The Travel Industry Essential

MEDIA INFO 2017

“ABTA MAGAZINE IS THE BEST SOURCE FOR UNBIASED, DETAILED TRAVEL INDUSTRY INFORMATION FOR ABTA MEMBERS. IT CONTINUES TO BE ONE OF THE MOST COST-

EFFECTIVE ADVERTISING MEDIUMS FOR TRAVEL INDUSTRY COMPANIES TO PROMOTE THEIR PRODUCTS.” MARK TANZER, CHIEF EXECUTIVE, ABTA

Fast factsABTA Magazine is the official publication of ABTA, The Travel Association.

Format: A high-quality, A4, perfect-bound publication in full colour, written and edited by experienced travel journalists. Pagination: Each issue is 68 pages, complemented with a dedicated guide (one minimum).Design: Contemporary with well-defined feature formats and exceptional travel photography.Frequency: Six times a year accompanied by an email newsletter.Distribution: ABTA Magazine is distributed on a named basis to all ABTA Members (travel agents and tour operators, covering both leisure and business travel). It’s also distributed to all UK tourist board offices and the head offices of ABTA Travel Industry Partners, as well as to leading travel companies in sectors such as hotels, aviation, cruise, rail and car rental. Readership: More than 55,000 travel professionals across the UK and Ireland.

ABTA E-magazineABTA Magazine is produced as a digital magazine, emailed to 28,000-plus travel professionals, hosted on ABTA’s website and a standalone URL (abtamagazine.co.uk/november16).

Editorial contentABTA News: The latest developments from ABTA, including lobbying, campaigns, seminars and the Association’s response to recent events.Front section — news & lifestyle: A round-up of, and reaction to, the latest industry developments.Analysis features: Delving deeper into the business issues that most affect our readers.Reviews: Regular hotel and flight reviews, plus rail journeys, ferries, tourist attractions and spas.CountryByCountry.com: The CountryByCountry website combines content from the ABTA Magazines, its guides and the annual ABTA CountryByCountry Guide. Original content includes a weekly blog, top 5s and destination features, plus competitions and digital versions of the ABTA portfolio of publications.

ABTA, the brandABTA has been at the heart of travel for over 60 years. Its aim is to help Members grow successfully and sustainably, and to give consumers confidence in their travel experience.ABTA stands for expertise, reliability and fairness. This ensures holidaymakers remain confident in products bought from ABTA Members. ABTA has more than 1,200 Members and 5,000 Member offices, with a collective turnover of £31bn. It’s been voted a Business Superbrand every year since 2006. Its logo is recognised by 71% of the UK.

Rate Card Advertisement size Cost (GBP)Double-page spread £10,400Full page £5,950Half page £3,870Quarter page £2,450

Outside back cover £8,450Inside front cover A4 £7,225Inside front cover DPS £13,925Inside back cover £6,550Opposite contents £6,250Gatefold* £18,500Coverwraps* £18,500Advertorials* +25%*subject to ABTA and Editorial approval

Terms of service • If APL Media Ltd is required to amend or resize supplied artwork a £45 charge will be incurred per round of changes per hour. • Own-brand house-style advertorials must have Promotional Feature on the eyebrow. • Advertiser-supplied advertorials will state Advertisenent Feature on the eyebrow.• All adverts/promotional features/advertisement features are subject to editorial approval.• APL Media reserves the right to make grammatical changes and corrections in order to meet the house style.

ABTA Magazine is published by APL Media LimitedHighgate Studios, 53-79 Highgate Road, London NW5 1TL | t: +44 (0) 20 7253 9909f: +44 (0) 20 7253 9907 | sales@abtamagazine.co.uk | aplmedia.co.uk

ABTA Magazine is published by APL Media LimitedHighgate Studios, 53-79 Highgate Road, London NW5 1TL | t: +44 (0) 20 7253 9909f: +44 (0) 20 7253 9907 | sales@abtamagazine.co.uk | aplmedia.co.uk

