Media Kit 2013

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BUSIN

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OURNAL

The ONLY compilation of the

vital data on the area’s 500

largest corporations in Central New York

2012

Business Directories

Healthy Workplace

AWARDS

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EXCELLENCE I N H E A LT H C A R E

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CNYBJCNYBJ.COM

C E N T R A L N E W Y O R K

BUSINESS JOURNALBUSINESS JOURNAL

Mary LaMacchia: [email protected]

Bernie Bregman: [email protected]

Deborah Bowyer: [email protected]

EDITORIAL CALENDAR

SPECIAL REPORT REGIONAL PUBLICATIONS TOP RANKS DEADLINEJanuary 4 Small Business Title Abstract Companies Dec. 26January 11 Employee Benefi ts/HR/Insurance Hotels/Motels Jan. 2 January 18 Manufacturing & Distribution Colleges & Universities Jan. 9 January 25 Progress Edition Mohawk Valley Business Journal Payroll-Prep. Services Jan. 16 (Colleges & Universities TR List)

February 1 Banking & Wealth Management Biomedical & Med-Tech Cos. Jan. 23February 8 HealthCare Provider (Skilled Nursing TR List) Advertising Agencies Jan. 30 Book of ListsFebruary 15 Technology & Innovation Greater Binghamton Business Journal P&C Agencies Feb. 6 (Colleges & Universities TR List)February 22 Health Care & Education Where to Meet/Where to Stay Performance-Arts Organizations Feb. 13

March 1 Tech-Based Companies Feb. 20March 8 CNY Construction Projects Mohawk Valley Business Journal Sign Companies Feb. 27 (Largest Employers TR List)March 15 Medical-Equipment Providers Mar. 6March 22 Energy/Environment/Green Business Nonprofi t Awards Commercial Printers Mar. 13March 29 Law/Accounting/Taxes Crystal Ball Awards Moving & Storage Companies Mar. 20

April 5 Employee Benefi ts/HR/Insurance HealthCare Provider (Physical Therapy TR List) Largest Employers Mar. 27April 12 Manufacturing Directory (NEW!) Architects/Landscape Architects Apr. 3April 19 Mid Market (NEW!) Greater Binghamton Business Journal/SOHO Guide Janitorial Companies Apr. 10

(Largest Employers TR List)April 26 Health Care & Education Physicians Groups (NEW!) Apr. 17

May 3 Banking & Wealth Management Offi ce Parks Apr. 24May 10 Employee Benefi ts/HR/Insurance Best Places to Work Awards Conference & Meeting Facilities May 1May 17 MBA Programs May 8May 24 Technology & Innovation Mohawk Valley Business Journal (Hotels/Motels TR List) Commercial-Property Management May 15 A Time to Build AwardsMay 31 Offi ce Furniture Dealers May 22

June 7 Construction/Real Estate Greater Binghamton Business Journal Financial Planners May 29 (Hotels/Motels TR List)June 14 Energy/Environment/Green Business HealthCare Provider (Radiological Testing TR List) CPA Firms June 5June 21 Law/Accounting/Taxes FInancial Executive Awards Environmental Firms June 12June 28 Mid Market Independent Living Facilities June 19

July 5 Engineering/Architecture Directory Mohawk Valley Business Journal Website-Development Firms June 26 (Chambers of CommerceTR List)July 12 Manufacturing & Made in CNY (NEW!) Employee-Benefi ts Consultants July 3July 19 Chambers of Commerce July 10July 26 Health Care & Education Nursing Programs July 17

August 2 Banking & Wealth Management Leadership & Management Consultants July 24August 9 HealthCare Provider (Home HC Agencies TR List) Computer/IT Consultants July 31August 16 Technology & Innovation Employee-Placement Firms Aug. 7August 23 Business Journal 500 Aug. 14August 30 Construction/Real Estate Greater Binghamton Business Journal Security & Alarm Companies Aug. 21 (Chambers of Commerce TR List, Business Journal 500)

