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MEDIA A N A L Y S I S 01.01.2012 - 30.11.2012. The results conducted by Mareco Index Bosnia are clear - Plus is the favorite choice for our television viewers. Technical coverage of Plus on the territory of Bosnia and Herzegovina. - PowerPoint PPT Presentation

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Page 1: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012
Page 2: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

MEDIA A N A L Y S I S01.01.2012 - 30.11.2012

Page 3: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

The results conducted by

Mareco Index Bosnia are clear - PlusPlus is the favorite choice for our television viewers.

Page 4: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Technical coverage of Plus on the territory of Bosnia and Herzegovina

As you can see, Plus covers more than 85% territory of the

country and has cca. 3.4 milion viewers.

Page 5: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Program Population Reach Index

According to the results conducted by Mareco Index Bosnia in 2012,

Plus has reached an average of Plus has reached an average of 80,35% 80,35% of the population of Bosnia and Herzegovina (older than 4) every month.

Thanks to our great program, we have increased our average monthly reach for 8% compared to the same period in 2011.

TV stanica Doseg %BHT 1 84,21FTV 82,78P PLUS 80,35PINK BH 76,31OBN 76,19RTRS 62,71BN TV 59,13TV 1 29,31

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

Page 6: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Program Population Reach Index

We have also increased our average monthIy reach within this target group for 7,8%

TV stanica Doseg %P PLUS 79,84OBN 75,88PINK BH 75,35BN TV 58,66TV 1 27,42

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

With its program from January to November 2012, Plus has reached 79,84% of its primary audience / population of Bosnia and

Herzegovina in age range from 19 to 49.

compared to the same period in 2011.

We have the biggest reach of the specified population among all other commercial tv stations and networks.

Page 7: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Plus Viewer Profile from January to November 2012

Ratio of the reached population:

57:43 in favor of woman.

63% 63% of the reached Plus viewvers are

urban.

43%57% MUŠKI

ŽENSKI

63%37%

URBANO

RURALNO

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

Page 8: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

National structure of the Plus Plus viewersviewers

A high 26% 26% of our viewersof our viewers

have income have income aboveabove country’s average.country’s average.

63%

5%

30%

2%

BOŠNJAKHRVATSRBINDRUGO

ISPOD PROSJEKA PROSJEKIZNAD PROSJEKA

30%

44%

26%

Plus Viewer Profile from January to November 2012

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

Page 9: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

0%1%2%3%4%5%6%7%8%9%

10%4-9

10-14

15-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65-69

70+

Plus Viewer Profile from January to November 2012

Plus has an great balance

of viewers among different age

groups.

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV statio ns ratings **Period: January - November 2012. **Target: all 4+

Page 10: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

PlusPlus has the best viewers ratio by regions in the country when compared to other tv stations.

Plus Viewer Profile from January to November 2012.

ENTITET FBIH67%

ENTITET RS32%

BRCKO DISTRIKT

1%

ENTITET FBIH90%

ENTITET RS9%

BRCKO DISTRIKT

1%

FTV

ENTITET FBIH79%

ENTITET RS

21%

BRCKO DISTRIKT

0%

OBN

ENTITET FBIH16%

ENTITET RS

81%

BRCKO DISTRIKT

3%

RTRS

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

Page 11: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Plus Viewer Profile from January to November 2012

ENTITET FBIH67%

ENTITET RS32%

BRCKO DISTRIKT

1%

ENTITET FBIH94%

ENTITET RS5%

BRCKO DISTRIKT

0%

TV 1

ENTITET FBIH79%

ENTITET RS

20%

BRCKO DISTRIKT

1%

BHT 1

ENTITET FBIH18%

ENTITET RS

77%

BRCKO DISTRIKT

5%

BN TV

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

Page 12: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Share of Plus from January – November 2012

PINK BH OBN BN TV TV 1 MREZA TV 1

11,3%

9,7%

7,9%

6,7%

3,9%

0,7%

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

From January to November 2012., Plus had an average share of 11,3% (all 19-49), which positioned us on a

forcible first place among all other commercial tv stations.

Page 13: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

From January to November 2012, Plus had an average share

of 12% (all 4+), which positioned us on second place among all tv stations in Bosnia and Herzegovina.

Share of Plus from January to November 2012

FTV PINK BH OBN BN TV BHT 1 RTRS TV 1 MREZA TV 1

14%

12%10%

8%7%

6%5%

4%

1%

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

Page 14: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

02468

10121416

BN TV

OBN

PINK BH

TV 1

Share per month in comparision to other commercial tv stations

Share of Plus from January to November 2012

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

Page 15: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Share per month and target group

0

2

4

6

8

10

12

14

16

ALL 4+

All 19-49

F 19-49

M 19-49

Share of Plus from January to November 2012

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012.

