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PATIENTS I PHYSIC IANS I CAREGIVERSMedia Kit & Advertising Guide
www.painpathways.org
AVAILABLE AT:
Barnes & Noble BooksellersCanada’s Chapters IndigoCVS PharmacyHastings Book SellersWalgreens Pharmacy
DISTRIBUTED TO:
PhysiciansMedical OfficesPatientsPain OrganizationsDigital Editions
Official Magazine of the World Institute of Pain
Joan Lundenfeatured in PainPathways
2 PainPathways I MEDIA KIT
· Pain News· Wellness· Integrative Therapies· Physician Spotlight· Pain Quiz· Ask the Doctor· Caregiver & Patient Features
•TheONLY nationwide consumer-driven magazine dedicatedto addressingtheneedsandinterestsofchronic, acute and cancer pain patients, caregivers and physicians.
•Anupscale, quality and EDUCATIONAL magazineproviding advertisersmonthsofshelf-lifeandmultipleopportunitiesfortheir advertisingmessagetoreachthehighest number of targeted individuals atthemostcompetitiverates.
•Withafocusedandconcentratedreadership,PainPathwayshas littletonoadvertisingwasteandhelpsmillions of pain sufferers findtheir path to wellness.
•Publishedquarterly,andfeatureshigh-profilepersonalities,including Joan Lunden, Lou “The Hulk” Ferrigno, Naomi Judd, Dick Vitale, Mariel Hemingway, Dr. Mehmet Oz, Jeff Gordon, Hoda Kotb, Dr. Sanjay Gupta and President Jimmy and Rosalynn Carter.
•TheofficialmagazineoftheWorld Institute of Pain (WIP).
INFORMING & INSPIRING CONTENTPainPathwaysispackedwithcurrentpainmanagementnews
andinformation.High-profilecoverpersonalitiesensureeach
issueisreadinwaitingroomsandmedicalofficesnationwide.
Ourdigitaleditionlinksreadersinstantlytoyourmessage.
AAPManagement
NationalFibromyalgia& ChronicPainAssociation
TheNationalRxDrugAbuse
&HeroinSummit
NewYorkStatePainSociety
NorthAmericanNeuromodulation
Society(NANS)
PainSocietyoftheCarolinas
PainWeek
SceptorPainFoundation
TennesseePainSociety
TexasPainSociety
U.S.PainFoundation
WomeninPain
WorldInstituteofPain
OUR REACH, ADDED VALUE
PainPathwaysMAGAZINE
IN EACH ISSUE
Toinformandinspire
chronic,acuteandcancer
painpatients,caregiversand
physicians,sotheycandefine
theirownpathtowellness.
OUR MISSION
SPRING
· Fibromyalgia· Opioid Safety· Colorectal Cancer· MS· Neuropathy
SUMMER
· Migraine· Arthritis (JA)· Sickle Cell· Back Pain· Wellness
FALL
· Breast Cancer· CRPS· Neuromodulation/SCS· Joint Pain· Pediatric Pain
WINTER
· Acute Pain· Integrative· Cardiac Pain· Caregiver· Depression
CLOSING: 1/19MATERIALS: 2/2 ON SALE: 3/13
CLOSING: 4/13MATERIALS: 4/27ON SALE: 6/5
CLOSING: 7/6MATERIALS: 7/26ON SALE: 9/4
CLOSING: 10/12MATERIALS: 10/26ON SALE: 12/4
NATIONALPAIN
AWARENESS MONTH
ISSUE
TOTAL AUDIENCE 7,200,000
CIRCULATION/DISTRIBUTION
Circulation 262,000 annually
Frequency Quarterly
* ArecentstudyperformedincollaborationwithMcPheters&CompanyandCondeNastfoundthat magazines placed in physician offices averaged 30 readers per copy(permonth)versus4readers percopyforpaidsubscriptionsornewsstandcopies.Inaddition,themajorityofthe30readersfitthe targetasopposedtoonly1to2ofreadersofpaidsubscriptionsornewsstandcopyreaders.
