2013 Guitar Player Media Kit

2013 MEDIA KITSERIOUSLY OBSESSED

I N P R I N T . O N L I N E . I N P E R S O N .

MISSION

B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 2

SERIOUSLY OBSESSEDGuitar Player educates, empowers, and inspires obsessed guitarists to sound better and play better. Through its comprehensive print, online, and social-networking media—as well as community-rousing events such as Guitar Superstar—Guitar Player feeds a player’s passion for mastering tone, technique, gear, technology, composition, and live performance. Revered for its insightful artist interviews, multi-faceted music lessons, and trusted product reviews since 1967, Guitar Player has influenced generations of players—including some world-renowned guitar stars—and continues to encourage and motivate serious guitarists of all ages, styles, and skill levels.

“Sweetwater has been advertising with Music Player publications for many years. We make that investment because we know their maga-zines are reaching the right customers.”

Marc SilverDirector of Partner MarketingSweetwater Sound

HOW DO YOUCONNECT?

WE HAVE THE BIGGEST AUDIENCENewBay Music Group reaches over 5 million musicians through our print magazines, online properties and live events.

WE HAVE THE BEST AUDIENCENewBay Music Group readers are seriously obsessed musi-cians, each with an average annual household income of over $98,000 and a demonstrated propensity to buy.

WE OFFER THE GREATEST VALUEWith our unparalleled reach, NewBay Music Group has the lowest CPM in the market.


AUDIENCE

The Guitar Player audience is comprised of serious, modern music makers, passionately invested in Guitar Player’s editorial mission with the financial means to feed their obsession for new gear.

The Guitar Player audience expands beyond our print magazine into our unique web visitors, social networks, e-newsletter sub-scribers, live events and more.

Every month, we reach more than 547,000* dedicated musicians and proven buyers.

DEMOGRAPHICS**

Well-Educated & Affluent59% of subscribers have a Bachelor’s degree or higher.Household income: $105,414.

Serious Musicians90% of subscribers have been playing guitar for more than 10 years95% also play other instruments

Loyal & Engaged83% of subscribers read half or more of the advertisements in Guitar Player81% visited an advertiser’s website as a result of reading advertisements in Guitar Player70% purchased a product as a result of reading advertisements in Guitar Player80% advise others on choosing gear70% spend more than two hours reading an issue of Guitar Player65% DO NOT read Guitar World74% DO NOT read Premier Guitar

Plan To Purchase83% of subscribers plan to buy a guitar in the next 12 months69% plan to buy an amplifier61% plan to buy stompboxes70% plan to buy cables and strings

*Source: Publisher’s Own Data**Source: 2011 Guitar Player Survey Of Subscribers


ADVERTISING OPPORTUNITIES: DISPLAY

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in Ex. 3, a crazy, clown-car ride that hits just about every note in the scale. “I call this the Slip Trick,” he says. “It’s a cool pattern that sounds outside, but it’s really nothing but a trick. It kind of comes from the Eddie Van Halen school of getting from point A to point B. It’s all about how you start it and end it.” Although it’s notated in G here, Derrico plays the Slip Trick in A in the accompanying video. Once you get the pattern down, however, you can do it anywhere. Here’s how it works: Slide

into the root G from a half-step below with your 1st finger, and then use fingers 4, 3, and 1 on the B string (on frets 6, 5, and 3) before sliding down a fret with your 1st finger. Then, use the exact same fingering on the G string (now on frets 5, 4, and 2) before sliding up a fret to repeat the pattern on the remain-ing strings. Although it might seem weird at first, get this trick dialed—seriously! As EVH would say, it’s a great way to fall down the stairs and land on your feet in a solo. g

Ex. 3

M O R E O N L I N E

•Derricoburnswith PinkinAustralia.•WatchJustinDerrico demotheseexamplesin hisexclusiveGP lesson.

Get these links and more at guitarplayer.com/november2011

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166 N O V E M B E R 2 0 1 1 G U I T A R P L A Y E R . C O M

GearWILKINSON

playing preference, the bridge readjusted the tuning perfectly.

After multiple readings of the manual, I was able to program my own tunings—a pro-cess that involved retuning the guitar with the headstock machines, then selecting one of the six preset slots for the new tuning.

