Embed Size (px)
Citation preview
Events
Online
Services
Media Data
Print • Online • Events • Services
2010
www.bikeundbusiness.de
Prin
t O
nlin
eEv
ents
Serv
ices
Advertis
ements
Bind-ins
Loose
inse
rts
Ad specials
Postcards
Marketplace (p
rint+onlin
e)
Premium partnersh
ip
Presentatio
n areas
Events
Job Marke
t (prin
t + onlin
e)
Lunch sp
onsorin
g
2
Coverage, brand creation, image, awarenessDirect contact to potential business partners (leads), efficiency, transparencyQuantification of advertisement visibilityFace-to-face marketing, presentation, discussionSelective target group messageDocument corporate know-how
The right mix for your message
Prin
t O
nlin
eEv
ents
Serv
ices
The right mix for your message
Business
Clip
Live W
ebcast
Business
Paper
Webcast
Direct m
arketin
g
Special Form
ats – Prin
t
Corporate Publishing
Digital s
pecial reprin
ts
Services
Online
�
Online Special
Banner ads
Web TV sponso
ring
Company Database
Topic sp
onsorin
g
Logo sp
onsorin
g
White
paper
Coverage, brand creation, image, awarenessDirect contact to potential business partners (leads), efficiency, transparencyQuantification of advertisement visibilityFace-to-face marketing, presentation, discussionSelective target group messageDocument corporate know-how
�
Media Data 2010
Prin
t
»bike und business« Affiliation
»bike und business« is the official mouthpiece of the Association of German Two-Wheeler Craft Businesses (Bundesinnungsverband für das Deutsche Zweiradmechaniker-Handwerk)
Wide range of topics With articles covering all major areas of the two-wheeled sector: from vehicle and workshop facilities, to clothing, helmuts, accessories, equipment, corporate and employee leadership, and market develop-ments through to association news and a chronologically structured training and further training section.
Precisely defined target groups »bike und business« targets the entire value-added chain of the two-wheeled sector and caters to manufacturers, importers, and motorcycle and bicycle dealers and their workshops as well as to dealers for motorcycle and rider accessories.
Deep market penetration Owners and managers, mechanics, and commercial and administrative apprentices in the two-wheeled trade read »bike und business«.
High circulation with 7,28� copies (acc. to AMF Card 2) »bike und business« professional
Further training in line with the high level of expertise of the European service technician.
Technical announcements for approved motorcycle exhaust testers »bike und business« provides all required legal texts for emissions testing of powered two-wheelers as per §29/StVZO (German road traffic regulations). With a subscription, companies meet their documentary obligations required in connection with certification as an approved motorcycle exhaust tester.
Basis: Trade Journal AdvertisementThe medium of the trade journal ranks among the most important sources of information for professional decision-makers. Print provides an overview and encourages the deepening of knowledge, thus ensuring a high crossover of information to new B2B media.
�
Media Data 2010
Prin
t 10 Advertising sales: Anna Gredel, Director of Sales & Order Management Phone: +�9 9�1 �18-2920 E-mail: [email protected] Ragnar Lang, Project Management & Advertising Sales Phone: +�9 9�1 �18-2771 E-mail: [email protected]
11 Distribution: Stefan Zügner, Director of Marketing & Sales Phone: +�9 9�1 �18-2�29 E-mail: [email protected]
12 Purchase price: 1 year‘s subscription: Germany EUR 96.00 (incl. VAT) Abroad, EUR 102.00 (without VAT)
13 ISSN no.: 1611-���814 Quantitative analysis 2008 = 10 issues + 1 special issue Size of magazine: 210 mm wide x 297 mm tall, DIN A� Total pages: 7�� pages = 100.00 %
Editorial section: �97 pages = 81.�� % Advertising section: 1�6 pages = 18.�� %
including: Classifieds: � pages = 2.21 %
Einhefter/Durchhefter: – – Loose inserts: � pieces
15 Content analysis of the 2008 editorial section = 597 pages
1 Characteristics: »bike und business« is a magazine written for businesses in the two-wheeler industry in Germany, Austria, and Switzerland. The main section focuses on the motorcycle trade and service, workshops, dealers of accessories, equipment, clothing and helmets, manufacturers/importers and associations. Contents also include a further training section dealing with topics at European Service Technician level. The magazine is published ten times a year. „The Two-Wheeler Compendium“ is published in addition as a special edition. »bike und business« is the official mouthpiece of the Association of German Two-Wheeler Craft Businesses (Bundesinnungsverband für das Deutsche Zweiradmechaniker-Handwerk)
2 Frequency: 10x annually (plus 1 special issue) 3 Volume: 16th volume in 2010 4 Web address (URL): www.bikeundbusiness.de 5 Memberships: Media Database of the German Technical Press 6 Official organ: Official mouthpiece of the Association of German
Two-Wheeler Craft Businesses (Bundesinnungsverband für das Deutsche Zweiradmechaniker-Handwerk)
7 Publisher: – 8 Published by: Vogel Business Media GmbH & Co. KG
Postal address: »bike und business«, 9706� Würzburg, Germany Street address: Max-Planck-Str. 7/9, 97082 Würzburg, Germany Phone: +�9 9�1 �18-2920 Fax: +�9 9�1 �18-2720 Internet: www.bikeundbusiness.de
9 Editorial office: Editor-in-Chief: Stephan Maderner Phone: +�9 9�1 �18-2918 E-mail: [email protected] Training and further Werner Degen training: Phone: +�9 9�1 �18-2�66 E-mail: [email protected] Reader service: Martina Eicher Phone: +�9 9�1 �18-280� E-mail: [email protected]
Cover page, contents, imprintReader letters 28 pages = �.69 %Editorial 11 pages = 1.8� %Current �7 pages = 7.87 %Topic of the month 1�8 pages = 2�.12 %Law and taxes � pages = 0.�0 %Market and brands 1�� pages = 2�.12 %Trend �0 pages = �.0� %
Products �� pages = 7.20 %Management �9 pages = 8.21 %Association 1� pages = 2.�� %Test ride 12 pages = 2.00 %Testing & technology 2� pages = �.19 %Internal � pages = 0.�0 %Preview 6 pages = 1.01 %Training �� pages = 7.�7 %
597 pages = 100.00 %
Portrait 1
6
Media Data 2010
Prin
t
Circulation and Distribution Analysis 2
16 Circulation control:
17 Circulation analysis: Copies per issue on average Period: 1st July 2008 to �0th June 2009 Print run: 7,���
Distributed circulation: 7,28� including abroad 229
Sold circulation: 9�9 including abroad 2� – Subscription copies 927 of which are members‘ copies – – Single copies 0 – Other sales �2
Free copies 6,�2�
Archives, author‘s copies and other copies: 2�0
18 Geographical distribution analysis:
Economic area: Share of total circulation % Copies
Germany 96.9 7,0�� Abroad �.1 229
Total circulation 100.0 7,28�
This survey was organized, carried out and published in accordance with the current ZAW guidelines for the analysis of advertising media.
