Meaning Across Disciplines (Report)

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    London Metropolitan UniversityMA Graphic Design

    Major Project and Professional Context JCPP05C

    Meaning across disciplines: How can LedZeppelin songs be translated into astronomy

    themed visuals?

    Alexandre Navarro Caldeira11044686

    Prof. William Brown

    30/08/2012

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    2

    Index

    Index 2

    List of Illustrations 3

    Executive Summary 4

    Introduction 5

    Methodology 10

    Outcomes 20

    Reference list 26

    Appendix 27

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    List of Illustrations

    Figure 1 Process Diagram, made by the author 5

    Figure 2 - Process structure, made by the author 10

    Figure 3 - Dimensional Analysis, made by the author 13

    Figure 4 - Merged dimensional graph, made by the author 13

    Figure 5 - Audio - visual translation process, made by

    the author 14

    Figure 6 - Keyword filtering, photo from author's archive 14

    Figure 7 - Binary stars motion 18Figure 8 - Voyager 2 spacecraft illustration by the author 18

    Figure 9 - Black hole 3d model by the author 19

    Figure 10 - The Ocean photomontage, by the author 19

    Figure 11 - Communication Breakdown poster 21

    Figure 12 - Bron-Yr-Aur Stomp poster 21

    Figure 13 - No quarter poster 22

    Figure 14 - The Ocean poster 22

    Figure 15 - Trampled under foot poster 23

    Figure 16 - Spread of the newspaper that situates the

    reader among the chosen songs 25

    Figure 17 - Spread of the newspaper that explains a topic 25

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    Executive Summary

    An alternative path into cognition, this project aims to study meaning

    translation between disciplines as a way of increasing interest in scholar

    subjects by structuring a creative process that quantifies subjective

    themes into parameters that provide visual guidelines and categorizes

    themes for a conceptual blending with antipodal subjects. Through

    primary, secondary and action research, five Led Zeppelin songs are

    translated into five different posters illustrated with astronomic imagery.

    The posters are accompanied with a project book that explains the

    concepts in a clear and simple language, mixing the viewers personal

    interpretation of the posters with the intended message to provide a

    richer, memorable experience.

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    Introduction

    Aiming to explore meaning translation between extremely different

    disciplines, this project tries to develop a creative process that: distills a

    songs textual meaning, quantifies its sensorial perception and applies

    the obtained data in a poster with astronomic themed imagery, in order

    to provoke interest on the subject and promote a thirst for scientific

    knowledge on the viewer.

    Figure 3 Process Diagram, made by the author

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    Meaning Consumption

    The metaphor is a (if not the most) significant resource for visual

    communicators. Through a sign imported from a different context, a

    designer can rapidly attach a previously known set of meanings to a new

    concept. With its increased use in the arise of Advertising (and the

    popularization of The Big Idea by George Lois), later sophisticated by

    postmodernist ideas, the technique offers the possibility of interaction

    between the viewer and his culture, relies on the audiences references

    and cognitive abilities and promotes an intellectual exercise during the

    cognitive process (Crow, 2003).

    But what if this process is inverted? Is it possible to create interest in a

    subject - or even a discipline - by using it as the source of material to

    represent a better-understood discipline? Is sensorial perception and

    open visual pieces in comparison to explicit, textual, one-way

    communication an improbable bridge to deeper understanding?

    By representing music - a subject that is both interpreted and felt - with

    astronomy themed visuals, the boundaries between message and

    language are mixed in an attempt to create a thirst for knowledge about

    astronomy in the audience. By choosing not to leave the message

    explicit in the first encounter, the designer invites the reader to generate

    his own initial idea of it, in order to set a ground for the concept

    absorption. After this idea is formed, the meant message is explained in

    its original form, in order to awaken the sensorial information collected

    before and attach it to the new textual information, enriching the

    cognitive experience.

    This project aims to explore the process of meaning construction

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    through visual analogies between Led Zeppelin songs and astronomy

    themes, stressing the subjective quality of interpretation. The

    connection of very different subjects under broader, more general

    keywords gives one extra step to the cognitive process that prepares theviewer for a more intense experience, promoting an immersion that

    borders the fine art viewer-piece relationship (Frascara, 1988). This also

    exploits the open character of interpretation and how it is affected by

    the context in which the reader and the signs are situated (Sebeok, 2001).

    The Creative Process

    The project also tries to set a creative process that takes in

    consideration primary research data filtered under established rules in

    order to provide a narrowed down frame of technical, compositional and

    stylistic choices for the designer to draw upon during the graphic design

    process.

    The tracks are divided into textual and sensorial interpretations, which

    are carried by the designer and by a primary research audience. The

    research outcomes are then mapped and distilled into graphic rules and

    thematic keywords. These keywords guide a search within a theoretical

    astronomy literature source, which provides the theme to illustrate the

    song on a language developed based on the graphic rules acquired on

    the sensorial interpretation research. When finished, the posters are

    exhibited along with a newspaper that explains the concepts addressed,

    inviting the viewer to learn more about the subject.

