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1st Installation Pre-spring
• Pre-spring denim with clothing
and sportswear items should be
merchandised in your focal area
at the beginning of the season.
• If you do have a separate formal
area you can merchandise the
colour palette that matches this
Navy Denim concept.
• Secondary area for sale
product.
Black Label – Galeries Lafayette
PRE SPRING
SPRING 1
SPRING 2
SALE
FLOW & STRATEGY – SPRING 15
2nd Installation Spring 1
• Spring 1 will be launched in
your focal area.
• Pre-spring will move to your
secondary area.
• Your clothing area like shown
here can host the three different
colour palette matching the
sportswear concepts.
3rd Installation Spring 2
• Spring 2 should be in the focal
area in the front when you have
received the key styles.
• Spring 1 should move to the
secondary area. The space
should be according to your
delivery quantities.
• Pre-spring should be in the
least important area by the end
of the season.
CLOTHING
NOTE:
• According to your buy
assortment in Clothing you might
have a separate Clothing area or
it needs to be integrated in your
Denim concepts according to the
matching colour palette:
• Navy – Pre-spring
• Black – Spring 1
• Brown – Spring 2
CONCEPT INSPIRATION PRE SPRING 15
The message of Pre-spring 15:
True to Ralph’s passion for high performance motorcycles this vintage inspiration
translates in this Pre-spring delivery with cleaner outerwear, knit and sport shirt models
more towards a sleeker, simpler look to better complement the Black Label tailored
clothing collections.
Key ideas/message:
• Moto aesthetic with vintage details, quilting and stitching
• Novelty Camouflage print in leather jacket, denim & shirt
• Fashion forward
• Shades of indigo
• Sophisticated edgy & cool
• Sportswear/clothing with cleaner looks
• Relaxed yet sophisticated
Sedona, Arizona Navy/Indigo/Blue White
Colour palette:
STYLING & RIGGING DENIM
• Sportswear, tailored clothing and denim pieces should all be highlighted on the rigs, combine two or more aesthetics within a single look.
• Mix colour pairing from rig to rig. Navy & indigo to white and navy to indigo show the versatility of the blue and white colour palette.
• Camouflage is key and therefore be sure to rig your leather jacket & shirt on focal mannequins.
• Leave jackets open to highlight the texture of the tops underneath.
• Drape jackets over shoulders to highlight underpinnings and be sure to pin knits and wovens to highlight slimmer fits.
• Treat cardigan sweaters as outerwear and style them with lightweight shirts underneath.
• Layer in shirt and tie looks to elevate the delivery and contrast with more casual looks to create diversity.
• Pop collars on most of the looks to create a cool and laid back feel and attitude.
MERCHANDISING STANDARDS & TECHNIQUES DENIM
Selfridges London
Merchandising standards & techniques:
• Denim, sportswear and tailored clothing should be all mixed in
the wardrobes following the rig looks.
• Make your hang fixtures and wardrobes interesting by mixing
all your materials and fabrications and propose real looks to your
customer.
• Break up your collection primarily based in navy with the denim
pieces to create more interest and dimension.
• Make sure your face outs present the best denim styles you
have to strengthen the seasonal message.
• Show all your special details in your wardrobes through folding
and face outs like leather patches, zippers and tech hardware.
Accessorizing tips:
• Style your looks with rugged black leather boots and use dark coloured belts with
minimal hardware sparingly.
• Cool black weekend bags can be used for the uppers and concept tables to strengthen
your presentation.
• Black & silver aviator sunglasses are great to give a young and cool attitude to your rigs.
ACCESSORIES
Selfridges London
STYLING & RIGGING CLOTHING
• Key in tailoring is to make sure all looks are pinned in a sleek and clean way to highlight the slim fits.
• In a group of mannequins make sure you show the diversity of colours and inject white pants for a light and relaxed feel.
• As shown on the NY rigs you can find a great mix of materials in the different looks.
• Cool linen sportcoats and tux jackets with relaxed trousers and full suit looks.
• Use knitted navy and indigo ties for a cool and younger attitude.
• Make sure your trousers are slim and clean.
• Rig sweaters as well as tie and shirt looks to create strong dynamics on the floor.
MERCHANDISING STANDARDS & TECHNIQUES CLOTHING
Selfridges London
Merchandising standards & techniques:
• Important in your merchandising is to create a clear wardrobe
with your suits and sportcoats in navy and indigo with your
uppers in matching shirts and sweaters.
• To keep interest in a formal wardrobe you should play with all
the different textures and materials in suits and sportcoats.
• Inject a bit of white to create a spring like feel in this tonal
colour palette.
• You may integrate your more evening style tux blazers for a
cool and younger life style.
• Keep your folding in your uppers clean and clear with according
to your assortment shirts and sweaters to complete the looks.
NOTE:
• According to your buy assortment in Clothing you might have a
separate Clothing area or it needs to be integrated in your Denim
concepts according to the matching colour palette:
• Navy – Pre-spring
CONCEPT INSPIRATION SPRING 1
The message of Spring 1:
Sophisticated edgy & cool denim delivery with a motorcycle sensibility with a
balance of washed and clean looks. Great elevated leather details and stitched
sweater program that bring you back to this rugged yet sophisticated Motorcycle
guy based on a colour palette of black, white & grey.
