Text of Together for Zero Hunger!. Zero Hunger How can Norwegians relate to “Zero Hunger”?
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Together for Zero Hunger!
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Zero Hunger How can Norwegians relate to Zero Hunger?
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Norway is one of the richest countries in the world and has a
detached relationship to hunger as a cause of death or illness. The
only hunger they fear is the result of unhealthy role models for
their young girls that push them into self-starvation and an
unhealthy diet.
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How can the message break through?
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While people in other parts of the world are starving to death,
people in Norway starve themselves willingly. Join TORO and World
Food Programme to achieve Zero Hunger in Norway - and 3 rd world
countries!
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What do we need from you? 1)Product design 2)Communication What
do we need from you? 1)Product design 2)Communication
Objective/KPIs 1)TORO 2)World Food Programme Objective/KPIs 1)TORO
2)World Food Programme Deliverables
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Provoke the target group to reach out with our message and
obtain awareness Create engagement and spreadable communication
Create visibility Zero Hunger and strengthen TOROs image as a
healthy brand
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Idea presentation design: 15 July 2014 Idea presentation
design: 15 July 2014 Finished design: 15 August 2014 Finished
design: 15 August 2014 Product in store: 1 September 2014 Product
in store: 1 September 2014 Idea presentation communication: 15 July
2014 Finished communication: 10 October 2014 On Air: 16 October
2014 On Air: 16 October 2014