    By having a subjective source of meaning (songs) quantified in a

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    questionnaire with both open and closed questions, the nature of

    subjectivity is stressed and a search for patterns among different

    interpretations is carried in order to capture a distilled essence of this

    meaning. On the other hand, having a scholar subject as provider forillustrations pushes the designers ability to connect extremely diverse

    themes under a same meaning, thus providing a better awareness of

    ways to improve the creative process outcome.

    In the end, drawing from novel sources diversifies the paths taken

    during the brainstorm and feeds a possibly more innovative result,

    enabling further application of the model in more commercial situations.

    Why Led Zeppelin?

    With a 12 years life span, Led Zeppelin wrote almost one hundred

    songs, ranging from soft, bright tracks to dark, heavy ones, passing

    through hard rock, blues and even reggae. They were recognized as a

    super-group, made of some of the most skilled musicians and

    composers of their time.

    This not only makes their work quite popular, which might give a certainfamiliarity to the tracks used in this project, it also provides a certain

    quality to the tracks, which allows a good interpretational process and

    provides a clear, defined material for the creative process. The high

    diversity among the tracks also enables a broader application of the

    concepts and a bigger challenge that increases the outcome variety.

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    Why Astronomy?

    A discipline that brings closer to human understanding elusive and (for

    now) unreachable places, mostly invisible in our daily lives, astronomy

    gathers together most of physics subjects into an astonishing attempt to

    explain extremely difficult questions. Astronomy, thus, sometimes is

    seen with cautious eyes as an undecipherable domain, best to be seen

    vernacularly for its beauty, but not understood.

    The lack of tangibility that this domain possesses requires a level of

    abstraction to understand that borders the belief sometimes, which

    provides a good challenge for this project, which seeks to broaden the

    possibility of semiotic connections between disciplines.

    And finally, why Posters?

    The main intent of this project is to explore the creative process that

    stands between input and outcome, the ways meaning can be translated

    and created and how interpretation is affected by situation and interest;

    therefore large posters are the most adequate media for this situation,

    since they require a synthetic visual language and provide a simple butstriking viewing experience, especially when connected to music.

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    Methodology

    Among all 81 officially released Led Zeppelin songs, 5 tracks were

    selected to receive a poster interpretation: Communication Breakdown

    (1969), Bron-Yr-Aur Stomp (1970), No quarter (1973), The ocean

    (1973) and Trampled under foot (1975). Very different between

    themselves, these tracks are a display of how the band can produce

    different and innovative music, and are also very unique forms of input

    for the research that was performed.

    Figure 4 - Process structure, made by the author

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    By dividing the songs interpretation strategy between textual and

    perceptual and assigning a specific final role in the outcome for each,

    the first thematic and the latter referring to the poster look-and-feel, it isreiterated that music is a subject that allows an incredible amount of

    visual experimentation (Shaughnessy & House, 1999).

    Sensorial Perception

    QUESTIONNAIRE - RATING QUESTIONS

    Humanscultivatetheabilitytocreateandrespondtorhythmbeforetheyare

    confrontedwiththecomplexitiesofwrittenandspokenlanguage.Thepulses,beatsandvibrationsofstructuredrhythmandmelodymusicrepresentalanguage

    thatisnaturallyfeltbyindividuals,nomatterwhattheirgeographicorigin.(Woolman, 2000)

    The strategy adopted to formulate the first part of the questionnaire was

    simple and addressed the emotional aspect of music: a rating system

    that measures how people perceive the songs in the sensorial realm.

    This explores the melodic and notational qualities of the track.

    Each track had its characteristics divided into Theme, Structure and

    Ambient, with two criteria, each framed between two contrasting

    keywords. Theme was divided into two contrasts: fantasy vs. reality and

    personal vs. external; Structure into predictable vs. unpredictable and

    attractive vs. repulsive; Ambient into open vs. closed and bright vs. dark.

    This structured allows a quantification of sensorial and quite abstract

    qualities that provides a framing for a visual language coding

    afterwards. By asking the interviewees to rate these contrasting

    characteristics in 10 scales, a pair number, the range is limited to point

    to at least one characteristic, making impossible an in-between

    answer, like the theme is neither realistic nor fantastic.

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    The results acquired in form of an average rating calculated from all

    answers were organized in dimensional matrices (fig. 3), which is a

    useful way of sorting out data and generating clusters/groups (Gray &Malins, 2004). These matrices were then merged in a round, 6-axis graph

    (fig. 4) that synthesizes all of the characteristics in a more

    instantaneous way and provides a quicker source of reference for the

    translation of the data acquired.

    This rating section of the questionnaires is set to feed the look-and-feel

    of the posters, in a precise set of rules established in advance according

    to some visual concepts. In order to make this translation, a diagram

    was elaborated to guide the process (fig. 5). This diagram shows the

    rules to be followed during the visual construction, and the specific

    effects that each characteristic have on the final design.

    As the thematic of the song is more related to illustrational

    characteristics and the images formed on the perceivers mind, it was

    assigned to the technique utilized to visualize the astronomy theme

    chosen (this choice process will be explained later): 2d if the rating

    points to a more fantastic theme 2d illustrations appeal more to our

    imagination in a tridimensional gestalt (Putnam, 1991), we complete

    mentally the environment in which the subject is represented by

    interpolating the images flat planes -, while if the theme is considered

    more realistic, the technique used is a mixture of photography and 3d

    render, with a clearly established z-axis. The focus of the theme is

    translated into texture: a more personal theme correspond to a less

    texturized piece, as it is more internal, symbolically inside the persons

    head, with no material; if the theme is more external, that is, connected

    to questions of the society and global environment, the piece contains a

    stronger texture, which represents the materiality of it, the tactile

    connection of a person and its surroundings.