Overview of survey method used for the distribution analysis (AMF sheet 2, no. 18) – see next column!
1. Study method Distribution analysis by data evaluation – Complete survey2. Description of the recipient group at the time of the survey:2.1. Data characteristics: The addresses of all recipients are stored in a data mailing list.
Using the postal information available, data can be sorted according to postal codes or national and foreign recipients.
2.2 Total number of recipients in the file: 12,1862.3 Total number of alternating recipients: �,�8�2.4 Structure of recipients of an average issue by distribution channel – Sold circulation 9�9 of which: Subscription copies 927 Single copies 0 Other sales �2 – Free copies 6,�2� of which: Regular free copies 1,1�6 Alternating free copies �,�8� Advertising copies �86 Total circulation 7,284 including Germany 7,0�� including abroad 2293. Description of the study:3.1 Total base (sampled share): of the total base (distributed circulation): 7,28� = 100.0 %
Including not covered by the study: 81� = 11.2 % – Single copies 0 – Abroad 229 – Advertising copies �86 Study represents,
from the total base (total circulation): 6,�69 = 88.8 %3.2 Date of evaluation: �0th June 20093.3 Description of the database: The evaluation is based on the complete file. The shares determined for the
distribution areas were projected for the total circulation (average for the year) in accordance with AMF No. 17.
3.4 Target persons of the study: not applicable3.5 Definition of readers: not applicable3.6 Study period: (1st July 2008 to �0th June 2009)3.7 Study organization:
Vogel Business Media GmbH & Co. KG, Automotive Media
7
Media Data 2010
Prin
t
�-ERecipient Structure Analysis
19 Industrial sectors/Economic sectors/Types of company
Recipient groups Share of total circulation % Copies
Two-wheeler trade 85.5 6,226
Authorized dealers and authorized workshops �0.7 �,692Independent dealers (workshops) ��.� 2,�1�Suppliers of:Tires 21.6 1,�71Clothing 10.1 7��Oils/lubricants 19.1 1,�9�Helmets 1�.6 1,066Driver equipment (e.g. luggage systems, rucksacks) 8.1 �88
Clothing and accessories chain stores 0.9 66Specialist parts and accessories dealers 6.0 ��9Specialist clothing dealers 2.� 17�Wholesalers 0.� 29
Industry 1.� 110Manufacturers, suppliers of two-wheelers, parts and accessories
Institutions 2.6 189Guilds/Associations/Other organizations
Other sectors 0.7 �1
Total circulation 100.0 7,284
Mul
tiple
resp
onse
s in
%
Mul
tiple
resp
onse
s, co
pies
See overleaf for overview of survey method
8
Media Data 2010
Prin
t
�-ESummary of survey method
This survey was organized, carried out and published in accordance with the current ZAW guidelines for the analysis of advertising media.
3. Description of the study:3.1 Total base (sampled share): of the total base (distributed circulation): 7,28� = 100.0 %
Including not covered by the study: 81� = 11.2 % – Abroad 229 – Advertising copies �86
Study represents, from the total base (total circulation): 6,�69 = 88.8 %
3.2 Date of evaluation: (�0th June 2009)3.3 Description of the database: The following sources were used for assignment of industrial/economic sec-
tors and size of economic entity to the recipient addresses: – Address books and telephone books affiliated with the VDAV – Verband Deutscher Auskunfts-und Verzeichnismedien (Association of German Directory Media) – Trade fair catalogs – Written data from the recipients themselves
3.4 Target persons of the study: not applicable3.5 Definition of readers: not applicable3.6 Study period: (1st July 2008 to �0th June 2009)3.7 Study organization:
Vogel Business Media GmbH & Co. KG, Automotive Media
Overview of survey method used for the recipient structure analysis(AMF Sheet 3-E)1. Study method Distribution analysis by data evaluation – complete survey2. Description of the recipient group at the time of the survey:2.1. Data characteristics: The addresses of all recipients are stored in a data mailing list. Using the
postal information available, data can be sorted according to postal codes or national and foreign recipients.
2.2 Total number of recipients in the file: 12,1862.3 Total number of alternating recipients: �,�8�2.4 Structure of recipients of an average issue
by distribution channel – Sold circulation 9�9 of which: Subscription copies 927 Single copies 0 Other sales �2 – Free copies 6.�2� of which: Regular free copies 1,1�6 Alternating free copies �,�8� Advertising copies �86 Total circulation 7,284 including Germany 7,0�� including abroad 229
9
Media Data 2010
Prin
t
Issue DOP* ACD* PMD* Feature Topics Trade Fair Dates, Events
1/2 2/12 1/27 1/29 Sales expectations, manufacturer sideImporters for the 2010 season
Wholesale dealers of two-wheeler accessories
Faszination Motorrad, Karlsruhe (1/22 - 1/2�)Motorcycle Trade Expo, Birmingham (Jan. 2010)Motorradwelt Bodensee, Friedrichshafen (1/29 - 1/�1)Hamburger Motorradtage (1/29 - 1/�1.01.)Motorradmesse Leipzig (2/� - 2/7Motorbike, Wolfsburg (2/1� - 2/1�)Dealer Expo, Indianapolis (2/1� - 2/16)Swiss moto, Zurich (18 - 21.02.)IMOT, Munich (19 - 21.02.)
