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First American Realty Medellin www.firstamericanrealtymedellin.com
Own a
Piece
of
Paradise!
First American Realty Medellin (FARM)
Medellin Colombia
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
Background, Vision and Motivation
Texan from Atlanta, Minneapolis, Los Angeles & Naples
Experience in securities, investment banking, publishing, real estate investing and mortgage banking
Came to Medellin Aug 2006 and fell in love with the city
Determined that Medellin was truly the “World’s Best Kept Secret” and knew that it would soon be “discovered” by the international community
Has worked to be first to market with a real estate company that could effectively serve foreign interests
Favorite Saying – “My worst day in five years in Medellin was better than my best day in 14 years in Naples Florida”
Rich Holman Broker/Owner FARM
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
Mission Statement
To be the trusted on the ground resource for foreign buyers and investors in Medellin residential
and commercial real estate!
First American Realty Medellin
First American Realty Medellin www.firstamericanrealtymedellin.com
Colombia ’s Major Cities:
Bogotá, Cali, Cartagena, Barranquilla, Armenia, Pereira, Manizales, Bucaramanga, Cúcuta, Pasto, Ibagué, Neiva, Soledad, Soacha, Popayán, Santa
Marta and Medellin
When asking my friends and clients over four years who have visited these cities, what % said
they preferred Medellin?
A Quiz!
First American Realty Medellin www.firstamericanrealtymedellin.com
Quiz Answer
100%
At A Glance
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
Accessibility
• Medellin has daily flights from the U.S. and Europe
• 3 ½ hours from Miami and Ft. Lauderdale
• Increasing competition among airlines
• Good road infrastructure
• Excellent bus and taxi availability
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
• Population – 3,800,000 inhabitants including unincorporated areas
• Second largest city in Colombia • City of Eternal Spring, Own a Piece of Paradise, World’s
Best Kept Secret • Elevation – 4900 ft near the equator • Climate -- average range is 60-86 F and average daily 72 F • A/C and Heaters – not needed (low utility costs) • Bugs/Insects – because of altitude few flying creatures
and screens and lanais not required • Cleanliness – culture of cleanliness, city and people very
clean • Extensive world class library system, parks & museums
Medellin Highlights
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
• Education – 32 universities, students are serious and
motivated
• Transportation – efficient and available - buses (60 cents), taxis ($2.25-$5.00), Metro & Metrocable ($1.25),
• Infrastructure – good roads, high speed Internet, dependable utilities
• Paisa Culture – unique Spanish influenced friendly culture
• Tourism – up 35% over past three years
• Food & Water – Good food and excellent potable mountain spring water
• Festival of Flowers and Festival of Lights (Los Alumbrados)
• Festive Night Life – Paisas work to live, not live to work
Medellin Highlights
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
• Population is 3,800,000 for Medellin including unincorporated areas such as Bello and Envigado
• Has approximately 60 major neighborhoods (barrios)
• Barrio areas ranked by a Stratus from 1-6
• Higher Stratus means greater cost for taxes, utilities, HOA fees, real estate prices, food and living costs
• Medellin has Stratus 6 locations in El Poblado, Envigado, Sabaneta, Las Palmas and Laureles.
• El Poblado, the most exclusive barrio, is to Medellin what Beverly Hills and Bel Air are to Los Angeles
• Total return is a combination of appreciation, peso strengthening to the dollar and investment income
• Medellin Real Estate Value – least expensive real estate prices worldwide for any cosmopolitan city!
Medellin Real Estate Profile
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
• Ages of Clients - Under 40 – 25%
• 40-60 – 50%
• 60+ - 25%
• Background/Occupations
• Professional business people and mining personnel
• Couples – retired and semi-retired
• Second home investors
• Colombian Americans
• Tourists
• 65% US, 15% Canada, 10% Australia, 10% European/other
Medellin Real Estate Profile
First American Realty Medellin www.firstamericanrealtymedellin.com
• Purchase and Rental Preference – 95% El Poblado
• Type of Property Purchased
• Penthouses – 60%
• Three BR – 25%
• 1-2 BR – 10%
• Single Family Homes and Fincas – 5%
• Price Points
• Average Price - $175, 000 USD
• Price Range - $50,000 - $400,000 USD
•Per cent foreign buyers – Less than 1%
Medellin Real Estate Profile
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
Cost of Living
Rent $450 HOA Fee $0 Property Taxes $0 Transportation $100 Gas $25 Electricity $35 Telephone $20
Internet $25 Cable TV $25 Household Help $75 Food $400 Entertainment $300 Health Insurance $100 Travel $100 Miscellaneous $50
Total Monthly Expenses $1,705
Unfurnished 2 BR El Poblado Medellin
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
Cost of Living
Rent $0
HOA Fee $175 Property Taxes $75 Transportation $100 Gas $30 Electricity $40 Telephone $20 Internet $30
Cable TV $30 Household Help $75 Food $400 Entertainment $300 Health Insurance $100 Travel $100 Miscellaneous $50
Total Monthly Expenses $1,515
2-3 BR El Poblado Medellin Purchase
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
Property Costs
Rent for $400 to $800 per month- Unfurnished
Rent for $700 to $2000 per month - Furnished
Buy for $50,000 and up to $2 million
Avg. cost/sq meter New Construction - $1800
Avg. cost/sq meter 1-5 yrs. - $1200-$1700
Avg. cost/sq meter 5-30 yrs. - $600-$1200
El Poblado Medellin
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
Value
View
Location
Security
Amenities
What do foreign real estate buyers
look for in Medellin?
