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Media Kit / Print2020
• Authenticity• Raising the bar• Quest for knowledge• Accessibility
• Openness• Freedom of speech
and opinion• Independence
Values
Le Devoir is committed to defending the ideas and causes that advance Québec’s political, economic, cultural and social interests.— BRIAN MYLES, DIRECTOR
Mission / A commitment to its social mission/ A sense of justice/ A sense of fairness
Outstanding media
Founded in 1910 by Henri Bourassa Independent media
BRANDINGLe Devoir provides your brand with a credible and secure environment
01. GEOGRAPHIC COVERAGELe Devoir reaches readers all over the province
04.
ÉCOSYSTEMA multi-platform brand that guides readers all along their information journey
02. ENVIRONMENTSRich content presented in unique and engaging contextual environments
05.
READERSHIPLe Devoir reaches prestigious,influential, educated, engaged and diverse consumers
03. MEDIA SOLUTIONS Flexible options adapted to advertisers’ business issues
06. Le Devoir’s 6 vectors of impact
1 / BRANDING
Le Devoir is a respected and iconic brand that supports your brand's message in a credible and secure environment
2020 MEDIA KIT / PRINT
Le Devoir’s inspiring content piques its readers' interest – A benchmark brandPercentage of readers who access newspaper content via social media
28%
LA PRESSE
35%
LE DEVOIR
27%
LE JOURNAL DE MONTRÉAL
Source Vividata: Winter 2020 study – Basis: French-speaking Quebecers aged 18+: 6,025,000 persons
ADVERTISING OPTIONSADVERTISING
CONTEXTUAL ADSIMPACTFUL FORMATTING
TAILORED CONTENTBIS – PARTNER CONTENT
AD CONTENTCONTEXTUAL CONTENT
SPECIAL EDITIONS
Source Vividata: Winter 2020 study – Basis: Canadians aged 14+: 31,856,000 Canadians
702,000 readers per week
PAPER & PDF
862,000 readers per week
DIGITALMOBILETABLET
COMPUTER
144,000readers access content
via the app
APP MOBILETABLET
421,000readers access content
via social media and other sources
FACEBOOKYOUTUBE
INSTAGRAM APPLE NEWS
MSN
136,500 subscribers to one of 5 newsletter editions
NEWSLETTERS
2 / ECOSYSTEM
Le Devoir is a multi-platform brand that guides readers all along their information journey
2020 MEDIA KIT / PRINT
Digital
3 / READERSHIP
Loyal readers
MONDAY-FRIDAY185,000 / daySATURDAY405,000
702,000READERS PER WEEK
Source Vividata: Winter 2020 study – Basis: Canadians aged 14+: 31,856,000 CanadiansTotal per week – Total for 6 days: Print
*Source: AAM Q4 2019 Printings and digital copies
DISTRIBUTION
MONDAY-FRIDAY
103,735*SATURDAY
130,598*
290,
00
0
A 18-34 A 35-49 A 50-64 A 65 et +
185,
00
0
171,0
00
157,
00
0
2020 MEDIA KIT / PRINT
Le Devoir reaches influential, educated, engaged and diverse consumers
3 / READERSHIP
Source Vividata: Winter 2020 study – Basis: French-speaking Quebecers aged 18+: 6,025,000 persons
LE DEVOIR’S READERSHIP INCLUDES MORE YOUNG PEOPLE AND MORE UNIVERSITY GRADUATES THAN ITS COMPETITORS
/ 18-24 year-olds account for 18% of readership i-193
/ 25-34 year-olds account for 18% of readership i-114
43%(i-150)
Univ. graduates25%
(i-110)
Business people
26%(i-106)
With revenues $100,000 +
9%(i-122)
With savings / investments $ 250,000 +
$133,428 (i-124)
Average savings
Average age
47 years (vs. 50 years for French-speaking 18+ Quebecers)43 % (i-83) 57 % (i-118)
11%(i-141)
Professionals /Managers
Active 35-65 year-olds with the strongest purchasing power2020 MEDIA KIT / PRINT
3 / READERSHIP
Curious and always on the look-out for new things Ready for new challenges in their professional and private lives
Modern and on top of new technologies Enjoy the finer things in life
Le Devoir reaches influential, educated, engaged and diverse consumers
Source Vividata: Winter 2020 study – Basis: French-speaking Quebecers aged 18+: 6,025,000 persons
64% (i-105)
21% (i-100)
31% (i-122)
85% (i-103)
44% (i-111)
35% (i-104)
26% (i-110)
22% (i-109)
22% (i-133)
15% (i-153)
21% (i-141)
28% (i-107)
Feel that exposure to other cultures is enriching
Are the first among their friends to know what’s happening
Say they’re interested in art
Have an adventurous spirit