Page 16: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Our results from January to November 2012

0

5

10

15

20

25

30

35

40

PINK BH OBN BN TV TV 1 MREZA TV 1

28 min

24,219,7

16,7

9,7

1,8

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

In this period, with average 28 minutes that an average viewer has spent daily with our program,

Plus has confirmed its leading position among commercial tv stations in

the country!

Page 17: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Minutes per month in 2012

0

5

10

15

20

25

30

35

40

45

ALL 4+

All 19-49

F 19-49

M 19-49

Our results from January to November 2012

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012

Page 18: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Average Minute Rating of PlusPlus from January to November 2012 was 3%3%..

Plus Ratings

FTV PINK BH OBN BN TV BHT 1 RTRS TV 1

2,76

1,851,57

1,331,11 0,99

0,18

AMR %

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

While calculating the AMR% only the time slots when the stations are broadcasting their program have been considered for the purpose of getting the most accurate AMR

Page 19: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

PlusPlus has broadcasted many high quality programs during 2012 and all of them have captured our viewers attention.

Top 20 programs in 2012

No. PROGRAM NAME GENRE Rating % Share %

1 ZVIJEZDA MOZES BITI TI ENTERTAINMENT & MUSIC 14,62 31,90

2 SERIJA: KAD LISCE PADA LONG RUNNING SERIALS / SOAPS / TELENOVELE 12,55 36,40

3 SERIJA: BANDINI LONG RUNNING SERIALS / SOAPS / TELENOVELE 10,96 26,70

4 SPORT CENTAR SPORT NEWS 9,57 30,10

5 SERIJA: KAD LISCE PADA - REPRIZA LONG RUNNING SERIALS / SOAPS / TELENOVELE 7,25 29,40

6 SERIJA: KRV NIJE VODA SERIES / SERIAL 6,72 16,40

7 SERIJA: BANDINI - REPRIZA LONG RUNNING SERIALS / SOAPS / TELENOVELE 6,19 26,40

8 NEPOBJEDIVE BANZUKE - REPRIZA ENTERTAINMENT & MUSIC 5,93 17,70

9 FILM: NEMA POVLACENJA NEMA PREDAJE MOVIES 5,70 15,10

10 FILM: HAJDE DA SE VOLIMO 3 MOVIES 5,65 15,10

11 CRTANI FILM: LAZY TOWN ANIMATED PROGRAMME 5,47 30,90

12 FILM: NEMA PROBLEMA MOVIES 5,43 13,70

13 FILM: GORKA LJUBAV MOVIES 5,20 13,30

14 SERIJA: KRV NIJE VODA - REPRIZA SERIES / SERIAL 5,11 15,50

15 FILM: ZAMJENIK MOVIES 5,06 10,80

16 CRTANI FILM: WINX ANIMATED PROGRAMME 5,01 27,00

17 FILM: DOBAR POLICAJAC, LOS POLICAJAC MOVIES 4,98 16,80

18 FILM: DRUGA ZIKINA DINASTIJA MOVIES 4,94 13,20

19 NEPOBJEDIVE BANZUKE ENTERTAINMENT & MUSIC 4,91 14,30

20 FILM: ZIKINA DINASTIJA MOVIES 4,91 13,30

Top programs from January to November 2012

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

Page 20: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

PlusPlus has even better results when it comes to our favorite

audience - women. Top 20 programs in 2012

Top programs from January to November 2012

No. PROGRAM NAME GENRE Rating % Share

1 ZVIJEZDA MOZES BITI TI ENTERTAINMENT & MUSIC 16,92 35,50

