McLaughlin_Digital

Daniel McLaughlinI am motivated to grow businesses through design-driven innovation. Working both operationally and as a consultant, I have been fortunate to contribute to a mix of projects bringing new product, services and offerings to market: researching, conceiving, iterating, quantifying and implementing - from a human centered standpoint.

Process driven, I’m experienced in translating complex problems into implementable solutions by creating clear strategy that aligns the creative, technical and commercial needs of business.

Cheers,

Dan

[email protected]

HUMAN CENTERED

INNOVATION

INNOVATIONSTRATEGY &

MANAGEMENT

Specialisms

VALIDATION &QUANTIFICATION

BUSINESSSTRATEGY

SYSTEMS THINKING

4. Linear Modelling

5. Design Sprint

3. Stakeholder Frameworks

1. Systems thinking

2. Journey Mapping

As a business professional I understand the impetus for day to day organisational improvement; identifying, prioritising and resolving problems external to the innovation pipeline.

This pragmatism gives me the believe that successful innovation can be codified and managed like any other business function. Fundementally innovations and new ideas must tick two boxes; an existing or emerging market need and an organisational or operational deficiency.

Because the innovation process can seem disorganised, chaotic and counter strategic, included is the adjacent illustrations that showcase frame works used to innovate.

The methods are not proprietary and have been adopted, used and refined through practice and academia, they build on the ideas of leading innovation agents and the go to market realities of business.

More often, these processes overlap and interface with other business management tools. All are adaptable, however to be fully understood they must be given context.

Innovation project management never appears linear whislt conducting. Broken down, innovation goes through a Creative, Analytical and Operations focus. Going from problem to solution, constraints are added which support a successful outcome. When a challange has made it to market and post rationalised, it appears linear, however when approaching it appears daunting.

A design sprint can be used at any stage of a project. Once light research is conducted the desired out come is concieved of what is immediately known and the rigor put inplace to give an indicator of project validity. Various brainstorming methods can be used to prototype the outcome. The exercise is about what the solution looks like, based of the knowledge we have currently.

Innovations challanging the ststus quo must thread two needles; a human need and an operational deficiency. An enabler will balance the desired outcome by helping orchestrate the governance and administrators to ensure a technical and operationally feesibile solution is developed, which, most importantly is profitable and financial viability on the spreadsheet.

Systems thinking gives a project team perspective on the problem they are solving. It illustrates entities, characters and touchpoints with in a business or problem scenario and allows prioritisation of areas for development. Systems thinking can be used to expand or focus on a problem.

Mapping of the journey gives a project team insight by placing the user or human at the centre of the process. This can be used with customers or staff, to make a customer experience more desirable, or improve work efficiency. The exercise exposes and visualises any underlying or ‘latent’ problems.

Business innovation

Wider OrganisationBusiness Problem

Problem

Human Centered Constraints

Operational Constraints

? Cr. An. Op. B Solution

Status Quo

Collective Knowledge

A

?$

B Desired Outcome

Analytic Rigor

User Journey

Operational Journey

Administrator Journey $ #…? §

Desirability Enabler (User)

ViabilityGovernence

Feesibility

Target Outcome

Administrator

Project DeliveryProject Team Balance

A masters placement at BarberOsgerby focused on critically considering all aspects of design. It illustrates my breath on products as a designer.

Products developed involved traditional product design; sketching, prototyping and CAD.

The best learning was engaging with clients Belux, HansGrohe Axor and The V&A, in the process of achieving iconic product design.

Product design

Logihub was concieved after learning of the inconsistancy of bulk cargo freighting.

The wire frame visuals shown opposite went through several iterations and recieved critique from Barry Smith - founder of Skyscanner. The product is currently a work in progress.

User problems were assessed and insights drawn. The product complimants both market needs and operational limitations.

From a user centered standpoint the Logihub concept provides;

• An agregated marketplace

• Real time quotations

• Total transprancy of consignment

• A streamlined booking experience

From a porvidor standpoint, Logihub supports existing operations by;

• Using api’s to maximise inventory

• Markets cargo space to the final

• Markets presold to wider audience

• Easy multiple carrier transactions

Imagine if freighting goods wasas simple as sending an email...

