MARISA COGAN6 Greer Ct., Perkasie, PA 18944 | 484.802.7912 | marisa.cogan@comcast.net

MANAGER/DIRECTOR, MARKETINGBRAND MANAGEMENT | STRATEGIC PLANNING | MARKETING COMMUNICATIONS

Personable and accomplished professional with 15 years of solid B2B marketing experience. Proven track record of delivering marketing solutions that drive sales, build brand awareness and increase lead generation. Skilled at effectively evaluating needs and creating compelling communication campaigns and marketing programs that accelerate business growth. Recognized by peers and managers for strong work ethic, effective leadership skills and frequently exceeding expectations.

AREAS OF EXPERTISE

PROFESSIONAL EXPERIENCESKILLSURVEY, INC., Wayne, PA 2012-2013DIRECTOR, PRODUCT MARKETINGLed product marketing for an award-winning cloud computing company that offers hiring solutions for the recruitment industry. Responsible for brand strategy, product positioning & messaging, and all facets of the marketing mix to support both new and existing products. Worked with marketing agency to develop storytelling concepts. Created clear, compelling and unique value propositions. Created marketing materials to support product sales. Conducted competitive analysis to ensure effective and differentiated positioning of products. Worked cross functionally with product management, sales and R&D to ensure optimization of product roadmap.

Sample Achievements: Developed and executed comprehensive tactical marketing plan to launch new social sourcing product, The QSM

Designed custom tradeshow exhibits, incorporating compelling messaging and cutting-edge designs; overhauled fleet of booths utilized at more than 100 events annually

Established and maintained multiple in-depth project plans concurrently, meeting aggressive deadlines for product launches and enhancement releases

Researched, wrote and created product content in order to generate trackable website activity and capture leads

RAINMAKER SOFTWARE, Blue Bell, PA 2011 - 2012MARKETING MANAGERResponsible for driving national marketing efforts for provider of financial and practice management software for the legal industry. Developed marketing campaigns to increase lead generation and build brand awareness. Managed all outward-facing communications including e-newsletters, company website, print and online advertising, company blog and social media initiatives. Maintain client communications to provide new information on products, e-learning courses, and technical updates.

Sample Achievements: Produced and promoted annual RainMaker Users’ Conference; highest attendance in company’s 40-year history Developed elaborate multi-touch point marketing campaigns that drove qualified prospects to company’s tradeshow booth

at industry events; highest number of qualified marketing leads collected Set new company record by receiving Employee of the Month after only three months of employment

HUMAN CAPITAL SOLUTIONS, West Chester, PA 2005 - 2010VICE PRESIDENT, MARKETING & EVENTSResponsible for overall strategic marketing for all HCS brands, including JobCircle Career Events, Hired! Magazine, JobCircle.com, SocialMediaPlus Conference and other NTR products. Directed advertising campaigns to drive traffic to company website and career

Strategic Planning & Execution | Marketing Communications | Print, Digital & Guerilla Marketing | Social Media | Event Marketing & Planning | Budget Administration | Product Marketing | Brand Messaging | SEO Management | Collateral Development | Promotions | Media Planning |Website Administration | Content Development | Vendor Relations | Strategic Partnerships | Public Relations | ROI Tracking | P&L Responsibility | Staff Management | Tradeshow Management | Project Management | Customer Retention & Loyalty Programs | Email Marketing | Marketing Training

events. Spearheaded all planning activities from concept to execution for events with up to a $100K budget. Managed event life cycle, including: concept, naming/branding, sales collateral, venue selection, catering, staffing, P&L, vendor management, on-site logistics and client communications. Provided sales support by developing pricing strategies and marketing materials.

Sample Achievements: Expanded career fair division from $800K to $1.5M within two years; produced the largest career events in the Mid-Atlantic

region with an average of 100 clients and 5000 attendees Consistently meet revenue goals by generating a profit margin of 40%+ on all events Established third-party partnerships with high-profile media organizations to generate press and reduce expenditures Produced inaugural SocialMediaPlus Conference; Resulted in over 800 attendees and over 40 nationally recognized social

media experts Promoted from Director to Vice President after two years of employment

KREMER LASER EYE CENTER, King of Prussia, PA 2002 - 2004DIRECTOR OF MARKETING & PATIENT RELATIONSDrove lead generation for group of laser eye surgery centers and their affiliated network of ophthalmologists. Responsible for all advertising and public relations initiatives. Developed educational collateral, including: brochures, media kits, and newsletters for KLEC’s surgery centers and network of more than 1000 affiliated eye physicians. Executed direct mail and email campaigns to 60,000+ patient database. Trained call center staff to track ROI to ensure appropriate allocation of marketing budget. Managed special events, health fairs, physician symposiums and CEU courses. Supervised marketing and call center staffs.

Sample Achievements: Developed marketing campaigns that increased brand awareness, influenced target audiences and grew revenue by 25%

annually Administered $1M marketing budget that positioned KLEC as the leader in LASIK surgery Developed educational collateral that transformed complex medical terminology into consumer-friendly literature Promoted from Manager to Director after eight months of employment

COMCAST ADVERTISING SALES, West Chester, PA 1999 - 2002MARKETING & PROMOTIONS COORDINATORLed promotional marketing effort for the regional advertising sales division of the largest cable company in North America. Partnered with cable network affiliates to create customized and off-the-shelf promotions for clients. Developed POP displays and giveaways, secured prizes, and tagged promotional commercials in order to drive traffic into clients’ retail locations. Developed programs and events to attract and retain clients. Produced numerous client events and meetings with up 1000 attendees.

Sample Achievements: Designed sales-generating promotions resulting in $3M in incremental revenue annually Trained 200+ member sales team on network, customized and corporate promotions Received 2001 Award of Distinction for outstanding performance, 1 of 20 winners out of 600 employees Recipient of National Cable Advertising Bureau (CAB) Award for Strategic Positioning of Cable Television Advertising

ADDITIONAL EXPERIENCERegional Marketing Coordinator – Primestar, Fort Washington, PA 1998 – 1999Marketing Assistant – GE Capital Modular Space, Malvern, PA 1997 – 1998Events Coordinator – Industry.Net, Pittsburgh, PA 1995 – 1997

TECHNICAL CAPABILITIES

MS Office 2010, Photoshop, WordPress, basic HTML, Joomla, Pardot, Microsoft CRM, Salesforce, Exact Target, Social Networking

EDUCATIONPennsylvania State University, B.A., Communications

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