MEDIA KITPepperdine

Graphic MediaThe  future  of  journalism  lives  here

2011-­2012G

WIT

H OV

ER 00students AREAS

{PGM}is  one  of  the  most

DIVERSe,

&INCLUSIVElargest

student  organizations  in  Malibu

representing

of  academic  study

PGM has established marketing relationships with some of America’s leading companies in-­cluding AT&T, Capital One, Jack in the Box, Ruth’s Chris Steakhouse, Toyota and Verizon through its various advertising campaigns.

morethan1

M18152229

PUBLICATION SCHEDULEThe  Pepperdine  Graphic  newspaper  publishes  once  a  week,  Currents  magazine  and  the  Housinguide  once  a  semester,  and  Graphic  Online  is  available  24/7.

S

7142128

T29162330

W310172431

F5121926

S6132027

AUGUST

S

4111825

M

5121926

T

6132027

W

7142128

F29162330

S3101724

SEPTEMBER

S

291623/30

M

3101724/31

T

4111825

W

5121926

F

7142128

S18152229

OCTOBER

S

6132027

M

7142128

W29162330

S5121926

NOVEMBER

S18152229

M29162330

T310172431

W4111825

F6132027

S7142128

JANUARY

S

5121926

M

6132027

T

7142128

W18152229

F3101724

S4111825

FEBRUARY

S

4111825

M

5121926

T

6132027

W

7142128

F29162330

S310172431

MARCH

S18152229

M29162330

T3101724

W4111825

F6132027

S7142128

APRIL KEY

Th4111825

Th18152229

Th

6132027

Th3101724

Th5121926

Th291623

GRAPHICnewspaper

T18152229

Th18152229

F4111825

Th5121926 HOUSINGUIDE

CURRENTSmagazine

LIFE & ARTSSeptember 8, 2011

 B1

Pepperdine hosted the ! rst ever “Back

to the ’Bu” back-to-school beach bash Fri-

day, Sept. 2.Students who attended were shuttled

to and from the event, which was held at

Zuma Beach, only a short drive from cam-

pus. Around 200 students showed up for

socializing, volleyball, Jamba Juice and La

Salsa. “It’s not about the numbers. It’s about

the fun,” senior Veronica Merrick said.

And fun it was. Beach volleyball was the activity of

choice throughout the evening. Attendees

kept two or threes games going at all times,

and spectators found some sport of their

own in people-watching. Students not

people-watching enjoyed the unexpectedly

cool California weather.And students were indeed feeling the

chill of the night.“I should have brought my ski jacket,”

freshman Angel To said.But a little breeze is never enough to

ruin a Pepperdine student’s good time, es-

pecially when many community members

are imported from landlocked states or

states without Malibu-quality coastlines.

Pepperdine hosted the ! rst ever “Back

to the ’Bu” back-to-school beach bash Fri-

day, Sept. 2.Students who attended were shuttled

to and from the event, which was held at

choice throughout the evening. Attendees

kept two or threes games going at all times,

and spectators found some sport of their

own in people-watching. Students not

people-watching enjoyed the unexpectedly

cool California weather.And students were indeed feeling the

chill of the night.

 By  ELIJAH  SIMSSTAFF  WRITER

»See ‘BU, B5

GENEVIEVE SMITH / PHOTO EDITOR

RATE  CARDGOLD  

PACKAGE10-­week

8 full pages: $7,6002 half-­pages: $1,300Total value: $8,900

You save: 20%

The Pepperdine Graphic is the na-­tionally award-­winning weekly newspaper of Pepperdine Univer-­sity. Reaching a total audience of more than 6,000 people in the great-­er Malibu area each week, the Pep-­perdine Graphic is the premier source of news for the univer-­sity community. Call us today

-­

and boost your bottom line.

for[$7,120 ]no color: $5,200

BLUE  PACKAGE

10-­week8 half-­pages: $5,200

2 quarter-­pages: $900Total value: $6,100

You save: 20%for[$4,880]

no color: $3,280

ORANGE  PACKAGE

10-­week8 quarter-­pages: $3,600

2 eighth-­pages: $700Total value: $4,300

You save: 20%for

$3,440]no color: $1,840

[

Following years of research, plan-

ning and construction, Pepperdine

renovated the Howard A. White

Center, better known as the HAWC,

this summer. Major remodeling of

the co! ee shop and convenience

store, a new lounge and expansion of

the Student Activity O" ce on both

# oors are complete, with several more

$ nishing touches coming in the next

two weeks.

