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M E D I A K I T
2016
2 D E S T I N A T I O N W E D D I N G M A G . C O M ︱ 2 0 1 6 M E D I A K I T
GLOBALLY CONNECTED.Destination Weddings & Honeymoons is about connecting: con-necting couples to excellent wedding destinations and resorts, connecting loved ones to memory-making experiences in a new locale, connecting couples to experienced vendors who special-ize in destination weddings, and connecting honeymooners to unforgettable romantic spots. DWH readers have passport, will travel — from the Caribbean and United States to Mexico, Eu-rope and beyond.
ATTAINABLE.A destination wedding is a fantasy for many couples. DWH re-moves the mystery by showing people how to realistically pull off their dream event. We go behind the scenes at real destina-tion weddings, showcasing ideas and offering troubleshooting tips from the couple. We turn to experts to answer readers’ most pressing planning and travel questions. And we suggest carefully vetted venues, crowd-pleasing group activities, af-fordable honeymoon escapes and more. From flowers and in-vites to element-proof beauty and style, we reveal how to make it happen on the road.
COUPLE FOCUSED.While many wedding outlets focus only on the bride, DWH rec-ognizes that it takes two people to make a marriage. We speak to the couple, respecting that both women and men care about designing their celebration in paradise. We are careful to use inclusive language and cover destinations and venues that are LGBTQ-friendly. Our “For the Groom” column — penned by guys for guys — offers helpful tips and reviews on the latest gear and groomswear. And far from being an afterthought, DWH cov-ers honeymoons in depth, recognizing the significance of this once-in-a-lifetime couple’s getaway.
B R A N D O V E R V I E W
3 D E S T I N A T I O N W E D D I N G M A G . C O M ︱ 2 0 1 6 M E D I A K I T
100,000 Circulation
6x Frequency
2005Year Established
* ALL ISSUES ARE AVAILABLE ON TABLETS AND EREADERS, INCLUDING THE IPAD, NOOK AND KINDLE.
Destination Weddings & Honeymoons’ audience is comprised of couples at all stages of the planning process, looking for their perfect locale for an unforgettable wedding or honeymoon away. Using research and database management, we can identify, surface and activate high-value brides and grooms across all of our media channels in order to drive tangible results.
B R A N D O V E R V I E W
@destweddingmag
/desinationweddingmag
Source: Omuniture 10/14 – 09/15 ; Facebook, Twitter, Google+, Pinterest, YouTube; Silverpop/Pentaho
2,179,000Avg. Monthly
Page Views
208,000Avg. Monthly
Unique Visitors
108,000Social Media
Audience
20,000Custom Email
Subscribers
25,000Editorial eNews
Subscribers
Digital
/destweddingmag
@destweddin gmag
4 D E S T I N A T I O N W E D D I N G M A G . C O M ︱ 2 0 1 6 M E D I A K I T
46%INTERNATIONAL WEDDING
31%CONSIDERING BOTH
Destination Wedding LocationsInternational vs Domestic:
A U D I E N C E P R O F I L E
Destination Weddings & Honeymoons’ audience represents couples who
are actively “engaged” in the wedding and honeymoon planning process
and deciding where to have their big day and getaway. To target a specific
audience of couples who are most likely to choose your destination, resort
or product/service – contact us.
Sources: 2014 DWH Audience Survey, Conducted by Bonnier Custom Insights
DOMESTIC WEDDING
23%
HAWAII
25%
CALIFORNIA
4%
NEW YORK
4%
FLORIDA
15%
MEXICO
20%
CARIBBEAN
47%
EUROPE
11%
Honeymoon LocationsInternational vs Domestic:
44%INTERNATIONAL HONEYMOON
43%CONSIDERING BOTHDOMESTIC
HONEYMOON
13%
HAWAII
38%
CALIFORNIA
13%
LAS VEGAS
12%
NEW ORLEANS
6%
FLORIDA
18%
MEXICO
24%
EUROPE
26%
AUSTRALIA/NEW ZEALAND
12%
CARIBBEAN
55%
SOUTH PACIFIC
14%
CRUISE
13%
General Informaton
WILL HAVE A VALID PASSPORT AT TIME OF WEDDING
$137,000 48
$2,400$4,600
APPROX.SPENT PER DESTINATION WEDDING
AVG. NUMBER OF GUESTS
AVERAGE SPENT PER GUEST
AVERAGE SPENT ON HONEYMOON
3.5
PrintREADERS PER COPY
78%
VISITED WEBSITE
DWH READERS HAVE ALSO VISITED DESTINATIONWEDDINGMAG.COM
34AVERAGE AGE
AVERAGE
HOUSEHOLD
INCOME
68%
ATTENDED COLLEGE+90%
91,60012% 88%
Male / Female
EMPLOYED
90%/84%Fiancé Self
M A R L I N M A G . C O M ︱ 2 0 1 6 M E D I A K I T
F O R M O R E I N F O R M A T I O N C O N T A C T
LAURA WALKER , GROUP PUBLISHER
[email protected] | 407-571-4539
PAULA IWANSKI , CARIBBEAN, BERMUDA, EUROPE
[email protected] | 407-571-4605
LEIDY HURTADO CARIBBEAN/[email protected] | 407-571-4608
JULIE KITTREDGE , CARIBBEAN
[email protected] | 813-877-6959
KELLY FREYGANG UNITED STATES
[email protected] | 407-571-4743
JEFF MONDLE , PACIFIC
[email protected] | 760-419-5898
SHARON MARINER , CALIFORNIA AND NEVADA
DEBBIE ANDERSON , HAWAII
[email protected] | 808-739-2200
KATE D'AMICO , VENDORS
[email protected] | 407-571-4547