** MemberofAllianceforAuditedMedia
DIGITAL EDITIONSE-editionandnewmobileAPPavailableinternationallytophysicians, professional pain organizations, support groups and patients.
ASKABOUTPREMIUMPLACEMENTASADIGITALEDITIONSPONSOR
DEMOGRAPHICSChronic pain affects 1 of 3 Americans (approximately
100 million) — more than the total affected by
heart disease, cancer and diabetes combined,
and costs the nation up to $635 billion each year
in medical treatment and lost productivity.
(IOM’S RELIEVING PAIN IN AMERICA, 2011)
OUR READERS ARE
• 84% Women
• 55% are between ages 40 and 59
• 40% are 60+
• 5% are between ages 30-39
3 PainPathways I MEDIA KIT
HIGHLY TARGETED CIRCULATION AND DISTRIBUTIONWith a targeted readership of over 7,200,000, PainPathways distributes over 60,000 copies quarterly ensuring your marketing message reaches your target market. PainPathways is distributed nationally to:
• Barnes & Noble and Hastings bookstores, CVS and RiteAid pharmacies, and Chapters Indigo bookstores in Canada.
• Physician officesincludingpain, oncology,orthopedic,neurology, neurosurgery,rehabmedicine, hospicecare,primarycarecenters andotherpainsubspecialtyclinics acrosstheUnitedStates.
• Partneringpainorganizationsand advocacyandsupportgroups,including American Chronic Pain Association, Sceptor Pain Foundation, US Pain Foundation, American Cancer Society andmore.
Member of The New Audit Bureau of CirculationsMEMBERSINCE2009
NEW 2018MOBILE
APP
POLICIES
4 PainPathways I MEDIA KIT
ADDED VALUE:
•DigitalEdition
•Banneradvertisingopportunities
•ExpertFacebookChats
•Linksonourwebsite
•Editorialopportunities
•MobileAPP
HELPFULPRODUCTS&RESOURCESFar-forward spread, $1,000 for 1 issue. Multi-issue discounts available.
COPY ACCEPTANCE
PainPathwaysreservestherighttoacceptordeclineanyadvertisement.
ERRORS
Anyandallerrorsnotfoundatproofingaretheresponsibilityoftheadvertiseroragency.
DATES
Commitmentsforadvertisingspacemustbemade30dayspriortoissuedate.
Camera-readyartdueonorbeforethosedatesspecifiedasdeadlines
(seeClosingDatesonpage2).
DEADLINES
Submissionofadmaterialsistheresponsibilityofadvertiser.Thelastinsertion
willrunifnewadisnotreceivedbythenextissue’sclosingdate.Ifnoprevious
insertion,clientisliableforthecostofcontractedspacenotused,andspace
isallocatedatthediscretionofthepublisher.
Take advantage of ISSUE SPONSORSHIP
& INTEGRATED MARKETING opportunities.
WEBSITE & SOCIAL INTEGRATION:
•Inclusioninmonthlyeblasts
•WebsiteBannerAds
•SponsorFacebookChats
ISSUE SPONSORSHIP & ADVERTORIAL:
·Issuesponsorship
·Articlesponsorship
·Advertorial
ASK FOR DETAILS.
Ask About Issue Sponsorships!
PRINT PLACEMENT
· digital integration
· links to your website
SIZES & SPECSPleaseadd crop marks and bleed of at least .25 inches on all sidestoANYadsizeslistedbelow.Also,keep text and important images at least .25 inches from the trim.
AD CREATION SPECIFICATIONS:• Submittedadvertisementswillbeacceptedinalocked PDF/X-1adigitalformatonly.PainPathwaysisnotresponsible foranyerrorstocontent,colorandlayout,thatmayappear withintheclient-oragency-providedPDF/X-1afile.
• Printedproofsarenotacceptedasfileswillbeprintedexactly asprovided,withoutopportunitytomatchonpress.
• Allimagesusedmusthavearesolutionof300dpi, inCMYKformat,andwithallfontsembedded.
• Adsnotmeetingthesecriteriawillbereturned,witharequest tomodifythedigitalfileandresendpriortotheissue’slisted materialsduedate(foundonpage4ofthisMediaKit).