3 �/� 2/17 2/19 Helmets
Tires
Motorradmesse Hannover (2/27 - 2/28)Motorräder Dortmund (�/� - �/7)INTERMOTO, Saarbrücken (�/1� - �/1�)Berliner Motorradtage (�/26 - �/28)
4 �/9 �/22 �/2� Clothing
Travel special: rider and travel accessories
AMI/AMITEC, Leipzig (�/10 - �/18)Commercial vehicle show, Birmingham (April 2010)
5 �/7 �/21 �/2� Brake technology
Lubricants
REIFEN, Essen (6/1 - 6/�)
6 6/� �/17 �/19 Scooters
Special: the future of the two-wheeled industry
7/8 7/2 6/16 6/18 Accessories special: exhaust and chassis
5th VAM motorcycle tour (7/2� - 7/2�)
Schedule S
10
Media Data 2010
Prin
t
DOP* = date of publication ACD* = ad closing date PMD* = printing materials deadline
Schedule SSpecial issue:
Two-Wheeler Compen-dium
8/6 7/21 7/2� Compendium:“Two-Wheeler Compendium 2010”The B2B catalog of providers in 1� industry segments, from A to Z
E-bikes are on their way
Special issue
9 9/10 8/2� 8/27 Financial services, purchasing, and sales financing, warranty insurances, banks
Combinations
Eurobike, Friedrichshafen (September 2010)Automechanika, Frankfurt (9/1� - 9/19)
10 10/1 9/1� 9/17 Intermot trade fair issue
Trade fair issue
Tools and workshop equipment
Intermot, Cologne (10/6 - 10/10)
11 11/� 10/19 10/21 EICMA trade fair issueTuning/customizationof motorcycles
Trade fair issueBest ofMotorcycle dealer of the year
EICMA, Milan (November 2010)
12 12/� 11/17 11/19 Online marketplacesDealer management systems (DMS)Service providersInterface providers
11
Media Data 2010
Prin
t
7 Advertisement sizes and rates (in Euro): Prices exclude VAT at the applicable rate
1 Circulation: Print run: 7,��� copies Total circulation avg. for year (acc. to AMF Sheet 2, No. 17): 7,28� copies
2 Magazine size: 210 mm wide x 297 mm high Type area: 190 mm wide x 270 mm high
Number of columns: � columns Column width: �6 mm
3 Printing and binding method, printing materials: Offset printing, saddle-stitch, printing material: See “Data provision” for more information on page 16
4 Deadlines: Frequency: Monthly Publication date: See the publication program Ad copy deadline: See the publication program Printing materials: See the publication program 5 Published by: Vogel Business Media GmbH & Co. KG Postal address: »bike und business«, 9706� Würzburg, Germany
Street address: Max-Planck-Str. 7/9, 97082 Würzburg, Germany Internet: www.bikeundbusiness.de
Order management: Phone: +�9 9�1 �18-2110 Fax: +�9 9�1 �18-2810
E-mail: [email protected] 6 Terms of payment: 2 % discount for payments received within 1� days,
net without discount for payments received within �0 days. VAT ID no.: DE2�1711�81
Bank Details: HypoVereinsbank Würzburg (Bank sort code 790 200 76) Account no. �26 212 0�2 S.W.I.F.T. code HYVEDEMM���
IBAN: DE6� 7902 0076 0�26 2120 �2
P
Format Width x Height (in mm)
Base priceb/w
2-Color 3-Color 4-Color
2/1-page �,060.– �,700.– �,��0.– �,980.–
1/1-page 190 × 270 2,0�0.– 2,��0.– 2,670.– 2,990.–
Juniorpage 1�6 × 190 1,260.– 1,�90.– 1,720.– 1,9�0.–
1/2-page 190 × 1�� 9� × 270 1,01�.– 1,2��.– 1,�7�.– 1,70�.–
1/�-page 190 × 88 62 × 270 67�.– 87�.– 1,07�.– 1,27�.–
1/�-page �6 × 270 9� × 1�� 190 × 66 �0�.– 67�.– 8��.– 1,01�.–
1/8-page �6 × 1�� 9� × 66 190 × �2 2�0.– �20.– �90.– 760.–
1/16-page �6 × 66 9� × �2 199.– 220.– 2�0.– 290.–
Rate Card No. 13 Valid as of 9/1/2008
12
Media Data 2010
Prin
t
PRate Card No. 13 Valid as of 9/1/2008
8 Surcharges8.1 Color charges (in Euro) (not subject to discounts):
Special colors available on request. For each additional color (Euro scale) (prices in Euro):
1/1-page 1/2-page 1/�-page 1/� page and smaller 2-color �20.– 2�0.– 200.– 170.–
�-color �20.– 2�0.– 200.– 170.– �-color �20.– 2�0.– 200.– 170.–
�-color 960.– 690.– 600.– �10.–8.2 Rates for preferred placement
Of base price (b/w) +10 %8.3 Prices for special formats in Euro
Cover page with window fold € 6,790.– (= can be folded out into a double-page, �-color, bleed) (subject to discount) 2 consecutive pages recto/verso, 4-color (not subject to discount) € 3,050.– Corner and island advertisements in edit. section upon request Cover wrap, 4-color € 6,650.– (around front cover and back cover, motif of back cover not hidden) Front cover package band, 4-color € 3,310.– Advertisements through gutter: treated as bleed advertisements Bleed charges (not subject to discount): 10 % of base price of 1/1 page b/w
9 Prices for listings and job market: Prices and formats for the listings and job market columns can be found in the following separate advertising price list “Listing & job market”.
10 Special forms of advertising: Sponsoring: upon request Exhibitors at conferences: upon request Customer specials: upon request
11 Reductions: For insertions within one year Series contract � × 6 × 12 × 2� × � % 10 % 1� % 20 % Space contract 1-page �-pages 6-pages 12-pages � % 10 % 1� % 20 % Technical services are not subject to discounts.12 Combinations: Upon request
13 Bind-ins (rates in Euro):Paper weight 2-Page �-Page 6-Page 8-Page
To 1�� g/m2 2,0�0.– �,0�0.– �,060.– �,070.– From 1�� to 1�0 g/m2 2,2�0.– �,��0.– �,�60.– �,�70.– From 1�1 to 180 g/m2 2,��0.– �,810.– �,070.– 6,��0.– over 180 g/m2 �,0�0.– �,�70.– 6,090.– 7,600.– Under 90 g/m2 upon request, with sample; the same applies to bind-ins with more than 8 pages. Pasting costs for 2-page bind-ins, € ��.00 per ‰ – (not subject to discounts) Discounts: According to series contract or space contract; also in conjunc-tion with advertisements. Basis:
1 sheet = 1 advertising page � sheets = 2 advertising pages 2 sheets = 1.� advertising pages � sheets = 2.� advertising pages
A sample must be provided prior to order acceptance. Format: 21� mm wide, �06 mm high including 6 mm head and � mm outer trim per edge. (bind-ins with four or more pages must be delivered already folded)
14 Loose inserts (in Euro) (not subject to discounts): Insert prices per thousand. 2-� pages 8 pages 12 pages 12+ Pages Up to 2� g 28�,– 290,– 29�,– �00,– For each additional � g in total: Euro 16 per thousand.
The width and height of the loose insert must each be at least 10 mm smaller than the trimmed size of the magazine. Maximum size: 200 mm wide × 287 mm tall Minimum size: 1�8 mm wide × 10� mm tall. A complication surcharge of Euro 16 per thousand is applied for partial circulations (minimum circulation �,000). A sample must be provided prior to order acceptance.
15 Pasted postcards: Mechanically pasted postcards (attached parallel to the gutter, no oblique positioning) size DIN A6, maximum weight � g, in conjunction with a 1/1 page advertisement or bind-in: �� % of the gross page rate b/w or the 2-page bind-in rate plus pasting costs of Euro ��.00 per thousand (not subject to discounts). Placement possibilities must be checked in advance. Pasting in of brochures, CDs, and sample products, etc. on request.