2 SERIJA: KAD LISCE PADA LONG RUNNING SERIALS / SOAPS / TELENOVELE 13,29 40,00

3 SPORT CENTAR SPORT NEWS 11,71 34,30

4 SERIJA: BANDINI LONG RUNNING SERIALS / SOAPS / TELENOVELE 11,56 28,10

5 SERIJA: KAD LISCE PADA - REPRIZA LONG RUNNING SERIALS / SOAPS / TELENOVELE 7,93 30,70

6 SERIJA: KRV NIJE VODA SERIES / SERIAL 7,63 19,30

7 FILM: GORKA LJUBAV MOVIES 6,80 16,60

8 SERIJA: BANDINI - REPRIZA LONG RUNNING SERIALS / SOAPS / TELENOVELE 6,64 27,80

9 FILM: HAJDE DA SE VOLIMO 2 MOVIES 6,59 18,30

10 FILM: ZAMJENIK MOVIES 6,27 12,60

11 NEPOBJEDIVE BANZUKE - REPRIZA ENTERTAINMENT & MUSIC 6,25 17,10

12 FILM: HAJDE DA SE VOLIMO 3 MOVIES 6,11 14,50

13 FILM: DRUGA ZIKINA DINASTIJA MOVIES 6,05 14,80

14 FILM: NEMA POVLACENJA NEMA PREDAJE MOVIES 5,94 15,60

15 CRTANI FILM: LAZY TOWN ANIMATED PROGRAMME 5,92 39,10

16 CRTANI FILM: WINX ANIMATED PROGRAMME 5,81 30,10

17 SERIJA: KRAJ LONG RUNNING SERIALS / SOAPS / TELENOVELE 5,72 16,20

18 NEPOBJEDIVE BANZUKE ENTERTAINMENT & MUSIC 5,52 15,10

19 FILM: HAJDE DA SE VOLIMO MOVIES 5,50 15,00

20 FILM: NEMA PROBLEMA MOVIES 5,36 12,80

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: Women 19-49

Page 21: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

No. CHANNEL PROGRAM NAME GENRE Rating % Share %

1 P PLUS CRTANI FILM: LAZY TOWN ANIMATED PROGRAMME 5,47 30,9

2 P PLUS CRTANI FILM: WINX ANIMATED PROGRAMME 5,01 27,0

3 P PLUS CRTANI FILM: GARFILD ANIMATED PROGRAMME 4,86 29,8

4 P PLUS CRTANI FILM: MOJ DZEPNI LJUBIMAC ANIMATED PROGRAMME 4,78 27,9

5 P PLUS CRTANI FILM: BAKUGAN ANIMATED PROGRAMME 4,52 27,6

6 P PLUS CRTANI FILM: DRAGON BALLZ ANIMATED PROGRAMME 4,51 29,3

7 OBN CRTANI FILM: FUTURE TOUGHT ANIMATED PROGRAMME 3,90 16,4

8 P PLUS CRTANI FILM: HALLO KITTY ANIMATED PROGRAMME 3,88 23,2

9 P PLUS CRTANI FILM: GORMITI ANIMATED PROGRAMME 3,76 22,6

10 P PLUS CRTANI FILM: BUMBA ANIMATED PROGRAMME 3,66 34,9

11 P PLUS CRTANI FILM: BEN 10 ANIMATED PROGRAMME 3,61 22,6

12 P PLUS CRTANI FILM: FIFI I CVIJETNO DRUSTVO ANIMATED PROGRAMME 3,56 19,9

13 P PLUS CRTANI FILM: POKEMONI ANIMATED PROGRAMME 3,43 24,9

14 P PLUS CRTANI FILM: MONSUNO ANIMATED PROGRAMME 3,28 18,9

15 P PLUS CRTANI FILM: TIMMI ANIMATED PROGRAMME 3,07 15,9

16 P PLUS CRTANI FILM: GRADITELJ BOB ANIMATED PROGRAMME 2,99 29,3

17 OBN CRTANI FILM: GRUPNI STARI CRTICI ANIMATED PROGRAMME 2,97 18,6

18 PINK BH CRTANI FILM: FIFI I CVIJETNO DRUSTVO ANIMATED PROGRAMME 2,89 16,2

19 P PLUS CRTANI FILM: SIRENE ANIMATED PROGRAMME 2,80 15,0

20 P PLUS CRTANI FILM: NODI ANIMATED PROGRAMME 2,77 30,8

PlusPlus has got a great choice of children shows.

From 20 Top children shows 20 Top children shows broadcasted on all tv stations,

fantastic fantastic 17 places 17 places belong to Plus children shows.

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

Children shows from January to November 2012

Page 22: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Everyone knows- we broadcast

the best and the most popular telenovelas!