ABTA MAGAZINE PROVISIONAL FEATURES SCHEDULE

February 2017

Cover: Malaysia

Regular features48 hours in: Durban2nd destination: UKTravelogue: MiamiAnalysis: Responsible tourismSpecial report: 2016 in review

GuidesTravel Trends 2017

June 2017

Cover Story: Wild Africa

Regular features48 hours in: Las Vegas2nd destination: Canary IslandsTravelogue: TBCAnalysis: MillennialsSpecial report: Selling peripheral products

GuidesTBC

April 2017

Cover Story: Cuba

Regular features48 hours in: Seoul2nd destination: ItalyTravelogue: TBCAnalysis: Luxury cruiseSpecial report: Weddings/honeymoons

GuidesTBC

October 2017

Cover Story: Japan

Regular features48 hours in: Santiago2nd destination: IcelandTravelogue: TBCAnalysis: Wellness and spa holidaysSpecial report: LGBT travel

GuidesTBC

August 2017

Cover Story: Winter sports destinations

Regular features48 hours in: Paris2nd destination: Indian Ocean islandsTravelogue: TBCAnalysis: Winter sun marketSpecial report: Sustainable travel - last chance tourism

GuidesTBC

December 2017

Cover Story: South America adventures

Regular features48 hours in: Tel Aviv2nd destination: CroatiaTravelogue: TBCAnalysis: Special interest toursSpecial report: Wildlife and safari travel

GuidesTBC

The GuidesEach edition of ABTA Magazine comes with one or more dedicated Guides, offering comprehensive coverage of specific countries, regions or themes. Format: Quality, full colour, A4 publications written and edited by experienced journalists. Pagination: Each dedicated Guide is between eight and 100 pages in length.Design: Modern and contemporary with strong, vibrant travel visuals. Each Guide will reflect the overall style of ABTA Magazine, although a bespoke approach will be taken to the design of key individual features.

Editorial overviewGeneral content: ABTA Magazine’s dedicated Guides cover specific destinations or issues in depth, using experienced travel writers to approach the subject in a variety of ways, using numerous feature styles. The Guides provide more than just a snapshot, delving further into lesser-known areas to help give readers a deeper understanding. An example of content follows:Main features: A combination of established and bespoke feature styles, including top 10, eyewitness, matchmaker, city break, food & drink, where to stay and special interest pieces.Extras: Destination Guides will conclude with

both a map and a travel essentials page, breaking down everything a reader needs to know. Other options include company/people profiles and hotel/flight reviews. Client brief: For sponsored ABTA Guides, we consult with the client before planning the content of the publication and the positioning of the features.

ABTA E-guidesABTA Magazine Guides will be produced electronically and emailed to our database of 28,000-plus travel professionals and hosted on ABTA’s website. Printed advertisements appear electronically with fully functional hyperlinks.

Client supplementsBespoke, client publications dedicated to specific organisations — from tourist boards such as Graubünden to hotel groups like Hyatt Hotels & Resorts — are also available on consultation.

Rate Card Advertisement size Cost (GBP)Double-page spread £13,500Full page £7,750Half page £5,050Quarter page £3,200

Outside back cover £10,950Inside front cover A4 £9,350Inside front cover DPS £18,100Inside back cover £8,500Opposite contents £8,150Gatefold* £24,050Advertorials* +25%Sponsorship opportunities* POA*subject to ABTA and Editorial approval

Terms of service • If APL Media Ltd is required to amend or resize supplied artwork a £45 charge will be incurred per round of changes per hour. • Own-brand house-style advertorials must have Promotional Feature on the eyebrow. • Advertiser-supplied advertorials will state Advertisenent Feature on the eyebrow.• All adverts/promotional features/advertisement features are subject to Editorial approval.• APL Media reserves the right to make grammatical changes and corrections in order to meet the house style.

