25” Non-bleed: 7.0625”x9.5”

1/2 Page Horizontal Live Area: 7.0625”x 4.625”

1/3 Page Vertical Live Area: 2.25”x 9.5”

1/3 Page Square Live Area: 4.625”x 4.625”

2/3 Page Vertical Live Area: 4.625”x 9.5”

Banner AdLive Area: 2.5”X 7.4”

AD SUBMISSION GUIDELINESOur publications are printed on a four-color, cold-set web press. The following guidelines will help eliminate registration problems so your ad will print clearly and be easy-to-read. ACCEPTED FILE TYPES:All Files MUST BE AT LEAST 300 DPI, CMYK

Reno Tahoe Magazine production department uses Apple® computers and Adobe® software to give its clients state-of-the-art graphics.

When submitting camera-ready artwork (ads you prepare yourself), we ask that you submit your ad in one of the following formats, in order of preference:Adobe PDF® with 300 dpi (or higher) images and embedded fonts (not subsets). CMYK

Adobe InDesign CS5® (INDD) and prior versions (Please package the ad to include all links and fonts OR linked files must be embedded and fonts outlined.) CMYK

Adobe Illustrator CS5® (EPS) and prior versions (Linked files must be embedded and fonts outlined.) CMYK

JPG - 300 DPI, CMYK

For Questions or for files larger than 10mb please contact your sales representative

NEED HELP CREATING YOUR AD?If you do not have access to software that can create an ad in one of the preferred formats, we have graphic designers available to assist you with your ad creation or conversion from its current format, at no additional cost to you. Please submit photos and text in an electronic format along with your ad ideas. We will be happy to prepare your ad and send you a proof for approval. Please ask your advertising repre-sentative for more information about these services.

RULES OF THE ROADListed below are some helpful tips to ensure your adreproduces to your expectations.

FULL BLEED ADS*You may choose to run a Full or Double Page ad full bleed so thatit covers the entire page, leaving no margin. Please note thatwhen setting up your artwork, your document should be the trimsize of the publication your ad will be running in if using InDesignor Quark XPress. For all other programs please use the bleed sizeas indicated above. Any text, logos or elements other thanphotos should remain .25 inches from the edge of the trim sizedimensions.

PHOTOSDigital camera photos and scanned photos are acceptable. Ifusing photos taken off the Internet, you must have permissionfrom the owner. We recommend using photos you own or havepurchased. Reno Tahoe Magazine is not responsible for illegalphotos. All photos should be CMYK (not RGB). Photos shouldbe at least 300 dpi and sized correctly in Adobe Photoshop®,then saved in a .psd or .tif format. Keep the original photos in aseparate folder and work only on copies.

A D S P E C I F I C AT I O N S

1/3 PAGEVERTICAL 2.25” X 9.5”

1/3 PAGESQUARE 4.625” X 4.625”

1/6 PAGEVERTICAL 2.25” X 4.6275”

FULL PAGE 8”X 10.5”

1/2 PAGEHORIZONTAL 7.0625” X 4.6275”

AD SUBMISSION DEADLINESFall: 1st week of SeptemberWinter: 1st week of DecemberSpring: 1st week of MarchSummer: 1st week on June

@getawayrenotahoe @getawayrt #GetawayRT

BASIC LISTINGS

• Includes name, address, phone number, website

• 50 -word description

• The full character count should not exceed 450 characters

• Characters include business name and contact information

PRIMIUM LISTINGS

• Includes 1 x1 square photo, business name, address,

phone number, website

• 70-word description

• The full character count should not exceed 700 characters

Characters include business name.

L I S T I N G S @getawayrenotahoe @getawayrt #GetawayRT

PRIMIUM LISTING

BASIC LISTING

Have your buisness featured in our listings catogorised by location and business type!

About Getaway Digital Let us help you connect with customers who are searching for services like yours. With more customers online searching for experiences it’s important to integrate digital mediaInto your regular marketing efforts. Let our navigators point your business in the right direction by selecting the perfect package for your business.