Key ideas/message:
Sedona, Arizona
Colour palette:
Black/White Grey
• Mix of leather & suede
• Leather details
• Camouflage print
• Fashion forward
• Classic moto style denim
• Black on black
• Body fitting cable sweater
• Lightweight fabrications
STYLING & RIGGING DENIM
• Slim fit silhouettes with strong pinning in the waist for a sexy and cool attitude .
• Make sure to have enough rigs with white denim in your rig grouping for a spring feeling.
• Tie belted jacket to one side for a cool attitude.
• Keep jackets open for a relaxed attitude.
• Sweaters in great textures and patterns can be worn on its own to give more wearable options.
• Make sure to add sunglasses for attitude and strengthening the spring message.
• Rig the occasional cross over bag to make your looks young, cool and relaxed.
MERCHANDISING STANDARDS & TECHNIQUES DENIM
Selfridges London
Merchandising standards & techniques:
• Since this delivery is mainly black, make sure you integrate enough white
throughout your over all presentation for a summery feel.
• Balance out all your different textures and materials to give interest and
dynamics to your wall bays and free standing fixtures.
• Denim is key and therefore showcase your best denim pieces in the face
outs and concept tables.
• Integrate some more clothing styles in your merchandising to create a
balanced product mix with denim and sportswear.
• Show all your special details in your wardrobes through folding and face outs
like leather patches, zippers and tech hardware.
Accessorizing tips:
• Style your looks with rugged black leather boots and use dark coloured belts with
minimal hardware sparingly.
• Cool black weekend bags can be used for the uppers and concept tables to strengthen
your presentation.
• Black & silver aviator sunglasses are great to give a young and cool attitude to your rigs.
ACCESSORIES
Selfridges London
NY SHOWROOM CLOTHING SPRING 1
NOTE:
• According to your buy assortment in
Clothing you might have a separate
Clothing area or it needs to be
integrated in your Denim concepts
according to the matching colour
palette:
• Black – Spring 1
STYLING & RIGGING CLOTHING
• Sleek and clean silhouettes pinned in the waist to give more attitude to your formal rigs.
• Black and charcoal suit looks alternated in mannequin groupings.
• Using interesting printed and textures ties on striped shirts are a great modern way to lift up your tonal looks.
• Make sure the legs are always slim pinned and tapered for a clean look.
• Slightly lifting up the collar of the jacket and lapel will add some drama to the rig.
• White handkerchief in the jacket adds to the chic and sophisticated attitude.
CONCEPT INSPIRATION SPRING 2
The message of Spring 2:
Small summery capsule with the continuation of the motorcycle inspiration and
the injection of the camouflage print in brown and cream for a fashion approach. A
true authentic Ralph biker guy with utility details on outerwear and denim with
lightweight sweaters for the Spring season.
Key ideas/message:
• Washed leather outerwear
• Quilting details
• Camouflage print
• Moto details and hardware
• Wax wash on Cargo denim
• Heavy cable sweater
• Lightweight fine gage washed cashmere
Sedona, Arizona
Colour palette:
Brown/Cream/White
STYLING & RIGGING DENIM
• For a more summery feel make sure not to over layer your rigs.
• A relaxed attitude with open jackets and shirts make your mannequins cool.
• In mannequin groupings it is key to inject enough white and cream for a summery feel.
• Pop up the collars on shirts and jackets for a younger approach.
• Treat cardigan sweaters as outerwear and style them with lightweight shirts underneath.
• Layer in shirt and tie looks to elevate the delivery and contrast with more casual looks to create diversity.
• Distressed leather is key and make sure to rig them on your most focal mannequins.
MERCHANDISING STANDARDS & TECHNIQUES DENIM
Selfridges London
Merchandising standards & techniques:
• Make sure you merchandise enough cream and white in your
overall presentation to create a summery feel.
• Make your hang fixtures and wardrobes interesting by mixing
denim with more sportswear Skus.
• Camouflage is the key print this season and deserves a
prominent place in your wall bay or concept table.
• You may inject some of the brown and kaki sportcoats within
this denim overall for texture and interest.
• Hang your jeans on clip hangers in a more relaxed way to
strengthen the message.
Accessorizing tips:
• Style your looks with rugged brown leather boots, loafers and even tongs and use
brown belts with minimal hardware sparingly.
• Cool brown weekend bags can be used for the uppers and concept tables to
strengthen your presentation.
• Brown sunglasses will be a great to strengthen your rig and give more attitude.
ACCESSORIES
Selfridges London
STYLING & RIGGING CLOTHING
• Style your brown and kaki formal rigs in the
matching denim area.
• Slim fit is key and style your rigs with slim
waistlines and trousers.
• Use the most interesting styles of ties in
terms of print and texture to lift up these
monochromatic rigs.
NOTE:
• According to your buy assortment in
Clothing you might have a separate
Clothing area or it needs to be integrated in
your Denim concepts according to the
matching colour palette:
• Brown – Spring 2