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
In four years First American Realty Medellin has sold just one new
construction project!
Why?
Because the first thing our buyers look at is value in terms of cost per sq
meter!
New Construction Sales
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
Why is there no pricing premium
for spectacular Medellin Valley
and mountain views?
Because the poorest people have some of the best views so the locals place less of a value on the view. This is one reason there
is no premium pricing for penthouses.
Medellin Views
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
95% of First American sales are in El Poblado the safest and most luxurious
neighborhood in Medellin!
Location
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
Since former president Uribe took office in 2002 security has improved dramatically throughout Colombia and especially Medellin
Medellin now has a lower crime rate than a number of US major cities
El Poblado is the safest and most secure neighborhood in Medellin
99% of FARM listings have 24 hour gated security
Security
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
Foreign buyers preferred amenities
Killer views
Large Terrazzo's and balconies
Quiet
Open floor plans with lots of sunlight
Walking distance to shopping and dining
Large master bedrooms
Island kitchens
Pools (I try to talk them out of this one)
Amenities
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin History
Incorporated May 2007 and operations began in Sept 2007 Web site launched Jan 2008 Offices
Medellin – El Poblado five blocks east up from Parque Lleras Oriente – El Retiro ,Rionegro, Llano Grande, La Ceja, Fizebad – open 2011 Cartagena – partnership office in Boca Grande open in 2011 Santa Marta – 2012 plans
First American Commercial Realty Medellin (FACRM) commenced operations July 2010 – Joe Greco Partner
www.firstamericancommercialrealtymedellin.com Commercial real estate brokerage, sales and leases Commercial investment projects and developments Poblado Suites Medellin Real Estate Capital Group
First American Remodeling Services (2011) Bi lingual American architect, Jeremy Zick, project coordinator Five sets of vetted contractor teams Assist residential buyers with remodeling Phased project design and management for commercial rehab/remodel
First American Realty Medellin www.firstamericanrealtymedellin.com
Residential Sales – Rich Holman • FARM web site www.firstamericanrealtymedellin.com • 350 listings -penthouse, apartment, homes, studios,
fincas (country estates) in and around Medellin • Eight bi lingual sales agents with cars to assist • Currently getting 5-10% off list on average
Property Management – John Duque • www.firstamericanrealtymedellin.com/aptlistings.html • 45 furnished/unfurnished apartments primarily in the El
Poblado/Envigado area • Amenities designed for North American/European
tourists • Total turn-key management services for clients
Remodeling Services – Jeremy Zick • In-house bi-lingual American architect • Reliable vetted contractors • Complete turn-key project management services • Specs/plans apples to apples bidding process
First American Realty Medellin Services
First American Realty Medellin www.firstamericanrealtymedellin.com
Investment Opportunities – Joe Greco
Development Opportunities in and around the Zona Rosa area of El Poblado – Parque Lleras, Provenza, La Linde, Astorga, Manila and Patio Bonito
Conversion of existing homes and buildings into mixed use and small rental apartment projects
Oversubscribed Poblado Suites renovation – five executive suite apartment rentals three minutes from Parque Lleras
Planning phase for Green Energy Mountainside Retirement Development in Copacabana just North of Medellin
El Retiro retirement plans 20 minutes from Rionegro airport
Pending Medellin Capital Group investment fund for purchase and renovation projects similar to Poblado Suites
For investment packages contact [email protected]
First American Commercial Realty Medellin
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Realty Medellin www.firstamericanrealtymedellin.com
Real Estate Appreciation (5-10% per yr est.)
2002 Uribe came into office - +20-25%
2003-2007 - +10-15%
2007-2009 – Sideways
2010 - +5.8%
2011 – Same track as 2010
Investment/Rental Returns (5-10% per yr est.)
Includes all costs and realistic occupancy assumptions
ROI analyses for all purchases
Peso to US Dollar Favorable Changes (5-10% per yr est.)
Past five years Colombian Peso outgained all major currencies vs USD
Three years ago was at 2,600
2011 trades between 1,730-1,980
Owning assets in strong currencies is a good hedge against a declining US Dollar
Three Components of Investment Return in Medellin
First American Realty Medellin www.firstamericanrealtymedellin.com
Total Real Estate Return
Taking the mid-points of the three investment components overall returns for residential real estate could approximate
22.5% per annum
Medellin
First American Realty Medellin www.firstamericanrealtymedellin.com
Now is the time to
“own a piece of paradise”
Come Visit Us in Medellin
First American Realty Medellin www.firstamericanrealtymedellin.com
Contact
Rich Holman
Broker/Owner
First American Realty Medellin www.firstamericanrealtymedellin.com
First American Commercial Realty Medellin www.firstamericancommercialrealtymedellin.com
US Landline – 305-393-8872
Medellin Landline – (057) (4) 312-5473
Medellin Cell Phone – (057) 314-863-0621
For More Information
First American Realty Medellin www.firstamericanrealtymedellin.com
Free Bag of Choice
Colombian Coffee
for the Best Question!
Questions??