#getVIRTUAL Sponsorship GOLD / DEDICATED SHOW - $750

Show all about you and/or your guest (2-3)Logo on showBanner ad in rotation top of planmygetaway.com (970x90)(350x50 mobile) 1 monthSponsor highlight in email blast with logoSpecial thanks and “Brought to You By” message highlighted in showFacebook post highlighting sponsorship of the show (boosted)Video content upload to YouTube.com with credit in copy to sponsor websiteVIdeo Uploaded to IGTV (Instagram)

Optional: giveaway of service to a show viewer (watch and win $50)

SILVER- $250

Guest ApperenceLogo on showSponsor highlight in email blast with logoFacebook post highlighting sponsorship of the showVideo content upload to YouTube.com with credit in copy to sponsor website

Optional: giveaway of service to a show viewer (watch and win $50)

G E TAWAY D I G I TA L@getawayrenotahoe @getawayrt #GetawayRT

12k+ Followers 3.6k+ Followers

First 20 Shows

Total Reach | 105595

Average Reach | 5279

Total Engagement | 7702

Average Engagement | 385

Getaway.com Web BannersClient to provide. Design available at additional cost.

Homepage leaderboard (970X90)(350x50 mobile) top of page 5 spots in rotation available1 month = $1000 per spot3 month = $2700 per spot6 Month = $4800 per spot

Homepage Footer (3 positions 300X250)10 spots in rotation available1 month = $300 per spot3 month = $750 per spot6 Month = $1200 per spot

Publication page leaderboard (970X90) (350x50 mobile)top of page 5 spots in rotation available1 month = $800 per spot3 month = $2100 per spot6 Month = $3600 per spot

Run Of Site (300X250) two/blog category , Getting Around and Lodging page. 3 bottom Get Packing. 1 month = $250 per spot

Run Of Site (300X600) One/blog category , Getting Around and Lodging page 1 month = $375 per spotv

CUSTOM PACKAGECALL US 866.652.6563

G E TAWAY D I G I TA L@getawayrenotahoe @getawayrt #GetawayRT

Getaway Email MarketingClient to provide. Design available at additional cost.

Top Banner Ad (590X150) “sponsored by”$150/week buy 4 get 5th free (consecutive run)

Middle Banner Ad (590X150) “supported by”$100/week buy 4 get 5th free (consecutive run)

Bottom ads (300X250)$75/week buy 4 get 5th free (consecutive run)

Dedicated Email Blast $600Personalized email featuring your business, event or promotion.

1x Dedicated Email Blast (Only 12 available)Giveaway or Promotion IncludingCall to Action and Value

7900 emails open rate 9%, click rate 6% ( last 90 days)

G E TAWAY D I G I TA L@getawayrenotahoe @getawayrt #GetawayRT

Sponsored Content

Events (Must be Getaway approved)Event for event calendar = Free

Featured Event (max 1 montht) = $75

• Event rotates on homepage • Event pinned top of event page

Enhanced Featured Event (max 1 month) = $200 • Event rotates on homepage • Event pinned top of event page • 1 FaceBook post (boosted) • 1 Instagram Post (boosted) • 1 Email blast mention ( make featured spot on eblast additional $50)

Digital Editorial / Blogs (Must be Getaway approved)*Getaway can provide Travel blogger for below packages add $200

Sponsored digital editorial 300-500 word 3 photos provided by client

• Posted on Planmygetaway.com blog • 1 story package = $75 • 5 story package = $350 • 10 story package = $700

Enhanced Sponsored digital editorial 300-500 word 3 photos provided by client

• Posted on Planmygetaway.com blog • 1 Facebook Post (boosted) • 1 Instagram Post (boosted) • 1 mention in Email Blast • 1 story package = $500 • 5 story package = $2250 • 10 story package = $4000

Packages and a la cart

Getaway Giveaway = $450.00• Minimum Giveaway of $50 value (Giveaway runs for 2 weeks)• included on Giveaway Page on planmygetaway.com (needs to be created)• 2 Email Blast Inclusions (Featured + Mention)• 1 Facebook Post (Boosted)• 1 Instagram Post (Boosted)

Interactive Instagram Story = $400.00• Getaway Influencer Attends 1 Hour of Event• 3-8 story slides

@ w e s t s h o r e t a h o e@ s i e r r a y t o l e n@ g e o d e s _@ a u s t y n t a y l o r

Basic Promotion PackageCreative post on Instagram and Facebook (additional cost if photos or extra editorial required)

Option 1: Organic reach = $50 (Approx reach= 487 views)Option 2: Posts with Small targeted boost = $100 (30% dedicated to boost. Approx reach = 4011 views)Option 3: Posts with Standard targeted boost = $150 (50% dedicated to boost. Approx reach = 10027 views)

CHOOSE AD SIZE:

□FULL PAGE

□1/2 PAGE HORIZONTAL

□2/3 PAGE VERTICAL

□1/3 PAGE VERTICAL

□1/3 PAGE SQUARE

□1/6 PAGE VERTICAL

LISTING□BASIC

□PREMIUM

SPECIAL REQUESTS:

□RIGHT HAND READ

□LEFT HAND READ

□LISTINGS SECTION

□STACK ADS

□PLACED WITH ADVERTORIAL

□PLACED WITH EDITORIAL

□NEAR MAP

□_________________

COMPANY DETAILS_________________________________________ COMPANY NAME:

_________________________________________ADDRESS:

_________________________________________AD PROOF CONTACT NAME:

_________________________________________AD PROOF CONTACT EMAIL/PHONE:

_________________________________________WEBSITE: __________________________________□FACEBOOK_____________ □TWITTER___________

PHONE NUMBER: ____________________________

HOURS OF OPERATION: _________________________ □M □T □W □TH □F □SA □SU □CLOSED_______

TAG LINE (IF ANY): ___________________________

AD DESIGN DETAILS_________________________________________ PRIMARY COLOR CHOICES (IF ANY):

_________________________________________

DO YOU HAVE A LOGO?: □Y □N(IF YES PLEASE PROVIDE A HI-RESOLUTION JPG, EPS OR TIF TO YOUR SALES REPRESENTATIVE)

DO YOU HAVE IMAGES YOU WOULD LIKE TO USE? : □Y □N(IF YES PLEASE PROVIDE A HI-RESOLUTION JPG, EPS OR TIF TO YOUR SALES REPRESENTATIVE)

DO YOU HAVE A SPECIAL OFFER?□Y □N

_________________________________________WHAT IS THE PRODUCT YOU WANT TO SELL?

_________________________________________ WHO ARE YOUR TARGET CONSUMERS?

_________________________________________DO YOU HAVE REQUIRED TEXT?

_________________________________________

_________________________________________

_________________________________________

_________________________________________

_________________________________________

SKETCHES/NOTES:

@getawayrenotahoe @getawayrt #GetawayRT

1/3 PAGEVERTICAL 2.25” X 9.5”

1/3 PAGESQUARE 4.625” X 4.625”

1/6 PAGEVERTICAL 2.25” X 4.6275”

FULL PAGE 8”X 10.5”

1/2 PAGEHORIZONTAL 7.0625” X 4.6275”

A P P L I C AT I O N

CHOOSE AD SIZE:

□LEADERBOARD

□FOOTER

□RUN OF SITE SMALL

□RUN OF SITE LARGE

SPONSORED CONTENT□EVENT

□ENHANCED EVENT

□STORY

□ENHANCED STORY

CHOOSE EMAIL AD SIZE:

□TOP (590X150) □MIDDLE (590X150) □BOTTOM (300X250)

TIME:□1 MONTH

□3 MONTHS

□6 MONTHS

A LA CART PACKAGES□GETAWAY GIVAWAY

□INSTAGRAM STORY

□EBLAST EMAIL

□BASIC PACKAGE

COMPANY DETAILS_________________________________________ COMPANY NAME:

_________________________________________ADDRESS:

_________________________________________AD PROOF CONTACT NAME:

_________________________________________AD PROOF CONTACT EMAIL/PHONE:

_________________________________________WEBSITE: __________________________________□FACEBOOK_____________ □TWITTER___________

PHONE NUMBER: ____________________________

HOURS OF OPERATION: _________________________ □M □T □W □TH □F □SA □SU □CLOSED_______

TAG LINE (IF ANY): ___________________________

AD DESIGN DETAILS_________________________________________ PRIMARY COLOR CHOICES (IF ANY):

_________________________________________

DO YOU HAVE A LOGO?: □Y □N(IF YES PLEASE PROVIDE A HI-RESOLUTION JPG, EPS OR TIF TO YOUR SALES REPRESENTATIVE)

DO YOU HAVE IMAGES YOU WOULD LIKE TO USE? : □Y □N(IF YES PLEASE PROVIDE A HI-RESOLUTION JPG, EPS OR TIF TO YOUR SALES REPRESENTATIVE)

DO YOU HAVE A SPECIAL OFFER?□Y □N

_________________________________________WHAT IS THE PRODUCT YOU WANT TO SELL?

_________________________________________ WHO ARE YOUR TARGET CONSUMERS?

_________________________________________DO YOU HAVE REQUIRED TEXT?

_________________________________________

_________________________________________

_________________________________________

_________________________________________

_________________________________________

SKETCHES/NOTES:

@getawayrenotahoe @getawayrt #GetawayRT

LEADERBOARD 970X90 (350x50)

FOOTER300X250

RUN OF SITE 300X250300X600

D I G I TA L A P P L I C AT I O N