No. CHANNEL PROGRAM NAME GENRE Rating % Share %

1 P PLUS SERIJA: KAD LISCE PADA LONG RUNNING SERIALS / SOAPS / TELENOVELE 12,55 36,4

2 P PLUS SERIJA: BANDINI LONG RUNNING SERIALS / SOAPS / TELENOVELE 10,96 26,7

3 OBN SERIJA: SULEJMAN VELICANSTVENI LONG RUNNING SERIALS / SOAPS / TELENOVELE 9,83 23,1

4 OBN SERIJA: ODBACENA LONG RUNNING SERIALS / SOAPS / TELENOVELE 9,27 25,8

5 OBN SERIJA: KISMET LONG RUNNING SERIALS / SOAPS / TELENOVELE 8,74 24

6 OBN SERIJA: DOLINA VUKOVA LONG RUNNING SERIALS / SOAPS / TELENOVELE 8,70 19,1

7 PINK BH SERIJA: MALA NEVJESTA LONG RUNNING SERIALS / SOAPS / TELENOVELE 8,65 29,4

8 P PLUS SERIJA: KAD LISCE PADA - REPRIZA LONG RUNNING SERIALS / SOAPS / TELENOVELE 7,25 29,4

9 P PLUS SERIJA: BANDINI - REPRIZA LONG RUNNING SERIALS / SOAPS / TELENOVELE 6,19 26,4

10 PINK BH SERIJA: SESTRE LONG RUNNING SERIALS / SOAPS / TELENOVELE 5,79 24,8

11 OBN SERIJA: KISMET - REPRIZA LONG RUNNING SERIALS / SOAPS / TELENOVELE 5,59 21

12 TV 1 MREZA SERIJA: KAKO VRIJEME PROLAZI LONG RUNNING SERIALS / SOAPS / TELENOVELE 5,04 12,2

13 PINK BH SERIJA: KUKAVICA - REPRIZA LONG RUNNING SERIALS / SOAPS / TELENOVELE 5,02 24,2

14 P PLUS SERIJA: KRAJ LONG RUNNING SERIALS / SOAPS / TELENOVELE 4,90 14,9

15 OBN SERIJA: CANAN LONG RUNNING SERIALS / SOAPS / TELENOVELE 4,88 12,6

16 OBN SERIJA: SULEJMAN VELICANSTVENI - REPRIZA LONG RUNNING SERIALS / SOAPS / TELENOVELE 4,69 26,2

17 PINK BH SERIJA: TAJNA LJUBAV LONG RUNNING SERIALS / SOAPS / TELENOVELE 4,69 15,2

18 PINK BH SERIJA: NASLIJEDE JEDNE DAME LONG RUNNING SERIALS / SOAPS / TELENOVELE 4,47 9,1

19 P PLUS SERIJA: SLIJEPA LJUBAV LONG RUNNING SERIALS / SOAPS / TELENOVELE 4,39 19,3

20 PINK BH SERIJA: GOSPODICA LONG RUNNING SERIALS / SOAPS / TELENOVELE 4,32 12,3

Telenovelas from January to November 2012

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

Page 23: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

MoviesMovies

DATE DAY FROM TO TITLE Rating % Share % Reach %

22.4.2012 Sunday 21:02:00 22:55:00 FILM: NEMA POVLACENJA NEMA PREDAJE 5,70 14,6 18,19

6.1.2012 Friday 16:18:00 17:56:00 FILM: HAJDE DA SE VOLIMO 3 5,65 15,1 18,05

21.4.2012 Saturday 21:03:00 22:48:00 FILM: NEMA PROBLEMA 5,43 13,7 18,05

25.2.2012 Saturday 21:07:00 22:51:00 FILM: GORKA LJUBAV 5,20 13,3 14,84

15.1.2012 Sunday 21:02:00 22:56:00 FILM: ZAMJENIK 5,06 10,8 17,37

22.7.2012 Sunday 22:10:00 23:51:00 FILM: DOBAR POLICAJAC, LOS POLICAJAC 4,98 16,8 15,85

26.5.2012 Saturday 21:05:00 22:58:00 FILM: DRUGA ZIKINA DINASTIJA 4,94 13,2 15,48

2.6.2012 Saturday 21:05:00 22:47:00 FILM: ZIKINA DINASTIJA 4,91 13,3 17,62

4.2.2012 Saturday 14:01:00 15:37:00 FILM: TAJNI DEDA MRAZ 4,90 14,8 16,73

5.5.2012 Saturday 21:01:00 22:51:00 FILM: HAJDE DA SE VOLIMO 2 4,75 14,8 16,80

28.4.2012 Saturday 21:05:00 22:48:00 FILM: HAJDE DA SE VOLIMO 4,67 13,8 16,52

1.3.2012 Thursday 22:28:00 0:01:00 FILM: KATEGORIJA 7 - II DIO 4,58 15,1 13,59

18.1.2012 Wednesday 22:29:00 23:59:00 FILM: ZEMLJOTRES U NEW YORKU - I DIO 4,57 12,7 14,87

11.2.2012 Saturday 12:03:00 13:49:00 FILM: ABE I BRUNO 4,53 15,4 13,24

19.1.2012 Thursday 22:31:00 0:03:00 FILM: ZEMLJOTRES U NEW YORKU - II DIO 4,45 13,1 15,29

7.1.2012 Saturday 14:00:00 15:49:00 FILM: BIO SAM PACOV 4,43 16,0 12,10

5.1.2012 Thursday 16:18:00 17:52:00 FILM: HAJDE DA SE VOLIMO JOS JEDNOM 4,38 12,3 12,00

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

Page 24: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Animated, childrenAnimated, children and youth programand youth program