16 Delivery address for loose inserts and bind-ins: Free to: MPI Service GmbH, Lager/Versand, Senefelderstr. 12, D-��100 Paderborn
Mon. - Fri., 8 AM to � PM (citing »bike und business« and the issue number)
1�
Media Data 2010
Prin
t
Rate Card Marketplace & job marketNo. 1 Valid as of 9/1/2009
5 Published by: Vogel Business Media GmbH & Co. KG Postal address: »bike und business«, 9706� Würzburg, Germany
Street address: Max-Planck-Str. 7/9, 97082 Würzburg, Germany Internet: www.bikeundbusiness.de
Advertising department: Telephone: +�9 9�1 �18-2��0 and 229� Fax: +�9 9�1 �18-2810 Email: [email protected] or: [email protected]
6 Terms of payment: 2 % discount for payments received within 1� days,
net without discount for payments received within �0 days. VAT ID no.: DE2�1711�81 Bank Details: HypoVereinsbank Würzburg
(Bank sort code 790 200 76) Account no. �26 212 0�2 S.W.I.F.T. code HYVEDEMM���
IBAN: DE6� 7902 0076 0�26 2120 �2
1 Circulation: Print run: 7,��� copies Total circulation avg. for year (acc. to AMF Sheet 2, No. 17): 7,28� copies
2 Magazine size: 210 mm wide x 297 mm high
Type area: 190 mm wide x 270 mm high Number of columns: � columns Column width: �6 mm
3 Printing and binding method, printing materials: See “Data provision” for more information on page 16
4 Deadlines: Frequency: Monthly Publication date: See the publication program Ad copy deadline: See the publication program Printing materials: See the publication program
1�
Media Data 2010
Prin
t
7 Formats and pricing for the listings and job market columns in EUR: Minimum size: 10 mm Discounts: Series contract � × 6 × 9 × 12 x � % 10 % 1� % 20 % Technical services are not subject to discounts.
Online placement in the job market and listings columns on „www.kfz-betrieb.de“:
Independent of size for simultaneous print booking: Free Online placement only: € 1�0.00
Run time: Listings column � weeks Job market column 8 weeks Box no. charge: € 11.00
Format Width x Height in mm
Stand-ins, looking to purchase/sell, automotive market, real estate, training/further training, jobs, misc mm price; € 1.50
Color advertise-ments (2-color) mm price: € 1.74
Color advertise-ments (4-color) mm price: € 2.714
1/1-page 190 × 270 1,620.– 1,880.– 2,�87.–
1/2-page 190 × 1�� 9� × 270 810.– 9�0.– 1,19�.–
1/�-page �6 × 270 9� × 1�� 190 × 66
�0�.– �70.– �97.–
1/8-page �6 × 1�� 202.– 2��.– 299.–
1/16-page �6 × 66 9� × �2 101.– 118.– 1�0.–
Prices exclude VAT at the applicable rate.
Special formats on request.Combination placement in »kfz-betrieb« and „Gebrauchtwagen Praxis« upon request.
Pricing for listings and job market columns in EUR:
Rate Card Listing & job marketNo. 1 Valid as of 9/1/2009
1/2 page (vertical) 2 columns94 x 270with bleed:
10� x 2971/8 1 column46 x 134
1/16 1 column46 x 66
1/8 � columns190 x 32
3/32 1 column46 x 99
3/16 2 columns94 x 99
3/32 2 columns94 x 48
1/4 2 columns94 x 134
1/8 2 columns94 x 66
1/16 2 columns94 x 32
1/32 2 columns94 x 15
2/3 page (vertical) 2 columns126 x 270with bleed:
1�6 x 297
2/3 page (horizontal) � columns190 x 180with bleed:
210 x 19�
1/3 � columns190 x 88with bleed:
210 x 102
3/4 page (horizontal) � columns190 x 200with bleed:
210 x 21�
1/1 page190 x 270 with bleed:
210 x 297
9/16 page (Junior-Page)136 x 190 with bleed:
1�9 x 210
1/4 � columns190 x 66with bleed: 210 x 82
1/2 page (horizontal) � columns190 x 134with bleed:
210 x 1�8
3/4 page (vertical) � columns142 x 270with bleed:
1�2 x 297
1/4 1 column46 x 270with bleed:
�6 x 297
Advertisement formats »bike und business« (W x H in mm)
1/32 1 column46 x 32
3/64 1 column46 x 48
1/3 1 column62 x 270with bleed:
72 x 297
Delivery of bleeded ads: including 3mm trim allowance per bleed edge!
Examples of various advertisement formats W x H in mm.
Prin
t
1�
16
Media Data 2010
Prin
t
Data provision
Digital advertisements – Printing materials:
Data formatPlease send us your printing materials in the form of PDF files. We recommend the international standard PDF/X-1a. For control purposes we need a color-true print-out or proof with media wedge. Please make sure that the dimensions comply with the formats of the advertisements you have ordered.
Color spacePrinting is by the standard offset printing method using the European scale with the following basic colors: cyan, magenta, yellow and black. Special colors are possible only on the cover and only by special agreement.
ProfilesThe corresponding profiles for converting and controlling the color space can be found on the website of ECI (www.eci.org).
ProofsThe digital proof must be produced one-to-one from the supplied data set and contain the Ugra/Fogra media wedge.
WarrantyWe accept no liability for printing results if the data supplied is incom-plete or does not conform. Processing open data or correcting wrongly delivered advertisement formats require additional work which will be invoiced to your account at cost price.
Sending your advertisements:
Email: [email protected]
FTP-Server: * Via FTP Client: vogelftp.vogel-net.de User: vs Password: service
* Form for Digital advertisements – Printing materials:The form for “Digital advertisements – Printing materials” is required to ensure that your data is processed/assigned correctly. The form will be sent to you together with your confirmation of order.
Data carrier: CD-ROM
Your contacts for questions about sending us your data
Mr. Drescher: +�9 9�1 �18-2�09 Mr. Sommer: +�9 9�1 �18-2286
17
Onl
ine
Media Data 2010
The facts: Innovative online offering
www.bikeundbusiness.de joins up with www.kfz-betrieb.de. The online portal presents a new multilayer, multimedia and interactive offering of technical, corporate and product information.
Maximum coverage of the entire automotive trade, incl. specialist information on the motorcycle sector
Always current The latest news from the automotive industry is uploaded every day. RSS feeds are also provided and the weekly bike und business news-letter sends up-to-date news directly to your inbox. Plus: weekly infos in bike und business blog “Zündfunke”.
Bundled know-how The expertise of »kfz-betrieb«, »autoFACHMANN«/»autoKAUFMANN«, »Gebrauchtwagen Praxis«, and »bike und business« is now available from a single source.
The benefits for you: The online portal allows you to reach decision-makers throughout the
automotive trade and two-wheeled sector. The multi-trade online portal is conducive to selective target group
messages. Detailed reporting informs you of the success of your advertisement. Innovative advertising formats provide you with high-quality contact
data of potential customers (leads).