According to Director of Student

Activities Doug Hurley, brainstorm-

ing for the renovation began almost

two years ago when several student

a! airs o" ces were shifting around

campus to di! erent buildings. Hurley

formed a renovation board composed

of students and Pepperdine sta! to

give feedback on the project.

INDEX

�'36�5HSRUWV��

&DOHQGDU��������

(GLWRULDO��������

+RURVFRSHV����

6SRUWV�����������

��$�

�$�

�$�

�%�

%��

The Waves of Malibu

magicseaweed.com

Mon.2 ft@14s

Tue.2 ft@13s

Wed.

2.5 ft

@22s

Thu.3.5 ft@19s

Presidential Party: Pepperdine President Andrew Benton and his band “Mid-life Crisis” played for the freshmen students at Brock House on Fri., Aug. 26. The students were at Brock House as part of the annual “My Tie” dance. ZACH ALFRED / MANAGING EDITOR

 By  MADISON  LEON

ARD

ASSISTANT  N

EWS  EDITO

R

For the Pepperdine community, the

10th anniversary of Sept. 11 will be a

time to honor all victims of the terrorist

attacks, display patriotism and remem-

ber one distinctly valiant alumnus. On

that day 10 years ago, Pepperdine’s own

% omas Burnett Jr. lost his life along-

side the others on Flight 93 who hero-

ically resisted terrorist

attempts to attack the

American public.

Next Sunday, the

11th, a myriad of

events on campus

will commemorate

the signi$ cant events

from that day. At 8:30

a.m. and 11 a.m., the

University Church of

Christ will lead “Leg-

acies of Hope and

Peace: A gathering to

remember Christ’s work of hope and

peace in those whose lives were changed

forever on 9/11” in Elkins Auditorium.

From 11 a.m. to 3 p.m., nearly 35 in-

dividuals from varying religious, service,

professional and campus a" liations will

read the complete list of names of the

victims and fallen emergency respond-

ers from that day.

During this time, there will also be a

$ lm screening of “United 93” in Elkins

Auditorium, followed by a conversation

with actor Christian Clemenson, who

portrayed Burnett in the $ lm.

Following the $ lm, a memorial ser-

vice will take place in Alumni Park to

honor the heroes of 9/11. Burnett’s

widow, Deena Burnett Bailey, will speak

at the program along with President An-

drew K. Benton, both recognizing the

distinct importance of this decade an-

niversary. “We tend to think of 10-year inter-

vals following important events as just a

little more meaningful, and worthy of

re# ection,” Benton wrote in an email.

“On the 11th of September, we will

each recall where we were 10 years ago

on that fateful day.”

Pepperdine has a tradition of re-

membering 9/11 through its public dis-

play of American # ags on Alumni Park.

For four years, Pepperdine has presented

2,976 # ags on its lawn

to represent each victim

of the attacks. Typically,

campus clubs, athletic

teams, and Greek groups

band together to mount

the # ags. Another growing tra-

dition is Ride to the Flags,

in which a group of mo-

torcyclists that make a 25-

mile trip from the Point

Mugu Naval Base in Ven-

tura to the campus # ag

presentation. As many as 1,000 motor-

cycles could make the voyage to visit the

# ags this year, according to 2009 alum-

nus Ryan Sawtelle, who founded the

ride after helping set up # ags in 2008.

“Many of our riders are vets, police

o" cers and $ re $ ghters ... We even have

a couple of wounded vets who have

wheelchair-accessible bikes,” Sawtelle

wrote in an email. “It’s really touch-

ing to see these guys come down from

San Francisco every year, or San Diego

just to take part in this ride. We have a

rider whose father was a member of the

NYPD who # ies out from Florida to do

the ride every year.”

 By  MADISON  LEON

ARD

ASSISTANT  N

EWS  EDITO

R

Pepperdine welcomes the class of 2015

»

HAWC  ren

ovations

 

brighten

 dated  ha

ngout

9/11 tradition grows

for decennial year

GENEVIEVE SMITH / PHOTO EDITOR

Campus hangout makeover: HAWC renovations began over the summer and will fi nish in September.

YIXIN ZHANG / STAFF PHOTOGRAPHER

»See HAWC, A5

Students  mourn  lo

ss  of  friend

“On the 11th of

September, we will

each recall where

we were 10 years

ago on that fateful

day.”—Andrew Benton

University President

During a candlelight devotional on

Sunday night at the amphitheater uni-

versity chaplain David Lemley took

a moment to hold a prayer for Sarah

Brady, the student who died in a car

accident over the weekend, and her

family. % e prayer was followed by stu-

dents joining together in a song that

the chaplain believed re# ected the

hardships that the loss of their fellow

classmate represented.

