Together for Zero Hunger!

Zero Hunger

How can Norwegians

relate to “Zero

Hunger”?

Norway is one of the richest countries in the world and has a detached

relationship to hunger as a cause of death or illness. The only hunger they

fear is the result of unhealthy role models for their young girls that push

them into self-starvation and an unhealthy diet.

How can the message break through?

While people in other parts of the world are starving to death, people in Norway starve themselves willingly.

Join TORO and World Food Programme to achieve “Zero Hunger” in Norway - and 3rd world countries!

What do we need from you?1) Product design 2) Communication

Objective/KPIs1) TORO

2) World Food Programme

Deliverables

Provoke the target group to reach out with our message and obtain awareness

Create engagement and spreadable communication

Create visibility “Zero Hunger” and strengthen TOROs image as a healthy brand

Idea presentation design:

15 July 2014

Finished design: 15 August 2014

Product in store: 1 September 2014

Idea presentation communication: 15

July 2014

Finished communication: 10 October 2014

On Air:16 October 2014