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7/30/2019 Meaning Across Disciplines (Report)
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London Metropolitan UniversityMA Graphic Design
Major Project and Professional Context JCPP05C
Meaning across disciplines: How can LedZeppelin songs be translated into astronomy
themed visuals?
Alexandre Navarro Caldeira11044686
Prof. William Brown
30/08/2012
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Index
Index 2
List of Illustrations 3
Executive Summary 4
Introduction 5
Methodology 10
Outcomes 20
Reference list 26
Appendix 27
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List of Illustrations
Figure 1 Process Diagram, made by the author 5
Figure 2 - Process structure, made by the author 10
Figure 3 - Dimensional Analysis, made by the author 13
Figure 4 - Merged dimensional graph, made by the author 13
Figure 5 - Audio - visual translation process, made by
the author 14
Figure 6 - Keyword filtering, photo from author's archive 14
Figure 7 - Binary stars motion 18Figure 8 - Voyager 2 spacecraft illustration by the author 18
Figure 9 - Black hole 3d model by the author 19
Figure 10 - The Ocean photomontage, by the author 19
Figure 11 - Communication Breakdown poster 21
Figure 12 - Bron-Yr-Aur Stomp poster 21
Figure 13 - No quarter poster 22
Figure 14 - The Ocean poster 22
Figure 15 - Trampled under foot poster 23
Figure 16 - Spread of the newspaper that situates the
reader among the chosen songs 25
Figure 17 - Spread of the newspaper that explains a topic 25
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Executive Summary
An alternative path into cognition, this project aims to study meaning
translation between disciplines as a way of increasing interest in scholar
subjects by structuring a creative process that quantifies subjective
themes into parameters that provide visual guidelines and categorizes
themes for a conceptual blending with antipodal subjects. Through
primary, secondary and action research, five Led Zeppelin songs are
translated into five different posters illustrated with astronomic imagery.
The posters are accompanied with a project book that explains the
concepts in a clear and simple language, mixing the viewers personal
interpretation of the posters with the intended message to provide a
richer, memorable experience.
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Introduction
Aiming to explore meaning translation between extremely different
disciplines, this project tries to develop a creative process that: distills a
songs textual meaning, quantifies its sensorial perception and applies
the obtained data in a poster with astronomic themed imagery, in order
to provoke interest on the subject and promote a thirst for scientific
knowledge on the viewer.
Figure 3 Process Diagram, made by the author
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Meaning Consumption
The metaphor is a (if not the most) significant resource for visual
communicators. Through a sign imported from a different context, a
designer can rapidly attach a previously known set of meanings to a new
concept. With its increased use in the arise of Advertising (and the
popularization of The Big Idea by George Lois), later sophisticated by
postmodernist ideas, the technique offers the possibility of interaction
between the viewer and his culture, relies on the audiences references
and cognitive abilities and promotes an intellectual exercise during the
cognitive process (Crow, 2003).
But what if this process is inverted? Is it possible to create interest in a
subject - or even a discipline - by using it as the source of material to
represent a better-understood discipline? Is sensorial perception and
open visual pieces in comparison to explicit, textual, one-way
communication an improbable bridge to deeper understanding?
By representing music - a subject that is both interpreted and felt - with
astronomy themed visuals, the boundaries between message and
language are mixed in an attempt to create a thirst for knowledge about
astronomy in the audience. By choosing not to leave the message
explicit in the first encounter, the designer invites the reader to generate
his own initial idea of it, in order to set a ground for the concept
absorption. After this idea is formed, the meant message is explained in
its original form, in order to awaken the sensorial information collected
before and attach it to the new textual information, enriching the
cognitive experience.
This project aims to explore the process of meaning construction
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through visual analogies between Led Zeppelin songs and astronomy
themes, stressing the subjective quality of interpretation. The
connection of very different subjects under broader, more general
keywords gives one extra step to the cognitive process that prepares theviewer for a more intense experience, promoting an immersion that
borders the fine art viewer-piece relationship (Frascara, 1988). This also
exploits the open character of interpretation and how it is affected by
the context in which the reader and the signs are situated (Sebeok, 2001).
The Creative Process
The project also tries to set a creative process that takes in
consideration primary research data filtered under established rules in
order to provide a narrowed down frame of technical, compositional and
stylistic choices for the designer to draw upon during the graphic design
process.
The tracks are divided into textual and sensorial interpretations, which
are carried by the designer and by a primary research audience. The
research outcomes are then mapped and distilled into graphic rules and
thematic keywords. These keywords guide a search within a theoretical
astronomy literature source, which provides the theme to illustrate the
song on a language developed based on the graphic rules acquired on
the sensorial interpretation research. When finished, the posters are
exhibited along with a newspaper that explains the concepts addressed,
inviting the viewer to learn more about the subject.