Existing Stakeholder diagram

Forwarding Agents/Freight Forwarders

2PL &3PL

Non Vessel owningCommon Carriers

(NVOCC’s )(2&3PL)

Third party logistics

(3PL’s)

Shipping lines/agents (2&3PL)

Transport Operator (2&3PL)

Joe public

Logistics/ procurement

officers

Forwarding agents appear to be the key stakeholder in the customer-providor network

The Customer Offering

A

B

We facilitate a simple to use, low cost, end-to-end freighting & shipping service.

www.logisticshub.com

Logisticshub

logisticshubFreightEnd-to-end Shipping Insurance

From To

Depart

Carbon Offset ?

To

Enter Nearest Postcode

12/08/2013 12/08/2013

Enter Nearest Postcode, City or Port

HHeightMonday 12 Aug 2013 Monday 12 Aug 2013 Width Length Weight

GET THE QUOTE!

W L KG

Value (Auto Insure)

£ Search

All Hubs

No Rush Mutiple ItemshArrive Before

Logistics Hub. Find prices and send freight anywhere!

£GBP Change Freight Feature & News | Jobs | About Logisticshub | FAQ

10 gutsey freight stories!Think its going to be tough.. think again. Read the 10 testimonies for tough freighting.

Making freight quotes that much easier. We often have deals on ship bookings.Secure cheap space fast.

Get the logistics hub app! Get on our mailing list!

CompanyPrivacy and cookie policyTerms of ServiceMedia

ExplorePortsHubsCarriers

HelpFAQContact Us

Logisticshub Ltd 2013

Key Produt Offerings;• Clean interface• No clutter, user friendly• Modelled of skyscanner

Key Produt Offerings;• Postcode focused• Options for multiple packages a possibility

Key Produt Offerings;• Design with app friendly potential

If customer focused offer a sizingchart, or object chart: IE car/boat

The Landing Page

No Yes

Key Produt Offerings;• Mutiple package options


Logisticshub


From To

Depart

Carbon Offset ?

To


12/08/2013 12/08/2013



GET THE QUOTE!

W L KG

Value (Auto Insure)

£ Search

All Hubs

No Rush Mutiple ItemshArrive Before








HelpFAQContact Us


The Quotation Page

No Yes

Multiple Packages

Clapham Junction (SW112LA) > Wiluna (6646)

13/08/2013 > 17/09/2013

Print

CHANGE SEARCH

AdvancedDetails

Item 1

Item 2

Item 3

HHeight Width Length Weight

GET THE QUOTE!

W L KG

Value (Auto Insure)

£ Add


GET THE QUOTE!

W L KG

Value (Auto Insure)

£ Add


GET THE QUOTE!

W L KG

Value (Auto Insure)

£ Add


Logisticshub


From To

Depart To


12/08/2013 12/08/2013



GET THE QUOTE!

W L KG

Search

All Hubs

No RushUrgent








HelpFAQContact Us


Key Produt Offerings;• Clean interface• Input focused• No clutter, user friendly• Emphasis on easy pricing

Key Produt Offerings;• Solutions for cheap freight• Flexibility around dates• Flexibility for providors

Key Produt Offerings;• Beakdown of journey• Id’s providors• Simple ‘oneclick’ booking• Scroll down pricing options

The Booking Page

Home > Selected Destination > Selected Dates > Select Providors

Clapham Junction (SW112LA) > Wiluna (6646)

13/08/2013 > 17/09/2013

Print

Best Price £3320.00

Direct

Stops

Departure DatesOutbound 13/08/2013 - 17/08/2013

Arrival DatesOutbound 13/09/2013 - 17/09/2013

Multiple Stops

FEDex

PROVIDORSFreight

Shipping

£ 5503

£3320

CHANGE SEARCH

TOLL

Marsesk

Stolstad

Grieg Star

Dynacom

Finnlines

Delphis

UPS

P&O

TimesPrices

£7005

CHECKED 21 MINUTES AGO

Book Now

£8400


Book Now

£3320


Book Now

15/08/2013

35 DAYS TRANSIT 2 STOPS 27/09/2013

OUTBOUND

MARESKTOLL

UPSFEDEX

15/08/2013


OUTBOUND

MARESKTOLL

UPSFEDEX

15/08/2013


OUTBOUND

MARESKTOLL

UPSFEDEX

OUTBOUND ARRIVALFREIGHT OPERATORS SHIPPING OPERATORS


Logisticshub


From To

Depart To


12/08/2013 12/08/2013



GET THE QUOTE!

