News Release No.

PRESS RELEASEBI-LO LLC | 208 BI-LO BLVD . | GREENVILLE , SOUTH CAROLINA 29607 | 864-213-2500

FOR IMMEDIATE RELEASE

MEDIA CONTACT: Michelle LisottoBI-LO Stores954-309-9606 (cell) MichelleLisotto@biloholdings.com

CUSTOMERS INVITED TO DONATE AND MAKE A DIFFERENCE THIS HOLIDAY SEASON THROUGH BI-LO’S HOLIDAY HUNGER RELIEF PROGRAM

Grocer’s community donation program supports local food banks during the holiday season

JACKSONVILLE, Fla. (Nov. 19, 2014) —As one in five children do not know when they will eat their next meal [INSERT LOCAL STATISTIC], BI-LO launched its Holiday Hunger Relief Program to help eliminate hunger in local communities this holiday season. From now through Dec. 23, BI-LO customers can help provide meals for families in need by donating at any store register when they purchase groceries.

“Food and togetherness are at the core of everything we do, especially in preparation for the holidays,” said Mary Kellmanson, senior vice president and chief marketing officer of BI-LO. “The Holiday Hunger Relief Program is our way of ensuring that all of our neighbors are able to enjoy holiday meals by supporting the food banks that provide them.”

Contributions of any size will make a significant impact in battling hunger this season. Every dollar donated goes directly to local Feeding America food banks in the communities that BI-LO serves. Thousands of local families will benefit from these donations and receive fresh, nutritious foods.

The X food banks benefitting from the Holiday Hunger Relief Program include:[INSERT LIST HERE]

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BI-LO has a rich history of supporting its neighborhoods and communities through foundation-, company- and vendor-supported charitable donations and programs. Our passion for giving back to our communities has always been reinforced by the generous nature of our customers. They never fail to deliver for those in need in the community.

BI-LO customers generously donated more than $124,000 during the grocer’s Summer Hunger Relief Backpack Program, helping fill backpacks with fresh, healthy foods for children in need.

About Bi-Lo HoldingsBi-Lo Holdings LLC, parent company of BI-LO, Harveys and Winn-Dixie grocery stores, is the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket in the Southeast based on store count. The company employs more than 71,000 associates who serve customers in approximately 830 grocery stores and 550 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. BI-LO, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bi-lo.com, www.harveyssupermarkets.com and www.winndixie.com.

Forward-Looking Statements for Bi-Lo HoldingsThis press release includes forward-looking statements about future events, which involve risks and uncertainties. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will,” “could,” “may,” “plan,” “potential,” “likely,” “goal,” “target,” “objective,” “outlook,” “seek” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements reflect our current expectations, based on currently available information, and are not guarantees of performance. Although we believe that the expectations reflected in such forward-looking statements are based on reasonable assumptions, these expectations could prove inaccurate as such statements involve risks and uncertainties, many of which are beyond our ability to control or predict. Should one or more of these risks or uncertainties, or other risks or uncertainties not currently known to us or that we currently deem to be immaterial, materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. For these reasons, we caution you against relying on forward-looking statements, which speak only as of the date on which they are made. Except as may be required by applicable law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made or to reflect the occurrence of unanticipated events.

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