Continuation: Advertising on the WebThe medium of the Internet has just as high of a utilization factor as print. This makes the Web the ideal comple-mentary tool for the trade journal, true to the slogan: Print provides an overview – online increases knowledge!All context-relevant information is conveniently available online and in an updated, concise, and well- structured format. Knowledge is permanently on call and can be accessed at any time and from any place.
The online world of the automotive trade and two-wheeled sector
18
Onl
ine
Media Data 2010
1 Web adress (URL): http://www.bikeundbusiness.de 2 Characteristics: www.bikeundbusiness.de joins up with www.kfz-betrieb.de, where
Automotive Media presents a multimedia, interactive online offering of specialist, company-specific, and product information. The diverse portal profits from the know-how associated not only with »kfz-betrieb«, but also with publications »autoFACHMANN«/»autoKAUFMANN«, »Gebrauchtwagen Praxis«, and »bike und business«. This portal is thus able to maintain its focus on the entire automotive trade and provides daily reports on the events that shape the automotive industry. The large number of news and specialist information is well structured (topic channels) and articles are easy to find using the built-in search function. Content is supplemented with make filters, handy database functions, innovative Web TV offers, and a wide variety of studies and statistics. In addition, users can specify the type of information displayed in their personal area by customizing settings.
3 Target group: Owners and managers in the automotive trade and service sectors
4 Published by: Vogel Business Media GmbH & Co. KG Postal address: »bike und business«, 9706� Würzburg, Germany
Telephone: +�9 9�1 �18-2771 Fax: +�9 9�1 �18-2720 Internet: www.bikeundbusiness.de
5 Editorial contact: Editor-in-Chief »kfz-betrieb«:
Wolfgang Michel Telephone: +�9 9�1 �18-2�61 Email: [email protected] Editor-in-Chief »Gebrauchtwagen Praxis«: Silvia Lulei Telephone: +�9 9�1 �18-26�� Email: [email protected] Editor-in-Chief »bike und business«: Stephan Maderner Telephone: +�9 9�1 �18-2918 Email: [email protected]
Editor-in-Chief »autoFACHMANN/-KAUFMANN«: Werner Degen Telephone: +�9 9�1 �18-2�66 Email: [email protected]
6 Advertising contact: Anna Gredel Director of Sales & Order Management Telephone: +�9 9�1 �18-2920 Email: [email protected]
7 Marketing contact: Stefan Zügner Director, Marketing & Sales Telephone: +�9 9�1 �18-2�29 Email: [email protected]
8 Access monitored by: IVW audit 9 Access: Visits, March 2009 ��1,0�6
PageImpressions 1,��8,986 12 Terms of payment:
2 % discount for payments received within 1� days, net without discount for payments received within �0 days.
VAT ID no.: DE2�1711�81 Bank Details: HypoVereinsbank Würzburg
(Bank sort code 790 200 76) Account no. �26 212 0�2 S.W.I.F.T. code HYVEDEMM���
IBAN: DE6� 7902 0076 0�26 2120 �2
OOnline Advertising
19
Onl
ine
Media Data 2010
Product Publication of your own video production, e.g. as a product/application presentation, Recording of presentations or tutorials
Communication goal To extend reach
Placement In rotation within the topic pages/channelslike a banner
Use Can be played back immediately in aseparate window without registration
Preview/teaser Excerpt from video
User contact data (leads)
No. No registration required, no generation of leads
Price € 150.00 CPTR/cost per thousand readers
Business ClipGreater reach with your video clip
WebcastGenerate user contact data (leads) – know who is interested in your offer
Product Publication of your own video production (e.g. as a product/application presentation, Recording of presentations or tutorials
Communication goal Direct contact to potential business partners (leads)
Placement Context-related placement on all pages, optimized by search machine logic; listing in the webcast database
Use Registration required for download; used to generate leads
Preview/teaser Title with brief description, company incl. logo, link to company profile in the company and product database, can also be viewed as abstract
User contact data (leads)
Yes. Leads can be called up and analyzed at anytime in the protected area (Customer Center).
Price € 500.00/month, all leads included
Advertising impact of a business clip:Reach, awareness Brand creation, image Document corporate know-how !
Advertising impact of a Webcast:Direct contact to potential business partners (leads) Document corporate know-how !
Business-Clip Webcast
20
Onl
ine
Media Data 2010
Business PaperGreater reach for your presentations in PDF format
WhitepaperGenerate user contact data (leads) – know who is interested in your offer
Product Publication of company-written articles (i.e. studies, analyses, market research results, technical data, performance summaries, and product applications) with high solution potential and added value
Communication goal To extend reach
Placement In rotation within the topic pages/channels like a banner
Use Can be called up immediately without registration
Preview/teaser Excerpt from PDF
User contact data (leads)
No. No registration required, no generation of leads
Price € 150.00 CPTR/ cost per thousand readers
Advertising impact of a business paper:Reach, awareness Brand creation, image Document corporate know-how !
Product Publication of company-written articles (i.e. studies, analyses, market research results, technical data, performance summaries, and product applications) with high solution potential and added value
Communication goal Direct contact to potential business partners (leads)
Placement Context-related placement on all pages, optimized by search machine logic; listing in the whitepaper database
Use Registration required for download; used to generate leads
Preview/teaser Title with brief description, company incl. logo, author, link to company profile in the company and product database, can also be viewed as abstract
User contact data (leads)
Yes. Leads can be called up and analyzed at anytime in the protected area (Customer Center)
Price € 500.00/month, all leads included
Advertising impact of a whitepaper:Direct contact to potential business partners (leads) Document corporate know-how !
Business-Paper Whitepaper
21
Onl
ine
Media Data 2010
Tip!Cost-efficient alternative to classic
on-site presentations
Live WebcastContribute to the dialog – at any time and anywhere
Product Live broadcasting of presentations and train-ing courses. Present your specific know-how and demonstrate the performance, benefits, and applications of your offering. Viewers are actively linked and can submit chat questions, which are answered in ad-hoc style.
Ma-Fo included You can conduct surveys during the conference and receive direct feedback, enabling you to gather customer-specific data.
Communication goal
Direct, location-independent dialog with customers and business partners. Dynamic and interactive documentation regarding the benefits of your offering and your company’s expertise.
Number of presenters/ participants
Presenters: Up to four people can conduct the live Web cast as a team of experts. Participants: No number limit.
Advertising impact of a Live Webcast:Face-to-face marketing, presentation, discussion Documentation of corporate know-how Selective target group message Generation of additional contacts for more potential business partners (leads) !
Webcast
Technical requirements
Presenters: Webcam, microphone, and Internet connection (DSL or faster). Access to presentation software “Adobe Connect” will be provided. Includes a technical check. Participants: Internet access (DSL or faster).