For now, the bridge is only available in the test model Fret King Super-Matic guitar ($1,599 street), but there is talk of retrofit possibilities down the line. In the meantime, if multiple tunings are a part of your perfor-mance, I highly recommend checking out the versatile Super-Matic with the ATD HT 440 self-tuning bridge. g

KUDOS Retunes guitar quickly and accurately.CONCERNS Some learning curve to programming new tunings.CONTACT Wilkinson, (973) 335-7888; [email protected]

gpr1111_gearwilkinson_ko2.indd 166 9/2/11 10:55 AM

Advertising in the pages of Guitar Player puts you in front of engaged, proven buyers like no other publication—at rates that deliver superior return on investment.

Guitar Player is audited by BPA Worldwide

Guitar Player subscribers have been reading GP for an average of 13.8 years.*

83% of subscribers read half or more of the advertisements in Guitar Player.*

81% visited an advertiser’s website as a result of reading advertisements in Guitar Player.*

75% conducted an internet search for a product as a result of reading advertisements in Guitar Player.*

70% purchased a product as a result of reading advertisements in Guitar Player.*

80% provided advice to friends and colleagues on choosing gear.*

*Source: 2011 Guitar Player Survey Of Subscribers

“Guitar Player and Bass Player are mainstays in the business and have been the primary vehicles in my media plans for over 20 years. They’ve always had an amazing staff of pro writers who actually know how to write, which is critical for capturing the right au-dience. And that’s critical to us, now more than ever. Everyone there is a pleasure to work with because they listen and truly care about your individual needs.”

Dale KrevensVice PresidentTech 21 USA, Inc.


ADVERTISING OPPORTUNITIES: SPECIALTY

Guitar Player is audited by BPA Worldwide

The Classified Ad: The most economical way to advertise and offers both display and text only options.

Product Spotlight: Clean, straightforward marketing. You pro-vide ad text and a product photo, and we do the rest.

The Guitar Bazaar: Gives you complete creative control over your marketing message in a format targeting guitarists of all stripes.

The Guitar Showcase: Choose from four different ad sizes. Competitively priced rates in this easy to find section.

Specialty Advertising provides cost-effective solu-tions to advertise your singular brand in the pages of Guitar Player. There’s a section to fit every budget, target every audience and meet every goal.

“Guitar Player is simply the best out there to reach our target audience of discerning mu-sicians. We enjoy a constant stream of daily sales generated by our ad spots, something we cannot say for any other advertising media we’ve tried!”

Jay BaldemorPresident, GRUV GEARCEO, Louder Design


eNEWSLETTER: FRETWIRE

The Fretwire eNewsletter goes direct to over 61K opt-in subscribers, With superi-or reach and open rates, Fretwire is an ex-ceptional value to connect with engaged players worldwide.

· 61,000+ subscribers*· 1.3 million impressions monthly*· Optimized for social media

Ad Units728x90300x250Product Spotlight

Custom eNewsletters: Get front and center with our opt-in audience. This exclusive spotlight is one of the most effective ways to deliver your branded message about your latest product release.

· 49,000+ opt-in subscribers*

*Publisher’s own data

“We have found that Guitar Player is our primary source for interacting with our customers, the magazine both in print and online is well done and the staff at Music Player Network are top notch professionals.”

Orin PortnoyJensen Musical Instrument Speakers


GUITARPLAYER.COM

Advertising on GuitarPlayer.com is a proven way to market your products and drive visitors to your site. The unmatched depth of gear reviews and the diversity of artist coverage of GuitarPlayer.com connects you to the most passionate network of players worldwide.

Ad Units728x90300x250160x600Custom Units Available

Rich Media Opportunities

Our web reach is bolstered by our robust and pas-sionate social media net-works, driving traffic back to our sites and connect-ing you with new markets.

* Interstitial/Prestitial* Content Sponsor* Footer* Interactive Slider* Floating Ad

* Page Takeover* Cover Wrap* Video* Clickable Wallpaper* Expanding

Video advertising: Guaranteed exposure in one of our most highly-trafficked sections. Engage musicians worldwide with custom videos, banners and pre-rolls. Control and brand the entire viewing experience for demos, new product launches and promotions.

Channel SponsorshipPre-roll


Guitar Player’s Gear Guides are highly anticipated annual titles, with exclusive, specialized content that highlights the latest gear and builds anticipation during peak buying seasons. These are ‘don’t miss’ publications with national newsstand distribution.

GEAR GUIDES

The Summer 2013 Ultimate Guide to Guitar & Bass Gear is the best place to

showcase your gear, attracting buyers of all ages, styles and budgets.