By having a subjective source of meaning (songs) quantified in a
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questionnaire with both open and closed questions, the nature of
subjectivity is stressed and a search for patterns among different
interpretations is carried in order to capture a distilled essence of this
meaning. On the other hand, having a scholar subject as provider forillustrations pushes the designers ability to connect extremely diverse
themes under a same meaning, thus providing a better awareness of
ways to improve the creative process outcome.
In the end, drawing from novel sources diversifies the paths taken
during the brainstorm and feeds a possibly more innovative result,
enabling further application of the model in more commercial situations.
Why Led Zeppelin?
With a 12 years life span, Led Zeppelin wrote almost one hundred
songs, ranging from soft, bright tracks to dark, heavy ones, passing
through hard rock, blues and even reggae. They were recognized as a
super-group, made of some of the most skilled musicians and
composers of their time.
This not only makes their work quite popular, which might give a certainfamiliarity to the tracks used in this project, it also provides a certain
quality to the tracks, which allows a good interpretational process and
provides a clear, defined material for the creative process. The high
diversity among the tracks also enables a broader application of the
concepts and a bigger challenge that increases the outcome variety.
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Why Astronomy?
A discipline that brings closer to human understanding elusive and (for
now) unreachable places, mostly invisible in our daily lives, astronomy
gathers together most of physics subjects into an astonishing attempt to
explain extremely difficult questions. Astronomy, thus, sometimes is
seen with cautious eyes as an undecipherable domain, best to be seen
vernacularly for its beauty, but not understood.
The lack of tangibility that this domain possesses requires a level of
abstraction to understand that borders the belief sometimes, which
provides a good challenge for this project, which seeks to broaden the
possibility of semiotic connections between disciplines.
And finally, why Posters?
The main intent of this project is to explore the creative process that
stands between input and outcome, the ways meaning can be translated
and created and how interpretation is affected by situation and interest;
therefore large posters are the most adequate media for this situation,
since they require a synthetic visual language and provide a simple butstriking viewing experience, especially when connected to music.
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Methodology
Among all 81 officially released Led Zeppelin songs, 5 tracks were
selected to receive a poster interpretation: Communication Breakdown
(1969), Bron-Yr-Aur Stomp (1970), No quarter (1973), The ocean
(1973) and Trampled under foot (1975). Very different between
themselves, these tracks are a display of how the band can produce
different and innovative music, and are also very unique forms of input
for the research that was performed.
Figure 4 - Process structure, made by the author
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By dividing the songs interpretation strategy between textual and
perceptual and assigning a specific final role in the outcome for each,
the first thematic and the latter referring to the poster look-and-feel, it isreiterated that music is a subject that allows an incredible amount of
visual experimentation (Shaughnessy & House, 1999).
Sensorial Perception
QUESTIONNAIRE - RATING QUESTIONS
Humanscultivatetheabilitytocreateandrespondtorhythmbeforetheyare
confrontedwiththecomplexitiesofwrittenandspokenlanguage.Thepulses,beatsandvibrationsofstructuredrhythmandmelodymusicrepresentalanguage
thatisnaturallyfeltbyindividuals,nomatterwhattheirgeographicorigin.(Woolman, 2000)
The strategy adopted to formulate the first part of the questionnaire was
simple and addressed the emotional aspect of music: a rating system
that measures how people perceive the songs in the sensorial realm.
This explores the melodic and notational qualities of the track.
Each track had its characteristics divided into Theme, Structure and
Ambient, with two criteria, each framed between two contrasting
keywords. Theme was divided into two contrasts: fantasy vs. reality and
personal vs. external; Structure into predictable vs. unpredictable and
attractive vs. repulsive; Ambient into open vs. closed and bright vs. dark.
This structured allows a quantification of sensorial and quite abstract
qualities that provides a framing for a visual language coding
afterwards. By asking the interviewees to rate these contrasting
characteristics in 10 scales, a pair number, the range is limited to point
to at least one characteristic, making impossible an in-between
answer, like the theme is neither realistic nor fantastic.
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The results acquired in form of an average rating calculated from all
answers were organized in dimensional matrices (fig. 3), which is a
useful way of sorting out data and generating clusters/groups (Gray &Malins, 2004). These matrices were then merged in a round, 6-axis graph
(fig. 4) that synthesizes all of the characteristics in a more
instantaneous way and provides a quicker source of reference for the
translation of the data acquired.
This rating section of the questionnaires is set to feed the look-and-feel
of the posters, in a precise set of rules established in advance according
to some visual concepts. In order to make this translation, a diagram
was elaborated to guide the process (fig. 5). This diagram shows the
rules to be followed during the visual construction, and the specific
effects that each characteristic have on the final design.
