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An internet of things economy. Alexandra Deschamps-Sonsino [email protected] @iotwatch

An internet of things economy

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Page 1: An internet of things economy

An internet of things economy.

Alexandra [email protected]

@iotwatch

Page 2: An internet of things economy

First UK distributor of Arduino.

Consultant at designswarm.Founder of Good Night Lamp.Organiser of the London Internet of Things meetup since 2011.

Writing a book on smart homes.Steering a bottom-up internet of things certification mark.

About me

Page 3: An internet of things economy

1. How to develop the internet of things into positive local economic forcefor your community.

What I’ll talk about today

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2. International conversations to contribute to.

What I’ll talk about today

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What is the internet of things?

Embedding connectivity & electronicswhere there was none.

In new products & existing ones.

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What is the internet of things?

Don’t think about devices (anything with a screen), industrial applications or cars.

They’re already pretty high-tech.

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Think about baby bottles, braceletsshelves, keys.

What is the internet of things?

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Isn’t it all ‘gadgets’?

Why does it matter?

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Some things are more important, less wasteful, and more relevant than others.

It’s the same with #iot.

Why does it matter?

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Using products creates enough ‘small data’ to help make better decisions.

What do they have in common?

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These are all UK startups less than5 years old.

What do they have in common?

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Men & women between 35-45

Sometimes a tech background, often not.

People with a community around them.

Who are they?

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A community of peers happy to help formally & informally.

Some mentor, some become co-founders.

They may be involved in manufacturing, supply chain, retail, hardware, software, marketing, finance.

What kind of community?

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A community with face to face contact.

Meetups are a good mechanism for this.Cardiff doesn’t have one!meetup.com/iotlondoniot.london

Why not start your own community.

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Oxford, Cambridge, Thames Valley,Reading, London, Brighton, Leeds.

Globally over 2K meetups.

Other meetups in the UK?

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What happens when you start an #iot meetup.

Academics, investors, entrepreneursand employed people come to the table.

Ideas are shared, a local vision is shaped.

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What happens when you start an #iot meetup.

An ecology of support & finance starts toemerge.

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What happens when you start an #iot meetup.

In London we have 10+ maker spaces.3-4 #iot incubators/acceleratorsA growing awareness in the investmentcommunity.Businesses supporting startups in crowdfunding.

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What happens when you start an #iot meetup.

Wales is ideally positioned to growits own community, ecology and solutions.

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Build a new breed of local businesseswho want to be successful with new tools.

What does this do to an economy?

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Support new business opportunities forlocal manufacturing & cottage industries.

What does this do to an economy?

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It’s a new type of career. How do we build a path for it?How do we get young people excited?

Challenges ahead.

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Argument for a local STEAM-based curriculum that’s better than otherselsewhere.

What does this do to an economy?

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Help train more technologically-engaged designers & more people-focused & ethically-aware technologists.

Help them become local entrepreneurs.

What does this do to an economy?

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Encourage local government to revisit the impact on GDP of manufacturing & the creative sector.

In #iot they are intertwined.

What does this do to an economy?

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Power multi-disciplinaryresearch in difficult areas of the internetof things.

You can become world-leaders in ethical#iot design research for eg.

What does this do to an economy?

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We are asking some big questions.iotmark.wordpress.com

Difficult questions we should be asking.

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How is data handled by a hardware & software company?

Thinking beyond GDPR.

Difficult questions we should be asking.

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How do we encourage entrpreneursto make secure choices acrosshardware, firmware & cloud?

What conversations should we foster?

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How do we encourage open sourcepractices when a company goes bustor is acqui-hired?

Nest’s bricking of its sensor platform.

What conversations should we foster?

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How is a product made when manufacturing is so accessible but mostcompanies still fail?

Design for disassembly / Cradle to Cradle

What conversations should we foster?

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.

What does success look like?

Fantastic products made in acommunity who find local support and don’t leave for Silicon Valley.

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.

What does success look like?

Because your community will havechallenges that Silicon Valley doesn’t have.

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Create a fund dedicated to helpearly stage internet of things ideas develop and find an audience.

How to do it?

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Give £150K at a time.Enough to get started.

How to do it?

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Connect your financial support toother forms of local/national financial support.

How to do it?

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Don’t send people to crowdfundingunless you don’t want to growbusinesses but ideas.

How to do it?

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Champion those ideas in your localmedia (the international press coverage is grim). Help your community get behindan entrepreneur and beta test.

How to do it?

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Focus on free training programsto give people the support they needto have a good idea in the first place.

People need to be given permission to be inventors. Engineer is a dirty wordin many parts of the UK.

How to do it?

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This is as much about a supportiveculture of local invention as it is about design, engineering & making.

If we can value it in food, we can do it in #iot.

How to do it?

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Start a meetup.Find out what makes a Welsh #iot landscape.Help your young people see it as a career path.Finance it properly if you can.Help an international community of practice grow.Take part in a global conversation.

To recap

Page 43: An internet of things economy

Diolch. Alexandra Deschamps-Sonsino

[email protected]@iotwatch

designswarm.comgoodnightlamp.com

know-cards.comiot.london

iotmark.wordpress.com