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    Evolution of the Malaysian Commercial

    Banking Industry

    Presentation by The Association of Banks in Malaysia

    for the

    Financial Sector Talent Enrichment Programme (FSTEP)

    Prominent Leaders Lectures onFinancial Service Industry

    Wednesday, 13 April 2011

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    22

    Table of Contents

    1. Broad classification of financial institutions2. Commercial Banking Business3. Going back to history4. Bank Negara Malaysias Financial Sector Masterplan

    5. Transformation of the financial landscape - Mergers6. Strengthening the Commercial Banking Industry7. Building Blocks for Commercial Banking Business8. Financial Institutions Statistical System (FISS)9. Some Key Financial Data on the Industry

    10. Customer centricity11. Background of The Association of Banks12. ABMs Organization Chart13. 2011 Key Initiatives External Perspective

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    33

    Broad classification of financial institutions

    A commercial bank (or business bank) provides transactional and savingsaccounts and accepts time deposits.

    Islamic banking refers to a system of banking or banking activity that isconsistent with the principles of Islamic law (Shariah) and its practical applicationthrough the development of Islamic economics.

    An investment bank is a financial institution that assists individuals,corporations and governments in raising capital by underwriting and/or acting asthe client's agent in the issuance of securities. An investment bank may alsoassist companies involved in mergers and acquisitions, and provide ancillaryservices such as market making, trading of derivatives, fixed income instruments,foreign exchange, commodities and equity securities.

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    4

    Commercial Banking Business

    Commercial banking business has evolved toencompass corporate banking, retail banking, and in

    particular, trade finance and global markets. Cardsbusiness is also a key component of commercialbanking business.

    On 31 March 1998, 39 finance companies were

    merged into their respective core banks resulting inhire purchase business being now undertaken bycommercial banks.

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    5

    Going back to history

    Institutionalized Banking in Malaysia - 150 years and still goingstrong

    Malaysia has a legacy of international trade dating back to the 15thcentury i.e. when the Melaka Kingdom traded with China, India andEurope.

    The roots of commercial banking in Malaysia can be traced back to asearly as the 1860s with the burgeoning British merchant communitiesin Penang and Singapore; the Straits Settlement (Penang, Singapore,Melaka) was established in 1867.

    Penang became a springboard for banks Mercantile Bank (later asubsidiary of Hong Kong Bank and now HSBC) set up shop in the1860s, Chartered Bank (Now Standard Chartered) in 1875.

    There were even banks set up by the Dutch and French communitiesin Penang in the late 1880s and the 1890s.

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    Going back to history (cont.)

    The History of the Banking Industry in Malaysia.Courtesy of the following contributors:-

    (please refer to ABMs website: http://www.abm.org.my)

    From HSBC: Its Malaysian Story book of HSBC BankMalaysia Berhad, published by Editions Didier Millet.

    From the historical archives of Malayan Banking Berhad. From the historical archives of Standard Chartered Bank

    Malaysia Berhad.

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    Bank Negara Malaysias Financial Sector

    Masterplan

    The 1st Financial Sector Masterplan (FSMP) was launchedon 1 March 2001 by Bank Negara Malaysia (BNM). Itoutlined the future direction of the Malaysian financialstructure for the following decade (10 years).

    FSMPs main objectives were to develop a more resilient,competitive and dynamic financial system with bestpractices that will contribute positively to the growth andstability of the economy notwithstanding the economiccycle.

    It aimed to initiate the evolution of a core group ofdomestic financial institutions that are technologicallyadvanced and ready to face the challenges of globalizationand financial liberalization.

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    Bank Negara Malaysias Financial Sector

    Masterplan (cont.)

    Some of the recommendations relating to the bankingsector:-

    to develop industry-wide benchmarks to drive performanceimprovement in domestic banking institutions (DBIs)

    to set-up board committees to further improve corporategovernance

    to encourage strategic alliances

    to encourage development of new delivery channels

    to require management to emphasize on development of ICT

    to deregulate pricing and rules of association on rates, feesand charges gradually

    to facilitate the development of a conducive tax regime

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    Bank Negaras Financial Sector Masterplan

    (cont.)