As the thematic of the song is more related to illustrational
characteristics and the images formed on the perceivers mind, it was
assigned to the technique utilized to visualize the astronomy theme
chosen (this choice process will be explained later): 2d if the rating
points to a more fantastic theme 2d illustrations appeal more to our
imagination in a tridimensional gestalt (Putnam, 1991), we complete
mentally the environment in which the subject is represented by
interpolating the images flat planes -, while if the theme is considered
more realistic, the technique used is a mixture of photography and 3d
render, with a clearly established z-axis. The focus of the theme is
translated into texture: a more personal theme correspond to a less
texturized piece, as it is more internal, symbolically inside the persons
head, with no material; if the theme is more external, that is, connected
to questions of the society and global environment, the piece contains a
stronger texture, which represents the materiality of it, the tactile
connection of a person and its surroundings.
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Figure 3 - Dimensional Analysis, made by the author
Figure 4 - Merged dimensional graph, made by the author
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Figure 5 - Audio - visual translation process, made by the author
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The structure is directly related to the poster composition, as it is
connected to the overall experience that the song provides. A more
predictable structure, that is: with repeating verses, choruses and
traditional compasses, is analogue to a symmetric, tensionlesscomposition, while a more surprising musical structure (developing, or
with tempo-breaks, irregular compasses) is comparable to a more
dynamic, unbalanced layout (Puhalla, 2011). An attractive structure, that
immerses the listener throughout its development, fed into a layout that
has a clearer focus on the subject, directs the viewer attention straight
to a focal point; if the track, on the other hand, pushes the listener into
his own world instead of the songs world, it is represented in a diffuse
layout, with a more divided information focus between different areas of
the poster.
Finally, the music environment, or ambience - which is defined by
reverb, delay, harmony, and timbre among other characteristics is the
part that will influence the disposition and character of the shapes
disposed on the pieces. A closed ambient, with a muddier reverb, tighter
stereo field is represented by shapes that close into themselves,
concave, while a open ambient translates into convex, open ended
shapes. The darkness mostly related to the timbre and amount of low
frequencies of the track provides the spacing between the elements
and the amount of free space in the composition; the darker the song,
the more clumped the layout, the brighter (more high frequencies), the
more distributed.
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Textual Interpretation
QUESTIONNAIRE - OPEN QUESTIONS
Right after answering each of the rating questions, the interviewee is
invited to provide some words that come into his mind about the songs
in the specific frame of the previous question (about theme, structure
our ambient). At the end of the questionnaire that corresponds to each
song there is another open question, about a general interpretation of
the song. Open questions stimulate the interviewee to find verbal, and
thus meaningful associations in the subject. The answers acquired in
this phase are distilled into keywords (fig. 6), which then are joined with
the lyrics interpretation and biographical research to feed the textual
interpretation data set.
*THE DATA ACQUIRED FROM THE QUESTIONNAIRES CAN BE FOUND
IN THE APPENDIX SECTION
Figure 5 - Keyword filtering, photo from author's archive
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VISUALIZATION
The chosen theme for each poster is now illustrated in 2d (fig. 8), 3d(fig. 9) or photomontage (fig. 10), according to the results acquired in
the sensorial perception research. In this specific case the softwares -
used are Maxon Cinema 4D, Adobe Photoshop and Adobe Illustrator.
Figure 7 - Binary stars motion(Nicolson, 1999)
Figure 8 - Voyager 2 spacecraft illustration by theauthor
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Figure 9 - Black hole 3d model by the author
Figure 10 - The Ocean photomontage, by
the author with free stock image bywww.cgtextures.com
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Outcomes
Tocompose,atleastbypropensity,istogivetodo,nottogivetohearbuttogive
towrite.Themodernlocationformusicisnottheconcerthall,butthestageon
whichthemusicianspass,inwhatisoftenadazzlingdisplay,fromonesourceof
soundtoanother.Itiswewhoareplaying,thoughstillitistruebyproxy;butone
canimaginetheconcert-lateron?-asexclusivelyaworkshop,fromwhich
nothingspillsover-nodream,noimaginary,inshort,no'soul'andwhereallthe
musicalartisabsorbedinapraxiswithnoremainder.SuchistheUtopiathata
certainBeethoven,whoisnotplayed,teachesustoformulate-whichiswhyitis
possiblenowtofeelinhimamusicianwithafuture.(Barthes, 1977)
The ultimate product of this creative process is a set of five A2
illustrated posters, one for each song chosen, and a newspaper that
situates the viewer in the project and explains each of the themes
addressed by the posters, completing the information absorption
process.
The posters are composed with no textual element, inviting the viewer to
formulate his own interpretation in relation to the song presented with
each one of them. Headphones fixed on the wall play in loop the
addressed tracks in an art gallery aesthetic.
With a visual approach that mixes album sleeves design with fine artposters, the collection represents a portal where music invites the
viewer to learn more about a scholar discipline, while getting more in
touch with its significations. The first contact with the subject induced
through music and strong imagery eases the process, grabbing the
viewers attention and slowly immersing him in a trip through a
conceptual bridge made of the main keywords acquired on the
questionnaires, which connects a songs textual meaning to an
astronomy concept.