DATE DAY FROM TO TITLE Rating % Share % Reach %

16.2.2012 Thursday 9:56:00 10:16:00 CRTANI FILM: LAZY TOWN 5,47 25,3 6,60

13.2.2012 Monday 9:54:00 10:15:00 CRTANI FILM: LAZY TOWN 5,16 21,7 6,74

17.1.2012 Tuesday 11:06:00 11:30:00 CRTANI FILM: WINX 5,01 23,7 6,42

17.1.2012 Tuesday 10:17:00 10:41:00 CRTANI FILM: LAZY TOWN 4,95 24,6 6,90

16.2.2012 Thursday 9:42:00 9:54:00 CRTANI FILM: GARFILD 4,86 24,1 5,71

23.2.2012 Thursday 9:57:00 10:17:00 CRTANI FILM: LAZY TOWN 4,83 28,4 5,12

15.2.2012 Wednesday 9:28:00 9:40:00 CRTANI FILM: MOJ DZEPNI LJUBIMAC 4,78 22,4 5,43

7.2.2012 Tuesday 9:38:00 9:50:00 CRTANI FILM: GARFILD 4,73 21,1 5,31

13.1.2012 Friday 11:02:00 11:25:00 CRTANI FILM: WINX 4,64 22,6 5,22

1.3.2012 Thursday 9:56:00 10:19:00 CRTANI FILM: LAZY TOWN 4,61 24,2 5,41

23.2.2012 Thursday 9:43:00 9:55:00 CRTANI FILM: GARFILD 4,58 27,0 5,10

18.1.2012 Wednesday 11:07:00 11:30:00 CRTANI FILM: WINX 4,52 21,6 5,86

7.2.2012 Tuesday 10:43:00 11:04:00 CRTANI FILM: BAKUGAN 4,52 17,3 7,22

7.2.2012 Tuesday 9:52:00 10:14:00 CRTANI FILM: DRAGON BALLZ 4,51 18,3 5,51

2.2.2012 Thursday 9:41:00 9:52:00 CRTANI FILM: GARFILD 4,43 18,9 4,93

17.1.2012 Tuesday 9:40:00 9:52:00 CRTANI FILM: GARFILD 4,39 25,1 5,58

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

Page 25: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

The following genres on PlusPlus from January to November were more commonly viewed than the same genres on other commercial tv stations.

ANIMATED MOVIES

Comparison per genre

0 0,5 1 1,5 2

TV 1PINK BH

TV 1 MREZAOBN

BN TVP PLUS

Prosječni Rtg% - Animirani filmovi

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

Page 26: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Comparison per genre

0 0,5 1 1,5 2 2,5 3 3,5

TV 1TV 1 MREZA

BN TVOBN

PINK BHP PLUS

Prosječni Rtg% - Telenovele / Sapunice

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

Telenovelas have been more commonly viewed on Plus than on other commercial tv stations in the period from January to

November.

TELENOVELAS

Page 27: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

From January to November our series were more commonly viewed than the same genre on other commercial tv stations.

Comparison per genre

0 1 2 3 4

TV 1TV 1 MREZA

PINK BHOBN

BN TVP PLUS

Prosječni Rtg% - Serije

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

SERIES

Page 28: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

The audience has more commonly viewed movies

on Plus than on any other commercial tv station.

MOVIESMOVIES

Comparison per genre

0 0,5 1 1,5 2

TV 1BN TV

TV 1 MREZAPINK BH

OBNP PLUS

Prosječni Rtg% - Filmski program

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

Page 29: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

Plus entertainment and music program was more commonly viewed than the same genre on any other commercial tv stations!

ENTERTAINMENT /MUSIC PROGRAM

Comparison per genre

0 1 2 3 4

TV 1

BN TV

OBN

PINK BH

P PLUS

Prosječni Rtg% - Zabavna i muzika

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

Page 30: MEDIA    A N A L Y S I S 01.01.2012 - 30.11.2012

The most viewed seriesThe most viewed series in 2012!in 2012!