    Some of the recommendations relating to the bankingsector (cont.):-

    to continue implementing risk-based supervision with morefocused supervisory attention on weak institutions

    to refine calculation of risk weightings for the purpose ofcapital adequacy calculations

    to increase product-specific and institutional transparencyand move towards full disclosure

    to develop comprehensive framework for consolidated

    supervision of financial conglomerates

    to require provision of advisory services on financial planningand management to SMIs and small borrowers.

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    1010

    Transformation of the financial landscape -Mergers

    Banks have always been encouraged to merge in order to achieve economies ofscale and higher level of efficiency plus the need to maintain a high level of capital.

    In July 1997, the Asian financial crisis started in Thailand with the collapse of theThai Baht. The crisis spread to most of South East Asia and Japan which sawslumping currencies and devalued stock markets and asset prices.

    Measures were then taken to move the Ringgit from a free float to a fixed rateregime. Since the financial crisis, restructuring efforts were undertaken on thebanking sector to put them on a stronger footing to withstand further pressures andcontribute towards macro economic stability.

    The merger programme for domestic banking institutions was initiated in 1999.

    As at 31 December 2000, the merger programme was successfully implemented,with 50 out of 54 domestic banking institutions consolidated into 10 banking groupsand 94% of the total assets of the domestic banking sector rationalised andconsolidated.

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    Line up after Final Round of Mergers

    Original Anchor Banking Group Merged with

    Malayan Banking Berhad Group

    Malayan Banking Berhad

    Mayban Finance Berhad

    Aseambankers Malaysia Berhad

    PhileoAllied Bank (Malaysia) Berhad

    The Pacific Bank Berhad

    Sime Finance Berhad

    Kewangan Bersatu Berhad

    Affin Bank Berhad Group

    Perwira Affin Bank Bhd

    Asia Commercial Finance Bhd

    Perwira Affin Merchant Bank Bhd

    BSN Finance Bhd

    BSN Commercial Bank (Malaysia) Bhd

    BSN Merchant Bankers Bhd

    Alliance Bank Berhad Group

    Multi-Purpose Bank Bhd

    International Bank Malaysia Bhd

    Sabah Bank Bhd

    Bumiputra Merchant Bankers Bhd

    Amanah Merchant Bank Bhd

    Bolton Finance Bhd

    Sabah Finance Bhd

    Arab-Malaysian Bank Bhd Group

    Arab-Malaysian Bank Bhd

    Arab-Malaysian Finance Bhd

    Arab-Malaysian Merchant Bank Bhd

    MBf Finance Berhad

    Bumiputra-Commerce Bank Bhd Group

    Bumiputra-Commerce Bank Bhd

    Bumiputra-Commerce Finance Bhd

    Commerce International Merchant Bankers Bhd

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    Line-up (cont.)

    Original Anchor Banking Group Merged with

    EON Bank Berhad Group

    EON Bank Bhd

    EON Finance Bhd

    City Finance Bhd

    Perkasa Finance Bhd

    Malaysian International Merchant Bankers Bhd

    Oriental Bank Bhd

    Hong Leong Bank Berhad Group

    Hong Leong Bank Berhad

    Hong Leong Finance Bhd

    Wah Tat Bank Bhd

    Credit Corporation (Malaysia) Bhd

    Public Bank Berhad Group

    Public Bank Berhad

    Public Finance Bhd

    Hock Hua Bank Bhd

    Sime Merchant Bankers Bhd

    Advance Finance Bhd

    RHB Bank Bhd Group

    RHB Bank Bhd

    RHB Sakura Merchant Bankers Bhd

    Delta Finance Bhd

    Interfinance Bhd

    Southern Bank Bhd Group

    Southern Bank Bhd

    (later merged with Bumiputra-Commerce Bank

    Bhd to become CIMB Bank Berhad)

    Ban Hin Lee Bank Bhd

    Cempaka Finance BhdPerdana Finance Bhd

    United Merchant Finance Bhd

    Perdana Merchant Bank Bhd

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    Consequent Changes

    Following the mergers, membership stood at 10 domestic banksand 12 locally incorporated international banks.