September 6 Employee Benefi ts/HR/Insurance Engineering Firms Aug. 28September 13 Energy/Environment/Green Business Risk-Management Providers Sept. 4September 20 Growing Global Sales Largest Private-Sector Employers (NEW!) Sept. 11September 27 Mid Market (NEW!) Mohawk Valley Business Journal Business Law Firms Sept. 18 (Business Journal 500, Credit Unions & Banks TR Lists)

October 4 Credit Unions Sept. 25October 11 Health Care & Education Greater Binghamton Business Journal Hospitals Oct. 2 (Credit Unions & Banks TR Lists)October 18 Technology & Innovation Commercial Builders Oct. 9October 25 Law/Accounting/Taxes HealthCare Provider Manufacturers Oct. 16 (Clinical Testing Labs TR List & HC Awards)

November 1 Banking & Wealth Management Health-Insurance Providers Oct. 23November 8 Construction/Real Estate CNY Foundations Oct. 30November 15 40 Under Forty Awards Banks Nov. 6November 22 Small Business Mohawk Valley Business Journal (Manufacturers TR List) Document-Management Cos. Nov. 13November 29 Manufacturing & International Business Legacy Awards Tax Preparers Nov. 20

December 6 HealthCare Provider (Physicians Groups TR List) Oldest Businesses in CNY (NEW!) Nov. 27December 13 Energy/Environment/Green Business Greater Binghamton Business Journal Truck Rental/Freight Forwarders Dec. 4 (Manufacturers TR List)December 20 Education & Training Commercial Real-Estate Firms Dec. 11December 27 Top CNY Nonprofi ts (NEW!) Dec. 18

(315) 579-3907 • www.cnybj.com Updated 3/20/2013

Visit www.bizeventz.com for more information on these events in 2013

• Nonprofi t Awards• A Time to Build Awards• Financial Executive Awards

• Business Journal 500 Event• Healthy Workplace Awards• 40 Under Forty

• Legacy Awards• Power Breakfast Series• And More!

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AD SIZESCENTRAL NEW YORK BUSINESS JOURNAL

(315) 579-3907 • www.cnybj.com Updated 4/5/2013

Our production department is available to assist you in the production of your advertis-ing materials. The Business Journal is produced digitally and only electronic ads will be accepted. Line screens should be set at 85. Please make sure that all four-color ads have been converted to CMYK for process color printing. You can submit your electronic ad in the following formats: on CD or by email. Please include all fonts, all scanned art, logos, and any linked graphics or Photoshop files used in the ad when submitting materials.

Our production department works on a Mac platform. The production department accepts the following programs: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, and Microsoft Word. For graphic files, JPEG or TIFF work best, with a 300 dpi resolution. Please identify the advertiser and the issue date on the disk or email message.

If you have questions about ad specifications or delivery, please call your advertising account manager, or Erin Zehr, production manager, at (315) 579-3914. Digital ad copy and questions can also be emailed to the production manager at [email protected].

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BUSIN

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OURNAL

2012


Awards


4040

OF THE YEAR

BOOKLISTS

Networking

Business Journal Regional News Network

Issue Dates:• January 25 (Colleges & Universities Top Ranks List)

• March 8 (Largest Employers Top Ranks List)

• May 24 (Hotels/Motels Top Ranks List)

• July 5 (Chambers of Commerce Top Ranks List)

• September 27 (Credit Unions & Banks Top Ranks List)

• November 22 (Manufacturers Top Ranks List)

Who Is the Audience?The Business Journal is the only business publication in Central New York that saturates the C-Suite: CEOs, CFOs, COOs, CIOs, CTOs, Chairmen, etc. We focus on those corporate decisionmakers who guide their fi rms and sign the check.

Job Title73% Owner/Partner/Top Manager17% Middle Management10% Other

In Depth:Local business news & developments, local economy, people in business, business events, and industry rankings.

The Business Journal is rated the #1 source of business news, information, and events.