30,000 print issues via national newstand distribution including all major

music retail locations

AD CLOSE: 05/29/13

MATERIALS DUE: 06/03/13

ON SALE: 07/23/13

Holiday Ultimate Gear Guide goes beyond just guitar and bass. HUGG includes

keyboard, recording and technology products categories. On newsstands for

the peak holiday retail season.

30,000 print issues via national newstand distribution including all major

music retail locations

AD CLOSE: 08/21/13

MATERIALS DUE: 08/27/13

ON SALE: 10/15/13

50+ guitars & basses under $400

900+

SUMMER $7.99 $9.99Can.

A N E W B A Y M E D I A P U B L I C A T I O N

gig-readyproducts!

TOP TIPS FOR GREAT

GIGSh ttest

and more!

gretchen menn’sIMPROVE YOUR TONE WITH

2012’s

ELECTRIC GUITARSACOUSTIC GUITARS

STRINGS

BASSESPEDALS PICKUPS

AMPS

COVER ARTIST

$7.99

A N E W B A Y M E D I A P U B L I C A T I O N

HUNDREDS OF HIP & CHEERFUL GIFTS FOR MUSICIANS!GUITARS BASSESAMPSKEYBOARDSUKULELES & MANDOLINSRECORDING & LIVE-PERFORMANCE GEAREFFECTSACCESSORIES

MISSION


Guitar Player Vault presents highly sought-after interviews, columns, and

lessons from GP’s celebrated archives in exactly the same way they ap-

peared in the ’60s ’70s ’80s ’90s, and beyond. Readers can view the original

presentation of seminal GP articles with each era’s top guitar stars, along

interactive, rich media content and vintage gear ads! It’s a thrilling trip

through 40+ years of guitar playing, guitar craft, and guitar gear.

Reaching over 158,000* seriously obsessed players.

FEATURES:

Embedded Hyperlinks: One click on your ad and readers are taken directly

to your website.

Email links: One click opens a reader’s email browser addressed to your

company.

Social Media optimized: Readers instantly share ads direct to Facebook,

Twitter, LinkedIn, Delicous & Digg.

Toolbar Ads/Sponsorships: Premium, customized space for your ad not

available in print.

Flash & Video Advertising: Go beyond print and brand your product to

readers using Flash and audio & video in your rich media ad.

*Publisher’s own data

THE VAULT

N O V E M B E R 2 0 1 2

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James Honeyman-scott Roundup! 11 Half Stacks

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The master who collaborated with giants such as Oscar Peterson, John Coltrane, Dizzy Gillespie, and Duke Ellington talks jazz guitar in this classic interview from 1981

The Guitar Player Vault digital edition puts you in front of thousands of additional musicians and proven buyers with direct distribution to readers via email and at GuitarPlayer.com.

“You continue to offer better content, better interviews, and better value for the seri-ous guitar player.”

Dustin CheathamCEO Music Master Publishingguitarwheel.com


EVENTS

SPONSORSHIP BENEFITS INCLUDE:• Logo branding on all promotional materials (flyers, ads, e-newslet ters, website, and event signage)

• Ad page in the event program book given to all attendees

• Inclusion on Sponsor detail page on GPGS web site, in program book, and post-event coverage in-issue and online

• Provision of prizes – noted in Call For Entries promotions, program book, online, PR, and on stage at the live event and photographed with winners

• Product placement at the event

• Complimentary event tickets and/or VIP area seating

• Guitar Superstar Video sponsorship or video promo package

• Literature distribution opportunity

Guitar Player Guitar Superstar is a high-profile live competition that attracts up-and-coming players worldwide. Judges have of the event have included Joe Satriani, Steve Vai, George Lynch, Elliot Easton, Larry Carlton and Andy Summers. Powerful promotional packages provide brand exposure to GP’s audience, pre-, during and post-event, and associates your brand as a supporter of next-generation talent.


