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2018 Media Kit
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Why advertise with Private Equity Professional? Here are five simple reasons:
Tested: We have been private equity’s news leader since 2007.
Trusted: In a September 2017 survey more than 95%
of our readers consider us to be a leading source of information on the private equity industry.
Targeted: Our readership of more than 27,000 private
equity professionals are your customers and your potential customers.
Diligent: Each day, each week and each month,
Private Equity Professional provides feature articles and reports on new funds, acquisitions and exits, senior and mezzanine financings, and the latest news on the movers and shakers in private equity.
Diversified: We have a suite of five media products
to reach our readers: Private Equity Professional magazine; Private Equity Professional website; Morning Coffee newsletter; After Hours newsletter; and the annual Carried Interest & Compensation Survey.
MAGAZINE WEBSITE
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Private Equity Professional magazine is published 10x a year in a print and digital version with a targeted circulation of 2,500.
Private Equity Professional’s website is updated daily
and averages more than 24,000 page views a month. The majority of the site’s visitors are senior members of their private equity firms.
Morning Coffee is a digital newsletter that reports on the
top private equity news and transaction stories of the day. Morning Coffee is sent to more than 28,000 private equity professionals each business day.
After Hours is Morning Coffee’s evening counterpart and
is sent to more than 28,000 private equity professionals each business evening.
The Carried Interest & Compensation Survey is now in
its tenth year and is a leading source of information on compensation amounts and trends in the private equity industry.
Our Five Media Products
Product Print Website Digital
Newsletter PDF
Download
Private Equity Professional magazine
Private Equity Professional website
Morning Coffee
After Hours
Carried Interest & Compensation Survey
MAGAZINE WEBSITE
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Private Equity Professional Magazine
Private Equity Professional Monthly Magazine
Net Advertising Rates Effective November 1, 2017
Ad Position (1)
Monthly Net
Ad Cost
Full Page $4,000
1/2 Page Vertical 3,500
1/2 Page Horizontal 3,500
1/3 Page Vertical 2,750
Private Equity Professional has been private equity’s news leader since 2007. Each month Private Equity Professional provides feature articles and reports on new funds, acquisitions and exits, senior and mezzanine financings, and the latest news on the movers and shakers in private equity. In a September 2017 survey more than 95% of our readers consider the magazine to be a leading source of information on the private equity industry.
MAGAZINE
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Private Equity Professional Website
Monthly Net Advertising Rates Effective November 1, 2017
Ad Position
CPM
Monthly Views (000’s)
Monthly Net Ad Cost
Top Banner $57 22 $1,250
Right Top Tower 43 22 950
News Article Box 43 22 950
Frequency 3x 6x 9x 12x
Percent discount 5.0% 7.5% 10.0% 12.5%
Frequency Discounts for Website
Private Equity Professional Website
Top Banner
Right Top
Tower
News Article Box
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Morning Coffee Daily Digital Newsletter
Monthly Net Advertising Rates Effective November 1, 2017
Ad Position
CPM
Monthly Views (000’s)
Monthly Net
Ad Cost
Top Banner $44 110 $4,800
Letter Tower 40 110 4,400
Signature Banner 35 110 3,800
Article Banner 30 110 3,300
Frequency 3x 6x 9x 12x
Percent discount 5.0% 7.5% 10.0% 12.5%
Frequency Discounts for Morning Coffee
Morning Coffee
Top Banner
Letter Tower
Signature Banner
Article Banner
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After Hours Nightly Digital Newsletter
Monthly Net Advertising Rates Effective November 1, 2017
Ad Position
CPM
Monthly Views (000’s)
Monthly Net
Ad Cost
Top Banner $44 110 $4,800
Middle Banner 40 110 4,400
Lower Banner 35 110 3,800
Frequency 3x 6x 9x 12x
Percent discount 5.0% 7.5% 10.0% 12.5%
Frequency Discounts for After Hours
After Hours
Top Banner
Middle Banner
Lower Banner
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MAGAZINE WEBSITE
Private Equity Professional Website Ad Dimensions
Effective November 1, 2017
Ad Position Height Width
Top Banner 100px 1000px
Right Top Tower 600px 125px
News Article Box 250px 300px
Morning Coffee Newsletter Ad Dimensions
Effective November 1, 2017
Ad Position Height Width
Top Banner Up to 250px 600px
Letter Tower Up to 600px 175px
Signature Banner Up to 225px 550px
Article Banner Up to 225px 550px
After Hours Newsletter Ad Dimensions
Effective November 1, 2017
Ad Position Height Width
Top Banner Up to 250px 600px
Middle Banner Up to 225px 550px
Lower Banner Up to 225px 550px
Ad Dimensions
For Private Equity Professional magazine ad dimensions contact John McNulty (see page 10 for contact information).
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MAGAZINE WEBSITE
Readership Distribution By Business Type
As of September 2017
Firm Type Readership Percent
Private equity firm 20,882 75.3%
Investment bank 2,405 8.7%
Business intermediary 915 3.3%
Consulting firm 889 3.2%
Subordinated debt provider 841 3.0%
Accounting firm 612 2.2%
Law firm 595 2.1%
Senior debt provider 485 1.7%
High net worth individual 72 0.3%
Recruiting firm 58 0.2%
Total 27,754 100.0%
Readership Distribution - Private Equity Firms By Size of Most Recent Fund Raised
Estimated as of September 2017
Size of Private Equity Firm Readership Percent
Less than $100 Million 5,221 25.0%
$100 to $250 Million 6,682 32.0%
$250 to $500 Million 4,176 20.0%
$500 to $750 Million 1,879 9.0%
$750 to $1 Billion 835 4.0%
More than $ 1 Billion 2,089 10.0%
Total 20,882 100.0%
Readership
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MAGAZINE WEBSITE
If you wish to advertise in Private Equity Professional or in our daily digital newsletters - Morning Coffee or After Hours - please contact:
John McNulty Publisher Private Equity Professional 847-380-8023 (office direct) 847-337-3123 (mobile) Email: [email protected] Mailing Address: Private Equity Professional c/o Sun Business Media P.O. Box 6610 Evanston, IL 60204
Contact Information