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Figure 11 - Communication Breakdown poster
Figure 12 - Bron-Yr-Aur Stomp poster
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Figure 13 - No quarter poster
Figure 14 - The Ocean poster
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The projects main intention was fulfilled in a satisfactory fashion, in a
sense that the creative process produced successfully an array of
subjects that connected seamlessly with the original inputs. The
experimentation with very different disciplines provided a practical proof
that meaning is formed not by a sign only, nor by a context only, but by
an intricate relationship between viewer and piece mediated by the
paradigm (Crow, 2003).
The poster is a source for the viewers imagination to compose his
picture. The image itself doesnt mean anything, as the visual language
doesnt mean anything. Its all connected in the viewers mind and the
composition is made regarding his background, his memories, his taste
and his perception of the song he is listening to at the moment. This
first composition is his property, so a starting emotional link is made
with the subject.
Figure 15 - Trampled under foot poster
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With his authorial image ready, the viewer is invited to read the project
book, which is presented in the form of a newspaper, a humble,
charming way to communicate an idea that wants to be seen as simple.This newspaper contains information gathered from the astronomy
literature research carried; it explains the scientific concepts chosen to
illustrate the posters.
In a lighthearted, simple language, the explanations tend to have a
humorous touch that make the concepts easier to understand and
captures the readers attention. In this way, by mixing his first
interpretation with the intended concept, a third, hybrid message is
made, a personalized message that is held much closer to the viewers
heart, more entrenched in his memory due to a richer and longer
experience.
Hopefully, the viewer will be more interested in astronomy by the end of
the encounter. Maybe he will, at least, remember the subjects and be
more familiarized with them the next time he gets in touch with them,
which might facilitate a further knowledge absorption.
This process can be applied to more commercial objectives, as the
beauty in it is the risk of taking a longer path to reach a deeper spot in
the audience consciousness. It also is a way of achieving new results
through conversations between disciplines that would unlikely meet in a
regular brainstorm. It would be nice to see communication that, instead
of just sending a message, starts sending a message and teaching
something interesting at the same time, communication that enriches
the audience culture or increases its acceptance towards subjects that
are seen as boring or difficult but hold many interesting, enlightening
topics.
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Figure 16 - Spread of the newspaper that situates the reader among the chosen songs
Figure 17 - Spread of the newspaper that explains a topic
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Reference list
Barthes, R., 1977. Image, Music, Text. 1st ed. London: Fontana. Cox, B. & Forshaw, J., 2011. The Quantum Universe: Everything that
can happen does happen. London: Allen Lane.
Crow, D., 2003. Visible Signs. 2nd ed. London: AVA Publishing. Frascara, J., 1988. Graphic Design: Fine Art or Social Science.
Design Issues, Autumn. pp.18-29.
Gray, C. & Malins, J., 2004. Visualizing Research: A guide to theresearch process in art and design. Aldershot: Ashgate.
NASA, 1974. Pioneer to Jupiter Second Exploration. Palo Alto:Bendix Field Engineering Corporation.
Nicolson, I., 1999. Unfolding our Universe. Cambridge: CambridgeUniversity Press.
Puhalla, D.M., 2011. Design Elements: form and Space. 1st ed.Beverly: Rockport.
Putnam, H., 1991. Representation and Reality. Cambridge: MITPress.
Sebeok, T.A., 2001. Signs: An introduction to Semiotics. 2nd ed.Toronto: University of Toronto Press.
Shaughnessy, A. & House, J., 1999. Sampler: Contemporary MusicGraphics. 1st ed. New York: Universe.
Welch, C., 1998. Led Zeppelin Dazed and Confused: The storiesbehind every song. 1st ed. Sevenoaks: Sevenoaks.
Woolman, M., 2000. Sonic Graphics: Seeing Sound. 1st ed. London:Thames & Hudson.