    On 16 December 2000, Bank of China commenced operations inMalaysia. Membership increased to 23 comprising 10 domesticbanks and 13 locally incorporated international banks.

    In 2006, following the merger of Bumiputra-Commerce BankBerhad with Southern Bank Berhad to form CIMB Bank Berhad,membership reduced to 22 banks comprising 9 domestic banksand 13 locally incorporated international banks.

    In 2010, Industrial and Commercial Bank of China (Malaysia) Bhdjoined ABM and became its 23rd member.

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    Consequent Changes (cont.)

    Meanwhile, the domestic banks concentrated on organicgrowth to become strong players in the Malaysian bankingarena with some expanding their reach into internationalmarkets.

    Todate, 6 domestic banks have established presence indifferent countries within the Asian region

    AmBank, CIMB Bank, Hong Leong Bank, Maybank,Public Bank and RHB Bank.

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    New Licenses

    On 27 April 2009, BNM announced another phase of liberalization ofthe financial services sector with foreign banks being allowed tooperate in Malaysia under new licenses. Following the announcement,on 17 June 2010, pursuant to the Banking and Financial Institutions Act1989, 5 new commercial bank licenses were offered to the followingbanking institutions:-

    1. BNP Paribas SA, France;2. Mizuho Corporate Bank, Japan;3. National Bank of Abu Dhabi, United Arab Emirates;4. PT Bank Mandiri (Persero) Tbk, Indonesia; and

    5. Sumitomo Mitsui Banking Corporation, Japan (started operationson 11 April 2011).

    Joint venture between Malaysia-India:-Bank of Baroda, Indian Overseas Bank, Andhra Bank

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    New Licenses (cont.)

    The presence of these foreign financial institutions areexpected to:-

    - add to the diversity of the financial services industry

    - support the new areas of growth including greentechnology

    - facilitate the transformation of the Malaysian economytowards achieving high value-added and high incomeeconomy status

    - further enhance Malaysias international linkagesthrough facilitating international trade and investmentflows between Malaysia and other parts of the world.

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    Strengthening the commercial banking

    industry

    To safeguard against financial and operational risks thatbanks face, risk and capital management were adoptedto ensure that banks hold capital reserves appropriate tothe risks they are exposed to through their lending andinvestment practices.

    Basel I and II uses a three-pillars concept

    1. minimum capital requirement (addressingrisks credit risk, operational risk andmarket risk);

    2. supervisory review; and

    3. market discipline.

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    Strengthening the commercial bankingindustry (cont.)

    Basel III is a new global regulatory standard on bankcapital adequacy and liquidity agreed by the membersof the Basel Committee on Banking Supervision. Bankswill have to increase their core tier-one capital ratio to

    4.5% by 2015. In addition, they will have to carry afurther counter-cyclical capital conservation buffer of2.5% by 2019.

    Generally the rules would not impact Malaysian banks

    negatively as the banking system in the country waswell capitalized. Proper risk management andsurveillance systems have been put in place at thebanks.

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    Building Blocks for Commercial BankingBusiness

    CAMEL = Capital, Asset Quality, Management, Earnings and Liquidity

    Capital Utilization of capital is banks priority. Inefficiencies have to beremoved quickly. Capital utilized by non-core businesses or bybusinesses which do not generate earnings ought to be halted

    Asset Quality Improve asset quality by entering into areas where risk ismore aligned to the banks appetite

    Management Focus on better operational and cost efficiency. Re-engineer processes, rebuild human resources and improve on the banksinfrastructure

    Earnings Concentrate on growing the banks asset/loan base with theavailable capital freed up. Coupled with initiatives to bring cost to incomeratio down, asset/loan growth will translate into profits for the bank

    Liquidity Manage liquidity better by narrowing the cap between loansand deposits and a healthier loans to deposits ratio.