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    Figure 3 - Dimensional Analysis, made by the author

    Figure 4 - Merged dimensional graph, made by the author

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    Figure 5 - Audio - visual translation process, made by the author

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    The structure is directly related to the poster composition, as it is

    connected to the overall experience that the song provides. A more

    predictable structure, that is: with repeating verses, choruses and

    traditional compasses, is analogue to a symmetric, tensionlesscomposition, while a more surprising musical structure (developing, or

    with tempo-breaks, irregular compasses) is comparable to a more

    dynamic, unbalanced layout (Puhalla, 2011). An attractive structure, that

    immerses the listener throughout its development, fed into a layout that

    has a clearer focus on the subject, directs the viewer attention straight

    to a focal point; if the track, on the other hand, pushes the listener into

    his own world instead of the songs world, it is represented in a diffuse

    layout, with a more divided information focus between different areas of

    the poster.

    Finally, the music environment, or ambience - which is defined by

    reverb, delay, harmony, and timbre among other characteristics is the

    part that will influence the disposition and character of the shapes

    disposed on the pieces. A closed ambient, with a muddier reverb, tighter

    stereo field is represented by shapes that close into themselves,

    concave, while a open ambient translates into convex, open ended

    shapes. The darkness mostly related to the timbre and amount of low

    frequencies of the track provides the spacing between the elements

    and the amount of free space in the composition; the darker the song,

    the more clumped the layout, the brighter (more high frequencies), the

    more distributed.

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    Textual Interpretation

    QUESTIONNAIRE - OPEN QUESTIONS

    Right after answering each of the rating questions, the interviewee is

    invited to provide some words that come into his mind about the songs

    in the specific frame of the previous question (about theme, structure

    our ambient). At the end of the questionnaire that corresponds to each

    song there is another open question, about a general interpretation of

    the song. Open questions stimulate the interviewee to find verbal, and

    thus meaningful associations in the subject. The answers acquired in

    this phase are distilled into keywords (fig. 6), which then are joined with

    the lyrics interpretation and biographical research to feed the textual

    interpretation data set.

    *THE DATA ACQUIRED FROM THE QUESTIONNAIRES CAN BE FOUND

    IN THE APPENDIX SECTION

    Figure 5 - Keyword filtering, photo from author's archive

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    VISUALIZATION

    The chosen theme for each poster is now illustrated in 2d (fig. 8), 3d(fig. 9) or photomontage (fig. 10), according to the results acquired in

    the sensorial perception research. In this specific case the softwares -

    used are Maxon Cinema 4D, Adobe Photoshop and Adobe Illustrator.

    Figure 7 - Binary stars motion(Nicolson, 1999)

    Figure 8 - Voyager 2 spacecraft illustration by theauthor

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    Figure 9 - Black hole 3d model by the author

    Figure 10 - The Ocean photomontage, by

    the author with free stock image bywww.cgtextures.com

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    Outcomes

    Tocompose,atleastbypropensity,istogivetodo,nottogivetohearbuttogive

    towrite.Themodernlocationformusicisnottheconcerthall,butthestageon

    whichthemusicianspass,inwhatisoftenadazzlingdisplay,fromonesourceof

    soundtoanother.Itiswewhoareplaying,thoughstillitistruebyproxy;butone

    canimaginetheconcert-lateron?-asexclusivelyaworkshop,fromwhich

    nothingspillsover-nodream,noimaginary,inshort,no'soul'andwhereallthe

    musicalartisabsorbedinapraxiswithnoremainder.SuchistheUtopiathata

    certainBeethoven,whoisnotplayed,teachesustoformulate-whichiswhyitis

    possiblenowtofeelinhimamusicianwithafuture.(Barthes, 1977)

    The ultimate product of this creative process is a set of five A2

    illustrated posters, one for each song chosen, and a newspaper that

    situates the viewer in the project and explains each of the themes

    addressed by the posters, completing the information absorption

    process.

    The posters are composed with no textual element, inviting the viewer to

    formulate his own interpretation in relation to the song presented with

    each one of them. Headphones fixed on the wall play in loop the

    addressed tracks in an art gallery aesthetic.

    With a visual approach that mixes album sleeves design with fine artposters, the collection represents a portal where music invites the

    viewer to learn more about a scholar discipline, while getting more in

    touch with its significations. The first contact with the subject induced

    through music and strong imagery eases the process, grabbing the

    viewers attention and slowly immersing him in a trip through a

    conceptual bridge made of the main keywords acquired on the

    questionnaires, which connects a songs textual meaning to an

    astronomy concept.

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    Figure 11 - Communication Breakdown poster

    Figure 12 - Bron-Yr-Aur Stomp poster

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    Figure 13 - No quarter poster

    Figure 14 - The Ocean poster

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    The projects main intention was fulfilled in a satisfactory fashion, in a

    sense that the creative process produced successfully an array of

    subjects that connected seamlessly with the original inputs. The

    experimentation with very different disciplines provided a practical proof

    that meaning is formed not by a sign only, nor by a context only, but by

    an intricate relationship between viewer and piece mediated by the

    paradigm (Crow, 2003).