ACCEPTABLE AD FORMAT:
Adobe PDF/X-1a: CreatedthroughInDesignCSor
QuarkXPress.Specifically,ahighresolutionpdf(PDF/X-1a),
makingsurethatthecompatibilitysettingsontheGeneral
TabaresettoAcrobat8.0andtheadvancedtabhas
TransparencyFlattenersettingsathighresolutionto
preventtransparencyerrorsontheprintside.
UNACCEPTABLE AD FORMAT:
Photoshop CS, Illustrator CS, QuarkXPress, Microsoft Word, Publisher, or FilmThepublisherwillbillforanyworkneededtobringmaterialsup
tospecifications.Chargesarebaseduponcurrentmarketrates.
SEND TO:
IfyourPDF-X1aadvertisementislessthan8MB,itmaybesent
[email protected],please
sendanemailtothissameaddressandamemberofthePain-PathwaysteamwillprovideyouwithaDropboxlinkinwhichto
uploadyourPDF-X1afile.
Extend your message using our interactive website.
FLEXIBLE SIZES INCLUDE:
LEADERBOARD >> standard >> 728 x 90 BANNER AD >> 2/3 column >> 700 x 100 (up to 350)BANNER AD >> standard square >> 336 x 280 BANNER AD >> 1/3 column >> 320 x 180 (up to 640)
>>Ratesprovideduponrequest.
SPECIAL ADVERTISINGMake the most of our Helpful Products & Resources section. Send a high-resolution JPEG or TIFF image (over 300 dpi). Copy should include a title, phone number and/or website & up to 70/words of copy, although less is recommended for easy-reading.
SIZES & SPECSweb
FOR MORE INFORMATION,PLEASE CONTACT:
MARKETING & SALES
AVAILABLE SIZES TRIM SIZE
DOUBLE-PAGE SPREAD 17.75”x10.875”
FULL PAGE 8.375”x10.875”
2/3 PAGE 5.4375”x10.875”
1/2 (HORIZONTAL) 7.5”x4.875”
1/3 PAGE (VERTICAL) 3.5”x10.875”
5 PainPathways I MEDIA KIT
“Anyonewhodoubtsthefuture
ofspecializedmagazinesneedlook
nofurtherthanPainPathways.”SAMIR “MR. MAGAZINE”™ HUSNI, PH.D.
ChairoftheJournalismDepartmentattheUniversityofMississippi&Publisherand
Editor-in-ChiefofMr.Magazine.com
“Thanksforthiswonderful
resourceforpeopleinpainand
theircaregivers.Ilearnsomuch
fromthemagazineandthewebsite.
I’vebeenasubscriberforyears.”TINA JANSEN
SanDeigo,CA
“Iamsogladtoseeyourmagazine.
PainPathwaysisacandleinthe
dark;Inolongerfeelquiteso
overwhelmedoralone.”MARTHA TONEY-GRIERSON
ReaderfromWinterHaven,FL
“WeatAmericanRSDHopethank
youforallyoudoatPainPathways.
Wesharemanyofthewonderful
articles,andappreciateyourwork
inthepaincommunity.”KEITH ORSINI
NationalDirector,RSDHope
“Athomeorinthewaitingroom,
PainPathwaysisavaluabletool
forpeopleinpainandtheirfamilies.
Itputsinformationonconditions
andproductsallinoneplace.