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    Reporting requirement - FinancialInstitutions Statistical System (FISS)

    Banks are required to maintain sufficient cash flows tocope with events of unusually heavy withdrawals.

    BNMs Liquidity Framework sets out to:-

    create awareness among banks of their fundingstructure and their ability to handle short to medium-term liquidity problems; and

    provide banks with a better means of assessing thepresent and future liquidity positions.

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    Financial Institutions Statistical System(FISS) (cont.)

    Banks are required to submit to BNM via the Financial InstitutionsStatistical System (FISS) the following information:

    Maturity profile of all balance sheet items and off-balancesheet items denominated in Ringgit Malaysia (RM) and foreign

    currency, reported according to maturity in which have beenadjusted for behavioural pattern prevailing at the reportingdate

    Maturity profile of all balance sheet items and off-balancesheet items denominated in RM and foreign currency reported

    according to pure contractual maturity (no behaviouraladjustment)

    Supplementary information on funding structure

    Stock of liquefiable assets.

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    Some Key Financial Data

    Commercial banks

    As at February 2011:

    Risk-weighted capital ratio (RWCR) remained strong at

    14.3%

    Net non-performing loans (NPLs) remained stable at

    2.3% of net loans

    Pre-tax profit of RM5.7 billion (as at 4th Quarter 2010)

    * As per BNMs Monthly Statistical Bulletin February 2011

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    Some Key Financial Data (cont.)

    Total Assets of Commercial Banks

    * As per ABMs 2009 Annual Report and BNMs Monthly Statistical Bulletin January 2011

    Year (RM billion)

    2005 885.9

    2006 1025.3

    2007 1145.3

    2008 1275.1

    2009 1361.3

    As atDecember

    20101482.9

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    Some Key Financial Data (cont.)

    Total Deposits of Commercial Banks

    * As per ABMs 2009 Annual Report and BNMs Monthly Statistical Bulletin January 2011

    Year (RMbillion)

    Total Deposits

    FD DD SD

    2005 432.3 66% 20% 14%

    2006 489.3 68% 19% 13%

    2007 518.4 64% 22% 14%

    2008 557.4 64% 22% 14%

    2009 586.5 63% 23% 14%

    As atDecember

    2010623.3 62% 24% 14%

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    Some Key Financial Data (cont.)

    Total Loans by sector as at December 2010

    * Extracted from BNMs Monthly Statistical Bulletin January 2011

    54.1% - Households (Housing loans,Hire Purchase loans, PersonalFinancing, Credit Cards)

    9.9% - Manufacturing (includingAgro-based)

    8.2% - Wholesale & Retail Trade,and Hotels & Restaurants

    7.5% - Finance, Insurance &

    Business services

    4.7% - Real Estate

    4.5% - Construction

    3.4% - Education, Health and others

    2.6% - Transport, Storage &Communications

    2.2% - Primary Agriculture

    1.3% - Other Sector

    1.3% - Electricity, Gas & WaterSupply

    0.3% - Mining and quarrying

    2.240.30

    9.91

    1.29

    8.23

    4.45

    4.69

    2.59

    7.51

    3.36

    1.32

    Primary Agriculture

    Mining and Quarrying

    Manufacturing (including Agro-based)

    Electricity, Gas and Water Supply

    Wholesale & Retail Trade, and Hotels &Restaurants

    Construction

    Real Estate

    Transport, Storage and Communications

    Finance, Insurance and Business Activities

    Education, Health and others

    Household Sector

    Other Sector

    54.10%Total loans as at end2010 is RM716,878.9

    million

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    Some Key Financial Data (cont.)

    Growth of Branches and Self Service Terminals of Commercial Banks from2005 December 2010

    The significant growthin Self-ServiceTerminals compared tobank branchesindicates a growing inpreference amongstMalaysian customers touse these alternative

    channels for bankingtransactions, given theflexibility of time andplace afforded by thesechannels.