An absolute hit!

Falling Leaves -Falling Leaves - Yaprak DokumuYaprak Dokumu

DATE DAY FROM TO TITLE Rating % Share % Reach %

26.7.2012 Thursday 21:03:00 22:06:00 SERIJA: KAD LISCE PADA 12,55 33,8 18,31

25.7.2012 Wednesday 21:03:00 22:05:00 SERIJA: KAD LISCE PADA 11,13 33,3 16,39

23.7.2012 Monday 21:03:00 22:05:00 SERIJA: KAD LISCE PADA 10,83 29,8 16,65

27.7.2012 Friday 21:01:00 22:14:00 SERIJA: KAD LISCE PADA 10,49 33,3 16,66

16.1.2012 Monday 20:02:00 21:01:00 SERIJA: KAD LISCE PADA 10,23 20,9 16,63

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

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BandiniBandini

DATE DAY FROM TO TITLE Rating % Share % Reach %

29.10.2012 Monday 19:57:00 20:55:00 SERIJA: BANDINI 10,96 24,5 16,50

2.11.2012 Friday 20:08:00 21:03:00 SERIJA: BANDINI 10,63 24,4 14,40

23.10.2012 Tuesday 19:58:00 20:54:00 SERIJA: BANDINI 10,27 24,2 16,44

24.10.2012 Wednesday 19:57:00 20:53:00 SERIJA: BANDINI 9,99 23,9 14,98

1.11.2012 Thursday 19:58:00 21:07:00 SERIJA: BANDINI 9,89 22,9 15,13

Thanks to her love and goodnes, she will

change his life and his world...

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

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The End - SonThe End - Son

DATE DAY FROM TO TITLE Rating % Share% Reach %

26.8.2012 Sunday 21:02:00 22:51:00 SERIJA: KRAJ 4,90 14,9 15,63

29.10.2012 Monday 17:07:00 18:05:00 SERIJA: KRAJ 2,97 8,9 6,03

4.9.2012 Tuesday 17:03:00 17:58:00 SERIJA: KRAJ 2,26 10,5 6,06

6.9.2012 Thursday 17:06:00 18:04:00 SERIJA: KRAJ 2,21 9,5 6,30

23.10.2012 Tuesday 17:07:00 17:59:00 SERIJA: KRAJ 2,09 8,3 4,58

The most unique story of them all..

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

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Tears of Bosphorus – Tears of Bosphorus – Elveda DerkenElveda Derken

DATE DAY FROM TO TITLE Rating % Share % Reach %

1.2.2012 Wednesday 13:00:00 13:51:00 SERIJA: SUZE BOSFORA 3,30 12,4 5,47

19.1.2012 Thursday 12:00:00 12:53:00 SERIJA: SUZE BOSFORA 3,15 13,7 5,87

4.2.2012 Saturday 12:01:00 13:01:00 SERIJA: SUZE BOSFORA 2,96 10,2 8,74

1.2.2012 Wednesday 12:01:00 13:00:00 SERIJA: SUZE BOSFORA 2,96 11,3 7,31

9.2.2012 Thursday 12:01:00 12:57:00 SERIJA: SUZE BOSFORA 2,77 10,2 7,40

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

Another turkish hit!

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*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

La FavoritaLa Favorita

DATE DAY FROM TO TITLE Rating % Share % Reach %

16.1.2012 Monday 12:55:00 13:49:00 SERIJA: MILJENICA 2,21 12,0 5,67

5.1.2012 Thursday 12:56:00 13:51:00 SERIJA: MILJENICA 2,01 9,5 6,30

19.1.2012 Thursday 12:53:00 13:53:00 SERIJA: MILJENICA 1,99 9,1 4,37

11.1.2012 Wednesday 12:58:00 13:57:00 SERIJA: MILJENICA 1,97 9,7 4,80

9.1.2012 Monday 12:53:00 13:50:00 SERIJA: MILJENICA 1,73 7,0 3,71

A story about revenge,

motherhood and

betrayal.

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The secrets in our own neighbourhood can be the most shocking ones.