    The poster is a source for the viewers imagination to compose his

    picture. The image itself doesnt mean anything, as the visual language

    doesnt mean anything. Its all connected in the viewers mind and the

    composition is made regarding his background, his memories, his taste

    and his perception of the song he is listening to at the moment. This

    first composition is his property, so a starting emotional link is made

    with the subject.

    Figure 15 - Trampled under foot poster

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    With his authorial image ready, the viewer is invited to read the project

    book, which is presented in the form of a newspaper, a humble,

    charming way to communicate an idea that wants to be seen as simple.This newspaper contains information gathered from the astronomy

    literature research carried; it explains the scientific concepts chosen to

    illustrate the posters.

    In a lighthearted, simple language, the explanations tend to have a

    humorous touch that make the concepts easier to understand and

    captures the readers attention. In this way, by mixing his first

    interpretation with the intended concept, a third, hybrid message is

    made, a personalized message that is held much closer to the viewers

    heart, more entrenched in his memory due to a richer and longer

    experience.

    Hopefully, the viewer will be more interested in astronomy by the end of

    the encounter. Maybe he will, at least, remember the subjects and be

    more familiarized with them the next time he gets in touch with them,

    which might facilitate a further knowledge absorption.

    This process can be applied to more commercial objectives, as the

    beauty in it is the risk of taking a longer path to reach a deeper spot in

    the audience consciousness. It also is a way of achieving new results

    through conversations between disciplines that would unlikely meet in a

    regular brainstorm. It would be nice to see communication that, instead

    of just sending a message, starts sending a message and teaching

    something interesting at the same time, communication that enriches

    the audience culture or increases its acceptance towards subjects that

    are seen as boring or difficult but hold many interesting, enlightening

    topics.

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    Figure 16 - Spread of the newspaper that situates the reader among the chosen songs

    Figure 17 - Spread of the newspaper that explains a topic

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    Reference list

    Barthes, R., 1977. Image, Music, Text. 1st ed. London: Fontana. Cox, B. & Forshaw, J., 2011. The Quantum Universe: Everything that

    can happen does happen. London: Allen Lane.

    Crow, D., 2003. Visible Signs. 2nd ed. London: AVA Publishing. Frascara, J., 1988. Graphic Design: Fine Art or Social Science.

    Design Issues, Autumn. pp.18-29.

    Gray, C. & Malins, J., 2004. Visualizing Research: A guide to theresearch process in art and design. Aldershot: Ashgate.

    NASA, 1974. Pioneer to Jupiter Second Exploration. Palo Alto:Bendix Field Engineering Corporation.

    Nicolson, I., 1999. Unfolding our Universe. Cambridge: CambridgeUniversity Press.

    Puhalla, D.M., 2011. Design Elements: form and Space. 1st ed.Beverly: Rockport.

    Putnam, H., 1991. Representation and Reality. Cambridge: MITPress.

    Sebeok, T.A., 2001. Signs: An introduction to Semiotics. 2nd ed.Toronto: University of Toronto Press.

    Shaughnessy, A. & House, J., 1999. Sampler: Contemporary MusicGraphics. 1st ed. New York: Universe.

    Welch, C., 1998. Led Zeppelin Dazed and Confused: The storiesbehind every song. 1st ed. Sevenoaks: Sevenoaks.

    Woolman, M., 2000. Sonic Graphics: Seeing Sound. 1st ed. London:Thames & Hudson.

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    Developed feelings during Led Zeppelin tracks

    1. What do you feel the song is about? (In a scale of 1 to 10, 1 representing the theme to th

    slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Fantasy / Reality5.6%

    (1)

    11.1%

    (2)

    38.9%

    (7)

    0.0%

    (0)

    27.8%

    (5)

    0.0%

    (0)

    5.6%

    (1)

    5.6%

    (1)

    5.6%

    (1)

    0.0%

    (0)

    Individual Issues / Exterior Issues5.6%

    (1)

    16.7%

    (3)

    5.6%

    (1)

    5.6%

    (1)

    16.7%

    (3)

    0.0%

    (0)

    33.3%

    (6)

    5.6%

    (1)

    11.1%

    (2)

    0.0%

    (0)

    Any special feelings about th

    answered

    skipped

    2. What do you feel about the song structure? (In a scale of 1 to 10, 1 representing the the

    the slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Predictable / Surprising0.0%

    (0)

    11.1%

    (2)

    0.0%

    (0)

    0.0%

    (0)

    5.6%

    (1)

    11.1%

    (2)

    27.8%

    (5)

    22.2%

    (4)

    16.7%

    (3)

    5.6%

    (1)

    Attractive / Repelling27.8%

    (5)

    16.7%

    (3)

    5.6%

    (1)

    11.1%

    (2)

    5.6%

    (1)

    11.1%

    (2)

    11.1%

    (2)

    5.6%

    (1)

    0.0%

    (0)

    5.6%

    (1)

