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PRESS KIT Newsworthy 2014 Westword.com “Best of Denver” Best Edible 2014 THC Magazine “Best Edible” Affogato Bar 2013 THC Winner The Hemp Connoisseur Championship Monkey Bar 2013 THC Winner The Hemp Connoisseur Championship Boulder Bar 2013 Denver High Times U.S. Cannabis Cup Winners Peanut Budda Buddha and Peach Dream Bar 2012 THC Winner The Hemp Connoisseur Championship Strawberry Crunch Bar 2013 The Rooster Magazine Edibles 2012 & 2014 Cannabis Business Award Peoples’ Choice – Best Edibles Harry Smith “Marijuana in America: Colorado Pot Rush” The Colbert Report Stephen Colbert “Bears and Balls: Ganjapreneurs” ABC News Australia “Will ‘America’s biggest social experiment’ see the country go to pot”

Media Kit 2015 - incredibles Kit... · Since it’s inception in 2010, ... nausea, epilepsy, glaucoma, seizure disorders ... Scarpello crafted the recipe for Flourish Gluten-Free

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Page 1: Media Kit 2015 - incredibles Kit... · Since it’s inception in 2010, ... nausea, epilepsy, glaucoma, seizure disorders ... Scarpello crafted the recipe for Flourish Gluten-Free

P R E S S K I T

Newsworthy

2014 Westword.com“Best of Denver”

Best Edible

2014 THC Magazine“Best Edible”Affogato Bar

2013 THC WinnerThe Hemp Connoisseur Championship

Monkey Bar

2013 THC WinnerThe Hemp Connoisseur

ChampionshipBoulder Bar

2013 Denver High TimesU.S. Cannabis Cup WinnersPeanut Budda Buddha and

Peach Dream Bar

2012 THC WinnerThe Hemp Connoisseur

ChampionshipStrawberry Crunch Bar

2013 The Rooster Magazine Edibles

2012 & 2014 Cannabis Business Award

Peoples’ Choice – Best Edibles

Harry Smith“Marijuana in

America: Colorado Pot Rush”

The Colbert Report

Stephen Colbert“Bears and Balls: Ganjapreneurs”

ABC News Australia

“Will ‘America’s biggest social

experiment’ see the country go to pot”

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About UsSince it’s inception in 2010, incredibles has gained the attention of many in the cannabis edible market as one of its top leaders. They are the number one infused chocolate producer in Colorado. Known for their infused chocolate bars, their commitment to high quality handcrafted products drives their brand. incredibles products contain their in-house hash oil, green butter, and bubble hash to ensure quality. Every batch is tested to ensure consistency and potency.

incredibles offers their clients a variety of products and are the first to produce multiple and low dose options. The company has a loyal brand following – a fan base – for their unique line of chocolate bars; including the ever-famous Monkey Bar and Strawberry Crunch Bar as well as the award winning Peanut Budda Buddha, Boulder, Affogado, and Peach Dream Bars. Their CBD-rich super food protein bar called Mikiba launches a new kind of edible into the marketplace. To complement the line they also offer incredipills and an exciting Gum e line fortified with vitamin C in a variety of flavors.

They understand the need to service both medical and retail customers and are dedicated to meeting their needs. Every product is cut to precise weight tolerances to maintain dose accuracy. incredibles oversees the entire production process from start to finish to maintain safety and quality.

With a full line of proprietary based infused THC and cannabinoid rich products, incredibles leads the industry in their home state of Colorado and is expanding nationally. In addition, the company also develops cannabis health and wellness products, conducts licensed proprietary testing, labeling, packaging, and standardization methods for the cannabis industry. Check out the latest product additions and their recent newsworthy moments including an interview with Harry Smith of CNBC and an “As Seen on TV” moment on The Colbert Report.

Visit our site to see newsworthy moments www.incrediblescolorado.com

The medicinal value of cannabis has a long history appearing in Indian and Chinese medical texts more than 3,000 years ago. The Chinese call it a magical herb for its soothing effects. The list of research and the benefits of cannabis is growing. THC is known for its psychoactive effects while its counterpart CBD (cannabidiol) is quickly gaining the spotlight. Both THC and CBD are naturally occurring cannabinoids; important to understanding the benefits of cannabis is learning how the body is designed to use this medicinal plant.

According to the National Institute of Health, scientists identified a system in the body called the endocannabinoid system. This discovery along with the plants biologically active components, cannabinoids, gives rise to a plethora of benefits from THC and CBD. They bind to specific receptors and mimic naturally occurring endocannabinoids helping to moderate appetite, anxiety, sleep, blood pressure, and memory. The Mayo Clinic states cannabis has been studied for the treatment of chronic pain, cancer, nausea, epilepsy, glaucoma, seizure disorders, PTSD, and multiple sclerosis with on-going research in a variety of fields. Sources: medicalcannabis.com / nih.gov / mayoclinic.org

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Bob Eschino – Founding partner and an expert in the packaging industry, Bob and Rick merged together to start Medically Correct LLC. Bob has lived in Colorado most of his life and fully immersed himself in the culture.