Accompanying marketing Participation reminder via e-mail 1 hour before and 1� minutes before the broadcast
Lead generation Further contacts to potential business partners (leads) are generated in addition to the active participants in the live Web cast. This is achieved by recording your live Web cast to the Web cast database of www.kfz-betrieb.de. This recording can then be viewed by registered users. Five individual registration questions (for marketing purposes) included. Your Web cast will also appear on all relevant pages on www.kfz-betrieb.de, optimized using search engine logic. Run time: � months.
Price € 3,900 for three months (including all leads) Each additional month is calculated at € �00.00 (including all leads).
Live
22
Onl
ine
Media Data 2010
Web TV sponsoringInterest in Web TV services is increasing all the time, and the automotive trade is no exception to the trend. This is why we continue to expand this type of editorial reporting. From trade fair television, to interviews, to model presentations and awards ceremonies, Web TV sponsoring gives your company the opportunity to set strong multimedia accents.
Overview of package: Integration of your logo within the Web TV channel Integration of your trailer advert as a pop-up before
articles are displayed Supplementary media package comprising print and
online advertising
Further breakdown and prices available upon request.
Advertising impact of Web TV sponsoring:Reach, awareness Brand creation, image Set new promotional accents !
2�
Onl
ine
Media Data 2010
Company DatabaseThe company database provides comprehensive information on the know-how and innovations of highly capable automotive suppliers. Interested parties can access key contact data of manufacturers and service providers in eight categories. Your presence in this database can thus be viewed as a long-term advertising strategy, whereby your data are made available to decision-makers in the automotive industry 2� hours a day.
Advertising impact of a database entry:Reach, awareness Brand creation, image Presentation in an editorial context !
Standard entry:Brief overview of your companyAddress: Company name, post office box, street, zip code,
town/cityNumber of contacts: AnyProduct assignment: Unlimited number of links to defined product categoriesLink to booked whitepapers, link to booked Webcasts
Listing view (search result)Display of company name, town/city, and country
Base price per month: Free(minimum booking period 12 months)
Added
benefit
Premium entry:Comprehensive offer including many additional features as part of a microsite. Greater reach than the standard entry thanks to top placement in the listing view and automatic placement for context-relevant content throughout the portal.Address: Company name, post office box, street, zip code,
town/cityContact information: Phone number, fax number, e-mail address, Web siteProfile data: Number of employees, sales, founding year, branches, parent/subsidiary companies, ownership structure, certifications, reference customersNumber of contacts: AnyProduct assignment: Unlimited number of links to defined product categoriesDeep links: Defined product categories linked to the relevant URL address of the company Web siteLink to booked whitepapers, link to booked Webcasts, company logoBrief overview of company:Dates, company news, company photos, company brochureProduct display in showroom:Product name, brief description, product photo,link to product URL. Up to 20 products can be displayed.Link to contact form
Listing view (search result):Display of company name, city/town, and country; link to company profileTop placement; company logo; link to contact form; special placement(“Related content”); automatic assignment of company advertisementto related articles in the topic channels
Base price per month: € 82.50(minimum booking period 12 months)
2�
Onl
ine
Media Data 2010
Newsletter advertisingThe »bike und business« newsletter reports on top industry news every Thursday. Number of subscribers: 2,745 1),
Format Size (px) Price per month
Full-size banner (top placement) 2) �68 x 60 € 480
Skyscraper 160 x 600 € 600
Combination full-size banner and skyscraper
�68 x 60 160 x 600 € 900
1) Based on number of subscriptions in �/092) Placement: Initial newsletter advertisement: One banner preceding and following top news
Banner adsThis classic online advertising format is available in almost every modern format – From leadboard to rectangle
Format Size (px) CPTRLeaderboard 728 x 90 € 55Skyscraper 160 x 600, 120 x 600 € 55Hockey stick 728 x 90 + 160 x 600 € 75Wallpaper Size upon request € 115Rectangle �00 x 2�0 € 75
Teaser box 162 x 162 pixel/ max. 200 characters € 115
Page peel Size upon request € 150
Other sizes available upon request.
Leaderboard
Rectangle
Skyscraper Hockey stick
Teaser boxWallpaper
Page peel
Advertising impact of a banner and newsletter advertisementReach, awareness Brand creation, image Presentation in an editorial context !
Newsletter sponsoring Exclusive sponsoring of a newsletter dispatch Incl. co-branding with logo and “sponsored by” claim Sponsor advertisements only
Price: € 1,000 per dispatch for the booked period
2�
Onl
ine
Media Data 2010
Topic sponsoringThis offer allows you to occupy an entire topic channel or an editorial topic.
Overview of services: Integration of logo in the respective topic channel or editorial
topic special with “sponsored by” claim and corresponding link Accompanying advertising measures:
– �,000 ad impressions with co-branded banner on “www.kfz-betrieb.de”
Homepage teaser (“InfoBox”) Wallpaper underlay or full use of all available advertising media
(Leaderboard, teaser box etc.) in the topic channel/topic special Link to online specials (if available)
Price: € 4,900/month
Advertising impact of Topic sponsoring:Reach, awareness Brand creation, image Presentation in an editorial context !
Advertising impact of logo sponsoring Brand creation, image Presentation in an editorial context !
Logo sponsoringWhen your logo is integrated (in an editorial topic special, for example), you are presented as a professional partner in an advertising environment free of waste coverage.
Overview of services: Integration of your logo with “sponsored by” claim and link
Accompanying advertising measures: – �,000 ad impressions with co-branded banner on “www.kfz-betrieb.de” – Text advertisement with logo and “sponsored by” claim in the »kfz-betrieb« newsletter
Price: € 1,000/month
Your benefit with
Topic sponsoring
Incl. guaranted reachIncl. guaranted reach
26
Onl
ine
Media Data 2010
Advertising impact of an online special:Presentation of customized editorial contentReach, awareness Brand creation, image Presentation in an editorial contextGeneration of high-quality contact data (provided that corporate webcasts/whitepapers are booked)
!
Online SpecialOnline specials position you and your products effectively as an integral part of the online portal. This exclusive editorial page allows you to customize content about your company and its products.Describe your company, products, and services in a compact, easy-to-read format.All of your booked online advertising formats also appear in your online special.
Overview of services:Initial setup
Navigation Graphical design Entry of editorial content Premium entry in “Partner Profile” database Production, online advertising media
Price: € 5,000.00
Monthly services
Content maintenance Accompanying advertising measures:
– Banner on the online portal – Text advertisements in the »kfz-betrieb« newsletter – Teaser on the online special homepage
Reporting: – Exposure – Qualified contact data (leads)
Price: € 7,000.00(minimum run time: � months)
Double bonus in »bike und business«One promotional advertisement in 1/1, �-c formatOne editorial promotion (advertorial) in 1/1, �-c format
27
Even
ts
Media Data 2010
Cultivating a Contact: Face-to-Face MarketingAwards ceremonies, conferences, seminars, and trade fairs are integral components of a comprehensive and customized cross-media offer from Automotive Media. Our events have become established in the industry and are noted for their highly-qualified speakers, relevant and forward-looking topics, professional organization, and excellent locations (example: Vogel Convention Center/VCC).
