MEDIA KIT

—The New York Times

“THE quintessential New York INSTITUTION”

ADVERTISE WITH 92Y—reach an affluent and engaged audience and

support a nonprofit organization.

2014/15

CONCERT SEASON

92nd Street Y 1395 Lexington Avenue New York, NY 10128 92Y.org/advertisingCONTACT: Wendi Weinman Marketing WWeinman@92Y.org 212.413.8845

Connect to 92nd Street Y’s audiences through our concert programs,

distributed to more than 21,000 affluent, upscale and loyal patrons from October through May and 6,000 in

July. 92Y concert programs offer engaging material, including curated notes on composers and their selected

work, interviews with the artists, fascinating “Meet the Artist” biographies and more.

CONCERTS 2013/14Presents

Beethoven: The Complete String Quartets HagEN QuaRTET NOv 7-17

Tickets sell fast—order today!visit 92Y.org/Concerts, call 212.415.5500 or stop by the 92Y Box Office.

Be parT of someThing amazing. use this calendar when purchasing tickets to be sure you’re attending all the best events that fit your schedule.

FaLL/WINTER CONCERTSThu, Nov 7, 7:30 pmHagEN QuaRTETBEETHOVEN

Sat, Nov 9, 8 pmHagEN QuaRTETBEETHOVEN

Sun, Nov 10, 3 pmHagEN QuaRTETBEETHOVEN

Thu, Nov 14, 7:30 pmHagEN QuaRTETBEETHOVEN

Sat, Nov 16, 8 pmHagEN QuaRTETBEETHOVEN

Sun, Nov 17, 3 pmHagEN QuaRTETBEETHOVEN

Tue, Dec 3, 7:30 pm92Y Concerts at SubCultureXuEFEI YaNg, guitarBRITTEN / MERTZ / CHEN YI (US premiere) /

WALTON / GINASTERA

Mon, Dec 9, 7:30 pmaN 80TH BIRTHDaY CELEBRaTION OF SONgWRITER MIkE STOLLERMike Stoller, honoreeRandy Johnson, directorPaul Shaffer, hostMaria Elena Infantino, Sally

kellerman, Melissa Manchester, Tommy Tune, Steve Tyrell, vocals

Additional artists to be announced

Sat, Dec 14, 10 amBaBY gOT BaCH, Ages 3-6Orli Shaham, artistic director

& pianoGuest artists to be announced

Sat, Dec 14, 8 pmSHaRON ISBIN, guitarMacCOMBIE / BRITTEN / BACH / BARRIOS

MANGORÉ / additional works to be announcedPre-concert talk at 7 pm with Benjamin verdery, Yale university

Tue, Dec 24, 7:30 pmDavID BROza, guitar & vocals

Sat, Jan 11—Mon, Jan 13Lyrics & Lyricists™

gOINg HOLLYWOOD: MgM MuSICaLSkathleen Marshall, artistic

director & hostDavid Chase, music directorAdditional artists to be announced

Mon, Jan 13, 7:30 pmCONTACT! at SubCulture*BRONFMaN aND FRIENDSYefim Bronfman, piano Musicians from the New York

PhilharmonicMarc Neikrug, hostDALBAVIE / NEIKRUG (world premiere) /

additional works to be announced

Sun, Jan 26, 3 pmMaster ClassPaMELa FRaNk, violin

Thu, Jan 30, 7:30 pmkREMERaTa BaLTICa gIDON kREMER, music director & violinaLEXEI MOCHaLOv, bass PÄRT / WEINBERG / BRITTEN / SHOSTAKOVICH

Sat, Feb 1, 10 amBaBY gOT BaCH, Ages 3-6Orli Shaham, artistic director

& pianoGuest artists to be announced

Sat, Feb 1, 8 pmOLga kERN, pianoRACHMANINOFF / ALKAN / MUSSORGSKY

Sun, Feb 2, 3 pmMaster ClassOLga kERN, piano

Sat, Feb 8, 8 pmBRENTaNO STRINg QuaRTETCHRISTINE BRaNDES, soprano HAYDN / MOE (New York premiere) /

MENDELSSOHN

Sat, Feb 22—Mon, Feb 24Lyrics & Lyricists™

SWEEPIN’ THE CLOuDS aWaY: BOOM, BuST aND HIgH SPIRITSRobert kimball, artistic director