W L KG

Search

All Hubs

No RushUrgent








HelpFAQContact Us


Key Produt Offerings;• Clean interface• Transparancy of voyage• Id’s providors• Give’s dates etc

Note: This will link to cost break down page. Again, simple cleantransparent pricing.

Key Produt Offerings;• Pinpoints flexibility around insurance• Simple direction to customs forms

The Manifesto Page

Freight details

Change your insurance

Select

SW112LA Clapham Junction LondonUK

Port Bristol

Clapham Junction - WilunaDeparts 13/08/2013Arrives 17/08/2013

Carlton | Maresk | P&O | Toll

Logisticshub fees: Always 5% = £166.00

FREIGHT FREIGHTSHIPPING SHIPPING

£3320.00

Total £3320.00

Singapore Fremantle

Or save you quote

View cost breakdown

Price is live The price includes mandatory taxes and fees, but you may be charged for optional extras like; miscalculated volumes and weight.

Print

6646WilunaWAAustralia

3 Customs & boarder forms4

Book your freight2

Manifesto1

1 2 3 4 5

!

SelectSelectChange auto-insure preferences

Commercial invoice, Shipper's export declaration, Bill of lading

Growth Strategy • Companies the size of QDS with high freighting needs, but little logistics resouces• Someone needs a car sent from Melbourne to Perth

Phase one;Establish application linking the major australia nationwide - mainly 2,3 PLto logihub.

• Mainfreight• Toll• TNT

(FEDEX UPS DHL?)

Phase 2;Populate our data base with additional data from 4 PL’s

Logihub Positioning Phase 1



(NVOCC’s)


(3PL’s)

Shipping lines/agents

Transport Operator

Joe public


officers

Target logihub service towards agents and get disclousure on inventoryoperate by selling agents that have booked in over capacity.



(NVOCC’s)


(3PL’s)

Shipping lines/agents

Transport Operator

Joe public


officers

Co-exist with forwarders but belcome more customer focused, develop relationships with 2,3&4 PL’s

Logihub Positioning Phase 2Industry Competitors• Price point ( the product of gripprocure - Launched)• http://www.griprocure.com• http://worldfreightrates.com/lists (Beta release)

Parallel Products• Skyscanner • Sabre (Airline booking system B2B product)• Webjet• Expedia

Freighting Operators (2,3 & 4 PL) -The following have user friendly quotation systems;• TNT• Parcel Force• DHL• FedEx • UPS

The Competition Space

Web & Digital

The Swill was developed as an answer to the reoccuring insight observed when independents establish breweries.

Esisting channels to market introduce struggle for independents who are striving to get visabilty using conventional methods such as ‘tap space’.

Big breweries vested interest in distributers limits the access independent operators have to the market place.

Brewery benefits:

• Subscriptions model defines presales

• Presales underwrites production

• Product marketed direct to audience

• Breweries have accurate cashflows

• Maximise production for a small batch operator

• Brewery gains higher margins

Consumer benefits:

• Exclusive access to niche products

• Regular delivery of luxury product

• Educational experience from product

The BeersWe hand pick beers from breweries all over Australasia. Ranging from Pale Ales and IPAs, Stouts and Porters to Lagers and more. Regardless of what it is, you pay just $6.00 +gst per bottle inc delivery.

The SuppliersWe hand pick good from local suppliers across Australia. Ranging from Olives and Cheese, Figs and Cured Meats to Breads and more.

The DeliveryWe’re out delivering around Perth every Friday afternoon. With each week’s selection we provide details on the breweries and the beers.

The SubscriptionAll you need to do is choose how many bottles you want and how often you want them. There is no commitment, we just ask for a couple of days notice if you want to change, pause or cancel.

Craft beers from Australasian breweries delivered daily.

We deliver a variety of craft beers Thursday through Sunday for just $6 each + GST including delivery. You choose how many and how often.

If you’re gonna drink at work, you may as well do it properly.

The Swill is a subscription service that delivers craft beer from Australasian breweries to offices on Friday afternoons. Each week, we hand pick a different

beer from one of our selected breweries for you and your team to enjoy.