    Any special feelings about th

    answere

    skippe

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    3. In what type of environment does the song transport you to? (In a scale of 1 to 10, 1 repr

    theme to the left of the slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Dark / Bright 0.0%(0)

    16.7%(3)

    0.0%(0)

    0.0%(0)

    11.1%(2)

    11.1%(2)

    22.2%(4)

    16.7%(3)

    5.6%(1)

    16.7%(3)

    Closed / Open5.6%

    (1)

    5.6%

    (1)

    5.6%

    (1)

    0.0%

    (0)

    0.0%

    (0)

    5.6%

    (1)

    16.7%

    (3)

    27.8%

    (5)

    16.7%

    (3)

    16.7%

    (3)

    Any special feelings about th

    answere

    skippe

    4. Please add here any specific words or images that come to your mind when you listen

    to this song:

    Response

    Count

    13

    answered question 13

    skipped question 5

    5. What do you feel the song is about? (In a scale of 1 to 10, 1 representing the theme to th

    slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Fantasy / Reality7.1%

    (1)

    7.1%

    (1)

    0.0%

    (0)

    7.1%

    (1)

    7.1%

    (1)

    7.1%

    (1)

    21.4%

    (3)

    28.6%

    (4)

    7.1%

    (1)

    7.1%

    (1)

    Individual Issues / Exterior Issues7.1%

    (1)

    21.4%

    (3)

    35.7%

    (5)

    0.0%

    (0)

    0.0%

    (0)

    0.0%

    (0)

    7.1%

    (1)

    14.3%

    (2)

    14.3%

    (2)

    0.0%

    (0)

    Any special feelings about th

    answered

    skipped

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    6. What do you feel about the song structure? (In a scale of 1 to 10, 1 representing the the

    the slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Predictable / Surprising0.0%

    (0)

    28.6%

    (4)

    21.4%

    (3)

    0.0%

    (0)

    7.1%

    (1)

    0.0%

    (0)

    7.1%

    (1)

    28.6%

    (4)

    7.1%

    (1)

    0.0%

    (0)

    Attractive / Repelling28.6%

    (4)

    21.4%

    (3)

    7.1%

    (1)

    14.3%

    (2)

    7.1%

    (1)

    14.3%

    (2)

    7.1%

    (1)

    0.0%

    (0)

    0.0%

    (0)

    0.0%

    (0)

    Any special feelings about the

    answered

    skipped

    7. In what type of environment does the song transport you to? (In a scale of 1 to 10, 1 repr

    theme to the left of the slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Dark / Bright7.1%

    (1)

    7.1%

    (1)

    14.3%

    (2)

    7.1%

    (1)

    14.3%

    (2)

    7.1%

    (1)

    7.1%

    (1)

    21.4%

    (3)

    7.1%

    (1)

    7.1%

    (1)

    Closed / Open14.3%

    (2)

    35.7%

    (5)

    7.1%

    (1)

    0.0%

    (0)

    7.1%

    (1)

    7.1%

    (1)

    7.1%

    (1)

    14.3%

    (2)

    0.0%

    (0)

    7.1%

    (1)

    Any special feelings about the

    answered

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    8. Please add here any specific words or images that come to your mind when you listen

    to this song:

    Response

    Count

    10

    answered question 10

    skipped question 8

    9. What do you feel the song is about? (In a scale of 1 to 10, 1 representing the theme to th

    slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10R

    A

    Fantasy / Reality50.0%

    (7)

    42.9%

    (6)

    0.0%

    (0)

    0.0%

    (0)

    7.1%

    (1)

    0.0%

    (0)

    0.0%

    (0)

    0.0%

    (0)

    0.0%

    (0)

    0.0%

    (0)

    Individual Issues / Exterior Issues21.4%

    (3)

    28.6%

    (4)

    28.6%

    (4)

    7.1%

    (1)

    0.0%

    (0)

    0.0%

    (0)

    7.1%

    (1)

    7.1%

    (1)

    0.0%

    (0)

    0.0%

    (0)

    Any special feelings about the t

    answered qu

    skipped qu

    10. What do you feel about the song structure? (In a scale of 1 to 10, 1 representing the the

    the slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Predictable / Surprising0.0%

    (0)

    0.0%

    (0)

    7.1%

    (1)

    0.0%

    (0)

    7.1%

    (1)

    14.3%

    (2)

    0.0%

    (0)

    35.7%

    (5)

    14.3%

    (2)

    21.4%

    (3)

    Attractive / Repelling35.7%

    (5)

    28.6%

    (4)

    14.3%

    (2)

    0.0%

    (0)

    7.1%

    (1)

    7.1%

    (1)

    7.1%

    (1)

    0.0%

    (0)

    0.0%

    (0)

    0.0%

    (0)

    Any special feelings about th

    answere

    skippe

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    11. In what type of environment does the song transport you to? (In a scale of 1 to 10, 1 rep

    theme to the left of the slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Dark / Bright14.3%

    (2)

    21.4%

    (3)

    7.1%

    (1)

    7.1%

    (1)

    21.4%

    (3)

    7.1%

    (1)

    7.1%

    (1)

    0.0%

    (0)

    7.1%

    (1)

    7.1

    (1)