    * As per ABMs survey and BNMs

    Monthly Statistical Bulletin January 2011

    YearNo of BankBranches

    Self-Service Terminals (SSTs)

    ATMs Other SSTs

    2005 1918 4646 3424

    2006 1950 4972 3925

    2007 1993 6147 4985

    2008 2016 6927 6067

    2009 2010 7901 6725December

    20102026 8600 7624

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    Reaching out to customers

    Banks have transformed their businesses to becomemore consumer orientated. This includes creating two-way communication avenues between the consumerand the bank through:-

    increase in the number of bank branches in the country;

    establishing of contact of call centres; and

    investing in technology to provide online banking servicesvia websites and mobile phones.

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    Consumers can contact (cont.):-ABMConnect

    eABMConnect

    The Association of Banksin Malaysia

    34th Floor, UBN Tower,

    10, Jalan P Ramlee

    50250 Kuala Lumpur

    Tel : 1-300-88-9980

    Fax : +603-20788004

    Website :www.abm.org.my

    BNMTELELINK

    Corporate CommunicationsDepartment

    Bank Negara Malaysia

    Jalan Dato Onn

    50480 Kuala Lumpur

    Tel : 1-300-88-5465

    Fax : +603-21741515

    Email :[email protected]

    Website : www.bnm.gov.my

    List of Banks Dedicated Lines for

    Customer Services

    1. Affin Bank Bhd : 1-800-88-38832. Alliance Bank Malaysia Bhd: 03-5516 9988

    3. AmBank (M) Bhd : 1-300-80-8888

    4. Bangkok Bank Bhd : 03-2173 7200*

    5. Bank of America Malaysia Bhd: 03-2032 1133*

    6. Bank of China (Malaysia) Bhd: 03-2162 6633*

    7. Bank of Tokyo-Mitsubishi UFJ: 03-2034 8000*

    8. CIMB Bank Bhd: 1-300-88-0900

    9. Citibank Bhd: 03-2383 0000

    10. Deutsche Bank (Malaysia) Bhd: 03-2053 6788*

    11. EON Bank Bhd: 03-2616 1133

    12. Hong Leong Bank Bhd: 03-7626 8899

    13. HSBC Bank (Malaysia) Bhd: 1-300-88-1388

    14. Industrial and Commercial Bank of China

    (Malaysia) Berhad: 03-23808688*

    15. J P Morgan Chase Bank Bhd: 03-2270 4111*

    16. Maybank: 1-300-88-6688

    17. OCBC Bank (Malaysia) Bhd: 1-300-88-5000

    18. Public Bank Bhd: 1-800-88-3318

    19. RHB Bank Bhd: 1-800-88-4663

    20. Standard Chartered Bank: 1-300-88-8888

    Malaysia Bhd

    21. The Bank of Nova Scotia Bhd: 03-2141 0766*

    22. The Royal Bank of Scotland Bhd: 03-2160 9888*

    23. United Overseas Bank : 03-2612 8121

    (Malaysia) Bhd

    mailto:[email protected]://www.bnm.gov.my/http://www.bnm.gov.my/mailto:[email protected]
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    Background of The Association of Banks

    History The Association of Banks in Malaysia was formed in November1973.

    Objectives of the Association can be summarized five-fold as

    follows:- Establishing and promoting a sound banking system in Malaysia incooperation with Bank Negara Malaysia

    Formulating and reviewing banking rules, operations and policies Improving consumer awareness and knowledge of banking products

    and services Developing human capital for the banking industry Collaborating with other authorities, government ministries, privatesector groups and relevant organizations

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    Background of The Association of Banks(cont.)

    Our Members

    Currently, there are a total of 23 commercial

    banks, comprising 9 domestic banks and 14locally incorporated international banks.

    Commercial banks constitute an importantgroup of financial institutions in Malaysia.