& hostvince giordano & the NighthawksAdditional artists to be announced

Tue, Feb 25, 7:30 pm92Y Concerts at SubCultureJENNY LIN, piano“The Composer-Pianists:

The art of Transcriptions and arrangements”

Sat, Mar 1, 8 pmBRENTaNO STRINg QuaRTETvIJaY IYER, pianoBEETHOVEN / IYER (New York premiere,

92Y co-commission)

Sat, Mar 8, 10 amBaBY gOT BaCH, Ages 3-6Orli Shaham, artistic director

& pianoGuest artists to be announced

Mon, Mar 10, 7:30 pm92Y Concerts at SubCultureBENJaMIN HOCHMaN, piano“variations”KNUSSEN / BERIO / MUSKAL (world premiere) /

RZEWSKI

Sat, Mar 22, 8 pmDavID RuSSELL, guitarWorks by BACH, SCARLATTI, GIULIANI and

othersPre-concert talk at 7 pm with Benjamin verdery, Yale university

Sun, Mar 30, 3 pmYEFIM BRONFMaN, pianoMusicians from the New York PhilharmonicSCHUBERT / SALONEN (New York premiere) /

BARTÓK / BRAHMS

* CONTACT! at SubCulture is a co-presentation with the New York Philharmonic. Yefim Bronfman is the New York Philharmonic’s 2013-2014 Mary and James G. Wallach Artist-in-Residence.

92Y CONCERT PROGRAM SHELL A four-color program cover on coated paper with premium position options (inside front cover, inside back cover and back cover) that’s distributed at all classical and popular concerts and select special events, plus Jazz in July (two-week summer festival) and Family Music (for children ages 6 and up) concerts. Available for the full season or half the season (pending availability).

92nd Street Y concert patrons travel from all over the tri-state area to hear internationally renowned artists, such as András Schiff and The Romeros, in our 917-seat jewel-box concert hall.

are Manhattan residents57%

have a graduate degree59%

attend 92Y events or classes at least once a month

35% 22% have a HHI greater than $150k

92Y Concert Program Ad Space

11

Born in Racine, WI, saxophonist Joel Frahm earned a bachelor’s degree in jazz perfor-mance from the Man-hattan School of Music, and he first made a

name for himself through his associa-tions with singer Jane Monheit and his boyhood friend, pianist Brad Mehldau. He has since worked with a vast array of musical peers and jazz legends, including Maynard Ferguson, Betty Carter, Matt Wil-son, Larry Goldings, Lee Konitz, The Vil-lage Vanguard Jazz Orchestra and many others. As a recording artist, his quartet released Caminhos Cruzados last Febru-ary, preceded by Live at Smalls in 2011. In 2009, Mr. Frahm and keyboardist Bruce Katz released Project A, a salute to Aretha Frankin, and in 2007, he released his solo album, We Used to Dance. His website is joelfrahm.com

A native of Houston, in 2001, jazz trumpeter Brandon Lee was one of the first students to enter the new jazz program at The Juil-liard School. In 2007,

he released his debut album, From Within, followed three years later by his second CD, Absolute-Lee, a disc of original compo-sitions. He plays with his own group and has performed or recorded with others like Kenny Barron, Eric Reed, Christian McBride, Rodney Whitaker, Roy Hargrove and the Jazz at Lincoln Center Orchestra. In 2008, Mr. Lee became the youngest person ever to become a faculty member at The Juilliard School. He is currently the assistant jazz orchestra conductor and the artistic coordinator for educational outreach at The Juilliard School. His website is bleejazz.com

Bassist Clark Sommers has performed all over the world and is featured on nearly 50 albums with renowned artists such as Cedar Walton, Ernie Watts,

Marilyn McCoo, Marvin Hamlisch, Kev-in Mahogany, Frank Wess and Charles McPherson, among others. Originally from Lake Forest, IL, he played with the Chicago-based rhythm and blues band The Mighty Blue Kings for two years, then earned a degree in jazz studies and world music from the California Insti-tute of the Arts. He returned to Chicago for a few years where he joined the Dan Cray Trio, then moved to New York in 2008, where he met Kurt Elling and be-came his bassist. Now back in Chicago, he performs with several groups. His website is clarksommers.com

Drummer Lewis Nash was born in Phoenix. In 1981 he moved to New York City, where for the next 10 years he played and recorded with the ensembles of

Betty Carter, Ron Carter, Branford Mar-salis and Sonny Rollins, among others. From 1990 to 2000, Nash was a member of the Tommy Flanagan Trio and was fea-tured on seven of its CDs. His discography of over 400 recordings includes his own CDs as a leader, plus projects with Dizzy Gillespie, Oscar Peterson, Benny Carter, Clark Terry, Natalie Cole, Bette Midler and Willie Nelson. Nash currently leads several groups, from duo to septet, and is a respected jazz educator and lecturer, whose lectures, clinics and workshops are in great demand. He returns to 92Y for Jazz in July on July 25th in a concert salut-ing Art Blakey and the Jazz Messengers. His website is lewisnash.com.