The facts:You can become a sponsoring partner or book presentation areas for the following events and awards ceremonies:
Awards: Sales award, service award, women’s award, junior award, Internet sales award, motorcycle dealer of the year award, innovation award for the used vehicle business, Federal education award of the German vehicle trade (together with the ZDK)
Events: Bike und Business day Bike & BUSINESS trade fair VAM Motorcycle Tour
Supplement to classic advertising Event and award sponsoring is a unique way to draw attention to your company and supplement your classic advertising campaign.
Your target group, live & direct No other part of your cross-media advertising mix brings you closer to your target group than events. Here you can engage in direct dialog with potential customers.
Yes to event, no to organization As an event sponsor, you enjoy all of the benefits of face-to-face marketing without having to be distracted by organizational details.
The benefits for you: Effective face-to-face marketing with presentation, discussion, and
direct opportunities for making business contacts Sponsoring an event or an awards ceremony allows you to increase
awareness of your company and actively enhance branding and image.
Events allow you to interact with the target group without the filter effect of an intermedium.
Face-to-face contact with the customer gives you immediate feed-back on how your target group perceives your advertisement.
28
Even
ts
Media Data 2010
Premium partnershipIncludes:
Logo presence in all publications concerning the event Presentation area included Two participant places included Company information as a loose leaf supplement to the conference
documentation Webcast (video) with report on the event at
www.kfz-betrieb.de Other in consultation with the event organizer
Value: Approx. € 10,000
Presentation areasOverview of services:
Company and product presentation as communication area in the exhibit or catering hall
Value: Approx. 315 €/m²
Lunch sponsoringIncludes:
Welcoming address prior to lunch Logo presence on the menu Poster displayed at the buffet Table flags and company table napkins Other sponsoring options in consultation with the event organizer
Value: From approx. € 3,500
Example of presentation area for GTÜ
29 Serv
ices
Media Data 2010
Additional Offer: Services & Support
ServicesCustomized media concepts round off your advertisement and provide you with the perfect framework for presenting your company and its products and services beyond the scope of classic advertising. VAM Plus, media service provider for the automotive industry, supports you in designing a professional media concept.
The benefit for you: VAM Plus offers you industry knowhow from a single source and
allows you to implement your marketing goals using innovating media-based communication solutions.
SupportTo ensure the success of your advertizing strategy, Automotive Media is on hand with a competent team of consultants that will assist you in designing and creating your message. Additional support services such as market research and direct marketing further promote the effectiveness of your campaign.
The benefit for you: Personalized support helps you exploit your campaign by reaching
the maximum in awareness and efficiency.
�0 Serv
ices
Media Data 2010
Digital special reprintsFeature articles dealing with your company in »bike und business« are highly regarded by your customers. The promotional impact of such articles is best used with a special digital reprint in the original layout. Reprints are a highly versatile advertising medium: You can distribute them as part of mailing campaigns, use them on your Web site/intranet and as supplements to your standard brochures and leaflets in electronic form (e.g. CD-ROM), and hand them out to sales partners for additional information. Apart from single orders we can also offer you an attractive service subscription called “myDigiAbo”: As a subscriber, you receive all arti-cles published in conjunction with your company – automatically and with an additional price deduction of 2�%.Rates:
PDF (72 dpi) 1 page 2 pages 3 pages 4 pages
Single order € 1�8.– € 198.– € 2�8.– € 298.–
myDigiAbo € 111.– € 1�8.– € 186.– € 22�.–
(Prices quoted in Euro, excluding VAT at the applicable rate)
Content syndicationUse of editorial content: With this arrangement we provide you with up-to-date, high-quality content taken from »bike und business« and other Vogel Business Media offerings – covering exactly those subjects of relevance to your target groups – for use on your own Web site. By using our industry news, market overviews, feature articles and webcasts you not only expand the content of your online media but also profit directly from the technical expertise of our editorial offices.
It is possible, for example, to supplement your customer newsletter with announcements that lead the reader to your website and strengthen your customer ties. Similarly we can supply you with a variety of content for your intranet, enabling you to inform your employees about interesting new developments in your fields of activity. As the portal operator in our content syndication arrangement you have access to a wealth of high-grade articles covering all relevant branches of industry and commerce.
How is it done? In a dialog with you we first draw up a content package tailored to your individual requirements. Then we supply the content in standard formats such as PDF and XML, including all essential rights of use for your company. That’s it! Ask us – we’ll be glad to advise you.
Digital special reprints: Manuela Maurer, phone: +�9 9�1 �18-2786 Email: [email protected]
Content syndication: Bernd Meidel, phone: +�9 9�1 �18-268� Email: [email protected]
For more information go to http://www.mycontentfactory.de
At myContentfactory, we offer you the opportunity of using feature articles and news items from »bike und business« and “www.bikeundbusiness.de” as one of your own marketing instruments.
�1 Serv
ices
Media Data 2010
Special formats – printSpecial formats such as pocket guides ensure increased awareness within your target group and allow you to be presented as a professional sponsor of a topic.
Pocket guideFormat: DIN A6, portrait format, print: �-cBinding: Saddle stitchPaper: Light-gloss, 70 g paper(cover 1�0 g) Size: e.g. �� pages(�0-page insert + �-page cover)Circulation: 38,500(affixed to »kfz-betrieb« and »bike und business«)
Price: Approx. € 27,000*
Dealer guideFormat: DIN A�, portrait format, print: Four-colorBinding: Saddle stitchPaper: Light-gloss, 70 g paper(cover 1�0 g) Size: e.g. �� pages(�0-page insert + �-page cover)Circulation: 38,500(affixed to »kfz-betrieb« and »bike und business«)
Price: Approx. € 35,000*
The benefits for you: Attention getting: (affixed to the cover pages of »kfz-betrieb« and »bike und business«) Integration of your logo on the cover page Full-page advertisements on cover pages 2 and � 2�0 free off-prints (additional off-prints available at special conditions) Two-page interview with a picture of a representative from the company Editorial placement (optional)
Profit twofold with your publication appearing in a distinguished trade journal. We will showcase your product and company in a special reprint, which you can use to „spread the word“ – an effective advertising tool.
* Prices excl. off-prints. Off-prints can be made at any time (conditions upon request). Prices exclude VAT at the applicable rate.