Krv nije voda –Krv nije voda –Blood is ThickerBlood is Thicker

Than WaterThan Water

DATE DAY FROM TO TITLE Rating % Share Reach %

10.9.2012 Monday 21:02:00 21:57:00 SERIJA: KRV NIJE VODA 6,72 16,1 13,10

29.10.2012 Monday 21:00:00 22:00:00 SERIJA: KRV NIJE VODA 6,39 13,9 13,92

24.10.2012 Wednesday 21:00:00 21:56:00 SERIJA: KRV NIJE VODA 6,13 14,2 12,78

15.10.2012 Monday 20:59:00 21:58:00 SERIJA: KRV NIJE VODA 5,73 15,5 12,12

12.9.2012 Wednesday 21:02:00 22:00:00 SERIJA: KRV NIJE VODA 5,59 14,9 13,11

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

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If you want to laugh and relax, this is the perfect show for you!

Takeshi’s Takeshi’s CastleCastle

DATE DAY FROM TO TITLE Rating % Share % Reach %

5.6.2012 Tuesday 16:02:00 16:32:00 TAKESI DVORAC 3,48 14,2 6,24

26.11.2012 Monday 16:32:00 17:01:00 TAKESI DVORAC 3,28 11,2 5,54

14.5.2012 Monday 16:03:00 16:34:00 TAKESI DVORAC 3,17 12,5 6,00

21.11.2012 Wednesday 16:31:00 17:00:00 TAKESI DVORAC 3,10 10,8 6,21

29.10.2012 Monday 16:38:00 17:07:00 TAKESI DVORAC 3,06 10,4 5,49

*Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

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Our quality quality has been recognized by more than

120 respectable companies120 respectable companies..

Become a part of the team that always wins!

Izvor podataka: Mareco Index Bosnia; Metoda: Peoplemeter - Elektronsko mjerenje tv gledanosti; Period: Jan-Okt 2011.; TG: Svi 19-49

Our clients from January to November 2012

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More than More than 360 products and services 360 products and services have have felt the power felt the power

of advertising on of advertising on PlusPlus during 2012. during 2012.

Advertised brands from January to November 2012

DANONE ACTIVIA CEDEVITA VOĆNI INSTANT NAPITAK NALGESIN S NIVEA MY EFFECT GOOD - BYE CELLULITE DEEP RELIFE DUEL PANTHEON ALL IN ONE FISKALNI SISTEMKONZUM PALETTE RAIFFEISEN BANK - INTEGRAL KREDITI LG 3D TV HT ERONET - 25 PLUS TARIFE SPARKASSE BANK - STAMBENI KREDITI OVIESSE

MERKUR OSIGURANJE NIVEA BODY EXPRESS HYDRATION DANONE DANONINO DUKAT SENSIA CAFFETIN GARNIER FRUCTIS FINESTO RIŽADOVE DEO MEN + CARE NIVEA VISAGE NJEGA LICA RED BULL FRUTEK ŽIVOTINJSKO CARSTVO PIKOVIT LITTLE INDIA

COCA-COLA 5 (FIVE) ZVIJ EZDA BILJNI MRS BEKO ERDAL ZVIJ EZDA OMEGOL GRUPA PROIZVODA BH SERVISREXONA FROSCH 7 DAYS CROISSANT LEDO QUATTRO MAKULIN GARNIER COLOR NATURALS BINGO TRŽNI CENTAR

TURIZAM CRNE GORE SKITTLES YTONG ZIDNI BLOKOVI I PLOČE RIO MARE PATE JANA VIOTROS SIR BH MOBILE - ULTRADOMESTOS AIRWAVES TAFT DOLCELA MUFFINS AUDI MEGGLE MLIJ EKO BRONCHOBOS

MTEL - TARIFE SCHWEPPES NATO SAMSUNG SMART TV PREMI SUHOMESNATI PROIZVODI CHOCO LIPS MITEXMTEL - FRIEND STUDENA VOLTAREN EMULGEL PALMOLIVE AROMA THERAPY BAMBI PLAZMA L'OREAL SUBLIME MOUSSE MUREX

AXE DEO VILEDA GLITZI POWER DOVE LOSIONI GRAND KAFA NIVEA BODY MILK HEPOK VINA EXTREME SPORTINTEREX BAVARIA PIVO TOYOTA SYOSS COLOR NLB TUZLANSKA BANKA - KREDITI DACIA RHINOSTOPVEGETA VIOLETA NAJLEPŠE ŽELJ E GARNIER ESSENTIALS NESCAFE CLASSIC RENAULT SEATCLIPSY BEKO MAŠINA ZA PRANJE VEŠA SILAN CENTRAVIT FA SHOWER GEL PURIS ZESPRESSO CAFE APARAT

ACEROLA DAR PRIRODE DOLCELA PUDING NESCAFE 3 IN 1 NIVEA VISAGE Q10 GARNIER DEODORANT DINO KAFASIGNAL NESTEA PERSIL LOCTITE NIVEA ALL IN 1 GELO MYRTOL BUMBA