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Developed feelings during Led Zeppelin tracks
1. What do you feel the song is about? (In a scale of 1 to 10, 1 representing the theme to th
slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Fantasy / Reality5.6%
(1)
11.1%
(2)
38.9%
(7)
0.0%
(0)
27.8%
(5)
0.0%
(0)
5.6%
(1)
5.6%
(1)
5.6%
(1)
0.0%
(0)
Individual Issues / Exterior Issues5.6%
(1)
16.7%
(3)
5.6%
(1)
5.6%
(1)
16.7%
(3)
0.0%
(0)
33.3%
(6)
5.6%
(1)
11.1%
(2)
0.0%
(0)
Any special feelings about th
answered
skipped
2. What do you feel about the song structure? (In a scale of 1 to 10, 1 representing the the
the slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Predictable / Surprising0.0%
(0)
11.1%
(2)
0.0%
(0)
0.0%
(0)
5.6%
(1)
11.1%
(2)
27.8%
(5)
22.2%
(4)
16.7%
(3)
5.6%
(1)
Attractive / Repelling27.8%
(5)
16.7%
(3)
5.6%
(1)
11.1%
(2)
5.6%
(1)
11.1%
(2)
11.1%
(2)
5.6%
(1)
0.0%
(0)
5.6%
(1)
Any special feelings about th
answere
skippe
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3. In what type of environment does the song transport you to? (In a scale of 1 to 10, 1 repr
theme to the left of the slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Dark / Bright 0.0%(0)
16.7%(3)
0.0%(0)
0.0%(0)
11.1%(2)
11.1%(2)
22.2%(4)
16.7%(3)
5.6%(1)
16.7%(3)
Closed / Open5.6%
(1)
5.6%
(1)
5.6%
(1)
0.0%
(0)
0.0%
(0)
5.6%
(1)
16.7%
(3)
27.8%
(5)
16.7%
(3)
16.7%
(3)
Any special feelings about th
answere
skippe
4. Please add here any specific words or images that come to your mind when you listen
to this song:
Response
Count
13
answered question 13
skipped question 5
5. What do you feel the song is about? (In a scale of 1 to 10, 1 representing the theme to th
slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Fantasy / Reality7.1%
(1)
7.1%
(1)
0.0%
(0)
7.1%
(1)
7.1%
(1)
7.1%
(1)
21.4%
(3)
28.6%
(4)
7.1%
(1)
7.1%
(1)
Individual Issues / Exterior Issues7.1%
(1)
21.4%
(3)
35.7%
(5)
0.0%
(0)
0.0%
(0)
0.0%
(0)
7.1%
(1)
14.3%
(2)
14.3%
(2)
0.0%
(0)
Any special feelings about th
answered
skipped
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6. What do you feel about the song structure? (In a scale of 1 to 10, 1 representing the the
the slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Predictable / Surprising0.0%
(0)
28.6%
(4)
21.4%
(3)
0.0%
(0)
7.1%
(1)
0.0%
(0)
7.1%
(1)
28.6%
(4)
7.1%
(1)
0.0%
(0)
Attractive / Repelling28.6%
(4)
21.4%
(3)
7.1%
(1)
14.3%
(2)
7.1%
(1)
14.3%
(2)
7.1%
(1)
0.0%
(0)
0.0%
(0)
0.0%
(0)
Any special feelings about the
answered
skipped
7. In what type of environment does the song transport you to? (In a scale of 1 to 10, 1 repr
theme to the left of the slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Dark / Bright7.1%
(1)
7.1%
(1)
14.3%
(2)
7.1%
(1)
14.3%
(2)
7.1%
(1)
7.1%
(1)
21.4%
(3)
7.1%
(1)
7.1%
(1)
Closed / Open14.3%
(2)
35.7%
(5)
7.1%
(1)
0.0%
(0)
7.1%
(1)
7.1%
(1)
7.1%
(1)
14.3%
(2)
0.0%
(0)
7.1%
(1)
Any special feelings about the
answered
skipped
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8. Please add here any specific words or images that come to your mind when you listen
to this song:
Response
Count
10
answered question 10
skipped question 8
9. What do you feel the song is about? (In a scale of 1 to 10, 1 representing the theme to th
slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10R
A
Fantasy / Reality50.0%
(7)
42.9%
(6)
0.0%
(0)
0.0%
(0)
7.1%
(1)
0.0%
(0)
0.0%
(0)
0.0%
(0)
0.0%
(0)
0.0%
(0)
Individual Issues / Exterior Issues21.4%
(3)
28.6%
(4)
28.6%
(4)
7.1%
(1)
0.0%
(0)
0.0%
(0)
7.1%
(1)
7.1%
(1)
0.0%
(0)
0.0%
(0)
Any special feelings about the t
answered qu
skipped qu
10. What do you feel about the song structure? (In a scale of 1 to 10, 1 representing the the
the slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Predictable / Surprising0.0%
(0)
0.0%
(0)
7.1%
(1)
0.0%
(0)
7.1%
(1)
14.3%
(2)
0.0%
(0)
35.7%
(5)
14.3%
(2)
21.4%
(3)
Attractive / Repelling35.7%
(5)
28.6%
(4)
14.3%
(2)
0.0%
(0)
7.1%
(1)
7.1%
(1)
7.1%
(1)
0.0%
(0)
0.0%
(0)
0.0%
(0)
Any special feelings about th
answere
skippe
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11. In what type of environment does the song transport you to? (In a scale of 1 to 10, 1 rep