Mypatientssaytheyaddeach
issuetotheir‘painreference’
library.Thanksforcreating
suchahelpfultool.”GREG S. HARDIE, MD
TE
ST
IMO
NIA
LS
www.PainPathways.org150 KIMEL PARK DRIVE, SUITE 100-B ° WINSTON-SALEM, NC 27103
366.760.2942 PHONE ° [email protected]
Albert Einstein College of MedicineAmerican Cancer SocietyAmerican Chronic Pain AssociationAmerican Pain SocietyAmerican Society of Nurse PractitionersBand Against MSBeth Israel Medical Pain CenterBoston ScientificCaregivers With Hopeearlier.org/Breast CancerFight the Flame/CRPSFor GraceINvisible ProjectiPain International Pain FoundationJohns Hopkins Pain CenterMass General Pain CenterMayo Clinic — Pain MedicineMD Anderson Cancer Center/ University of TexasMedtronicMontefiore Headache CenterNational Family Caregiver AssociationNational Fibromyalgia & Chronic Pain Association
National Multiple Sclerosis SocietyNational Women’s Health NetworkNew York State Pain SocietyNorth American Neuromodulation SocietyPainCastPain Society of the CarolinasPainWeekPain WarriorsPartnership for Prescription AssistanceReflex Sympathetic Dystrophy Syndrome AssociationSceptor Pain FoundationStanford University Pain CenterSt. Jude Medical Susan G. Komen For The CureTexas Pain SocietyThe Cleveland Clinic — Pain DepartmentThe Kaplan Center for Integrative MedicineTyler’s Hope — Dystonia FoundationU.S. Pain FoundationWomack Army Medical CenterWomen HeartWorld Adhesion FoundationWorld Institute of Pain
Pain Partners
Peter Abaci, MD MEDICAL D IRECTOR & CO-FOUNDER
BAY AREA PA IN & WELLNESS CENTER
AUTHOR , TAKE CHARGE OF YOUR CHRONIC PA IN AND
CONQUER YOUR CHRONIC PA INWEBMD AND HUFFPOST , CONTRIBUT ING MEDICAL EXPERT
Allen W. Burton, MD, FIPP
Dawn C. Buse, MD ASSOCIATE PROFESSOR ,
ALBERT E INSTE IN COLLEGE OF MEDIC INE
D IRECTOR OF BEHAVIORAL MEDIC INE ,
MONTEFEORE HEADACHE CENTER
WWW.DAWNBUSE .COM
Steven P. Cohen, MD CH IEF OF PA IN MEDIC INE ,
JOHNS HOPKINS SCHOOL OF MEDIC INE
PROFESSOR OF ANESTHES IOLOGY &
PHYS ICAL MEDIC INE & REHABIL ITAT ION
D IRECTOR OF PA IN RESEARCH ,
WALTER REED ARMY MEDICAL CENTER
Penney Cowan FOUNDER AND EXECUT IVE D IRECTOR
AMERICAN CHRONIC PA IN ASSOCIAT ION
Anthony Dragovich, MD BLUE R IDGE PA IN MANAGEMENT
Serdar Erdine, MD, FIPP FOUNDER AND PRES IDENT , W IP
DEPARTMENT OF ALGOLOGY
MEDICAL FACULTY OF INSTANBUL
Philip M. Finch, MD, MBBS,DRCOG, FFPMANZCA, FIPP PERTH PA IN MANAGEMENT CENTRE
Scott M. Fishman, MD PROFESSOR AND CHIEF , D IVIS ION OF PAIN MEDICINE
DEPARTMENT OF ANESTHES IOLOGY AND PA IN MEDIC INE
UNIVERSITY OF CALIFORNIA, DAVIS, SCHOOL OF MEDICINE
Nicole Hemmenway INTER IM CEO
U .S . PA IN FOUNDATION , INC .
Craig Hartrick, MD, DABPM, FIPPPROFESSOR ANESTHES IOLOGY AND HEALTH SC IENCES
OAKLAND UNIVERS ITY
D IRECTOR , ANESTHES IOLOGY RESEARCH
WILL IAM BEAUMONT HOSP ITAL
EDITOR- IN -CHIEF , PA IN PRACT ICE
James P. Rathmell, MDPROFESSOR OF ANAESTHESIA
HARVARD MEDICAL SCHOOL
CHAIRMAN, DEPARTMENT OF ANESTHESIOLOGY,
PERIOPERATIVE AND PAIN MEDICINE
Peter RosenbergerFOUNDER OF CAREGIVERS WITH HOPE
AUTHOR, HOPE FOR THE CAREGIVERSYNDICATED RADIO HOST
Advisory BoardPainPathways
