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Online Advertising
DOMOTEX 2018
12 - 15 January 2018
www.domotex.de/en
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Advertising options – an overview
2
Advertising Option Placement Page
Advertising on website
Sponsored Post Homepage 4-5
Sticky Skyscraper Homepage / ROS 6-7
Super Banner ROS 8-9
Medium Rectangle ROS 10-11
Advertising in appMobile Interstitial After Splash Screen 13-14
Highlight Tile Homescreen 15-16
Banner ROS 17-18
Logo Exhibitors List App 19-20
Logo Interactive Hall Map 19-20
Advertising in visitor newsletter
Panorama Ad 1+2 Topmost + middle Placement 22-23
Media Information: Online Advertising
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Advertising on website
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Sponsored Post
Media Information: Online Advertising 4
Content article, with prominent
teasers on homepage and in news
area of DOMOTEX website.
Fixed placement of ad on homepage
Maximum of 2 rotating teasers on homepage
Placement optional on all output media (desktop,
tablets and smartphones)
Permanent visibility on news page
Content character of article makes it invisible to
ad blockers
Article freely searchable on website; indexed by
Google and other search engines
Cost: € 5,500
Sponsored
Advertis
ment
Teaser homepage
Teaser news area
News article
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Sponsored Post: specifications
Media Information: Online Advertising 5
Teaser image on homepage
Placement: Banner rotation, max. 5 banners
Size: 600 px wide x 600 px tall
File format: JPG, PNG (not animated)
File size: 150 KB
Teaser image on news page
Placement: Sequence of articles constantly updated chronologically
Size: 727 px wide x 356 px tall
File format: JPG, PNG (not animated)
File size: 150 KB
Mobile landing page
Headline: max. 70 char.
Sub-headline: 100 – 500 char.
Text: 1,000 – 3,000 char. (recommended: 1,500 char.)
Large images: 1-2 images, at least 1,200 px wide
Image file format: JPG, PNG (not animated)
File size: 150 KB
(Usage rights for DMAG websites must be transferred.)
Sponsored
Werbe-
teaser
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Sticky Skyscraper
6
Sticky banner at right, next to content:
Displayed on desktop
Placement on homepage (max. 2 banners in
rotation) or as ROS (max. 4 banners in rotation)
Link to exhibitor’s own website
Timeframe for ad: December 2017 – January
2018
Media Information: Online Advertising
Cost for homepage: € 2,000
Cost for run of site: € 1,500
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Sticky Skyscraper: specifications
7Media Information: Online Advertising
Placement: Homepage, ROS (run of site)
Size: 120 px wide x 600 px tall
File format: JPG, PNG, GIF or third-party ad server tag
File size: 60 KB
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Super Banner
8
Bestseller banner on DOMOTEX website:
Placement optional on all output media (desktop,
tablets and smartphones)
Placement as ROS (max. 4 banners in rotation)
Link to exhibitor’s own website
Timeframe for ad: December 2017 – January
2018
Cost for run of site: € 1,500
Media Information: Online Advertising
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Super Banner: specifications
9Media Information: Online Advertising
Size:
File sizes:
File formats:
Placement: ROS (run of site)
Desktop
728 px wide x
90 px tall
40 KB
JPG, PNG, GIF or third-party ad server tag
Tablet
1456 px wide x
180 px tall
80 KB
Smartphone
640 px wide x
100 px tall
20 KB
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Medium Rectangle
10
Advertising banner, placed in middle of content:
Displayed on all output devices (desktop, tablets
and smartphones)
Placement on homepage (max. 2 banners per
placement in rotation) or as ROS (max. 4
banners per placement in rotation)
Link to exhibitor’s own website
Timeframe for ad: December 2017 – January
2018
Media Information: Online Advertising
Cost for homepage: € 1,500
Cost for run of site: € 1,000
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Advertising on website
Medium Rectangle: specifications
Media Information: Online Advertising
Size:
File sizes:
File formats:
Placement: ROS (run of site)
Desktop
300 px wide x
250 px tall
40 KB
JPG, PNG, GIF or third-party ad server tag
Tablet
600 px wide x
500 px tall
80 KB
Smartphone
640 px wide x
300 px tall
20 KB
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Advertising in app
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13
Advertising in app
Mobile Interstitial
Full-screen premium advertising in native app:
3-second display during app start (after display
of DOMOTEX splash screen)
Link to standard exhibitor entry
Timeframe for ad: December 2017 – January
2018
Cost: € 2,500
Media Information: Online Advertising
Mobile Interstitial
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Advertising in app
Mobile Interstitial: specifications
Placement: After splash screen
Display time: Approx. 3 seconds
Size: 720 px wide x 1280 px tall
File format: PNG
File size: 80 KB
Media Information: Online Advertising
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Advertising in app
Highlight Tile
Premium advertising tile in content area of app
home screen:
Rotating element, display of highlight tile at
position 1
Link to standard exhibitor entry
Timeframe for ad: December 2017 – January
2018
Cost: € 1,500
Media Information: Online Advertising
Highlight-Kachel
Lorem ipsum dolor sit amet
At vero eos et accusam et justo duo dolores et ea rebum.
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Advertising in app
Highlight Tile: specifications
Media Information: Online Advertising
Placement: Home screen
Display time: Approx. 5 seconds (in rotation with content tiles)
Image size: 840 px wide x 348 px tall
File format: PNG
File size: 50 KB
Text: Sub-headline 25 char., text 90 char.
Lorem ipsum dolor sit amet
At vero eos et accusam et justo duo dolores et ea rebum.
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17
Advertising in app
Footer Banner
Standard advertising banner in app:
Run-of-site placement (ROS)
Link to standard exhibitor entry
Timeframe for ad: December 2017 – January
2018
Cost: € 1,000
Media Information: Online Advertising
Footer Banner
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Footer Banner: specifications
18Media Information: Online Advertising
Placement: ROS (run of site)
Size: 640 px wide x 100 px tall
File size: 20 KB
File format: PNG
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Logos on interactive hall map and on list of exhibitors
19
Reasonably priced, effective advertising measure:
Placement on interactive hall map (website and
app)
Placement on list of exhibitors in the app
Timeframe for ad: December 2017 – January
2018
Cost per logo placement: € 220
Media Information: Online Advertising
Hall map List of exhibitors
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Logo on interactive hall map and on list of exhibitors: specifications
20Media Information: Online Advertising
Logo on interactive hall map
Placement: website and app
Size: 250 x 250 pixels
File format: PNG
Logo on list of exhibitors
Placement: app
Size: 480 x 480 pixels
File format: PNG
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Advertising in visitor newsletter
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Panorama Ad
22
Advertising in popular, targeted DOMOTEX visitor
newsletter:
Responsive format
More than 9,000 subscribers
Link to exhibitor’s own website
Mailings from November 2017 – January 2018
Panorama Ad 1 (uppermost placement)
Cost per newsletter: € 290
Panorama Ad 2 (middle placement)
Cost per newsletter: € 220
Media Information: Online Advertising
Panorama Ad 1
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Panorama Ad: specifications
23Media Information: Online Advertising
Size:
File sizes:
File formats:
Placement: Newsletter
Desktop
570 px wide x
120 px tall
50 KB
JPG / GIF static
Tablet and smartphone
320 px wide x
67 px tall
50 KB
Panorama Ad 1
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Contacts
Media Information: Online Advertising 24
Katja Anssar
Tel. +49 511 89-34314
Anne Christin Fusch
Tel. +49 511 89-31324
Fax: +49 511 89-31216
E-mail: [email protected]
Date of issue: 07/2017. Modifications reserved.
All prices subject to German VAT.