theme to the left of the slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Dark / Bright14.3%
(2)
21.4%
(3)
7.1%
(1)
7.1%
(1)
21.4%
(3)
7.1%
(1)
7.1%
(1)
0.0%
(0)
7.1%
(1)
7.1
(1)
Closed / Open0.0%
(0)
21.4%
(3)
14.3%
(2)
14.3%
(2)
0.0%
(0)
0.0%
(0)
14.3%
(2)
14.3%
(2)
7.1%
(1)
14.3
(2)
Any special feelings about t
answer
skipp
12. Please add here any specific words or images that come to your mind when you
listen to this song:
Response
Count
10
answered question 10
skipped question 8
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13. What do you feel the song is about? (In a scale of 1 to 10, 1 representing the theme to t
slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Fantasy / Reality 7.7%(1)
0.0%(0)
15.4%(2)
0.0%(0)
23.1%(3)
0.0%(0)
15.4%(2)
23.1%(3)
15.4%(2)
0.0%(0)
Individual Issues / Exterior Issues0.0%
(0)
7.7%
(1)
23.1%
(3)
7.7%
(1)
15.4%
(2)
0.0%
(0)
7.7%
(1)
30.8%
(4)
0.0%
(0)
7.7%
(1)
Any special feelings about th
answered
skipped
14. What do you feel about the song structure? (In a scale of 1 to 10, 1 representing the the
the slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Predictable / Surprising15.4%
(2)
7.7%
(1)30.8%
(4)
7.7%
(1)
7.7%
(1)
7.7%
(1)
7.7%
(1)
15.4%
(2)
0.0%
(0)
0.0%
(0)
Attractive / Repelling7.7%
(1)
23.1%
(3)
23.1%
(3)
7.7%
(1)
7.7%
(1)
7.7%
(1)
15.4%
(2)
7.7%
(1)
0.0%
(0)
0.0%
(0)
Any special feelings about the s
answered
skipped
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15. In what type of environment does the song transport you to? (In a scale of 1 to 10, 1 rep
theme to the left of the slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Dark / Bright 0.0%(0)
7.7%(1)
0.0%(0)
7.7%(1)
15.4%(2)
0.0%(0)
7.7%(1)
7.7%(1)
30.8%(4)
23.1%(3)
Closed / Open0.0%
(0)
15.4%
(2)
0.0%
(0)
0.0%
(0)
7.7%
(1)
15.4%
(2)
7.7%
(1)
7.7%
(1)
23.1%
(3)
23.1%
(3)
Any special feelings about the
answered
skipped
16. Please add here any specific words or images that come to your mind when you
listen to this song:
Response
Count
10
answered question 10
skipped question 8
17. What do you feel the song is about? (In a scale of 1 to 10, 1 representing the theme to t
and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Fantasy / Reality7.7%
(1)
0.0%
(0)
15.4%
(2)
0.0%
(0)
0.0%
(0)
7.7%
(1)
15.4%
(2)
15.4%
(2)
30.8%
(4)
7.7%
(1)
Individual Issues / Exterior Issues15.4%
(2)
23.1%
(3)
15.4%
(2)
15.4%
(2)
0.0%
(0)
0.0%
(0)
15.4%
(2)
15.4%
(2)
0.0%
(0)
0.0%
(0)
Any special feelings about
answere
skippe
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18. What do you feel about the song structure? (In a scale of 1 to 10, 1 representing the the
the slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Predictable / Surprising15.4%
(2)
23.1%
(3)
23.1%
(3)
7.7%
(1)
15.4%
(2)
0.0%
(0)
15.4%
(2)
0.0%
(0)
0.0%
(0)
0.0%
(0)
Attractive / Repelling7.7%
(1)
38.5%
(5)
23.1%
(3)
0.0%
(0)
0.0%
(0)
7.7%
(1)
15.4%
(2)
7.7%
(1)
0.0%
(0)
0.0%
(0)
Any special feelings about the s
answered
skipped
19. In what type of environment does the song transport you to? (In a scale of 1 to 10, 1 rep
theme to the left of the slash and 10 representing the theme to the right of the slash)
1 2 3 4 5 6 7 8 9 10
Dark / Bright0.0%
(0)
23.1%
(3)
7.7%
(1)
30.8%
(4)
15.4%
(2)
0.0%
(0)
15.4%
(2)
0.0%
(0)
0.0%
(0)
7.7%
(1)
Closed / Open7.7%
(1)
7.7%
(1)
15.4%
(2)
23.1%
(3)
7.7%
(1)
15.4%
(2)
7.7%
(1)
7.7%
(1)
0.0%
(0)
7.7%
(1)
Any special feelings about the
answered
skipped
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20. Please add here any specific words or images that come to your mind when you
listen to this song:
Response
Count
9
answered question 9
skipped question 9
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Page 1, Q1. What do you feel the song is about?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 Love, feel good, drugs Aug 7, 2012 11:18 AM
2 Renewal Aug 7, 2012 6:38 AM
3 It's about fight and responsability. Light the obligation of serve you country Ina war. Jul 30, 2012 4:20 AM
4 vontade de levantar dessa mesa de escritrio e sair danando sem nenhumvergonha dos demais.
