Media Kit

L C DY L ! V E L O U N G E B E R E W A R D E D

2 0 1 0 M E D I A K I T

A B O U T F LY C A N D Y

MISSION STATEMENT

L!VE LOUNGE BE REWARED L!VE LOUNGE BE REWARDED L!VE LOUNGE BE REWARDED L!VE LOUNGE BE REWARDED

FlyCandy is a boutique lifestyle marketing company that pledges to keep DC’s social scene informed of only the most fabulous live shows, events, ideas & opportunities impacting the Metropolis. Conducting highly targeted e-mail marketing campaigns as well as Night Life Concierge Services in conjunction with the city’s most talented social engineers.

T H E M A N I F E S T O

Believes that live shows turn ordinary people into lifelong fans

Believes you should get out the house NOW!

Believes that you should never miss your favorite performer who is in town for just 1 night at the hole in the wall spot or the most sprawling Arena

Dares you to say there’s just nothing to do.

Subscribers have a soft spot for words ending in TINI i.e. MARTINI, SPECIALTINI, FLIRTINI

Says be the first there and the last to leave.... every once in a while that is...

Never walked into a new Lounge Concept and didn’t find something to taste or to sip

Subscribers work hard, play hard & lounge harder

Believes that specialty cocktails, tasty appetizers & good company make nights and weekends better than any cell phone carrier ever could Subscribers want the best out of life and don’t mind paying a little extra for it

FlyCandy believes that comedy is food for the Soul

Subscribers believe the L!VE in L!VE, LOUNGE BE rewarded is a verb and an adjective

Says L!VE, LOUNGE, BE REWARDED!

FLYCANDY:


F LY C A N D Y ’ S 4 P A R T C O C K TA I L

WE MEET OUR OBJECTIVE BY ADHERING TO A BASIC FOUR PART COCKTAIL

THE RECIPE


1 PART EMAIL & SOCIAL MEDIA CAMPAIGN MGMT

1 PART EXPERIMENTAL MARKETING

1 PART NIGHTLIFE CONCIERGE SERVICES

1 PART REWARDS

F LY C A N D Y ’ S S E R V I C E SWe send what we call “little starbursts” to your inbox alerting you of all the juicy Fireballs, Raisenettes and Rockstars

coming to town to perform for you. We cover the DMV from 5th Avenue to Rocky Road.


EMAIL & SOCIAL MEDIACAMPAIGN MANAGEMENT

FC can manage your entire E-campaign as well as direct your social media presence.In addition to sending all of your e-mail correspondence and Impacting your personal viral campaign, FlyCandy adds value to our subscribers social lives by sending a weekly comprehensive listing of the city’s most notable event offerings.

• SCHEDULED E-MAIL BLAST’S• E-LIST SEGREGATION & COMPILATION• BIRTHDAY REWARDS MGMT• FACEBOOK/TWITTER POSTING• MEASURED RT’S, FOLLOWS & MENTIONS• MONTHLY REPORTING

EXPERIMENTAL MARKETINGFlyCandy pushes the boundaries of traditional Marketing by creating world-class experimental marketing campaigns, that get results and increase bottom line.

• Staffing & execution of street marketing, product launches, taste tests, product giveaways• Brainstorming Creative Marketing Techniques• E-mail List Collection- including Red Carpet Walk & Step & Repeat

NIGHT LIFE CONCIERGE SERVICES

FlyCandy believes in leveraging our relationship with DC’s Most Sought After Vendors to bring valued and exclusive savings to Our Savvy Subscribers utilizing Entourage, which is FlyCandy's online party planning tool.

ENTOURAGE offers substantial savings on all things socially enhancing i.e. Lounges, clubs, yacht charters, transportation svcs, spa services, make up application etc...

REWARDS

We return the love by offering our subscribers unmatched savings on all the little things that make a good night out a great night out!

• LOUNGE LOVE- Monthly Lounge Spotlight featuring Monthly PRE-FIXE & exclusive savings• L!VE Show Give-Aways & Discounts• NIGHTLIFE CONCIERGE SERVICES- SAVINGS

F LY C A N D Y ’ S S U B C R I P T I O N L I S T S

VYBE BandChuck Brown

Suttle ThoughtsFaces You Know etc.