Many happy beer lovers!

Home Breweries Delivery FAQs Team Events Blog Contact Terms Privacy

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Next Available Delivery: 11th April

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11th Apr

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KEG

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Please note, we currently only deliver to Perth. Please check our delivery area map before signing up. More areas and cities coming soon!

18th Apr

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So, you'd like beer?We need to know a couple of things about you.

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Delivery AddressWhere do you want the goods delivered?

number / floor / building / street

suburb / city / state

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PORTERSSTOUTSDARK ALESLAGERS PILSNERS PALE ALES AMBER ALES RED ALES

The fun begins...Choose your beers!

We have beers to cover all palates, but first we need you to give us an indication of what your interested in.

YES PLEASE! NO THANKS.Next

Cheeses, nuts, spreads cold cuts and nibbles.. summer 2014

Fresh local produce!

COMING SOON!

“He who loves not wine, women and song remains a fool his whole life long.”

Wine to cover all occasions.

COMING SOON!

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ConfirmationDouble check your details - we dont want someone

nabbing your hooch!

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Hurrah!Beers will be delivered every Friday

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Terms & Conditions

THE SWILL TERMS AND CONDITIONSWelcome to The Swill

The Six O'clock Swill will deliver interesting and locally brewed beers to your office (“Beers”). Registered users can buy Beers to be delivered to their offices or as gifts to someone else.

This site at www.theswill.com.au (“the Site”) is owned and operated by The Swill Pty Ltd (trading as The Swill or The Six O'clock Swill) (“We”, “Us”). If you would like to contact us about anything contained on the Site then please contact us by email at [email protected]

These terms and conditions (“Terms and Conditions”) set out how you may use the Site. These Terms and Conditions also govern your relationship with us and apply to all purchases of Beers via the Site. Please read these Terms and Conditions carefully before using the Site and before ordering any Beers via the Site. By using the Site and/or ordering any of the Beers you signify that you have read, understand and agree to be bound by these General Terms and Conditions. You can print a copy of these Terms and Conditions by clicking on the print icon on your browser.

These Terms and Conditions shall apply to all sales of the Beers by Us via the Site and shall supersede any other terms or conditions contained or referred to elsewhere or implied by trade, custom, practice or course of dealing unless specifically agreed to in writing by Us. If you do not agree with these Terms and Conditions then you may not use the Site. Please note that we may modify these Terms and Conditions and thus you should review them periodically. If any modification is unacceptable to you, you shall cease using the Site. If you do not cease using the Site you will be deemed to have accepted the change.

WHO WE AREWhenever you buy a Product from The Swill, you will be contracting with The Six O'clock Swill Pty Ltd, a limited liability company incorporated in Western Australia under ABN number xxxxxxxxxxx, whose registered office is at blah blah blah WA, and whose VAT registration number is 8540 93124.

DEFINITIONS“Buyer” means the person named on the Order;“Contract” means the Order and Order Confirmation;“Faulty” means containing a fault or defect; imperfect or defective;“Order” means your order for Beers from the Site;“Price” means the price including any applicable taxes in force at the time of the Order (other than VAT which will be charged in addition to the Price, at the rate in force at the time of the Order), subject to any promotional offer or discount then applicable;“Terms and Conditions” means the standard terms and conditions of business set out in this document.

ORDERSRegistered users of the Website may purchase our Beers for delivery to their offices or as a gift for someone else. The price for such purchases will be displayed on the Website. To sign up to the Website, you will need to go to https://www.theswill.com.au/subscription/new.

Once registered with the Website you can place an Order and select the frequency of your Order (weekly, fortnightly or every 4 weeks). You will need to make payment for your Order (we only accept payment via GoCardless). Payment is made using GoCardless on a subscription basis. You will then confirm your order on our Site and we will send you an email confirmation of your Order. To place an Order you will need to follow the Order procedure set out on the Site. All Orders are subject to acceptance, by means of an Order Confirmation, by us and we are entitled to refuse any Order placed by you. The Order Confirmation will contain details of your Order, the Price and may contain an estimate of the delivery time for the Order. Once we have sent you an Order Confirmation your Order will be processed according to the frequency you have selected, provided that we receive the correct payment via GoCardless for that delivery.