Jul 27, 2012 8:16 AM
Page 1, Q2. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 stiky & oppositionional Aug 7, 2012 11:18 AM
2 Groove Aug 7, 2012 6:38 AM
3 The song's broken rhythm disturbs me a little. Jul 30, 2012 9:42 AM
4 The rhythm changes are insanely cool. Jul 30, 2012 7:01 AM
5 Love this 'broken parameters' Jul 30, 2012 4:20 AM
Page 1, Q3. In what type of environment does the song transport you to?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 lo-fi sound , connected to a specific time period in history Aug 7, 2012 11:18 AM
2 Revolving Aug 7, 2012 6:38 AM
3 Feels like i'm at a live show, in an open space full of people enjoying thesame song.
Jul 30, 2012 7:01 AM
4 beach Jul 30, 2012 7:01 AM
5 War. Maybe some explosions in the sky Jul 30, 2012 4:20 AM
6 Isso a tocando em uma estrada, vento na cara, sol nos olhos.. no precisade mais nada..
Jul 27, 2012 8:16 AM
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Page 1, Q4. Please add here any specific words or images that come to your mind when you listen to thissong:
1 Cycle, Renovation, Aug 7, 2012 6:38 AM
2 fear, bar, beer, night, Jul 31, 2012 3:18 PM
3 VIKINGS. Jul 30, 2012 12:01 PM
4 beaches, roads, meadows, sun Jul 30, 2012 11:43 AM
5 drunkness, inner fight, Jul 30, 2012 9:42 AM
6 a music trip to listen in a road near by the ocean Jul 30, 2012 7:01 AM
7 Colorful, liquid, wave Jul 30, 2012 6:21 AM
8 Guns, explosions, engines, guitars, seductive women, bar Jul 30, 2012 4:20 AM
9 pssaros, grama, muita pessoas reunidas, corpos danando, cerveja,amigos e diverso
Jul 27, 2012 8:16 AM
10 people carried away by music and ambience Jul 26, 2012 4:21 AM
11 Waves Jul 26, 2012 3:12 AM
12 Acension Jul 25, 2012 6:32 PM
13 http://allthingsgo.files.wordpress.com/2010/05/night_drive.jpg Jul 25, 2012 6:26 PM
Page 2, Q5. What do you feel the song is about?
(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 Love chase Aug 7, 2012 6:42 AM
2 It's about sex and an analogy with cars and stuff like that Jul 30, 2012 4:27 AM
3 Vontade de danar eletricamente! Jul 27, 2012 8:20 AM
Page 2, Q6. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 straightforward Aug 7, 2012 11:21 AM
2 Structured, Formula Aug 7, 2012 6:42 AM
3 alegria e muito alto astral. Jul 27, 2012 8:20 AM
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Page 2, Q7. In what type of environment does the song transport you to?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 tension Aug 7, 2012 11:21 AM
2 Alive, Orange Aug 7, 2012 6:42 AM
3 Nite club Jul 30, 2012 7:21 AM
4 I can see interpolations of sex images and a car race Jul 30, 2012 4:27 AM
Page 2, Q8. Please add here any specific words or images that come to your mind when you listen to thissong:
1 Pursuit Aug 7, 2012 6:42 AM
2 I feel like I'm not in control as if I were at border of a highway, an incrediblyfast paced environment in front of me and I'm paralysed, at 2:05 I manage toget the whole scene in slow motion to escape and cross, finding myself stuckagain in between the lanes just a minute after
Aug 2, 2012 11:15 AM
3 fun, walking, Jul 31, 2012 3:21 PM
4 pub, club, beer, whisky Jul 30, 2012 11:47 AM
5 Somebody very pissed of after being dumped by someone. Jul 30, 2012 9:47 AM
6 Low lights, alcohol Jul 30, 2012 7:21 AM
7 wood, dance, rhythm Jul 30, 2012 6:25 AM
8 Metal, sex, love, fire, speed Jul 30, 2012 4:27 AM
9 um clube, pessoas danando, desafios de dana, sorrisos e muitos drinks. Jul 27, 2012 8:20 AM
10 Synergism Jul 25, 2012 6:35 PM
Page 3, Q9. What do you feel the song is about?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to the
right of the slash)
1 psychedelic Aug 7, 2012 11:26 AM
2 Prison, Angst Aug 7, 2012 6:44 AM
3 sounds like someone being suffocated Jul 30, 2012 11:39 AM
4 I feel it's someone crying for freedom into a personal prision Jul 30, 2012 4:36 AM
5 suspense, fantasioso... Jul 27, 2012 8:26 AM
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Page 3, Q10. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 goosebumps, strange combination of sounds Aug 7, 2012 11:26 AM
2 Ups and Downs Aug 7, 2012 6:44 AM
3 It's almost indigestible 'cause of many kinds of rhythms into the song Jul 30, 2012 4:36 AM
4 expectativa, intimista, a viagem mais individual da pesquisa at o momento. Jul 27, 2012 8:26 AM
Page 3, Q11. In what type of environment does the song transport you to?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 half open- half trapped, mysterious Aug 7, 2012 11:26 AM
2 Wet Aug 7, 2012 6:44 AM
3 An underwater prision Jul 30, 2012 4:36 AM
4 me imagino no meu quarto, curtindo o som e pensando em coisas aleatriasda vida.