Lounge LoveMonthly Hotlist

Restaurant Love etc.

MoniqueSommoreKevin Hart

Mike BrooksSteve Harvey etc.

Food for the Soul Comedy Shows

Ledis iSolange

Al ic ia KeysKeyshia Cole

Musiq Soulchi ldAnthony Hami l ton etc.

Neo Soul, Jazz & R&B

The Color PurpleMadea Goes to Jail

Marriage Counselor etc.

Grown & Savvy with a Chocolate City Twist

FlyCandy Monthly

Black Noir-Stage Theater List


E - M A I L C A M P A I G N S & S O C I A L M E D I A M A N A G E M E N T

E-MAIL CAMPAIGN MANAGEMENTFC will handle all aspects of your e-mail campaign from list collection, list management, e-mail composition, scheduled e-blast’s, rewards & incentive programs, monthly reporting, goal setting & result analysis

SOCIAL MEDIA MANAGEMENTFacebook & Twitter Presence Building Daily Postings & Monthly Reporting

•Weekly Posting includes: Pictures, recipes, Promotions/Deals, Events, Info etc...

•Monthly Reporting includes: measured @Reply’s, measured RT’s, measured Follows/Friend Request’s, measured Promotional Participation, listing of @Menions & Name mentions, measurment of Sales


E-MAIL CAMPAIGN & SOCIAL MEDIA MANANGMENT BASIC PACKAGE4 1xWeekly E-Mail Blast’s (including 2 Changes per month2 FlyCandy E-Blast MonthlyUp to 40 Facebook/Twitter Post’s MonthlyMonthly Report of Campaign Success- Facebook, Twitter, E-mail, SalesManagement of Reward Program Management of Birthday Incentive Program

**Optional Inclusion in FlyCandy Specialty Promotional Packages i.e.

Sponsor Package, Nightlife Conciegre Svcs **

F LY C A N D Y ’ S L O U N G E L O V E


EACH MONTH FLYCANDY SPOTLIGHTS 4 OF THE CITY’S MOST INTICING LOUNGES

Each lounge gives FlyCandy subscribers access to an exclusive pre-fixe or savings good for one month of dining & lounging.

“FLYCANDY’S LOUNGE LOVE” is an invitation only spotlight created to provide exposure & marketing services to the city’s exciting selection of unique and trendy lounges, restaurants & supperclubs.

“FLYCANDY’S LOUNGE LOVE” is our way of saying thank you while providing remarkable savings to our loyal subscribers.

WHAT YOU GET

• Your Brand Featured in FlyCandy Monthly LOUNGE LOVE E-blast sent 2x Monthly to over 8,000 FlyCandy Subscribers

• Brand & Likeness featured in FlyCandy Event Rotator on FC Website Homepage

• Web Banner Ad Placement on FC Website

• A Customized Sponsor Page on FlyCandy Website featuring Brand, photos, web and e-mail links, blurb

• Brand Placement on all FlyCandy Monthly E-Blast’s

• Product/Brand Placement included in FlyCandy’s Guerilla Marketing Campaigns & Giveaways in high traffic locals i.e Georgetown, Adams Morgan & various events staffed by

WHAT WE WANT

• Your most generous offer good for predetermined Time Period to FC SUBSCRIBERS ONLY • 1 FOOD AND BEVERAGE COMP $140 Approx Value

• 50 Free Drink Passes To be distributed by FlyCandy Nightlife Marketers and/or offered in swag bags at various events and promotions around town.

• 1 FACEBOOK/TWITTER EXCLUSIVE PROMOTION FOR FC SUBSCRIBERS

FlyCandy subscribers purchase a lounge love gift card from FlyCandy’s world class website. Each lounge love card is good for one month. Subscribers can pick-up their gift card at each of the participating lounge features. Lounge gift cards can be used at any of the participating lounge features

N I G H T L I F E S E R V I C E S P A R T N E R SASSOCIATE STATUSIf your company offers nightlife services FlyCandy will feature you on our exciting NLCS page and offer your wares at an exclusive FC rate while displaying your company before thousands of eager event goers.