Special reprintsFormat: DIN A�, portrait format, print: �-cPaper: Light-gloss, 11� g paperSize: e.g. � pagesCirculation: e.g. 1,000 copiesPrice: approx. € 1,400 (excluding VAT)
�2 Serv
ices
Media Data 2010
NewsletterCirculation: 10,000 copiesFormat: DIN A� (210 x 297 mm)Size: � pagesPrint: �/�-color
Price: From approx. € 4,500
Customer newsletterCirculation: 10,000 copiesFormat: Berlin format (�70 x �1� mm)Size: � pagesPrint: �/�-color
Price: From approx. € 7,700
Customer magazineCirculation: 10,000 copiesFormat: DIN A� (210 x 297 mm)Size: 2� pagesPrint: �/�-color
Price: From approx. € 11,900
Prices do not include postage, redesign costs, and strategy development but merely serve as representative benchmarks. Do not hesitate to contact us for a one- on-one discussion about your options and to receive a custom offer.
Corporate publishingComplete project management for your customer magazines, newsletters, and staff publications, including:
Editing
Layout
Production/letter shop
Target group management
Sales/distribution
Advertising acquisition
Web and online design
Your contact:
Wolfgang KoestnerVAM plus, ChR, and Director, Corporate Publishing
+�9 9�1 �18-2661
�� Serv
ices
Media Data 2010
Direct marketingDirect marketing is an effective method of acquiring new customers.Here, you present your products and services directly to target group contacts; the business addresses you choose largely determine your marketing success. We assist you in this process and provide you with up-to-date, high-quality addresses.
Address rental:All prices for single use only.(Prices for multiple use available upon request.)Rental price per collection (minimum fee: € �80.00)Commitment fee: € 100.00 (flat).
Free of charge: Each address call is mutually exclusive; optional address suffix and coding available upon request.Volume discount: � to 2� % on the rental price,based on the addresses rented per calendar year: 20,001 or more entries � %�0,001 or more addresses 10 %, 7�,001 or more addresses 1� %,100,001 or more addresses 20 %, 1�0,001 or more addresses 2� %
Address count:
Address type: 1-50
0
501-
1,00
0
1,00
1-50
00
5001
-10,
000
10,0
01-2
5,00
0
from
25,
001
Company addresses with industry trait € 0.�6 € 0.�1 € 0.28 € 0.2� € 0.22 € 0.19
Company addresses with industry trait* € 0.61 € 0.�� € 0.�0 € 0.27 € 0.2� € 0.22
Personal addresses by function/position € 0.8� € 0.�� € 0.�8 € 0.�� € 0.�1 € 0.29
Personal addresses by function/position* € 0.88 € 0.�8 € 0.�0 € 0.�7 € 0.�� € 0.�1
Personal addresses by function/position with industry trait* € 0.92 € 0.60 € 0.�� € 0.�9 € 0.�6 € 0.��
Market researchExample: motorcycle market analysisAre you a manufacturer or supplier for authorized motorcycle, motor scooter, and quad/ATV dealers and want to know how your brand and other competitors in the market are perceived?Then contact Vogel Business Media to conduct a market analysis! »bike und business« frequently interviews �00 authorized dealers on the following topics:
Product quality Support for customer service and workshop activities Delivery time and ability to provide replacement parts and accessories Support for marketing and sales activities Market penetration
* and production capacity and/or regional containment
Key:
All authorized dealers of motorcycles, motor scooters, and quads/ATVs are taken into account.
A minimum of �00 complete interviews producing useful data are conducted.
A response rate of approxi-mately 60 percent is reached for the net sample.
This market study is therefore entirely representative and serves as an important aid in making marketing and sales decisions.
�� Serv
ices
Media Data 2010
Event service + locationVCC Vogel Convention Center2 large halls (8�0 m²/1,200 m²)6 conference/workshop rooms for �0 to 110 participantsTotal capacity: Approx. 1,000 visitors
Rental fee for the “Shedhalle”: Approx. € 2,900Rental fee for the “Rotationshalle”: Approx. € 3,500Rental fees will be charged at �0 percent (�0 %) on preparation/tear-down days.
Additional servicesDesign service for print and online advertising mediaPrice: By outlay
Quality check of whitepapersPrice: Free
Web site creationPrice: By outlay
Campaign planning with lead and reach guaranteePrice: Free
Production of WebcastsIf you decide to add an innovative online business clip or Webcast to “www.kfz-betrieb.de” but do not have any film material about your product or company, we will gladly show you how to create your own video.
Production examples:Production at your company‘s headquarters: From € 4,900Production at a trade fair: From € 1,900
Special combination offer for 2010:Production at your company‘s headquarters with integration as a business clip on: www.kfz-betrieb.de for 1 year: From € 8,300Production at a trade fair with integration as a business clip on:www.kfz-betrieb.de for 1 year: From € 4,400
��
Media Data 2010
Anna GredelDirector of Sales & Order Management+�9 9�1 �[email protected]
Helga SchmittKey-Account-Manager+�9 9�1 �18-216�[email protected]
Siegfried RohrbachKey-Account-Manager+�9 9�1 �18-2�[email protected]
Benedikt SeubertKey-Account-Manager+�9 9�1 �[email protected]
Ragnar LangKey-Account-Manager+�9 9�1 �[email protected]
Contact: Sales and Marketing
�6
Media Data 2010
Doris KümmetClassifieds+�9 9�1 �18-2��[email protected]
Stefan ZügnerDirector, Marketing & Sales+�9 9�1 �18-2�[email protected]
Elke GünterKey-Account-Manager+�9 9�1 �18-2��[email protected]
Susanne SchumannKey-Account-Manager+�9 9�1 �18-29�[email protected]
Christine GeistKey-Account-Manager+�9 9�1 �18-22�[email protected]
Contact: Sales and Marketing
Simone LenkProduct Marketing Manager+�9 9�1 �18-27�[email protected]
�7
Media Data 2010
Werner DegenEditor-in-Chief »autoFACHMANN«/»autoKAUFMANN«+�9 9�1 �18-2�[email protected]
Stephan MadernerEditor-in-Chief»bike und business«Deputy Editor-in-Chief »kfz-betrieb«+�9 9�1 �[email protected]
Ernst HaackManaging Director +�9 9�1 �[email protected]
Silvia Lulei Editor-in-Chief »Gebrauchtwagen Praxis«+�9 9�1 �18-26��[email protected]
Wolfgang Michel Editor-in-Chief »kfz-betrieb«+�9 9�1 �18-2�[email protected]
Contact: Managing Director and editors
38
Media Data 2010
Vogel Euro Publishing UK OfficePhone +44 800 3101702Fax +44 800 [email protected]
Vogel Europublishing Inc.Mark Hauser, 632 Sunflower CourtSan Ramon, CA 94583Phone +1 925 6481170 Fax +1 925 [email protected]
Great Britain:
USA:
France:
Italy:
DEF & Communication48, boulevard Jean Jaures92110 ClichyPhone +33 1 47307180Fax +33 1 [email protected]
Ferdinando SalarisPhone +39 3388285021Fax +39 [email protected]
Contact: Representatives
The general terms and conditions of Vogel Business Media GmbH & Co. KG apply and can be viewed online at www.kfz-betrieb.de/media. St
atus
: 5/3
/201
0