MEDIA SCHEDULE

COVER DATE SPECIAL ISSUES GEAR ROUNDUPS DEADLINES BONUS DISTRIBUTION

February Reader’s Poll Effects Pedals Ad Reservation: 11.28.12 · Materials Due: 11.29.12 · On Sale Date: 01.22.13 Winter NAMM

March BudgetAcoustic/Electrics

Ad Reservation: 12.26.12 · Materials Due: 12.28.12 · On Sale Date: 02.19.13

April NAMM Gear Pedalboards Ad Reservation: 01.23.13 · Materials Due: 01.29.13 · On Sale Date: 03.19.13 SXSW

May High-End Electrics Ad Reservation: 02.20.13 · Materials Due: 02.26.13 · On Sale Date: 04.16.13 Musikmesse

June Home Studios Practice Amps Ad Reservation: 03.20.13 · Materials Due: 03.26.13 · On Sale Date: 05.14.13

July Boutique Pedals Ad Reservation: 04.17.13 · Materials Due: 04.23.13 · On Sale Date: 06.11.13 Gearfest

August High-End Acoustics Ad Reservation: 05.15.13 · Materials Due: 05.20.13 · On Sale Date: 07.09.13 Summer NAMM

September Live Performance Combo Amps Ad Reservation: 06.12.13 · Materials Due: 06.17.13 · On Sale Date: 08.06.13

October Accessories Ad Reservation: 07.10.13 · Materials Due: 07.16.13 · On Sale Date: 09.03.13

November Hall of Fame High-Power Amp Heads Ad Reservation: 08.07.13 · Materials Due: 08.13.13 · On Sale Date: 10.01.13

Holiday Shred Gear Ad Reservation: 09.04.13 · Materials Due: 09.10.13 · On Sale Date: 10.29.13 AES

December Holiday Gifts Budget Solidbodies Ad Reservation: 09.25.13 · Materials Due: 10.02.13 · On Sale Date: 11.26.13

January Ukuleles Ad Reservation: 10.30.13 · Materials Due: 11.05.13 · On Sale Date: 12.24.13

EVERY ISSUE OF GUITAR PLAYER DELIVERS ESSENTIAL COVERAGE ON...GUITARS | AMPS | EFFECTS: Exclusive multi-product roundups. Comprehensive single-product reviews. How-to’s.

ARTISTS: From new discoveries to legends, the most stylistically diverse interviews on the planet.

LESSONS: All styles. All skill levels. Guidance from stars, experts, and session greats.


RATES

Display Advertising 1x 3x 6x 13x

Full Page $11,215 $11,090 $10,705 $10,180

2/3 Page $8,290 $8,185 $8,090 $5,640

1/2 Page $7,345 $7,255 $5,175 $6,820

1/3 V $5,400 $5,335 $5,220 $4,960

1/3 SQ $5,945 $5,870 $5,740 $5,465

1/4 Page $3,730 $3,685 $3,625 $3,465

1/6 Page $2,335 $2,305 $2,285 $2,170

FP Spread $18,950 $18,730 $18,075 $17,190

1/2 Spread $13,210 $13,060 $12,910 $12,260

First RHP $11,625

Cover 2 $11,700

Cover 3 $11,390

Cover 4 $12,555

GP Vault 1x 3x 6x 13x

Full Page $1,800 $1,780 $1,715 $1,635

2/3 Page $1,330 $1,315 $1,300 $1,235

1/2 Page $1,175 $1,165 $1,150 $1,095

1/3 V $865 $860 $835 $800

1/3 SQ $955 $940 $925 $875

1/4 Page $600 $590 $580 $555

1/6 Page $375 $370 $370 $350

FP Spread $3,040 $3,005 $5,900 $2,760

1/2 Spread $2,120 $2,095 $2,070 $1,965

First RHP $1,865

Cover 2 $1,880

Cover 3 $1,825

Cover 4 $2,015

Classified Rates1”h x 2.25” w $215.001”h x 4.75”w $415.002”h x 2.25”w $415.00

1/6 pg Vertical 4”h x 2.25”w $670.001/6 pg Horizontal 2”h x 4.75w $670.00

1/3 V 8.25”h x 2.25”w $1,340.001/3 SQ 4”h x 4.75”w $1,340.00

1/2 H 4”h x 7.25”w $1,780.001/2 V 7”h x 4.75” w $1,780.00

FP 8.5”h x 7.25”w $3,175.00

TEXT ONLY$4.20 per word

50¢ additional per word for boldface25¢ additional per word for all capital letters

$7.00 for address (name through your zip code)$35.00 minimum, 3 month minimum schedule

Phone number, website address, or e-mail address counts as one word

Product Spotlight Rates1x: $720 ea.3x: $670 ea. 6x: $620 ea.

12x: $540 ea.Subject to availability - 3 month minimum placement

Guitar Bazaar Rates3x: $750 ea.6x: $725 ea.