Orders must be placed in multiples of 12 bottles of Beer and each week every Order will contain the same Beers. All Beers are subject to availability. In the event of any supply difficulties, we reserve the right to substitute with a Beer of equivalent value and quality without notice.

You undertake that all details you provide to us for the purpose of purchasing Beers via the Site will be correct.

You warrant that you are aged 18 years or over. You warrant that you shall not re-sell any of our Beers.

We reserve the right to suspend deliveries to you if we do not receive monies from your account via GoCardless. Or if you breach the above warrants. You agree to compensate us in full against any and all reasonable costs and expenses that we may incur in obtaining payments due from you that you have not made in accordance with these Terms and Conditions.

DELIVERYAny times or dates stated for delivery are estimates only. Where Orders have been placed in time for delivery by a specified date, and upon receipt of the monies for the Order, we will make reasonable efforts to deliver Beers within the time specified, but we do not accept liability for any failure to deliver within that time.

You are responsible for giving us appropriate delivery instructions and for making suitable arrangements to ensure that you receive your delivery. If we are instructed by you to leave any Beers outside the property at the delivery address you stated on the Website and such Beers are stolen, you will not hold us responsible and acknowledge and agree that we will have no liability to you whatsoever. You will not hold us responsible for any delivery delays which result from circumstances outside of our control.

We may suspend or cancel any accepted order for our Beers immediately at our reasonable discretion if you breach any of these Terms and Conditions.

If any of our Beers arrive in a damaged or unsatisfactory state then please contact as soon as possible by email on [email protected]

Upon taking delivery of your order, you, the recipient or the person accepting the delivery on your behalf, may be asked to provide formal identification to prove that they are aged 18 years or over. If you, the recipient or the person taking delivery on your behalf is unable to produce ID to the satisfaction of the courier, the courier will not be permitted to leave the Beers with the intended recipient and the delivery will be returned to us.

We use TOLL and IPEC for our deliveries.

Deliveries are made on Friday afternoons and we aim to deliver our Beers between 12 - 6pm. If we are unable to deliver within this time frame we will let you know.

Delivery charges: Delivery charges will usually be included in the Price, however if this is not the case We will advise you at the time of placing your Order.

CANCELLATION AND REFUNDSYou can cancel or amend your Order by no later than 12 noon on Thursday to allow us enough time to get your Order boxed and ready for delivery the following day. If you notify us after this time then you will be charged for that Order and Delivery will go ahead for that week.

Payment for your Order will be taken on the Friday morning, prior to Delivery taking place that afternoon.We aim to deliver our Beers between 12 noon and 6pm on a Friday afternoon. If this is not possible then we will let you know as soon as possible and reschedule the Delivery.If you are not satisfied with the Beer that we deliver then please drop us a line as soon as possible on [email protected] and we will try and resolve the problem.Any refunds will be made via the same payment method that you used to pay for the Order.If we are unable to fulfil an Order after accepting payment we may refund your money and cancel the contract which relates to the Order in question.

ACCESS TO AND USE OF OUR WEBSITEAccess to the Website is permitted on a temporary basis and we reserve the right to withdraw or amend the Website (and any services made available through it) at any time without notice. If you breach any of these Terms and Conditions, your authorisation to use the Website automatically and immediately terminates and you must immediately cease use of the Website and destroy any materials downloaded or printed from the Website.

You may not use the Website in any improper or unlawful manner or in breach of any legislation or licence that applies to you. Without limiting the foregoing, you agree that when using the Website you will not:

Distribute via any medium any part of the Website without our prior written consent;Harass others or disclose personal information about others that could amount to harassment;Publish, post, upload, store, distribute or disseminate any unlawful, fraudulent, defamatory, infringing, obscene, pornographic, harmful, confidential, libellous, hateful, racist, threatening or otherwise illegal or offensive material or information or anything which might constitute a criminal or civil offence;Submit any content or any upload files that contain software or other material which are the Intellectual Property Rights of any third party or which are protected by any third party’s rights of privacy or publicity without having received all necessary consents from such third party;Upload files that contain viruses, corrupted files, or any other software or programs that may interfere with or damage the operation of the Website or any other computer;Create multiple logins;Impersonate others;Promote any activity that is illegal;Use software to harvest information from the Website; orAttempt to solicit funds, advertisers or sponsors.You agree to comply with all reasonable instructions that we may give you regarding your use of the Website.