    Closed / Open0.0%

    (0)

    21.4%

    (3)

    14.3%

    (2)

    14.3%

    (2)

    0.0%

    (0)

    0.0%

    (0)

    14.3%

    (2)

    14.3%

    (2)

    7.1%

    (1)

    14.3

    (2)

    Any special feelings about t

    answer

    skipp

    12. Please add here any specific words or images that come to your mind when you

    listen to this song:

    Response

    Count

    10

    answered question 10

    skipped question 8

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    13. What do you feel the song is about? (In a scale of 1 to 10, 1 representing the theme to t

    slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Fantasy / Reality 7.7%(1)

    0.0%(0)

    15.4%(2)

    0.0%(0)

    23.1%(3)

    0.0%(0)

    15.4%(2)

    23.1%(3)

    15.4%(2)

    0.0%(0)

    Individual Issues / Exterior Issues0.0%

    (0)

    7.7%

    (1)

    23.1%

    (3)

    7.7%

    (1)

    15.4%

    (2)

    0.0%

    (0)

    7.7%

    (1)

    30.8%

    (4)

    0.0%

    (0)

    7.7%

    (1)

    Any special feelings about th

    answered

    skipped

    14. What do you feel about the song structure? (In a scale of 1 to 10, 1 representing the the

    the slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Predictable / Surprising15.4%

    (2)

    7.7%

    (1)30.8%

    (4)

    7.7%

    (1)

    7.7%

    (1)

    7.7%

    (1)

    7.7%

    (1)

    15.4%

    (2)

    0.0%

    (0)

    0.0%

    (0)

    Attractive / Repelling7.7%

    (1)

    23.1%

    (3)

    23.1%

    (3)

    7.7%

    (1)

    7.7%

    (1)

    7.7%

    (1)

    15.4%

    (2)

    7.7%

    (1)

    0.0%

    (0)

    0.0%

    (0)

    Any special feelings about the s

    answered

    skipped

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    15. In what type of environment does the song transport you to? (In a scale of 1 to 10, 1 rep

    theme to the left of the slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Dark / Bright 0.0%(0)

    7.7%(1)

    0.0%(0)

    7.7%(1)

    15.4%(2)

    0.0%(0)

    7.7%(1)

    7.7%(1)

    30.8%(4)

    23.1%(3)

    Closed / Open0.0%

    (0)

    15.4%

    (2)

    0.0%

    (0)

    0.0%

    (0)

    7.7%

    (1)

    15.4%

    (2)

    7.7%

    (1)

    7.7%

    (1)

    23.1%

    (3)

    23.1%

    (3)

    Any special feelings about the

    answered

    skipped

    16. Please add here any specific words or images that come to your mind when you

    listen to this song:

    Response

    Count

    10

    answered question 10

    skipped question 8

    17. What do you feel the song is about? (In a scale of 1 to 10, 1 representing the theme to t

    and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Fantasy / Reality7.7%

    (1)

    0.0%

    (0)

    15.4%

    (2)

    0.0%

    (0)

    0.0%

    (0)

    7.7%

    (1)

    15.4%

    (2)

    15.4%

    (2)

    30.8%

    (4)

    7.7%

    (1)

    Individual Issues / Exterior Issues15.4%

    (2)

    23.1%

    (3)

    15.4%

    (2)

    15.4%

    (2)

    0.0%

    (0)

    0.0%

    (0)

    15.4%

    (2)

    15.4%

    (2)

    0.0%

    (0)

    0.0%

    (0)

    Any special feelings about

    answere

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    18. What do you feel about the song structure? (In a scale of 1 to 10, 1 representing the the

    the slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Predictable / Surprising15.4%

    (2)

    23.1%

    (3)

    23.1%

    (3)

    7.7%

    (1)

    15.4%

    (2)

    0.0%

    (0)

    15.4%

    (2)

    0.0%

    (0)

    0.0%

    (0)

    0.0%

    (0)

    Attractive / Repelling7.7%

    (1)

    38.5%

    (5)

    23.1%

    (3)

    0.0%

    (0)

    0.0%

    (0)

    7.7%

    (1)

    15.4%

    (2)

    7.7%

    (1)

    0.0%

    (0)

    0.0%

    (0)

    Any special feelings about the s

    answered

    skipped

    19. In what type of environment does the song transport you to? (In a scale of 1 to 10, 1 rep

    theme to the left of the slash and 10 representing the theme to the right of the slash)

    1 2 3 4 5 6 7 8 9 10

    Dark / Bright0.0%

    (0)

    23.1%

    (3)

    7.7%

    (1)

    30.8%

    (4)

    15.4%

    (2)

    0.0%

    (0)

    15.4%

    (2)

    0.0%

    (0)

    0.0%

    (0)

    7.7%

    (1)

    Closed / Open7.7%

    (1)

    7.7%

    (1)

    15.4%

    (2)

    23.1%

    (3)

    7.7%

    (1)

    15.4%

    (2)

    7.7%

    (1)

    7.7%

    (1)

    0.0%

    (0)

    7.7%

    (1)

    Any special feelings about the

    answered

    skipped

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    20. Please add here any specific words or images that come to your mind when you

    listen to this song:

    Response

    Count

    9

    answered question 9

    skipped question 9

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    Page 1, Q1. What do you feel the song is about?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 Love, feel good, drugs Aug 7, 2012 11:18 AM

    2 Renewal Aug 7, 2012 6:38 AM

    3 It's about fight and responsability. Light the obligation of serve you country Ina war. Jul 30, 2012 4:20 AM

    4 vontade de levantar dessa mesa de escritrio e sair danando sem nenhumvergonha dos demais.