Jul 27, 2012 8:26 AM
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Page 3, Q12. Please add here any specific words or images that come to your mind when you listen to thissong:
1 Limbo, Mud Aug 7, 2012 6:44 AM
2 lush, crafted Aug 2, 2012 11:21 AM
3 peace, think, alucination, invasion, scream Jul 31, 2012 3:23 PM
4 fantasy, redemption, sacrifice, pain Jul 30, 2012 11:51 AM
5 melting stuff Jul 30, 2012 11:39 AM
6 Dreaming, drunkenness, fantasy, loneliness. Jul 30, 2012 9:54 AM
7 rough, reverberant, bright, wave Jul 30, 2012 6:28 AM
8 Drunk, dazed, Water, jail, tired, pain Jul 30, 2012 4:36 AM
9 reflexo, fantasia, mistrio... Jul 27, 2012 8:26 AM
10 psycho-neurotic Jul 25, 2012 6:42 PM
Page 4, Q13. What do you feel the song is about?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 feel good Aug 7, 2012 11:30 AM
2 Happiness, Simplicity, Roots Aug 7, 2012 6:47 AM
3 claps and kicks makes me think of a celebration. Aug 2, 2012 11:25 AM
4 Party and challenge Jul 30, 2012 4:42 AM
5 aquela msica que eu ouviria a caminho do trabalho. Jul 27, 2012 8:29 AM
Page 4, Q14. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 harmless, easy-listening Aug 7, 2012 11:30 AM
2 repeating guitar riffs makes it persistent, like the message has to get throughits audience
Aug 2, 2012 11:25 AM
3 Snapy Jul 30, 2012 4:42 AM
4 alegria, despreocupao, despojamento... Jul 27, 2012 8:29 AM
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Page 4, Q15. In what type of environment does the song transport you to?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 positive Aug 7, 2012 11:30 AM
2 People Cirle, Bon fire Aug 7, 2012 6:47 AM
3 Some pub or tavern. Jul 30, 2012 4:42 AM
Page 4, Q16. Please add here any specific words or images that come to your mind when you listen to thissong:
1 car driving on an endless road Aug 7, 2012 11:30 AM
2 Bon fire, People dancing in an old scenery Aug 7, 2012 6:47 AM
3 saloon, beer & bitches Aug 2, 2012 11:25 AM
4 sun, farm, boot, happy Jul 31, 2012 3:26 PM
5 trip, sun, fun Jul 30, 2012 11:54 AM
6 Road Trip, freedom. Jul 30, 2012 9:58 AM
7 rough, animal, chord Jul 30, 2012 6:31 AM
8 Guitar, Drunk, girls, challenge, shadows, beer Jul 30, 2012 4:42 AM
9 rotina, no pensar em nada, alto astral, swing... Jul 27, 2012 8:29 AM
10 country music Jul 25, 2012 6:43 PM
Page 5, Q17. What do you feel the song is about?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 Anxiety Aug 7, 2012 6:49 AM
2 frustration Aug 2, 2012 11:29 AM
3 It's about sex and personal war Jul 30, 2012 4:45 AM
4 acelerao, velocidade, correria, cidade. Jul 27, 2012 8:32 AM
Page 5, Q18. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 Broken Aug 7, 2012 6:49 AM
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Page 5, Q18. What do you feel about the song structure?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
2 pensamento acelerado, vontade de agir j... tudo mais instantaneo. Jul 27, 2012 8:32 AM
Page 5, Q19. In what type of environment does the song transport you to?(In a scale of 1 to 10, 1 representing the theme to the left of the slash and 10 representing the theme to theright of the slash)
1 Underground Aug 7, 2012 6:49 AM
2 overwhelming layers, not much space to breathe Aug 2, 2012 11:29 AM
Page 5, Q20. Please add here any specific words or images that come to your mind when you listen to thissong:
1 Fight, Discussion, Aug 7, 2012 6:49 AM
2 break up Aug 2, 2012 11:29 AM
3 crazyness, run, drunk Jul 31, 2012 3:28 PM
4 city, park, open fields Jul 30, 2012 11:57 AM
5 fight, uprising Jul 30, 2012 10:02 AM
6 pain, energy, angry Jul 30, 2012 6:32 AM
7 Sex, war, guitars, nudity, fire, Jul 30, 2012 4:45 AM
8 noite, velocidade, agito, bebidas, mulheres, adrenalina, loucura. Jul 27, 2012 8:32 AM
9 Dissonance Jul 25, 2012 6:47 PM