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Barteld Braaksma (Innovation manager CBS) and Christian Branbergen (CTO Dataprovider.com)

26 June 2019, Conference of European Statisticians, sixty‐seventh session

Measuring the Internet Economy in The Netherlands

A public‐private collaboration  

• Measuring the internet economy in NL

• Introduction to Dataprovider

• Reception

• What’s next?

Contents of presentation

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Measuring the internet economy in NL

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Main research question

“What is the importance of the internet to the Dutch economy?”

The aim of the research project was fourfold:

1. Determine a pragmatic definition of “the internet economy”2. Show the importance and size of the internet economy in NL 3. Show the possibilities of new measurement methods4. Explain differences from regular statistics/concepts

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Approach

: commissioned the project

: website information, feedback and know-how

: statistical information, analysis and reporting

External review board

Published on CBS innovation site Discussion paper available here

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Calculating indicators

KAU 1

KAU 2

KAU 3

KAU 4

KAU 5

KAU 6

KAU ….

…….

PopulationCBS Business Register:- Size class- NACE code- Age- Region

Website attributes:- Keywords- Economic footprint- Payment systems

CBS data

Statistical microdata:- Turnover- Employees

Results

Companies (number)

Turnover (mln euro)

Employees (number)

Total

Category A

Category B

Category C

Category D

Category E

Plus models, assumptions and

decision rules

Dataprovider data

2.5 million Dutch websiteslinked to CBS business register6

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How did we define ‘internet economy’?

All

Dut

ch b

usin

esse

s

A. No Income generated: businesses without a website. Businesses without a website

Hairdresser without website

Bakery without website

Freelancer without website

B. Income generated indirectlythrough the internet (internet

presence)

Businesses with a website but that do not belong to category C,

D or E

Hairdresser with website

Shell

DSM

C. Income generated directlythrough the internet: online

stores.

Businesses with a website and a high ecommerce certainty

Bol.com

Wehkamp

Bijenkorf

D. Income generated directlythrough the internet: other online

services.

Businesses with a website and that according to the most

important keywords belong to this category

Relatieplanet

Funda

Spil games

E. Income generated with the internet: Internet related ICT.

Businesses with a website and that according to the most

important keywords belong to this category

Webdesigners

Hosting

Internet marketing

Category Method Examples

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Participation in the internet economy

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Companies providing online services(gaming, dating, rating,  …)

5,700 companies with over 8,300 websites Relatively high productivity Companies are relatively small

Turnover €10 billion Total of 26,000 jobs

40% under five years old

Category not covered in NACE (!)

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Introduction to Dataprovider.com

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• Professional Search Engine• Dutch based with 45 employees• Index 300 million domains• Support 50 countries• Seven years of history

Introduction to Dataprovider.com

Website is a mini data source

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Website is a mini data source

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Eiffel tower

Sacré-Cœr

Louvre

Paris online in June 2019

City:

Companies:

Without SIREN:

Heartbeat:

Online stores:

Heartbeat:

158,013

103,173

19,295

7,433

Websites mention an address in Paris on the contact page.

65% Of the websites from Paris are from companies.

19% Forgot to mention the SIREN number on their website.

46% Of the company websites have (small) changes every month.

7% of the company websites are an online store.

73% Of the online stores have changes every month.

Low Medium High

Low Medium High

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