    Jul 27, 2012 8:16 AM

    Page 1, Q2. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 stiky & oppositionional Aug 7, 2012 11:18 AM

    2 Groove Aug 7, 2012 6:38 AM

    3 The song's broken rhythm disturbs me a little. Jul 30, 2012 9:42 AM

    4 The rhythm changes are insanely cool. Jul 30, 2012 7:01 AM

    5 Love this 'broken parameters' Jul 30, 2012 4:20 AM

    Page 1, Q3. In what type of environment does the song transport you to?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 lo-fi sound , connected to a specific time period in history Aug 7, 2012 11:18 AM

    2 Revolving Aug 7, 2012 6:38 AM

    3 Feels like i'm at a live show, in an open space full of people enjoying thesame song.

    Jul 30, 2012 7:01 AM

    4 beach Jul 30, 2012 7:01 AM

    5 War. Maybe some explosions in the sky Jul 30, 2012 4:20 AM

    6 Isso a tocando em uma estrada, vento na cara, sol nos olhos.. no precisade mais nada..

    Jul 27, 2012 8:16 AM

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    Page 1, Q4. Please add here any specific words or images that come to your mind when you listen to thissong:

    1 Cycle, Renovation, Aug 7, 2012 6:38 AM

    2 fear, bar, beer, night, Jul 31, 2012 3:18 PM

    3 VIKINGS. Jul 30, 2012 12:01 PM

    4 beaches, roads, meadows, sun Jul 30, 2012 11:43 AM

    5 drunkness, inner fight, Jul 30, 2012 9:42 AM

    6 a music trip to listen in a road near by the ocean Jul 30, 2012 7:01 AM

    7 Colorful, liquid, wave Jul 30, 2012 6:21 AM

    8 Guns, explosions, engines, guitars, seductive women, bar Jul 30, 2012 4:20 AM

    9 pssaros, grama, muita pessoas reunidas, corpos danando, cerveja,amigos e diverso

    Jul 27, 2012 8:16 AM

    10 people carried away by music and ambience Jul 26, 2012 4:21 AM

    11 Waves Jul 26, 2012 3:12 AM

    12 Acension Jul 25, 2012 6:32 PM

    13 http://allthingsgo.files.wordpress.com/2010/05/night_drive.jpg Jul 25, 2012 6:26 PM

    Page 2, Q5. What do you feel the song is about?

    (In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 Love chase Aug 7, 2012 6:42 AM

    2 It's about sex and an analogy with cars and stuff like that Jul 30, 2012 4:27 AM

    3 Vontade de danar eletricamente! Jul 27, 2012 8:20 AM

    Page 2, Q6. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 straightforward Aug 7, 2012 11:21 AM

    2 Structured, Formula Aug 7, 2012 6:42 AM

    3 alegria e muito alto astral. Jul 27, 2012 8:20 AM

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    Page 2, Q7. In what type of environment does the song transport you to?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 tension Aug 7, 2012 11:21 AM

    2 Alive, Orange Aug 7, 2012 6:42 AM

    3 Nite club Jul 30, 2012 7:21 AM

    4 I can see interpolations of sex images and a car race Jul 30, 2012 4:27 AM

    Page 2, Q8. Please add here any specific words or images that come to your mind when you listen to thissong:

    1 Pursuit Aug 7, 2012 6:42 AM

    2 I feel like I'm not in control as if I were at border of a highway, an incrediblyfast paced environment in front of me and I'm paralysed, at 2:05 I manage toget the whole scene in slow motion to escape and cross, finding myself stuckagain in between the lanes just a minute after

    Aug 2, 2012 11:15 AM

    3 fun, walking, Jul 31, 2012 3:21 PM

    4 pub, club, beer, whisky Jul 30, 2012 11:47 AM

    5 Somebody very pissed of after being dumped by someone. Jul 30, 2012 9:47 AM

    6 Low lights, alcohol Jul 30, 2012 7:21 AM

    7 wood, dance, rhythm Jul 30, 2012 6:25 AM

    8 Metal, sex, love, fire, speed Jul 30, 2012 4:27 AM

    9 um clube, pessoas danando, desafios de dana, sorrisos e muitos drinks. Jul 27, 2012 8:20 AM

    10 Synergism Jul 25, 2012 6:35 PM

    Page 3, Q9. What do you feel the song is about?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to the

    right of the slash)

    1 psychedelic Aug 7, 2012 11:26 AM

    2 Prison, Angst Aug 7, 2012 6:44 AM

    3 sounds like someone being suffocated Jul 30, 2012 11:39 AM

    4 I feel it's someone crying for freedom into a personal prision Jul 30, 2012 4:36 AM

    5 suspense, fantasioso... Jul 27, 2012 8:26 AM

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    Page 3, Q10. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 goosebumps, strange combination of sounds Aug 7, 2012 11:26 AM

    2 Ups and Downs Aug 7, 2012 6:44 AM

    3 It's almost indigestible 'cause of many kinds of rhythms into the song Jul 30, 2012 4:36 AM

    4 expectativa, intimista, a viagem mais individual da pesquisa at o momento. Jul 27, 2012 8:26 AM

    Page 3, Q11. In what type of environment does the song transport you to?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 half open- half trapped, mysterious Aug 7, 2012 11:26 AM

    2 Wet Aug 7, 2012 6:44 AM

    3 An underwater prision Jul 30, 2012 4:36 AM

    4 me imagino no meu quarto, curtindo o som e pensando em coisas aleatriasda vida.