92Y CONCERT PROGRAM INTERIOR Ad positions in black and white among our

content; available for the full season or one-third of the year (9-10 concerts and select special events).

Research conducted in 2008 by

92nd Street Y 1395 Lexington Avenue New York, NY 10128 92Y.org/advertisingCONTACT: Wendi Weinman Marketing WWeinman@92Y.org 212.413.8845

FULL PGNon-bleed5.25" w x 8.25" h

FULL PGBleed 5.75" w x 8.75" h

Trim 5.5" w x 8.5" h

Live 5.25" w x 8.25" h

HALF PGBleed 5.75" w x 4.5" h

Trim 5.5" w x 4.2" h

Live 5.25" w x 4" h

HALF PGNon-Bleed 5.25" w x 4" h

HALF PG5.25" w x 2" h

EIGHTH PG2.5625" w x 2" h

Ad Sizes, Guidelines & Submission

Additional Advertising Options

SUBMISSION

Email ads to WWeinman@92Y.org and ads@92Y.org

Please provide contact information with every submission and include your company name and date created in the file name of the ad (i.e., YourCompany_06_15_12.pdf).

CD-R disc sent to: 92nd Street Y Attn: Wendi Weinman 1395 Lexington Avenue New York, NY 10128

92ND STREET Y RESTAURANT PARTNERS

Develop relationships between your business and loyal 92Y patrons with restaurant coupon-book incentives. Coupons are mailed to 92Y patrons in the fall and spring, and restaurant information is listed on 92Y.org throughout the year. Current incentives range from 10% off to complimentary dessert.

Distribution of 10,000 includes:• 92nd Street Y Concerts subscribers: Lyrics & Lyricists™,

Jazz in July, classical concerts, Family Music• Wonderplay™ Membership Package: Programs for families

with newborns to five-year-olds

92nd Street Y creates the coupon with your logo for your approval.

Contact Wendi Weinman at WWeinman@92Y.org or 212.413.8845.

TICKET SPONSORSHIP

Place your ad on the back of 92nd Street Y tickets. 300,000 are printed per season; fractional quantities are available. Minimum quantity 100,000. $25 CPM.

Ticket Advertising Specs: 3.75” w x 2” h; 2 color

GUIDELINES

Shell is 4C; program book interior is b&w only.

Please provide all artwork as PDF files at a resolution of 300 dpi.

• Convert all color ads from RGB to CMYK. • Convert all text to outlines. • All text smaller than 12 pt should be a true black or 100% K. • Files: PDF preferred format, zip compressed TIFF uncompressed or zip compressed

92nd Street Y 1395 Lexington Avenue New York, NY 10128 92Y.org/advertisingCONTACT: Wendi Weinman Marketing WWeinman@92Y.org 212.413.8845

