MC090201273 : Muhammad Nasir Azeem

8/14/2019 MC090201273 : Muhammad Nasir Azeem

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MC090201273 : Muhammad Nasir Azeem

Quiz Start Time: 08:48 PM

TimeLeft

48 sec(s)

Question # 1 of 25 ( Start time: 08:48:41 PM)

Total Marks: 1

The important characteristics that affect pricing are ____________, distinctiveness, and the stage in theproduct lifecycle.

Select correct option:

Affordability

Perishability

Elasticity

Penetration

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88 sec(s)


Total Marks: 1

Publics including workers, managers, volunteers and the board of directors show which of thefollowing publics?


Citizen-action publics

Local publics


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General publics

Internal Publics



http://vustudents.ning.com/


TimeLeft

82 sec(s)


Total Marks: 1

What is the initial stage in the development of an advertising campaign?


Setting the budget for advertising

Identifying and analyzing the target audience

Defining the advertising objectives

Creating the advertising platform




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71 sec(s)


Total Marks: 1

Which of the following product is MOST likely be purchased through routine decision making?http://vustudents.ning.com/



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Car

Shirt

Soft drink

Television set




TimeLeft

57 sec(s)


Total Marks: 1

Which one of the following is designated as a runner-up firm that chooses not to rock the boat (usuallyout of fear that it stands to lose more than it might gain)?


Market leader

Market challenger

Market follower

Market niche




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72 sec(s)


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Total Marks: 1

Which one of the following factor relates to family that influences consumer behavior?


Cultural

Social

Personal

Business



http://vustudents.ning.com/Quiz Start Time: 08:48 PM

TimeLeft

68 sec(s)


Total Marks: 1

Which of the following is a synonym name of Echo boomers?


Baby boomlets

Baby boomers

Generation-X

Generation-Y



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TimeLeft

66 sec(s)


Total Marks: 1

Which one of the following factors such as the buyers age, life-cycle stage, occupation, economicsituation, lifestyle, personality and self-concept influences buyers decisions?


Personal characteristics

Psychological Factors

Habitual buying behavior

Variety-seeking buying behavior




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53 sec(s)


Total Marks: 1

In establishing sales promotion objectives, what does a marketer should always do?http://vustudents.ning.com/


Concentrate on activities that will increase consumer demand.

Focus on consumers.


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Be defensive in the methods used.

Align objectives with the organization's overall objectives.




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57 sec(s)

Question # 10 of 25 ( Start time: 08:54:03PM )

Total Marks: 1

In an ad, what is the second thing the reader notices?


Copy

Illustration

Headline

Color





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53 sec(s)


Total Marks: 1

Which one of the following is a first step of the marketing process?



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Selecting target markets

Analyzing marketing opportunities

Managing the marketing effort

Developing the marketing mix




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69 sec(s)


Total Marks: 1

Competitor price increases are more likely to be followed when they are due to:http://vustudents.ning.com/


Falling sales

General rising costs

Increased advertising

Price wars




TimeLeft

47 sec(s)


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Total Marks: 1

What can we say about the size of the business market compared to consumer markets?


It is same

It is smaller

It is huge

No need to compare




TimeLeft

51 sec(s)


Total Marks: 1

The total market approach to finding a target market will probably be UNSUCCESSFUL when:

Select correct option: http://vustudents.ning.com/

Product differentiation is used

The firm defines the total market as its target market

People within the market have heterogeneous needs

People within the market have homogeneous needs



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89 sec(s)


Total Marks: 1

There are major steps in media selection. Which is NOT one of these steps?


Deciding on reach, frequency, and impact

Choosing among major media types

Selecting specific media vehicles

Deciding on format elements




TimeLeft

89 sec(s)


Total Marks: 1

Products that are relatively inexpensive and are purchased frequently with minimal effort can beclassified as which one of the following products?

Select correct option: http://vustudents.ning.com/

Shopping

Convenience


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Industrial

Unsought




TimeLeft

89 sec(s)


Total Marks: 1

A company division, a product line within a division, or sometimes a single product or brand refers towhich one of the following concepts?


A market

The BCG

An SBU

An initiator




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52 sec(s)


Total Marks: 1

Which one of the following is NOT a product attribute? http://vustudents.ning.com/



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Total Marks: 1

The type of salesperson that usually requires training in physical science or engineering refers towhich one of the following salespersons?


Trade salesperson

Missionary salesperson

Technical salesperson

Sales assistants




TimeLeft

68 sec(s)

Question # 21 of 25 ( Start time: 09:02:26PM ) Total Marks: 1

Which one of the following is the fastest growing form of marketing that reach more customers andsave money?


Personal selling

Advertising

Direct marketing

Public relations


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68 sec(

s)


Total Marks: 1

Which of the following method is the most logical budget-setting and deals more with specificpromotion goals and accomplishments? http://vustudents.ning.com/


Percentage-of-sales

Competitive-parity

Objective-and-task

Exponential smoothing




TimeLeft

86 sec(s)


Total Marks: 1

Which of the following communication and promotion tools involve direct connections with customersaimed toward building customer-unique value and lasting relationships?


Personal selling and direct marketing


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Information base on which to develop the campaign

Location and geographic distribution of persons

Group of people toward whom the advertisements are directed

Overall goal of the advertising campaign


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MC090201273 : Muhammad Nasir Azeem