COLGATE NIVEA VISAGE MEGGLE VRHNJE ZA KUHANJE WARTNER GINKO OMEGA B KOMPLEKS EKOLOSTRUM PROPOLFANTA EUPM PEDIGREE DONAT MG MAYBELLINE FORD NISSAN

PODRAVKA J UHE NAILNER KINDER BUENO HELLMANN'S MAJ ONEZA ŠTARK NAPOLITANKE BAMBI JUHU ROFIX GRAĐEVINSKI MATERIJALIORBIT MERIX ČOKSA SOMATOLINE COSMETIC FA DEO MEN BRONCHO STOP BEADOS

NIVEA HAIR CARE EMSAL KINDER PINGUI BILOBIL GREEN SLIM VITIVEN BARAKAOPEL GLISS OVAKO HRENOVKE DANONE DISNEY CODE OMCAFE LEKADOL

LINO MIX & PLAY NUTELLA POLI SALAMA LINEX WC NET ENERGY SKY COLA BEKO - KUHINJ SKI UGRADBENI APARATI FANT NIVEA CREME WHISKAS DENIM YOUNG KOLEKCIJA MELEM LEDO SNJEGULJ ICA & NJOFRA CENTROTRANS EUROLINES

PODRAVKA PAŠTETE EMSAL LAMINATE LAŠKO PIVO L'OREAL SHAMPOO BREF DUO - AKTIV BAMBI JOŠ ALENKO COMERCNIVEA FREE TIME SHOWER GEL NIVEA FOR MEN ORBIT PROFESSIONAL MINTS DUKAT MILK L'OREAL MASCARA CEDEVITA VOĆNI INSTANT NAPITAK GO ROSAL LIPBALM

KINDER MILCH SCHNITTE SNICKERS GARNIER NATURALS GARNIER MEN DEODORANT ČOKSA ZVIJ EZDA STOLNI MARGARIN CAFFETIN COLDMAGGI SOČNO IZ PEĆNICE STUDENA ICE TEA NIVEA FOR MEN QUICKIE CROISSANT KRAŠ EXPRESS JAMNICA ICE TEA DUEL DUET

MONTE HARIBO BEKO KLIMA LEDO KING HYUNDAI HT ERONET - PRO TARIFE MERCATORINTESA SANPAOLO BANKA - KREDITI FA BODY LOTION HT ERONET - HEJ ! KINDER CHOCOLATE ČOKO SMOKI TROPIK FILM & VIDEO BH MOBILE - ULTRA PLUS

NIVEA SUN CHIPSY FENISTIL GEL CHEVROLET BREF POWER AKTIV TYLOLHOT PROBIOTICMOLFIX BEKO HLADNJACI RIO MARE OLIVE OIL PUR SEPTOLETE BH TELECOM BEST SELLER TVFROSCH DOVE BAR SAPUN FA DEO WC NET DESCALER MIKADO GAVRILOVIĆ MESNI DORUČAK TOP SHOP

SCHAUMA FRUC RAIFFEISEN BANK - KREDITI NOVALAC PRIMA ŠTAPIĆI MANHATTAN COSMETICS NOVA GAMA SECURITYCAPPY BOUNTY ARGETA KINDER SURPRISE BRAMAC KROV PERSEN AMKO KOMERC

HT ERONET - TARIFE PLUS SYOSS CARE HEMERO PROTECT LUTRIJ A BIH SAMSUNG GALAXY TAB ABC SVJEŽI KREM SIR HYPO ALPE ADRIA BANK - HYPO ŠTEDNJ ANIVEA DEO PERWOLL PLIDENTA OPERIL SARAJEVSKI KISELJAK PROSTAPIL BAMBI YO D' OROJOGOBELLA TIC TAC DUKAT B-AKTIV RAFFAELLO PURIS ŠKODA SALON PODOVA LAMPERDOVE DEO FITOVAL FLUIMUKAN VICHY NORMADERM GAVRILOVIĆ BAMBI ČOKO PLAZMA GAVRILOVIĆ ČAJ NA I J ETRENA PAŠTETA

ZVIJ EZDA MAJONEZA VITALIS FAMILY GRAWE OSIGURANJE ALMA RAS ZVIJ EZDA MARGO GARNIER PURE EXFO-BRUSHER OIL CONTROL PROACTIVE SOLUTIONLEDO PARFEM PLAYBOY

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Thank you for your attention.

Research Department ““we care about our we care about our viewers” viewers”