RATES

PROGRAM SHELL

Position Ad Size Program Period Rate Circulation

Cover 2 or 3 Full page Oct - May (full season) $2,150 18,000

Cover 2 or 3 Full page Oct - Jan or Feb - May $1,075 9,000

Cover 3 1/2 page Oct - May (full season) $1,330 18,000

Cover 3 1/2 page Oct - Jan or Feb - May $665 9,000

Back Cover (4 color only) Full page Oct - May (full season) $2,350 18,000

Back Cover (4 color only) Full page Oct - Jan or Feb - May $1,175 9,000

Back Cover (4 color only) Full Page July only $780 6,000

RESERVATION DEADLINES

SHELL

Period Reservations Due Materials Due

Oct - May Fri, Aug 10 Fri, Aug 17

Oct - Jan Fri, Aug 10 Fri, Aug 17

Feb - May Fri, Dec 7 Fri, Dec 14

July Mon, Jun 2 Mon, Jun 15

Period Reservations Due Materials Due

Oct - May Fri, Aug 17 Fri, Aug 24

Oct - Dec Fri, Aug 17 Fri, Aug 24

Jan - Mar Fri, Nov 9 Fri, Nov 16

Apr - May Fri, Feb 8 Fri, Feb 15

July Mon, Jun 2 Mon, Jun 15

Ad Size Program Period Rate Circulation

Full page Oct - May (full season) $1,700 18,000

Full page Oct - Dec, Jan - Mar or Apr - May (5-7 concerts) $595 6,000

1/2 page Oct - May (full season) $1,050 18,000

1/2 page Oct - Dec, Jan - Mar or Apr - May (5-7 concerts) $370 6,000

1/4 page Oct - May (full season) $625 18,000

1/4 page Oct - Dec, Jan - Mar or Apr - May (5-7 concerts) $220 6,000

1/8 page Oct - May (full season) $375 18,000

1/8 page (Restaurant Partners)* Oct - May (full season) $262 18,000

1/8 page Oct - Dec, Jan - Mar or Apr - May (5-7 concerts) $135 6,000

*92nd Street Y Restaurant Partners save 30% on season 1/8-page ads (over $110). 1/8-page ads are the perfect space to showcase your restaurant.

PROGRAM SHELL

PROGRAM SHELL

PROGRAM INTERIOR

PROGRAM INTERIOR

92nd Street Y | 92Y.org1395 Lexington Avenue, New York, NY 10128

Advertiser:

Legal Company Name:

Contact:

Address:

City:

State: ZIP:

Phone:

Fax:

Email:

Make checks payable to 92nd Street Y and mail to:

92nd Street Y Attn: Wendi Weinman, Marketing 1395 Lexington Avenue New York, NY 10128

Or pay via credit card:

Visa MasterCard American Express

Cardholder Name:

Card Number:

Expiration Date: CCV:

Billing ZIP Code:

Signature:

PROGRAM SHELL

Size Time Position Cost Reservation

Full page Oct - May Cover 2 or 3 $2,150

Full page Oct - Jan or Feb - May Cover 2 or 3 $1,075

1/2 page Oct - May Cover 3 $1,330

1/2 page Oct - Jan or Feb - May Cover 3 $665

Full page Oct - May Back Cover $2,350

Full page Oct - Jan or Feb - May Back Cover $1,175

Full page July Back Cover $780

The undersigned, ____________________, hereby authorizes and directs 92nd Street Y to publish advertising in the issues and programs specified below pursuant to the following terms and conditions. All payments are due within thirty days of publication for returning advertisers. For first-time advertisers, payment is due when artwork is due. Please make checks payable to “92nd Street Y.” Content of advertisement is subject to prior approval from 92nd Street Y. 92nd Street Y reserves the right to withhold the printing of any advertisement for failure to receive such advertising copy by the material due dates provided by 92nd Street Y. If the required production materials are not supplied by the advertiser, then advertiser will be charged by 92nd Street Y for creating the necessary material(s). No cancellations accepted after reservation closing date; advertiser liable for cost of advertisement. Mechanical reproductions and specifications are indicated in this media kit. Liability for mistakes is limited to amounts paid hereunder. Any amounts past due shall be non-cancelable. Any amounts past due shall be subject to interest at the rate of 1.5% per month or the maximum legal rate of interest allowed by law. The parties signing below warrant and represent that they have the authority to enter into this agreement.

The undersigned parties enter into this agreement on this

_______ day of _________________________, 20 _____

Print Name:

Advertiser Authorized Signature:

Title:

92nd Street Y:

PROGRAM INTERIOR

Size Time Position Reservation

Full page Oct - May $1,700

Full page Oct - Dec, Jan - Mar or Apr - May $595

1/2 page Oct - May $1,050

1/2 page Oct - Dec, Jan - Mar or Apr - May $370

1/4 page Oct - May $625

1/4 page Oct - Dec, Jan - Mar or Apr - May $220

1/8 page Oct - May $375

1/8 page Oct - May $262 Restaurant Partner

1/8 page Oct - Dec, Jan - Mar or Apr - May $220

1/2 page July $390

RESERVATION FORM

Please email or call to inquire about participating as a Restaurant Partner or for ticket advertising: WWeinman@92Y.org, 212.413.8845

Please fax to 92nd Street Y, attention Wendi Weinman: 212.828.3091