Pepperdine student Sarah Brady

was killed in a car accident Friday in

Utah as she drove from her home in

Colorado to Malibu to begin the fall

semester. % e accident occurred as Brady

was driving through Utah on Inter-

state-70. % e Utah Highway Patrol

reported that the accident involved

two vehicles and occurred around 6

p.m. According to the release, authori-

ties believe that Brady was passing the

other vehicle involved in the accident

when she drove into an emergency

lane on the left hand. Brady then over-

corrected her own vehicle and struck

the other car on its left side.

 By  EDGAR  HERNAN

DEZ

NEWS  EDITO

R

»See TRAGEDY, A5

EDITOR’S NOTE

This is part one of a three-part

series covering the 10th anni-

versary of Sept. 11.

»See 9/11, A4

»L&A, B1

Waves around

the world!

See photos of

students who par-

ticipated in IP’s

various summer

programs. »PERSPEC

TIVES, A8

Breaking down the NSO

madness

What do students most remember about

NSO? What is the Graphic’s advice to

freshmen who felt they didn’t $ t in with

the NSO crowd?

»See A7

week?!

Full Page

(11” x ”19.425)

Half Page

(11” x 9.575”)

Quarter Page

(5.5” x 10”)

Eighth Page

(5.5” x 5”)

FULL PAGE

$950Color[ $700

B&W]HALF PAGE

QUARTER PAGE

EIGTH PAGE

BUSINESS CARD

CLASSIFIED25 words or less$0.25 for each additional word

Business Card

(3.5” x 2”)

10% off purchases of three or more ads*

$650Color[ $450

B&W]

$450Color[ $250

B&W]

$350Color[ $150

B&W]

[ $50B&W]

[ $15B&W]

A  LA  CARTE

Half Page

(5.5” x

19.425”)

AD  RATES

Total  page  views  for  

2009-­2010  school  year[12,212  average  page  views  a  month]

97,698

Total  page  views  for  

2010-­2011  school  year[17,408  average  page  views  a  month]

139,260

Increase

42.5%in  one  year

Banner Ad

(400 x 100)

Side Bar

Ad

(200 x

500)

SIDE  BAR  AD  #1CPM = $7.00 x 17.408* =

$121.86/month

SIDE  BAR  AD  #2CPM = $5.60 x

17.408*=$97.49/month*

+

=  of

!e Graphic Online Daily o"ers 24/7 coverage of on campus and lo-cal events. Issim quibus aliqui dici volor at fuga. Cid quamet idigendi quid maio. Namet audam aut restempori abo. Faccusam non repudit aut reseria veni ommodi dolore soluptatiae nonsenis explit, enitatem-Ria quae seror sum volut am inimod modis eum natet eictathyeht jgsj hgruhdgh emod et acepe

STATS

BANNER  ADCPM = $11.00 x 17.408* =

$191.49/month

For 3-­month+ commit-­ments you will receive 10% off.

Projected

Total  page  views  for

2011-­2012  school  year:

198,446[24,806  average  page  views  a  month]

Currents is a semi-­annual college lifestyle magazine published in the fall and spring. It centers on the college experience, from hip restau-­rant hang outs, to fashion trends, to health and wellness. Currents is the magazine for students, by students, distributed to nearly 6,000 people within the Pepperdine community and throughout the greater Malibu/Calabasas area.

Full Page Color

(8.5’’ x 11’’)

Half Page Color

(8.5’’ x 5.5’’)

AD  SIZES

$399][

$225][

&CURRENTS

The Pepperdine Housing Guide is an off-­campus housing maga-­zine published in the fall and spring. It serves as a resource for faculty, staff and students and provides real estate brokers, apart-­ment owners and property managers the opportunity to directly showcase their available housing options to our audience. Due to the overwhelming success of the Inaugural edition in March 2011, we anticipate expanded distribution to 32 Pepperdine alumni chapters across the United States, targeting parents, pro-­spective students, alumni and donors interested in investing in Southern California real estate.

* Call us today to reserve your spot in the hot-­test new products from

Pepperdine Graphic Media at (310) 506-­4318.

AD  RATES11’’ x 14’ PLACARD$375/week

* Multiple week purchases are subject to discount based on availability

Pepperdine Newsstands is an in-­novative new advertising vehicle helping local businesses inter-­act with the Pepperdine market. With its 24/7 visibility in nearly

campus, your brand will receive the most exposure/impressions of any other advertising medium at the University. The advertising space at the top of the newsstands

serve basis. Due to the popularity of this opportunity, please give us a call at 310.506.4318 today to reserve your spot.

PepperdineGraphic Media

OUTDOOR