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Media Kit - September 2016

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WYZA is a trusted destination that provides relevant and actionable information to help people 50+ live their best tomorrow. Through relatable and engaging content, we connect with our members on matters close to their hearts and minds.

WHY WYZA

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THE 50+ MARKET We know our audience is young at heart, they are enjoying a new prime, liberated by a greater freedom to enjoy life, an aptitude for technology, and an increasing spending power. Every month 16.4 million Australians are online and surprisingly, the 50+ segment make up the largest online demographic 37.4%. (1)

76%

56%

46%

88%

$4B

80%

40% 90%

7.9m

52%Intend to holiday overseas or within Australia in the next 12 months (2)

Bought travel online (5)

Have sought financial advice in past two years (4)

Say they dislike the way advertisers communicate with them (2)

Disposable incomeeach week (5)

Have a positive attitude toward technology (1)

Of Australia’s total wealth is held by baby boomers (3)

Have purchased online (5)

People aged 50+

Own their home (1)

1Nielsen Online Ratings2Source: WISE UP! - A research study exploring what Australians 50+ want: Challenging perceptions and understanding the intentions of the WYZA® generation (people aged 50+), conducted by MevCorp March 20163(ABS, Household Income and Income distribution 2009-2010.4(Source: Australian Senior, 2013 Readers Survey conducted by Dench McClean Carlson May, 2013)5(Source Hoop, Mi9 - Baby Boomers Segment Study, 2012)

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OUR REACH

MONTHLY UNIQUEUSERS

MONTHLY PAGEVIEWS

ACTIVE DATABASEJULY 2016

FACEBOOK FOLLOWERS

Sources: Google Analytics Aug 2016, Facebook Aug 2016, Mailchimp Aug 2016

510k 1.3m 230k 24,627

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DATABASE OVERVIEW

GENDER34% Males66% Females

STATE/TERRITORY 32% NSW/ACT23% VIC21% QLD12% WA9% SA2% TAS1% NT

LIFE STAGE48% Retired or semi-retired41% Working or looking for work11% Other**

AGE39% 50-5945% 60-6916% 70+

RELATIONSHIP STATUS67% In a couple33% Not in a Couple

INCOME56% Less than 60k per annum23% 60-100k per annum21% 100k+ per annum

57%

35%

26%

25%

A Grandparent

Have Children at home and caring for aging parent. ‘Sandwich Generation’

Have Children at home

Caring for aging parent at least part time (or will

need to soon)

Source: WISE UP! - A research study exploring what Australians 50+ want: Challenging perceptions and understanding the intentions of the WYZA® generation (people aged 50+), conducted by MevCorp March 2016

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OUR SITE

WYZA speaks to the multifaceted 50+ market.

We specialise in communicating to people aged 50-69, also known as the ‘Sandwich Generation’ – influential decision makers for their parents and children. Whether seeking ideas or inspiration on travel, health, wealth, lifestyle, property, supporting ageing loved ones or simply finding the best deals and competitions – you’ll find it all and more at WYZA.

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INTEGRATED CAMPAIGN

Plus, enter our monthly draw to win a $500 gift card. Have a wonderful week from all of us here at WYZA®!

LATEST UPDATES

Whats next for Britain?Will it effect Australia?

LIFESTYLE

HEALTH AND WELLBEING

SPECIAL OFFERS

MONEY AND PROPERTY

Find out more

Find out more

Find out more

Find out more

FOCUS LATEST

New tech on the market

Driving test run on the roads of tommorow.

How to stay warm in winter

Quick fixes around the home

Top tips to boostyour mood.

CLICK HERE TO JOIN THE COMMUNITY FOR EXCLUSIVE OFFERS!

WYZA creates integrated campaigns comprising;- native content strategy and creation, - newsletter integration and advertising, - display advertising, - directory listings, - video promotion and production, - social media, - competitions and closed group marketing offers.

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PARTNERSHIPS

Speak to a highly targeted audience on their terms

Educate and inform though content, asserting your brand as a thought leader within your industry

Use multi-level tactics to generate awareness and brand-recognition

Generate sales and lead enquiries

A strategic partnership with WYZA provides the opportunity to:

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WYZA offers an easy to navigate premium directory space for retirement villages, active lifestyle estates and aged care facilities with use of video to drive further engagement. We promote our listings on the WYZA home page, through native content and in the weekly newsletter.

DIRECTORY

PREMIUM LISTING

No Setup Fee

Video Production $1750

Subscription $750

Plus GST. Payment terms 50% up front deposit and 50% on deliveryPlus GST.

Retirement Villages + Aged Care

WYZA can create a native content strategy, including banners ads and social media to support the promotion of your listings - Ask our sales team for more info

STANDOUT LISTING

Setup Fee $99

Subscription $750 Plus GST.

Plus GST.

Includes video production, image gallery, copy, list of features and vacancy banner.

Includes image gallery, copy, list of features and vacancy banner

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Home page leaderboard(above fold)

Half Page mrec

Mrec

728(w) x 90 (h)

300(w) x 600(h)

300(w) x 250 (h)

$25

$45

$35

CPM

ADVERTISING SPECS AND RATES - FRONTPAGE

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Feature Banner

Leaderboard Banner

800(w) x 300 (h)

728(w) x 90(h)

$2,995

$1,495Plus, enter our monthly draw to win a $500 gift card. Have a wonderful week from all of us here at WYZA®!

LATEST UPDATES

Whats next for Britain?Will it effect Australia?

LIFESTYLE

HEALTH AND WELLBEING

SPECIAL OFFERS

MONEY AND PROPERTY

Find out more

Find out more

Find out more

Find out more

FOCUS LATEST

New tech on the market

Driving test run on the roads of tommorow.

How to stay warm in winter

Quick fixes around the home

Top tips to boostyour mood.

CLICK HERE TO JOIN THE COMMUNITY FOR EXCLUSIVE OFFERS!

Native Content

600 - 900 words $1,500FROM

Native content feeds from the website into our EDM’s

Plus, enter our monthly draw to win a $500 gift card. Have a wonderful week from all of us here at WYZA®!

LATEST UPDATES

Whats next for Britain?Will it effect Australia?

LIFESTYLE

HEALTH AND WELLBEING

SPECIAL OFFERS

MONEY AND PROPERTY

Find out more

Find out more

Find out more

Find out more

FOCUS LATEST

New tech on the market

Driving test run on the roads of tommorow.

How to stay warm in winter

Quick fixes around the home

Top tips to boostyour mood.

CLICK HERE TO JOIN THE COMMUNITY FOR EXCLUSIVE OFFERS!

ADVERTISING SPECS AND RATES - EDM/NEWSLETTER

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Native Content

600 - 900 words $1,500FROM

Home page leaderboard(above fold)

Half Page mrec

Mrec

$25

$45

$35

CPM

ADVERTISING SPECS AND RATES - ARTICLE PAGE

728(w) x 90 (h)

300(w) x 600(h)

300(w) x 250 (h)

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1800 280 306Level 18,100 Miller StreetNorth Sydney 2060 NSWAustraliaWYZA.com.au

Partnerships - David Cheok davidcheok@wyza.com.au

CONTACT