media kit Sep 2018 - Stuff...views per month 123,482,000 52% domestic reach of active internet users per month Unique audience Stuff multimedia 2,004,304 Average Weekly Video Views*

media kit Sep 2018

Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+

Stuff key statisticsStuff users are an educated audience who use the internet as an information, research and purchasing

tool. Our audiences are evenly spread across the country and are likely to access Stuff from work.

gender51%

49%

region of readersakl

35%

cant14%

wgtn11%

wkt10%

man5%

bop5%

annual household income

up to $20k2%

$20k - $40k8%

$40k - $60k9%

$60k - $80k10%

$80k - $100k10%

over $100k32%

age of readers

18-2414%

25-3420%

35-4418%

45-5418%

55-6414%

over 6512%

Unique Audience

1,981,000

domestic page views per month 123,482,000

52%

domestic reach of active internet users per month

Uniqueaudience

Stuff multimedia

2,004,304Average Weekly Video Views*

666,000Followers

166,000Followers

Over 80,000Comments

Over 11,000Followers

Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+; *Adobe Analytics

Stuff social

1,981,000

1,581,000 830,000 593,000 837,000 266,000

NZ HERALD NEWSHUB MSN NEWS TVNZ MAIL ONLINE

Stuff mobile

platforms

mobile web*

539,842daily unique visitors

2,457,642daily page views

android app*


670,559daily article views

iPhone app*



tablet*




monthly audience comparison

NZHERALD BUSINESS

680,000MSN MONEY

190,000

STUFF BUSINESS892,000

Stuff business key statisticsStuff business day is the leading financial news & information site in New Zealand. Business day covers

industry news, farming news, market data, money and small business information.

gender 49% 51%


36%

cant12%

wgtn12%

wkt9%

man5%

bop5%


up to $20k2%

$20k - $40k8%

$40k - $60k9%

$60k - $80k10%

$80k - $100k11%

over $100k35%

age of readers

18-2415%

25-3420%

35-4418%

45-5418%

55-6413%

over 6512%



iTunes

405,000

STUFF ENTERTAINMENT

613,000

Stuff entertainment key statisticsStuff entertainment is the leading entertainment site in New Zealand, covering celebrities, music news,

tv, books, arts and film news.

gender 57% 43%

NZHERALD ENTERTAINMENT

540,000


32%

cant13%

wgtn13%

wkt10%

man6%

bop6%


up to $20k2%

$20k - $40k9%

$40k - $60k9%

$60k - $80k10%

$80k - $100k11%

over $100k33%

age of readers

18-2413%

25-3421%

35-4419%

45-5417%

55-6413%

over 6513%



MSN LIFESTYLE

235,000

NZHERALDLIFE & STYLE

668,000

STUFFLIFE & STYLE

735,000

Stuff life & style key statisticsNew Zealand’s leading life & style site, Stuff life & style covers food & wine, fashion, beauty, wellbeing,

weddings and much more.

gender 57% 43%


33%

cant14%

wgtn13%

wkt8%

man6%

bop5%


up to $20k1%

$20k - $40k8%

$40k - $60k9%

$60k - $80k9%

$80k - $100k11%

over $100k33%

age of readers

18-2414%

25-3420%

35-4417%

45-5419%

55-6413%

over 6512%



TRADE ME MOTORS

423,000

STUFFMOTORING152,000

Stuff motoring key statisticsStuff motoring is the leading motoring news site in New Zealand. The home for car enthusiasts,

prospective buyers and everything driving related. The latest in rich automotive content and reviews inspire and inform Stuff’s audience.

gender 40% 60%


39%

cant13%

wgtn13%

wkt8%

man5%

bop4%


up to $20k0%

$20k - $40k7%

$40k - $60k9%

$60k - $80k7%

$80k - $100k11%

over $100k37%

age of readers

18-2414%

25-3416%

35-4419%

45-5419%

55-6416%

over 6511%



Stuff national key statisticsStuff national is the leading general news site in New Zealand. It features the key stories of the day from

Stuff’s extensive roster of journalists the length of the country, from northland to southland.

gender 51% 49%

STUFFNATIONAL1,126,000


32%

cant13%

wgtn13%

wkt10%

man5%

bop6%


up to $20k1%

$20k - $40k9%

$40k - $60k9%

$60k - $80k10%

$80k - $100k11%

over $100k34%

NZHERALDNATIONAL979,000

age of readers

18-2413%

25-3421%

35-4418%

45-5417%

55-6414%

over 6512%

STUFFSPORT

598,000



MSN SPORTS

288,000

NZHERALD SPORT

542,000

Stuff sport key statisticsStuff sport is the leading sports site in New Zealand. This channel covers an array of sports news including

rugby, rugby league, cricket, football, golf, basketball, motorsport, netball, tennis, racing and more.

gender 34% 66%


30%

cant16%

wgtn11%

wkt9%

man5%

bop7%


up to $20k2%

$20k - $40k7%

$40k - $60k9%

$60k - $80k9%

$80k - $100k10%

over $100k35%

age of readers

18-2413%

25-3417%

35-4418%

45-5419%

55-6414%

over 6513%



NZHERALD TRAVEL

281,000

TRIP ADVISOR

440,000

STUFFTRAVEL316,000

Stuff travel key statisticsStuff travel is the leading travel site in New Zealand, providing inspiration for kiwis dreaming up their next big

trip as well as tips and news to get the best out of their holiday.

gender 52% 48%


31%

cant16%

wgtn14%

wkt6%

man5%

bop5%


up to $20k1%

$20k - $40k9%

$40k - $60k10%

$60k - $80k8%

$80k - $100k13%

over $100k32%

age of readers

18-2413%

25-3418%

35-4417%

45-5419%

55-6414%

over 6515%



NZHERALD WORLD

583,000NEWSHUB

830,000

STUFFWORLD

458,000

Stuff world key statisticsStuff world features wide-ranging multimedia coverage from the most reputable news sources from around

the world, including Australia, the South Pacific, the Americas, Europe, Africa, Asia and the Middle East.

gender 51% 49%


31%

cant14%

wgtn15%

wkt8%

man6%

bop6%


up to $20k2%

$20k - $40k8%

$40k - $60k9%

$60k - $80k10%

$80k - $100k12%

over $100k35%

age of readers

18-2415%

25-3419%

35-4418%

45-5418%

55-6413%

over 6513%

Documents

media kit Sep 2018 - Stuff...views per month 123,482,000 52% domestic reach of active internet users per month Unique audience Stuff multimedia 2,004,304 Average Weekly Video Views*