    Jul 27, 2012 8:26 AM

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    Page 3, Q12. Please add here any specific words or images that come to your mind when you listen to thissong:

    1 Limbo, Mud Aug 7, 2012 6:44 AM

    2 lush, crafted Aug 2, 2012 11:21 AM

    3 peace, think, alucination, invasion, scream Jul 31, 2012 3:23 PM

    4 fantasy, redemption, sacrifice, pain Jul 30, 2012 11:51 AM

    5 melting stuff Jul 30, 2012 11:39 AM

    6 Dreaming, drunkenness, fantasy, loneliness. Jul 30, 2012 9:54 AM

    7 rough, reverberant, bright, wave Jul 30, 2012 6:28 AM

    8 Drunk, dazed, Water, jail, tired, pain Jul 30, 2012 4:36 AM

    9 reflexo, fantasia, mistrio... Jul 27, 2012 8:26 AM

    10 psycho-neurotic Jul 25, 2012 6:42 PM

    Page 4, Q13. What do you feel the song is about?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 feel good Aug 7, 2012 11:30 AM

    2 Happiness, Simplicity, Roots Aug 7, 2012 6:47 AM

    3 claps and kicks makes me think of a celebration. Aug 2, 2012 11:25 AM

    4 Party and challenge Jul 30, 2012 4:42 AM

    5 aquela msica que eu ouviria a caminho do trabalho. Jul 27, 2012 8:29 AM

    Page 4, Q14. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 harmless, easy-listening Aug 7, 2012 11:30 AM

    2 repeating guitar riffs makes it persistent, like the message has to get throughits audience

    Aug 2, 2012 11:25 AM

    3 Snapy Jul 30, 2012 4:42 AM

    4 alegria, despreocupao, despojamento... Jul 27, 2012 8:29 AM

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    Page 4, Q15. In what type of environment does the song transport you to?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 positive Aug 7, 2012 11:30 AM

    2 People Cirle, Bon fire Aug 7, 2012 6:47 AM

    3 Some pub or tavern. Jul 30, 2012 4:42 AM

    Page 4, Q16. Please add here any specific words or images that come to your mind when you listen to thissong:

    1 car driving on an endless road Aug 7, 2012 11:30 AM

    2 Bon fire, People dancing in an old scenery Aug 7, 2012 6:47 AM

    3 saloon, beer & bitches Aug 2, 2012 11:25 AM

    4 sun, farm, boot, happy Jul 31, 2012 3:26 PM

    5 trip, sun, fun Jul 30, 2012 11:54 AM

    6 Road Trip, freedom. Jul 30, 2012 9:58 AM

    7 rough, animal, chord Jul 30, 2012 6:31 AM

    8 Guitar, Drunk, girls, challenge, shadows, beer Jul 30, 2012 4:42 AM

    9 rotina, no pensar em nada, alto astral, swing... Jul 27, 2012 8:29 AM

    10 country music Jul 25, 2012 6:43 PM

    Page 5, Q17. What do you feel the song is about?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 Anxiety Aug 7, 2012 6:49 AM

    2 frustration Aug 2, 2012 11:29 AM

    3 It's about sex and personal war Jul 30, 2012 4:45 AM

    4 acelerao, velocidade, correria, cidade. Jul 27, 2012 8:32 AM

    Page 5, Q18. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 Broken Aug 7, 2012 6:49 AM

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    Page 5, Q18. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    2 pensamento acelerado, vontade de agir j... tudo mais instantaneo. Jul 27, 2012 8:32 AM

    Page 5, Q19. In what type of environment does the song transport you to?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)

    1 Underground Aug 7, 2012 6:49 AM

    2 overwhelming layers, not much space to breathe Aug 2, 2012 11:29 AM

    Page 5, Q20. Please add here any specific words or images that come to your mind when you listen to thissong:

    1 Fight, Discussion, Aug 7, 2012 6:49 AM

    2 break up Aug 2, 2012 11:29 AM

    3 crazyness, run, drunk Jul 31, 2012 3:28 PM

    4 city, park, open fields Jul 30, 2012 11:57 AM

    5 fight, uprising Jul 30, 2012 10:02 AM

    6 pain, energy, angry Jul 30, 2012 6:32 AM

    7 Sex, war, guitars, nudity, fire, Jul 30, 2012 4:45 AM

    8 noite, velocidade, agito, bebidas, mulheres, adrenalina, loucura. Jul 27, 2012 8:32 AM

    9 Dissonance Jul 25, 2012 6:47 PM