Mary LaMacchia: 315.579.3907 • [email protected]

Bernie Bregman: 315.579.3903 • [email protected]

Debbie Bowyer: 315.579.3905 • [email protected]

www.tgbbj.com


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BUSIN

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OURNAL

2012


Healthy Workplace

EGACYEGACYAwards

Healthy WorkplaceHealthy WorkplaceHealthy


4040

FINANCIALOF THE YEAR

FINANCIALFINANCIALFINANCIAL

Networking

Business Journal Regional News Network

Issue Dates:• February 15 (Colleges & Universities Top Ranks List)

• April 19 (Largest Employers Top Ranks List)

• June 7 (Hotels/Motels Top Ranks List)

• August 30 (Chambers of Commerce Top Ranks List)

• October 11 (Credit Unions & Banks Top Ranks List)

• December 13 (Manufacturers Top Ranks List)

Who Is the Audience?The Business Journal is the only business publication in Central New York that saturates the C-Suite: CEOs, CFOs, COOs, CIOs, CTOs, Chairmen, etc. We focus on those corporate decisionmakers who guide their fi rms and sign the check.

Job Title73% Owner/Partner/Top Manager17% Middle Management10% Other

In Depth:Local business news & developments, local economy, people in business, business events, and industry rankings.

The Business Journal is rated the #1 source of business news, information, and events.

Mary LaMacchia: 315.579.3907 • [email protected]

Bernie Bregman: 315.579.3903 • [email protected]

Debbie Bowyer: 315.579.3905 • [email protected]

BUSINESS JOURNALBUSINESS JOURNALG R E A T E R B I N G H A M T O N

Tioga Broome

Chenango

TOP TEN REASONSTo Advertise In The Central New York Business Journal’s BOOK OF LISTS 2014

1. Best Buy — no other publication delivers more qualified readers at a lower cost.2. Lasts All Year — ads provide twelve-months’ worth of advertising. 3. Unique — readers rely on the lists for relevant information found nowhere else.4. Buyer’s Guide — influence key business decision makers before they make purchasing decisions.5. Proven — the Book of Lists has worked for readers and advertisers for years.

6. Flexible — you can target multiple industries. 7. Prestigious — a cost-effective way to align your company with industry leaders. 8. Reader-Friendly — industry indexes of companies and advertisers make the Book of Lists an easy-to-use reference tool. 9. Quality — a great-looking ad enhances your firm’s image.10. Competition — get a jump on your competition by advertising here.

BOOK OFLISTS

2014

“[The Business Journals] have become integral communication tools for the business community in Upstate NY. Their reporting is accurate, informative, timely, and well-written.”

— David T. Griffith, President & CEO of M. Griffith Investment Services, Inc.

The HealthCare Provider is a publication written specifically for doctors, dentists, administrators, and other health-care professionals in Central New York, the Mohawk Valley, and Greater Binghamton regions. The publication includes articles, features, briefs, research lists, and career news for and about those who provide health care in our region.

• Featuring 24,000 Bi-Monthly Readers• Updated Mailing List• Posted Online with Links to Your Website• Covering the Excellence in Healthcare Awards

We Directly Reach the Doctors and Practice Managers

HealthCare Provider is mailed to a completely separate database from The Business Journal:

• Physicians • Medical Groups • Practice Managers• Dentists/Dental Offices • Physical Therapists• Nursing & Convalescent Homes • Hospitals• Chiropractors• Medical & Dental Laboratories • Health-Maintenance Organizations • Nurse Practitioners

2013 Publication Dates:• February 8 (Skilled Nursing Top Ranks List)

• April 5 (Physical Therapy Providers Top Ranks List)

• June 14 (Radiological Testing Labs Top Ranks List)

• August 9 (Home Healthcare Agencies Top Ranks List)

• October 25 (Clinical Testing Labs Top Ranks List)

• December 6 (Physicians Groups Top Ranks List)

Call (315) 579-3907 or (315) 579-3903for more information

Sponsor/Advertise Where All the Action Is

TOP 500 COMPANIESOur exclusive, loyal, a� uent event attendees and readership are a select group of business leaders and decision-makers working for and owning the largest and fastest-growing companies. They are the ones making the call on the purchase of goods and services at work AND at home.