You are responsible for obtaining (at your own cost) all necessary equipment and telecommunications services required to access the Website. You are also responsible for ensuring that no person uses your equipment to access the Website without your permission. We will be entitled to assume that anyone who accesses the Website using your equipment has your permission to do so and you will be responsible for any charges, costs or liabilities that may be incurred by any such persons.

THIRD PARTY WEBSITESThe Website may contain links to other websites that are owned by us and/or links to third party websites that are not under our control. We make no warranties or representations whatsoever about any other websites which you may access through the Website or any services that are provided by any such third party websites. If you decide to visit any other website, you do so at your own risk. In addition, use of any other website may be subject to your acceptance of additional terms and conditions, which we suggest you read carefully before proceeding.

From time to time an e-commerce facility may be made available by a third party operator via the Website your use of and any such e-commerce facility will be subject to its third party operator’s terms of use which will be made available to you at the e-commerce facility. The e-commerce operator will be responsible for the fulfilment of your order and all questions, comments and complaints about any such order should be made to the e-commerce operator. We cannot accept any liability for any failure by an e-commerce operator to fulfil any order or for any defect in any item(s) supplied to you by them.

INTELLECTUAL PROPERTYFor the purposes of these Terms and Conditions:

“Intellectual Property Rights” means patents, registered and unregistered trade marks and service marks, domain names, registered designs and design rights, copyright (including such rights in computer software and databases), database rights and moral rights (in each case for the full period thereof and extensions, revivals and renewals thereof), applications for the foregoing and the right to apply for any of the foregoing anywhere in the world, and all similar rights anywhere in the world including those subsisting in inventions, designs, drawings and computer programs; and

All Intellectual Property Rights in and to the Website and all content, materials and information contained in or appearing on the Website are owned by and shall remain owned by us or our licensors.

You may view, download and print any content, materials and information made available to you through the Website subject to the following conditions: such content, materials and information may only be used for your personal and non-commercial purposes;Save as expressly permitted by us in these Terms and Conditions, such content, materials and information shall not be reproduced or included in any other work or publication in any medium;Such content, materials and information may not be modified, decompiled, reverse engineered, disassembled or altered in any way;Save as expressly permitted by us in these Terms and Conditions, such content, material and information may not be distributed or sold to any third party; andYou may not remove any copyright or other proprietary notices contained in such content, material or information.

MONITORING OF THIRD PARTY CONTENT; NOTICE AND TAKE-DOWNYou acknowledge that we do not actively monitor any third party content or content appearing on the Website which derives from a third party website and we shall not be responsible or liable for any such content including, without limitation, any third party content:

which is defamatory, discriminatory, obscene, offensive, confidential or otherwise unlawful; and/orthe Intellectual Property Rights in which are owned by a third party and such third party has not provided its consent to use such content in the manner it has been used; and/orwhich is prohibited by the Data Protection Act 1998 or any other applicable data protection laws.If we are informed or if we suspect that any material on the Website infringes the Intellectual Property Rights or other proprietary rights of any third person or is otherwise unlawful, then we reserve the right to remove such material from the Website. We also reserve the right to remove any material that we consider to be offensive, insulting, defamatory, obscene, indecent, objectionable or otherwise inappropriate. If you have any concerns or queries about material which appears on the Website (including if you believe that any content displayed on the Website has violated your Intellectual Property Rights) please email us at:insert help email here.

DISCLAIMERSWe will exercise all reasonable skill and care in providing the Website. We are not able to guarantee the availability of the Website or the accuracy, completeness, currency or reliability of any content, materials or information on the Website that derives from third parties (including, without limitation, any of our third party partners).

You will ensure that the recipient of any Order placed on the Site is aged 18 years or over.

Except as expressly provided in these Terms and Conditions, the Website and all materials and information provided through it are provided on an "as is" basis without guarantee of any kind and any conditions, statements and warranties (including, but not limited to, any warranty of fitness for a particular purpose or non-infringement) are excluded to the fullest amount permissible by law.