“WE ENJOY AND APPRECIATE THE CLOSE RELATIONSHIP WE’VE HAD WITH APL SINCE 2006. WE APPRECIATE THEIR PROFESSIONALISM AND FLEXIBILITY WHEN IT COMES TO ADAPTING AND IMPLEMENTING OUR BRAND AND COMPANY GUIDELINES.” ANDREW ASHMORE, VICE PRESIDENT

GLOBAL SALES - EMEA, HYATT HOTELS & RESORTS

ABTA Magazine is published by APL Media LimitedHighgate Studios, 53-79 Highgate Road, London NW5 1TL | t: +44 (0) 20 7253 9909f: +44 (0) 20 7253 9907 | sales@abtamagazine.co.uk | aplmedia.co.uk

THE GUIDES

Fast facts The guide features detailed travel information on more than 180 destinations worldwide, with the information provided by national and regional tourist boards. The guide is divided as follows:

Volume 1: UK & EuropeVolume 2: Middle East & AfricaVolume 3: Asia & AustraliaVolume 4: The Americas & CaribbeanVolume 5: ABTA Members & Partners (including a detailed industry supplier directory)

The guide also features suggested itineraries for each country, plus a feature-filled, extended front section, devoted to best in travel in each region.

Readership: More than 55,000 travel industry professionals throughout the UK and Ireland.Distribution: On a named basis to all ABTA Members plus all UK tourist board offices and the head offices of ABTA Partners. It’s also distributed to corporate travel managers plus companies in sectors such as hotels and aviation.Frequency: Published annually. The next edition will be published in January 2017.Format: Five high-quality, perfect-bound publications, presented together as a box set.Design: Contemporary, with strong imagery, easy-to-navigate information, maps and flags.

Rate Card Advertisement size Cost (GBP)Double-page spread £14,250Full page £8,750Half page £5,450Double-sided destination tab £15,350

Outside back cover £27,450Inside front cover Double-page spread £17,950Inside back cover £14,250Opposite contents £14,250Advertorial* +25% *subject to ABTA and Editorial approval

Fast factsNow in its 17th year, ABTA Golf is the only annual pub-lication dedicated to promoting golf clubs, resorts and destinations to the travel trade.The magazine gives buyers and sellers of golf holi-days an in-depth understanding of products and the market, helping them compete in this growing sector — the International Association of Golf Tour Operators estimates golf tourism generates in excess of £2.5bn a year.

Format: A4, high quality, perfect bound publication in full colour. Approx 270 pages.Design: Modern and contemporary with strong, vibrant colours and travel visuals.Frequency: Annual guide.Distribution: Launched each year at the International Golf Travel Market (IGTM), this year held in Mallorca. ABTA Golf 2016 will also be produced as an ezine and sent to 22,000-plus travel professionals and hosted on ABTA’s website.It will be distributed to members of:• ABTA — The Travel Association (UK)• American Society of Travel Agents (ASTA)• Irish Travel Agents Association (ITAA)• Association of Canadian Travel Agents (ACTA)• International Golf Travel Market (IGTM)Readership: More than 60,000 travel industry professionals throughout the UK and Ireland.

Rate Card Advertisement size Cost (GBP)Double-page spread £12,750Full page £8,750Half page £5,150Quarter page £3,250

Outside back cover £11,450Inside front cover A4 £10,200Inside front cover DPS £13,150Inside back cover £9,600Opposite contents £9,150Gatefold* £16,500Coverwraps* £16,500Advertorial* +25%*subject to ABTA and Editorial approval

Fast factsABTA Magazine will again produce its successful daily magazine covering World Travel Market (7-9 November 2016), packed full of show news, features, reviews, photography and interviews.

Format: A4, full colour, written by experienced journalists. Approx 100 pages per issue.Design: Modern and contemporary in style with strong, vibrant travel and lifestyle visuals.Frequency: Three editions (daily, 7-9 November). Distribution: 40,000-plus in three days. Distribution includes:• Exclusive distribution rights at Custom House and Prince Regent DLR stations (for WTM registration). • To every room in every hotel in the vicinity of Excel (pre-show opening) for breakfast reading.• Within the exhibition centre the publication will be available from ABTA’s stand.• Eblasted after the show to 25,000-plus travel professionals.