OUR EVENT ATTENDEES AND READERS OWN THE LEADS. YOU CAN OWN THEM, TOO.Our event attendees and readers are your best prospect. They rely on The Business Journal and BizEventz to sur-vive, to grow, to succeed.

EVENT DATE August 2013

INVITATION LIST:• C-Suite• Top 500 Corporations• Sponsors• Advertisers• Business Owners

ONE AD. ONE INSERTION. ONE WHOLE YEAR OF EXPOSURE.

• Bonus Distribution• C-Suite Invitation Event• Online with Web Link

BUSINESS JOURNAL 500 SPONSORSHIP CAMPAIGN.

• Engage Face-to-Face• Stand Out• Generate More Leads

CALL TODAY! (315) [email protected]

The Multi-Million Dollar Directory!The ONLY compilation of the area’s mid-market and large companies

Build new sales leads! New Relationships! New Sales!

Easy to Use Reference Guide• Vital Data on the area’s 500 Largest Corporations• Half the Area GDP• Half the Area Employment• Available in Print and Online

EMAIL NEWS ALERTS

Email News Alert AdvertisingThe Business Journal provides advertisers with a unique opportunity to reach highly quali� ed prospects in the Central New York market area. Your message will be delivered directly to high-value customers through our news and information newsletters delivered to your prospects’ inbox.

B U S I N E S S J O U R N A L N E W S N E T W O R K

“ Congratulations on a quarter-century of keeping CNY informed and updated

on major business issues impact-ing our community and region. Under the leadership and vision of Norm Poltenson, the CNYBJ is the region’s premier ‘go to’ resource for accu-rate, well-researched business news.”

— BOB ALLEN, Vice President Communications

and Government A� airs, Crouse Hospital, Syracuse

“ For the past 10 years I have relied on The Central New York Business Journal for up-

to-the-minute information on the pulse of the business community. CNYBJ is a one-stop destination for news, informed opinion, profes-sional advice, and resources. And, the CNYBJ’s strong and constant sup-port signi� cantly strengthens the non-pro� t community.”

— RICHARD F. BLANSETT, Chief Development O� cer,

American Red Cross of Central New York Region

“ During my past 30 years in marketing and public relations, The Central New

York Business Journal has been an invaluable tool for both me and for my clients. Whether it’s intel-ligence from The Book of Lists, one of Norm Poltenson’s insight-ful columns, or a special industry report, there’s something I enjoy in every issue. Congratulations on your Silver Anniversary and best wishes for another successful quarter-century.”

— STEPHEN CHIRELLO, Owner, Chirello Advertising

“ For the past quarter of a century, CNYBJ has been and continues to be a vital

source of important business information for the central region

of New York and beyond. Our executives and col-leagues read it cover to cover, and look to this newspaper for the important stories on businesses and trends.”

— ROBERT COHEN, President, Meyda Ti� any Lighting

“ For 25 years the CNY Business Journal has served as the home of business news and

events in Central New York. Norm Poltenson has capably guided the paper through di� cult eco-nomic and competitive times. The extraordinary changes in the pub-lishing landscape have been no small challenge to navigate and Norm has managed well. Throw in a healthy dose of Facebook and Twitter and one can see the challenges that have yet to be conquered by Norm and his crew.”

— DAVID COMPTON, Director of Marketing,

VIP Structures, Inc.

“ The CNY Business Journal provides me with every-thing

I need to stay informed in the business world and what’s going on in the Syracuse area. I turn to The Business Journal for my local industry news and business updates because it’s reliable, infor-mative, and it represents business leaders across CNY. It is the utmost authority on recent business news and it is a great guide for business owners and managers. I wish all the best to the CNY Business Jour-nal for their 25th anniversary, and many more years of success.”

— ROBERT J. CONGEL, Founder & Chairman of

Destiny USA

“ Congratulations to Norm Poltenson and the CNYBJ team. You’ve built a legacy in

Central New York and served the

business community well through fair and balanced news coverage, and sharing thoughtful perspec-tives over the last 25 years.”