12x: $670 ea.

Guitar ShowcaseAd Size Ad Rate 3x Ad Rate 6x Ad Rate 12xFull Page $4,240 $4,030 $3,605 1/2 Horizontal $2,650 $2,520 $2,255 1/4 Page $1,455 $1,385 $1,240

GuitarPlayer.com RatesAd Unit Size CPM Description/PositionLeader Board 728x90 $35 1 per page view; located above header on all pagesMedium Rectangle 300x250 $20 2 units per page; one top right, one bottom right (bottom left on homepages)

Large Skyscraper 160x600 $25 1 unit per page; located upper right, center margin above foldRich Media Quoted on RequestMonthly CPM rates are based on volume and duration as well as other contracted MPN custom and advertising packages

eNewsletter Rate CardAd Unit Size Rate Description/PositionLeader Board 728x90 $1750 Top-level placement with text above the openerMedium Rectangle 300x250 $675 3 units; Left Hand SideProduct Spotlight Photo/text $375 Three photo/text/link listings available per daily newsletter

Custom eBlast Quoted on Request Client-provided content and graphic and/or repurposed Guitar Player editorial email blast to entire Guitar Player email subscriber list. Additional CPM above 100k to additional MPN lists. Editorial custom content creation costs quoted on demand.


MATERIAL SPECIFICATIONS

PRINT ADVERTISING SPECIFICATIONS

Ad Size(WxH) Trim Size Live Matter Bleed Size FP SPREAD 16” x 10.5” 15.125” x 9” 16.25” x 10.75”

FULL PAGE 8” x 10.5” 7.125” x 9” 8.25” x 10.75”

2/3-PAGE V. 43/4” x 93/4” — —

1/2-PAGE V. 43/4” x 7” — —

1/2-PAGE H. 71/4” x 43/4” — 8.25” x 5.375”

1/3-PAGE V. 21/4” x 93/4” — —

1/3-PAGE SQ. 43/4” x 43/4” — —

1/4-PAGE V. 31/2” x 43/4” — —

1/6-PAGE V. 21/4” x 43/4” — —

AD SUBMISSION INSTRUCTIONSPlease have print advertising materials posted directly to www.newbayadportal.com.

Our preferred file format for digital ad files are high res Adobe Acrobat® PDF/X1a. In Illustrator, or InDesign — Save ad as PDF, then select PDFx1a when options come up for PDF preset settings. * When using this site, all pages must be sent as individual PDF files.

How To Use The New Ad Portal Site - 1. Go to: www.newbayadportal.com2. Click on “Create Your Account” button.3. Fill out the necessary information (name, phone #, e-mail address, etc.).4. Create your own username & password

Once logged in -1. Click on “Submit a New Ad or Pickup an Existing Ad”2. Choose the publication you’re submitting to from the selection, Press continue3. Choose issue type (defaulted to Standard), issue date, ad size, and bleed from drop-down menu4. Fill in all other pertinent information (Headline, Advertiser, special notes, color, etc.)5. Navigate to PDF file through “Browse” button6. Select file and choose “Upload File”7. You will then see a preview of your ad. Approve preview by pressing the REVIEW POSITION button.8. Press the REJECT or APPROVE button.

You will receive a confirmation that your ad was successfully uploaded. Then you’ll receive an e-mail from newbayadportal.com that specifies whether your ad passed or failed. If your ad failed, you must resubmit a corrected file.

If any revisions are needed, please contact the production manager immediately: Beatrice Kim, 650-238-0265, [email protected].

FULL SPREAD

FULL PAGE

1/2 SPREAD

2/3 PAGE

1/2 PAGE

1/3 PAGE

1/4 PAGE

1/6 PAGE

E-NEWSLETTER TECHNICAL SPECIFICATIONSBanner Advertising Sizes:• 728x90 Leader board• 300x250 Medium RectangleAd Format: GIF or JPEG files only. No Rich Media. Animated GIFs OK.File Size: Not to exceed 40k for Leader-board and Skyscraper spots and 25k for spots. Materials due: Three days prior to mail date.Include with artwork: Referring URL and alt text. Product Spotlights: Product photo (.eps file, mac format preferred, 300 dpi and CMYK format), and text copy (email or attached Word file). All ads + Product Spotlights run at a three-month (6x) minimum. For materials contact sales representative. Cancellation Policy: Sponsorships require a 2-week written cancellation notice. All ads + Product Spotlights run at a three-month (6x) minimum.