AFFILIATE STATUSNot only can you offer your exclusive FlyCandy rate for products and services on FlyCandy’s NLCS page but we will also feature you in our highly anticipated weekly e-blast’s and on our world class website homepage.

PARTNER STATUSBe included in FLYCANDY NLCS PARTY TOOL, receive VIP marketing treatment on FlyCandy’s world class website as well as in our highly anticipated weekly newsletter and most importantly you will receive the royal treatment as FlyCandy’s best and brightest constructs a state of the art lifestyle marketing campaign with your company, products or services at the center of it all. FlyCandy will either accept a flat fee or negotiate an acceptable comp upon meeting the agreed upon objectives of your

unique marketing campaign.

**FlyCandy is not responsible for purchase of supplies, marketing paraphernalia, staffing

WHAT WE PROVIDE:•Marketing conceptualization

•Execution & Strategy

•Friendly reliable pro staff

•Web placement

•E-blast placement

WHAT WE NEED FROM YOU:•Product/supplies needed to execute campaign

•Predetermined deal exclusive to FC subcribers

•Pay the support staff needed to execute campaign


2 0 1 0L C DY

SERVICE PACKAGES & RATESEMAIL PACKAGES

STARBURST PACKAGE1 E-Blast, placement on FlyCandy’s

online event page $100

NOW & LATER PACKAGE2 E-Blasts, placement on FlyCandy’s

online event page $150

GOOD-N-PLENTY PACKAGE4 E-Blasts or more, placement on FlyCandy’s

online event page starting at $200

**DEDICATED STAND ALONE E-BLAST ADD $100 EACH TO YOUR PACKAGE**

NIGHTLIFE CONCIERGE PACKAGESsee lounge love & nightlife service partners

SOCIAL MEDIA & EMAIL CAMPAIGNSsee social media & email campaign mgmt

EVENT STAFFINGFlyCandy employs no airheads and will gladly send 2,3 even 4 musketeers as far as the MilkyWay to serve as Lifesavers, hosting your guest list as Mike N Ike emerge on the scene lookin like Sugar Daddies and New School Nerds.

$20 per hour/per associate

FlyCandy Walk of Fame Includes 6x8 Ft. Logo Wall Red Carpet & Stanchions

2 FlyCandy Associates1 FlyCandy Photographer

E-Mail Collection & Compilation $300


FlyCandy’s Weekly Newsletter goes out on Tuesday and Friday. In addition, the FlyCandy’s HotList goes out on the 1st week of each month

L C DY DEMOGRAPHICS & STATISTICS

ABOUT OUR READERSGender65% FEMALE 35% MALE

AgeUNDER 18 LESS THAN 5%18-25 YEARS 15%26-30 YEARS 45%30-35 YEARS 20%36-40 YEARS 15%40-45 YEARS 5%50+ YEARS LESS THAN 5%

Median Income $54,000

Educationcurrently attending college 18%attended/graduated from college 59%

E-mail open rate 38%E-mail click thru rate after open 88%


B R A G G A D O C I O U S

JCM Entertainment- Queens Of Comedy; Monique & Adele Givens; Constitution Hall

ColdBlaze USA- Mint Condition, Jon B & Mike Brooks; The Strathmore Rose's Dream Along with Dani & Wysocki- All White Summer Festival Featuring Teena Marie; The Washington Convention Center Make Way Productions- Lavell Crawford & Mike Brooks; DAR Constitution Hall

R&B Live DC-from Jaguar Wright, Wayna and many more; POSH Restaurant & Supper Club; Monthly E-list Hosting The Golden Scissor Awards- A Glynn Jackson Event; Constitution Hall

OZIO Cigar Lounge- 1818 M St NW, Washington DC; Weekly E-list Hosting

WPGC Family First- Dougie Fresh, Brian McKnight, NeNe from Atlanta’s Housewives; Washington Convention Center

Our ALL FEMALE ALL FLY associated have staffed such events as:



www.flycandydc.com

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Media Kit