Enjoy challenges, new things and change
Their work is a career as opposed to simply a way to earn a living
Strive to reach the peak of their career
Would like to start their own business
Like to buy new gadgets and the latest tech devices
Try to stay abreast of technological developments
Although they work at increasing their savings, they also like to spend
Sometimes treat themselves to something they don’t need
2020 MEDIA KIT / PRINT
4 / GEOGRAPHIC COVERAGE
Source Vividata: Winter 2020 study – Basis: French-speaking Quebecers aged 18+: 6,025,000 persons
Le Devoir reaches readers all over the province
MONTRÉAL285,000
54%(i-117)
OF READERS
QUÉBEC CITY61,000
12%(i-106)
OF READERS
REST OF QUÉBEC180,000
34%(i-80)
OF READERS
2020 MEDIA KIT / PRINT
5 / ENVIRONMENTS
Rich content presented in unique and engaging contextual environments
LE DEVOIR CONTENT (Full-size sections A and B)
2020 MEDIA KIT / PRINT
5 / ENVIRONMENTS
LE DEVOIR CONTENT (Broadsheet - Monday to Saturday)
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
CURRENT EDITORIAL IDEAS WORLD SPORTS CULTURE ECONOMY OPINION LIFESTYLE LE DEVOIR ETHICS AND ZEITGEIST SCIENCE EVENT NEWS CITY RELIGION
ON
CE
A W
EEK
2020 MEDIA KIT / PRINT
5 / ENVIRONMENTS
D MAGAZINE CONTENT (Culture, arts and living - Saturday)
Rich content presented in unique and engaging contextual environments
2020 MEDIA KIT / PRINT
5 / ENVIRONMENTS
Écouter | Voir | Lire | Réfléchir | Voyager | Déguster | Vivre | Jouer
M A G A Z I N E
LE
DE
VO
IR /
LE
S S
AM
ED
I 18
ET
DIM
AN
CH
E 1
9 M
AI
/ 2
019
Lire L’Amérique de Michel Tremblay
Vivre Les joyaux de l’Anatolie
LOUDUne journée record
D MAGAZINE CONTENT
CultureDance
Media
Theatre
Movies
Visual arts
Classical
Music
ReadingBiography
Fiction
Comic strips
Reviews
Visual arts
Youth
Poetry
Living Travel
Restaurants
Recipes
Health
Applications
Lifestyle
Wine
Puzzles & games
Food
Gardening
Family
Outdoors
Fine dining
Beer
2020 MEDIA KIT / PRINT
5 / ENVIRONMENTS
THEMESThe special editions team develop content
on a theme of their choice (contextual advertising, without content overview rights).
EVENTSDeveloped by the special editions team to promote an
event, these editions are wholly or partially paid for by the advertiser (contextual advertising, without content overview
rights, although suggestions are considered).
PROMOTIONSDeveloped by the special editions team and/or advertisers,
these sections are treated as advertising. They may be sponsored by one or more advertisers using advertorials (advertising
integrated in the content, with overview rights)
SPECIAL EDITIONS
Rich content presented in unique and engaging contextual environments
• L E S S A M E D I 2 6 E T D I M A N C H E 2 7 O C T O B R E 2 0 1 9 • C O L L A B O R A T I O N S P É C I A L E
LA CULTURE CULINAIRE QUÉBÉCOISE RAISONNÉE
Et maintenant, on mange quoi ?Peur des pesticides, du suremballage,
des répercussions du transport de nos
aliments sur la planète, des effets de la
consommation de viande… Comme on le voit,
l’environnement et notre alimentation sont
intimement liés. À une époque où nous
voulons mettre la main à la pâte pour réduire
notre empreinte écologique, il est difficile
de savoir quoi mettre dans notre assiette.
Entre le végétarisme, le locavorisme,
le zéro gaspillage ou le biologique,
que choisir pour être plus vert ?
Ce cahier spécial fait partie de la série
Manger le Québec, une collaboration
entre Le Devoir et le magazine Caribou,
créateur du contenu de ces pages.
Depuis 2014, l’équipe de ce magazine
semestriel imprimé et Web (cariboumag.com)
se consacre entièrement à la culture culinaire
québécoise, riche et en pleine affirmation
de son identité.
Fière de s’associer à la série « Manger le Québec » en collaboration avec Caribou.
2020 MEDIA KIT / PRINT
6 / MEDIA SOLUTIONS
Flexible options adapted to advertisers’ business issues
IMPACTFUL PAPER FORMATS (Creative concept)
Half cover Le Devoir front page Full page / Inside front page
Floating 1/3 over double page
2020 MEDIA KIT / PRINT
CONTACT USAdvertising Sales [email protected]