Without limiting the foregoing, we cannot guarantee and do not promise that the Website and all materials and information provided through it will meet your requirements. Therefore, we advise you to check any materials or information provided to you through the Website as any reliance that you place on the accuracy, completeness, currency or reliability of that information is at your own risk.

LIMITATION OF LIABILITYNothing in these Terms and Conditions limits or excludes our liability for any: (a) death or personal injury caused by our negligence; (b) loss suffered by you as a result of your reliance on any fraudulent misrepresentation made by us to you; or (c) other liability which may not by law be limited or excluded. Subject to the clause below, you agree that we shall not be liable for any: (a) direct loss, claim or damage, including loss or damage caused by your handling of the Beers and in particular any spillages or breakages; (b) indirect loss, claim or damage, or any punitive, special, incidental or consequential damages of any kind (including but not limited to lost savings or loss or corruption of data); or (c) loss of profit (whether direct or indirect), in each case whether based in contract, tort (including negligence), strict liability, or otherwise, which arises out of or is in any way connected with: (i) use of this Website or its contents or any competitions or prize draws which are entered via the Website; (ii) failure or delay in the use of any compo-nent of the Website or any service including, without limitation, any unavailability of the Website or the services irrespective of duration of any period of unavailability; or (iii) use of or reliance upon any information, material, software, Beers, services and related graphics obtained through the Website, in all cases even if we have been forewarned of the possibility of such loss or damage.

Without limiting the effect of this clause, due to the inherent risks of using the Internet, we cannot be liable for any damage to, or viruses that may infect, your computer equipment or any other property when you are using or browsing the Website. The downloading or other acquisition of any materials or information through the Website is done at your own discretion and risk and with your agreement that you will be solely responsible for any damage to your computer system or loss of data that results from the downloading or acquisition of any such materials.

You agree to indemnify us against any claims or legal proceedings that may arise through your use of the Website or from any breach of these Terms and Conditions by you.

We will notify you of any such claims or proceedings and keep you informed as to the progress of such claims or proceedings.

TERMINATIONWe may remove the Website or cease the provision of any of the services, or terminate your Subscription or registration with the Website at any time at our sole discretion for any reason whatsoever.You shall be entitled to terminate your registration with the Website at any time by emailing insert email address or alternatively by written notice to us at the postal address set out in clause 1 of these Terms and Conditions.Termination of your registration, howsoever caused, shall not affect the accrued rights and liabilities of either you or us as at the time of such termination.

DATA PROTECTION AND PRIVACYWe will only use any personal information that we may collect about you in accordance with our Privacy Policy. The Privacy Policy forms an essential part of these Terms and Conditions and it is important that you read it. By accepting these Terms and Conditions you also accept and consent to our Privacy Policy.

GENERALAny failure or delay by us to enforce any of our rights under these Terms and Conditions is not to be taken as or deemed to be a waiver of that or any other right unless we acknowledge and agree to such a waiver in writing.These Terms and Conditions are not intended to be for the benefit of, and shall not be exercisable by, any person who is not a party to these Terms and Conditions under the Contracts (Rights of Third Parties) Act 1999 or otherwise.

If any clause or part of a clause of these Terms and Conditions is, or becomes, invalid, illegal or unenforceable, the remainder of these Terms and Conditions shall remain valid and enforceable and the offending provision shall be deemed to have been amended to the extent necessary in order for it to comply with all applicable laws whilst reflecting its original intention.

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Where’s The Swill?The Swill is growing fast - we have plans to tempt paletes of

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Web & Digital

Haemobility is a post graduate collaboration that rethinks Mobile Blood Dontation within the United Kingdom.

NHSB&T - The National Blood Service currently has a makeshift service driven by cost and effeciency. Aa a result; the service is undesirable for frontline staff and donors, which is costly and ineffecient for the tazpayer.

Working in a mixed team from Imperial College and the RCA, we proposed a reconsidered Human Centered offering, which carried the interests of the three key stakeholders: The Donor, The Donor Carer and the NHS.

Service design

Mid Donation Opportunities

Literacy or Understanding

Lost of restrictions as to why cant

Privacy or lack of

pressure cu� and equipment is uncomfortable

Fainting / Ill health

Lack of entertainment

equipment is “medical”

Data protection - myblood data

ambigious questions & how do you know/

Cant Visualise Necessity

Not enough time to do it

Sexual Orientation and Life style Confusion

Knowing When and Where it is happening

Religious Beliefs

Scared of Disease

“Im not healthy enough”

“Other people are donating, I dont need to”

Scared of Needles

“I dont know what my blood type is - is it needed?”