— STEPHEN D. FOURNIER, Central New York District

President, KeyBank

“ I have been an avid reader of The Business Journal for

several years and have always been impressed with the timely, accurate information it provides about and for the Central New York business community. Norm Poltenson has created a great publication that continually and reliably puts out articles and news of interest to business-es, and he should be very proud of that. Congratulations!”

— JOHN FUNICIELLO, President, JF Real Estate

“ The Central New York Busi-ness Journal, and its compan-

ion, The Mohawk Valley Business Journal, have become an integral communication tool for the business community in upstate NY. Their reporting is accurate, infor-mative, timely and well-written. I look forward to receiving each issue and read it thoroughly.”

— DAVID T. GRIFFITH, President and CEO,

M. Gri� th Investment Services, Inc., New Hartford

“ In an era of increasing em-phasis on super� cial sound bytes, The Business Journal

has been and remains a vital, go-to source for news wholly fo-cused on CNY’s business scene. Earlier in your publication’s history, I never failed to read the hard copy of the CNY Business Journal and, today, I likewise never fail to click on several links

when the online Co� eeBreak hits my email in-box each day. Congratula-tions, Norm and company!”

— JOHN HOESCHELE, Marketing Communications &

Government Relations Man-ager, Anaren, Inc.

“ I think it’s a very successful venture in relaying informa-tion and keep-

ing people informed with what’s going on. It’s a valuable asset to us. It’s a journal that I read.”

— DR. PAUL KRONENBERG,

President and CEO, Crouse Hospital

“ I look at The Business Journal all the time. It gives us

an opportunity to see what’s going on everywhere, not only in our industry but in other places.”

— DR. JOHN MCCABE, CEO and Senior Vice President

of Hospital A� airs, Upstate University Hospital

“ The Central New York Business Journal is one-of-a-kind and in a league of its own. The publi-

cation always delivers newsworthy, relevant, and thought-provoking sto-ries that transcend across all aspects of business. Quite simply, every issue brings readers something that can be applied to business or your own professional growth. I am glad to know that the publication is celebrat-ing its 25th anniversary. It’s a testa-ment to the hard work and commitment of its sta� and I wish them nothing but the best for the next 25 years and beyond.”

— M. KATE ROLF, President & CEO, VNA

Systems, Inc.

Comments from Central New York leaders on the occasion of the 25th Anniversary of The Central New York Business Journal.

FROM THE COMMUNITY

“ Congratulations on a quarter-century of keeping CNY informed and updated

on major business issues impact-ing our community and region. Under the leadership and vision of Norm Poltenson, the CNYBJ is the region’s premier ‘go to’ resource for accu-rate, well-researched business news.”

— BOB ALLEN, Vice President Communications

and Government A� airs, Crouse Hospital, Syracuse

“ For the past 10 years I have relied on The Central New York Business Journal for up-York Business Journal for up-York Business Journal

to-the-minute information on the pulse of the business community. CNYBJ is a one-stop destination for news, informed opinion, profes-sional advice, and resources. And, the CNYBJ’s strong

of New York and beyond. Our executives and col-leagues read it cover to cover, and look to this newspaper for the important stories on businesses and trends.”

— ROBERT COHEN, President, Meyda Ti� any Lighting

“ For 25 years the CNY Business Journal has served as the home of business news and

events in Central New York. Norm Poltenson has capably guided the paper through di� cult eco-nomic and competitive times. The extraordinary changes in the pub-lishing landscape have been no small challenge to navigate and Norm has managed well. Throw in a healthy dose of Facebook and Twitter and one can see the challenges that have yet to be

business community well through fair and balanced news coverage, and sharing thoughtful perspec-tives over the last 25 years.”

— STEPHEN D. FOURNIER, Central New York District

President, KeyBank

“ I have been an avid reader of The Business Journal for

several years and have always been impressed with the timely, accurate information it provides about and for the Central New York business community. Norm Poltenson has created a great publication that continually and reliably puts out articles and news of interest to business-es, and he should be very proud of that. Congratulations!”

— JOHN FUNICIELLO, President, JF Real Estate

when the online Co� eeBreak hits my email in-box each day. Congratula-tions, Norm and company!”