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    Membership

    Maybank(Chairman Bank)

    Affin Bank Berhad

    Alliance BankMalaysia Berhad

    AmBank (M) Berhad

    CIMB Bank Berhad

    EON Bank Berhad

    Hong Leong Bank

    Berhad

    Public Bank Berhad

    RHB Bank Berhad

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    Membership

    Bangkok Bank Berhad

    Bank of AmericaMalaysia Berhad

    Bank of China

    (Malaysia) Berhad

    Bank of Tokyo-MitsubishiUFJ (Malaysia) Berhad

    Citibank Berhad

    Deutsche Bank(Malaysia) Berhad

    HSBC Bank MalaysiaBhd

    Industrial and Commercial Bankof China (Malaysia) Bhd

    J.P. Morgan ChaseBank Berhad

    OCBC Bank (Malaysia) Bhd

    Standard Chartered BankMalaysia Berhad

    The Bank of Nova Scotia Bhd

    The Royal Bank of Scotland Bhd

    United Overseas Bank(Malaysia) Bhd

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    Structure

    Council

    Committee on

    Banking Legislations, Policies,

    Rules, Regulations &Interpretation

    Committee on

    Development of Capital &

    Money Markets

    Committee on

    Finance

    Fraud Risk

    Committee

    Committee on

    Budget

    Recommendations

    Committee on

    Consumer & Market

    Conduct

    Executive Director

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    Rules,Regulations &Interpretation

    Compliance& Oversight

    Rules &Compliance

    Operations& Refinement

    PrudentialPolicy

    FinancialMarket

    Development

    Consumer& MarketConduct

    Finance & Admin

    Corporate

    Communications &Public Relations

    FinancialIntelligence &

    Research

    Public RelationsCorporate

    Communications

    AdminHuman

    ResourceAccounting &

    TreasuryInternational

    Desk

    BankingLegislation

    Strategy &Initiatives

    Executive Director

    ABMs Organisation Chart

    Council

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    CONSUMERS & OTHER RELEVANTEXTERNAL PARTIES

    Engagement

    A larger and dedicated team to handle complaints and

    enquiries

    Regular meet the consumers associations sessions

    Road show and dialogues

    Be accessible use of media (print, radio and TV) as

    conduit

    Reinforce ABMConnectas the conduit for public

    engagement

    Reinforce ABM website as a key communication tool

    Build a positive and responsive image with external parties

    Education

    Joint educational programmes and meet the consumers

    sessions with the various consumers associations

    Play a strong supportive role to major consumer/SME

    education programmes to be launched by BNM

    Communication Updates on current issues via the ABM website,

    issuance of press releases, public service

    announcements, press ads, etc.Enhancing Banking Efficiency and Customer Services

    Commence work on, and roll out other phases the SME

    PARTNER initiatives

    Collaborate with BNM on new micro-financing promotional

    and educational initiativesCollaboration with PEMUDAH and BNM as well as other

    relevant sectors on initiatives to enhance efficiency and

    customer services

    REGULATOR

    Engagement

    Participation and involvement

    Continue relationship building with all

    key regulatory authoritiesLiaison and spokesperson for member

    banks

    Present industrys view point on various

    issues

    Enhance internal capacity to harvest

    industry comments and feedback as well

    as data

    MEMBERS

    Engagement

    Improved lines of communication

    Leverage on state level sub-committees

    Greater involvement of members

    Handling of complaints

    ABM to intermediate Ensure there is prompt and meaningful

    response

    Proper closure of cases

    Improved services offering

    Clear and transparent guidelines

    Review and update of existing rules and

    regulations

    Best practices Introduction of a Code of Best

    Practices

    Benchmarking- Commence survey and standard setting

    - Establish minimum standard levels

    Reinforce common objective to be more

    consumer centric

    Compliance

    Incentivization and Awards

    Industry awards for excellence

    A B M35

    Specific focal points for 2011

    2011 Key Initiatives External Perspective

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    Questions and

    Answers

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    Thank you

    Terima kasih