Scared of Fainting and health repercussions

Pre Donation Opportunities

Scared of fainting, scared of negative health repocussions

Mid Donation Opportunities

Post Donation Opportunities

Pre Donation Opportunities Design Opportunities

Decide to donate

Find Location

Welcome Folder and Wait

Register for Pulse

Health Check Forms

Give consent

Con�rm health checks

Check Hemo Levels

Lie Down + Pressure cu�

Blood Test Samples

Donation Drawn

Test Samples

Application of Bandages

Recovery - Stretcher (Prone to Standing)

Recovery - Area (Rehydrate)

Book next appointment

Human Centered Innovation.

Four key design projects were identified:

• The logistics and service delivery

• New Donor Engagement

• The Spatial Design

• Product Revisal

User feedback was key to providing early validation of ideas. Observation gathered design insights was achieved by experiencing the donation process first hand in both the Mobile Donor Clinic and the West End Flagship Store.

A team of Donors, Non Donors, Medical Doctors and Frontline staff was assembeled to inform the design process.

Heamobility was highly recommended in the Core77 design Awards and Won the Helen Hamlyn Award for User Centered Design.

User centered

The following is an overview of the Air New Zealand Kupe programme.

Air New Zealand looked to IDEO for company wide design strategy driven by the aqusition of new Boeing 777300 and 787900 aircraft.

My involvement was across the cabin interior design programmes, in particular; the Skycouch, the Spaceseat and the Door 2 Galley and Monuments programmes.

Service delivery

My involvements on the seating programmes spread from the initial idea generation - a highly collaborative process, through to manufacturing handover. I focused on; developing head rest solutions, mechanics for the seat structure and appling styling cues developed for consistant product identity.

The skycouch shown was a highly iterative process which involved various levels of fabrication and testing of prototypes which influenced the seat design and internal sell of the Skycouch Concept.

New product innovation

Innovation processHuman Centered Innovation.

All product workstreams were highly iterative and involved multiple stakeholders and expertise from across the airline.

Fail fast, fail often and fail early.

User testing was key to providing early validation of ideas. Observation which gathered design insights was achieved with staged flights, using professional actors in a full scale interior situated in Auckland viaduct Basin. The insights gathered informed all products.

Once the mirk was cleared, and an architecture for service delivery was concieved, the cabin had 22 interior products divided amongst several agencies.

Air New Zealand asked Altitude to define an exclusive Visual Product Identity.

The guidelines characterised 3D and 2D elements that comprise the overall look and feel throughout the cabin and across the Air NZ Product Portfolio.

This resulted in a universal tool that streamline multiple product designs effectively, providing a design language to maintain consistent brand identity.

My involvement on the Door 2 programme was from a pre conceptual stage and followed a process where by working with customer representatives and crew, we captured the needs of service and the voice of customer.

User Generated Brief;

The Door 2 unit is a multifunctional social and work zone. The need for visual impact on boarding, facilitation of social interaction for customers during mid-flight and a highly functional workspace for crew for service preparation defined the functional objectives of this area. In addition the brief was influenced by the user experience and drove treatment of the space on a holistic level.

Threading two needles

My involvement with Mash has been as a Freelance Innovation Consultant, turning qual and quant research and market insight into compelling stories; in the form of interactive PDF’s, App’s, Internal Websites, Animations and Movies.

Working primarly with FMCG clients Unilever and SAB Miller my hands-on involvement in innovation has been acting as a catalyst for visualisaing and articulating ideas in co-creation workshops.

Growth consulting

WHAT DO YOU WANT TO KNOW

ABOUT?

Project

INTRODUCTION

Getting up close:Men by category

Getting ready:Men across personal care

Express male:A whistlestop tour of men in general

In the game to win:The masterbrands

Foresight

& Trends

GOT A GREATCONCEPT?

thethinkshopper@server2

THINK SHOPPER

[email protected]

+61 (0) 455 455 475

39 / 190 Albert Street

East Melbourne

Victoria 3002

Australia

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Documents

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