ABTA Magazine, the dailyThe Daily offers unrivalled access to delegates at one of the world’s largest gatherings of travel professionals.Boost visitors to your stand.An opportunity to build your profile in the international market with several options for editorial inclusion within coverage of WTM 2016.

Rate Card Advertisement size Cost (GBP)Double-page spread £11,950Full page £8,250Half page £4,400Quarter page £2,950Covers & Gatefold* Call to discussAdvertorials* +25% *subject to ABTA and Editorial approval

ABTA Magazine is published by APL Media LimitedHighgate Studios, 53-79 Highgate Road, London NW5 1TL | t: +44 (0) 20 7253 9909f: +44 (0) 20 7253 9907 | sales@abtamagazine.co.uk | aplmedia.co.uk

2017 ABTA

guide THE DAILY

ABTA Magazine is published by APL Media LimitedHighgate Studios, 53-79 Highgate Road, London NW5 1TL | t: +44 (0) 20 7253 9909f: +44 (0) 20 7553 7372 | production@aplmedia.co.uk | aplmedia.co.uk

Advertisement Sizes

Advertisement Size Bleed Trim Type AreaDouble-page spread 307mm x 430mm 297mm x 420mm 10mm inside of trimFull page 307mm x 220mm 297mm x 210mm 10mm inside of trimHalf-page horizontal N/A 130x177mm 5mm inside of trimQuarter page N/A 130x84mm 5mm inside of trimSpot Box N/A 84mm X 48mm 3mm inside of trim

All sizes in millimetres (height x width). Allow 10mm gutter (for text running across the spine)

PDF Specifications: Our preferred method of delivery is Adobe Acrobat PDF. Standard: PDF/X-1a:2001 Compatability: Acrobat 4 (PDF1.3). Colour Profile / Output intent: Coated FOGRA39 (ISO 12647-2:2004). We cannot guarantee the quality of the final print for files supplied outside of these specifications. Colour variations will occur if your files do not utilise the colour profile and respect guidelines outlined above. Artwork not meeting the technical specifications will fail our preflight and be returned to you for resupply. All ads should be supplied according to the naming convention: Publication Name, Month, Year and Advertisers Name. Example: ABTAGOLFmmyy_AdvertisersName.pdf

Artwork design: APL Media Limited is able to offer an artwork design service for advertisers who are unable to produce artwork. Advertisers are expected to provide elements to specification at least 5 weeks prior to the on sale date. Costs vary depending on artwork requirements.Advert* — client supplies all material. £300 minimumPromotional Feature* — client supplies all material. £400 minimumAdvert* OR Promotional Feature* — APL sourced material £600 minimum†

Additional Amendments / Artwork resizing* £45 per round of amendments per hour.

*APL Media Ltd will provide two sets of PDF proofs (design and changes) for client approval. The final third set of pdfs for fact checking

and approval/records only. Approval is required within 48 hours. If further changes are required this will incur a £45 charge per round of

amendments, per hour.

†Excludes image(s) cost; image searches £40 per hour; and copy writing £40 per hour

Updated 11 April 2016 - APL Media Limited

“ABTA MAGAZINE IS THE BEST SOURCE FOR UNBIASED, DETAILED TRAVEL INDUSTRY INFORMATION FOR ABTA MEMBERS. IT CONTINUES TO BE ONE OF THE MOST COST-

EFFECTIVE ADVERTISING MEDIUMS FOR TRAVEL INDUSTRY COMPANIES TO PROMOTE THEIR PRODUCTS.” MARK TANZER, CHIEF EXECUTIVE, ABTA

Terms of service • If APL Media Ltd is required to amend or resize supplied artwork a £45 charge will be incurred per round of changes per hour. • Own-brand house-style advertorials must have Promotional Feature on the eyebrow. • Advertiser-supplied advertorials will state Advertisenent Feature on the eyebrow.• All adverts/promotional features/advertisement features are subject to Editorial approval.• APL Media reserves the right to make grammatical changes and corrections in order to meet the house style.

THE GUIDES THE DAILY

2017 ABTA

guide