Graduating from Colorado State University with a double major in business, Bob went on to work in the packaging industry. One of his first jobs while attending school was as a Sushi Chef, although his first love was music as a drummer in his own band.

Bob eventually started his own business, a packaging distribution company that became the largest independent

distributor in the state.

His venture with Medically Correct, LLC is an opportunity for Rick and Bob’s interest in food and business to merge. The company specializes in producing high-quality, accurately tested, handcrafted edibles. Dawned with professional packing and accurate nutritional facts, the products have gained a loyal and consistent following. Both Rick and Bob pride their selves in building a national brand of quality products. Outside of his career, Bob Eschino enjoys playing and coaching hockey, skiing, golfing, and fly-fishing.

Rick Scarpello – Founding partner and operator of Medically Correct LLC, Rick Scarpello is a serial entrepreneur full of game changing ideas. Born and raised in a small town in Iowa, Rick later moved to Denver, Colorado after grade school to make a name for himself…he did.

Scarpello’s innovative thinking and inquisitive mind drove him to develop several businesses. In addition to Medically Correct, LLC, he is also the founding partner of Alien Farms LLC, specializing in gluten-free sprouted grains and Alien Grains LLC, a gluten free beer company.

Earlier in his career, Scarpello crafted the recipe for Flourish Gluten-Free Bread later partnering with Udi’s, the number one gluten-free product in its category. Rick’s leadership moved Il Fornaio Bakeries into the frozen par-baked bread category, increasing the opportunity for expansion. It all was kick started with forging a relationship with Italco Foods in Denver. His original and creative ideas have pushed companies to success.

The incredi-crew is an eclectic team of professionals brought together to participate in the industry and movement. A combination of successful entrepreneurs, executive chefs, sales and support staff with over 20 years of experience in food preparation, kitchen production, packaging, and product manufacturing offering patients and customers a brand they can trust.

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Joshua Fink – Partner and Executive Chef

Joshua Fink’s undying passion to create food started at the tender age of three. Fascinated by French fries and with grandma’s help, Fink realizing his childhood favorite could be created at home. Since then, the seed was planted with a desire to learn how to make a long list of dishes.

Fink describes his love for cooking as one connected to the importance and diverse symbolism of food. Food sustains us on multiple levels, nourishing our bodies and nurturing our souls.

Food heals our illnesses and adds energy to our day. It serves as a way to break bread and build families, communities, and develop legacies or traditions. Sharing meals add comfort, love, and simplicity in forging bonds and creating healthy experiences.

This unwavering connection to food, creation, and sweets led Joshua to become a pastry chef. Training in Culinary Arts at the Art Institute International in Denver, Colorado, Joshua was finally able to put his life love to the test. Like a sponge cake, he soaked up all the information he could to excel in his field. Throughout his rewarding pursuit, Fink has overseen the production of diverse products and quantities. He’s been responsible for the desserts of several fine dinning restaurants throughout the central Front Range over the past decade. Fink even had the opportunity to work with the likes of renowned chefs Ginger Bittner-Reynolds, Sky Goble, Anthony Hessel, and James Mazzio.

With over 15 years of experience in Food Service, Joshua Fink comes to Medically Correct, LLC with the same passion and love for food that he had as an adolescent. His thirst for knowledge and desire to enlighten others fuels his urgency to advocate for cannabis use to relieve chronic pain. Joshua Fink’s edibles are deliciously appealing and savory.

For more information on our unique & amazing edibles, visit www.incrediblescolorado.com

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Yvonne essentially runs the company from the front desk! Ms. Pena has an administrative background having worked for major companies like Udi’s Bakery and Comfort Dental. She has been with us since the beginning and in an integral part of the team. Since coming to work with incredibles, Yvonne says, “This is my happy place!” She is also a great mother of two amazing boys.

Tom considers himself a professional connoisseur, growing up with asthma and allergies he directly benefits from the healing qualities of cannabis. Tom is very knowledgeable, traveling extensively to further understand the benefits of marijuana plants. As a successful grower of his “ladies”, he now makes a living doing what he loves.

Jay has successfully sold infused products since 2010. He previously owned an artist management agency. In making his career change to support the cannabis industry, his most memorable moment is working the incredibles booth when Medically Correct, LLC won The High Times Cannabis Cup for the best edible in 2013.

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Colin a native, born in Greeley, Colorado, has been a part of the cannabis industry for 5 years and is passionate about the community as a whole. He studied business and played football at Colorado Mesa University and help start a MMJ Dispensary in Fort Collins in 2009. He enjoys spending time with his family, playing golf, skiing, hiking, and to fly fish in the Colorado mountains.

Shannon Boyles - MarketingShannon's been in the media, marketing and sales industries for nearly twenty years. She has found her niche as a strategist when it comes to project management, generating revenue and brand recognition. Shannon attended Fort Lewis College in Durango, CO., majoring in English-Mass Communications. She loves spending her time with friends and family, discovering new music, playing tennis, and being active year round in the Rocky Mountains.