— JOHN HOESCHELE, Marketing Communications &

Government Relations Man-ager, Anaren, Inc.

“ I think it’s a very successful venture in relaying informa-tion and keep-

ing people informed with what’s going on. It’s a valuable asset to us. It’s a journal that I read.”

— DR. PAUL KRONENBERG,

President and CEO, Crouse Hospital

“ I look at The Business Journal all the time. It gives us


FROM THE COMMUNITYQuotes


FROM THE COMMUNITY


FROM THE COMMUNITYQuotes“ Green & Seifter, Attor-

neys, PLLC congratulates Norm Poltenson, Adam

Rombel, and the CNYBJ team for 25 years of excellence in business reporting. The CNY Business Journal has consis-tently provided informative content and has a long-standing reputation for supporting local business develop-ment.” — LOWELL A. SEIFTER, ESQ.,

Manager, Green & Seifter, Attorneys, PLLC

“ The Central New York Business Journal has long been a respected voice

and trusted resource for the business community. As it celebrates its 25th Anniversary, CenterState CEO would like to recognize and thank Norm Poltenson for his unwavering spirit, innovation, and commitment to this communi-ty. Congratulations to the entire team at The Business Journal.”

— ROBERT M. SIMPSON, President, CenterState

Corporation for Economic Opportunity

“ For 25 years, the Journal has been my direct connec-

tion to breaking news in the business commu-nity. I also appreci-ate its continued coverage of the not-for-pro� t sector.”

— THOMAS F. SLATER, Executive Director for Food

Bank of Central New York, Syracuse

“ The Central New York Business Journal is the one “must-read” for business

leaders in upstate New York. In an era of targeted marketing and journalism, the CNYBJ was way ahead of its time, and continues to be a leader by pro-viding up-to-date and in-depth information across the full media distribution spectrum of print, email, and web. Our community is well-served by Norm and all his diligent sta� … I look forward to the next 25 years being even more fruitful than the last 25.”

— VINCENT F. SPINA, President, Harbridge Con-sulting Group, LLC (a BPAS

Company)

“ SRC has been head-quartered in CNY for 54 years. Over the years, the

business climate has changed many times. The Business Journal has successfully kept, and continues to keep, its readers informed of the great companies and opportunities in CNY by covering news in a positive way. It also provides valuable insight into business trends and their impact on our communities. Best wishes for

many more great years of covering the local business environment.”

— PAUL TREMONT, President, SRC, Inc.

“ I think the world of The Central New York Busi-ness Journal. So much

business news has been reduced to a single page or a 20-second sound bite. The Business Journal really provides an in-valuable service. And it’s not only to the business community. It’s to everybody.”

— DR. ARTHUR VERCILLO, Regional President, Excellus

BlueCross BlueShield

“ Time Warner Cable applaud the service The Central New York Business

Journal provides our commu-nity. They continue to keep business partners connected and provide a great way for us to reach out to a key audience of business leaders.”

— JOELLA WIND, VP, Marketing and Business Development, Time Warner

Cable Business Class

“ The Central New York Business Journal is the most comprehensive

news source for local business news in Central New York. It is

a weekly must-read publication for me. I am look-ing forward to its next 25 years of issues.”

— RICHARD SCRIMALE, Partner of Scolaro, Shulman, Cohen, Fetter & Burstein, P.C.

“ Congratulations to the Central New York Business Journal for 25 years of

keeping our business communi-ty informed through outstand-ing news coverage, and for keeping our business communi-ty connected through seminars, trade shows, and events. As you launch into the next 25 years, I wish you contin-ued success.”

— SENATOR JOHN A. DEFRANCISCO

(R-I-C Syracuse)

“ The Central New York Busi-ness Journal is an essential part of our advertising

mix. As the primary business resource in the area, DeCaro-lis Truck Rental appreciates both the content and the audience it provides. Con-gratulations on 25 well-served years.”

— PAUL DECAROLIS, Chairman, DeCarolis Truck

WWW.CNYBJ.COM

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Media Kit 2013