MPN ONLINE ADVERTISINGBanner Advertising Sizes:• 728x90 Leader board• 160x600 Skyscraper• 300x250 Medium RectangleFile Specifications: Formats currently accepted: .gif, animated .gif, .jpg, .html, Flash, Unicast, PointRoll, Eyeblaster.Non-accepted formats: Java, Java Applet, Video.Frames and looping for animated .gifs: 4 frame max. with no more than 3 loops. Will accept most 3rd-party ad tags including DART, Adknowledge, 24/7 and L90. All 3PAS must be accompanied by anti-caching documentation.Materials due: Two (2) business days prior to posting.Include with instructions: Referring URL and alt text. All online advertising has a 90-day minimum frequency.

Agency Commissions: 15% of gross billing allowed to recognized advertis-ing agencies on space, color, and posi-tion, provided account is paid within 30 days of invoice da te. Commission is not allowed on other charges such as backing up inserts, trimming, printing of inserts, etc. No cash discounts. Note: The 15% commission will not be allowed on any bills past due 30 days or longer. Prepayment: Accounts with no previous credit history with NewBay Media, LLC (NBM) are required to make prepay-ment by space order deadline. Publisher reserves the right to decline acceptance of any advertisements for which prepay-ment has not been received on or before the material deadline. Billing: Invoices are issued approximately one week after

the issue has been mailed. Payment to be rendered in U.S. dollars within 30 days. Billing Frequency: Based on number of ads 1/4-page or larger insert-ed within a 12-month period. Spreads count as two insertions. 1/6-page ads may be counted toward frequency with 1/6-, 1/4-, and 1/3-page ads only. Failure to meet frequency terms will result in a short-rate adjustment. Combined Frequency: Ads may be combined in other select NBM publications for maxi-mum frequency. Insertion Orders: All ads must be accompanied by a signed insertion order (email confirmation or purchase order also accepted) or ads will not run.

SPECIAL POSITIONSSpecified pages or proximity to monthly columns, add 15% to appli-cable rates (only for full-page or larger; specify on insertion order). Position is not guaranteed if material is late. Continuous page placements, 15% extra after first page.*Information in this document is subject to change without notice.

NewBay Media, LLC1111 Bayhill Drive, Ste. 125San Bruno, CA 94066 USATel. 650.238.0300Fax. 650.238.0263ww.guitarplayer.com www.musicplayer.com


CONTACTS

ADVERTISING CONTACTS

Southwest & Asia

Joe Perry, Publisher770-343-9978

[email protected]

Northwest, Midwest, Canada & New Business Development

Greg Sutton, Advertising Director925-425-9967

[email protected]

East Coast & Europe

Jeff Donnenwerth, Advertising Director770-643-1425

[email protected]

SPECIALTY SALES ADVERTISING

Michelle Eigen650-238-0296

[email protected]

EDITORIAL CONTACTS

Michael Molenda, Editor In Chief650-238-0272

[email protected]

Art Thompson, Senior Editor650-238-0274

[email protected]

Matt Blackett, Associate Editor650-238-0275

[email protected]

Barry Cleveland, Associate Editor650-238-0268

[email protected]

About NewBay Media LLCNewBay Media’s market leading brands are centered on five vertical markets -- Pro Audio, Broadcast &

Video, Musical Instruments, AV/Consumer Electronics and K-12 Education. NewBay publishes and produces more than 40 publications and show dailies, 50 websites, 30 daily and weekly E-Newsletters, and 50 events and Expos, annually. NewBay reaches more than eight million readers in print and one million online and in person -- around the world in more than 100 countries. Additional information on NewBay can be found by visiting www.nbmedia.com.

About the NewBay’s Music GroupReaching over 5 million music professionals and enthusiasts every month, the NewBay Music Group is the world’s largest publisher of guitar magazines, digital media, and events. Anchored by Guitar World, the world’s largest guitar magazine, and Guitar Player, the most trusted guitar brand for over 40 years, the Music Group also includes Bass Player, Guitar Aficionado, Revolver, Electronic Musician, and Keyboard media brands, as well as Bass Player Live, The Rock & Roll Roast, and Revolver GoldenGods events.

in print | online | in person

www.nbmedia.com

Entertainment & Humor

2013 Guitar Player Media Kit