Page 7: Media Kit 2015 - incredibles Kit... · Since it’s inception in 2010, ... nausea, epilepsy, glaucoma, seizure disorders ... Scarpello crafted the recipe for Flourish Gluten-Free

Medically Correct, LLC P.O. Box 151168 Lakewood, CO 80215

303-623-6060

www.incrediblescolorado.com

incredibles testimonialsMake sure to find some while you are up here in CO, they’re amazing.

I’ve eaten edibles from Cali to Amsterdam. You are my favorite.

How do you make the chocolate taste so good…I love you.

Thanks for keeping me lifted in the high country…great product.

Wow these are amazing!! I love the Budda Bar.

Can’t get enough of you guys for real! Only edible that seriously works for me!

Media [email protected]

Corporate

MEDICALLY CORRECT, LLC

Page 8: Media Kit 2015 - incredibles Kit... · Since it’s inception in 2010, ... nausea, epilepsy, glaucoma, seizure disorders ... Scarpello crafted the recipe for Flourish Gluten-Free

P R E S S R E L E A S E

FOR IMMEDIATE RELEASE

Superfood Protein-packed Bar Launched by Colorado's incredibles

Medically Correct, LLC parent company of incredibles, has an improved product line-up

Denver, CO-15 March 2015. The Medically Correct LLC brand incredibles recently introduced Mikiba a superfood protein-packed bar to its loyal MMJ patients and retail customers within Colorado. The new product contains is a natural seed bar with 50mg of hash oil and 50mg CBD (short for Cannabidiol). Medically Correct, LLC is a frontrunner in producing high quality handcrafted infused edibles. The brand has won various accolades including the Westword Magazine Readers Choice 2014, Denver High Times Cannabis Cup of 2013, and Cannabis Business Awards 2012.

Why Mikiba? While incredibles' previous experience and focus is mainly chocolate bars, they are expanding the product line to include Mikiba, a different type of bar, packed with superfood ingredients not commonly found combined in other bars namely: ancient seeds and grains like chia, quinoa, and hemp. It contains protein plus the added value of Omegas 3 and 6 naturally found in seeds, it’s great for those searching for a nutritious edible with an added kick of potency, the product is also vegan and gluten-free so they can easily munch on one without guilt. Its two other main ingredients THC and CBD are both making media rounds nowadays. Did you see incredibles on The Colbert Report or our interview with Harry Smith? If not, check out these links:

http://thecolbertreport.cc.com/videos/a1ejoq/bears---balls---ganjapreneurs http://www.cnbc.com/id/101412302

The Mikiba bar is naturally packed full of nutrients containing amino acids, vitamins, and antioxidants then infused with THC and CBD. THC is scientifically identified as the psychoactive ingredient found in cannabis plants. This is the reason why it's making news. The THC dose in Mikiba has been significantly lowered compared to incredibles' other medicinal edibles to provide options for patients. The added CBD, which too is receiving numerous mentions in the media due to its many cited benefits, is taking some of the spotlight from the traditional THC.

FDA Disclaimer - These statements have not been evaluated by the Food and Drug Administration and these products are not intended to diagnose, treat, cure or prevent any disease.

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P R E S S R E L E A S E

Marijuana: Exploratory View The medicinal value of marijuana has long been disputed but its significance in history is, without a doubt, already well established. The ancient Chinese once called it a magical herb for its soothing effects. Today, another component of marijuana, CBD is gaining popularity across the medical community. Prominent journalist and physician Sanjay Gupta of CNN is one of them. His blog and television program closely follow the progress of medicinal marijuana use within the United States while exploring its research. To learn more, please visit these links. http://sanjayguptamd.blogs.cnn.com

http://www.cnn.com/SPECIALS/health/medical-marijuana

The incredibles' Preparation Stage The THC ingredients are all made from homemade and in-house hash oil, alongside green butter and bubble hash. It undergoes the process called decarboxylation to activate more than 98% of the available cannabinoids in their products. This includes: THC, CBD, THCV, and CBG. They also make use of CannLabs, a local testing partner, to test every batch of oil. Every bar is cut within precise weight tolerances to ensure consistent medicinal benefits for medical marijuana patients. Patients and their caregivers are forewarned that dosage will vary in each patient depending on their threshold levels. The products can only be procured in dispensaries licensed by the Colorado Department of Revenue, Medical Marijuana Enforcement Division.

About incredibles Producing professionally extracted hash oil infused chocolate bars and other products; incredibles has maintained high-quality homemade ingredients for every batch they make. Independent labs do testing while decarboxylation is used in preparation to bring about the full potency of active cannabinoid components in every product. In 2013, they won the THC Magazine award for best-tested edible.

Contact: [email protected] Phone: 303-623-6060 PO Box 151168, Lakewood, CO 89215 http://incrediblescolorado.com