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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
48 sec(s)
Question # 1 of 25 ( Start time: 08:48:41 PM)
Total Marks: 1
The important characteristics that affect pricing are ____________, distinctiveness, and the stage in theproduct lifecycle.
Select correct option:
Affordability
Perishability
Elasticity
Penetration
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
88 sec(s)
Question # 2 of 25 ( Start time: 08:49:44 PM)
Total Marks: 1
Publics including workers, managers, volunteers and the board of directors show which of thefollowing publics?
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Citizen-action publics
Local publics
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General publics
Internal Publics
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MC090201273 : Muhammad Nasir Azeem
http://vustudents.ning.com/
Quiz Start Time: 08:48 PM
TimeLeft
82 sec(s)
Question # 3 of 25 ( Start time: 08:50:27 PM)
Total Marks: 1
What is the initial stage in the development of an advertising campaign?
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Setting the budget for advertising
Identifying and analyzing the target audience
Defining the advertising objectives
Creating the advertising platform
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
71 sec(s)
Question # 4 of 25 ( Start time: 08:51:12 PM)
Total Marks: 1
Which of the following product is MOST likely be purchased through routine decision making?http://vustudents.ning.com/
Select correct option:
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Car
Shirt
Soft drink
Television set
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
57 sec(s)
Question # 5 of 25 ( Start time: 08:51:34 PM)
Total Marks: 1
Which one of the following is designated as a runner-up firm that chooses not to rock the boat (usuallyout of fear that it stands to lose more than it might gain)?
Select correct option:
Market leader
Market challenger
Market follower
Market niche
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
72 sec(s)
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Question # 6 of 25 ( Start time: 08:52:14 PM)
Total Marks: 1
Which one of the following factor relates to family that influences consumer behavior?
Select correct option:
Cultural
Social
Personal
Business
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MC090201273 : Muhammad Nasir Azeem
http://vustudents.ning.com/Quiz Start Time: 08:48 PM
TimeLeft
68 sec(s)
Question # 7 of 25 ( Start time: 08:52:35 PM)
Total Marks: 1
Which of the following is a synonym name of Echo boomers?
Select correct option:
Baby boomlets
Baby boomers
Generation-X
Generation-Y
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
66 sec(s)
Question # 8 of 25 ( Start time: 08:52:58 PM)
Total Marks: 1
Which one of the following factors such as the buyers age, life-cycle stage, occupation, economicsituation, lifestyle, personality and self-concept influences buyers decisions?
Select correct option:
Personal characteristics
Psychological Factors
Habitual buying behavior
Variety-seeking buying behavior
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
53 sec(s)
Question # 9 of 25 ( Start time: 08:53:24 PM)
Total Marks: 1
In establishing sales promotion objectives, what does a marketer should always do?http://vustudents.ning.com/
Select correct option:
Concentrate on activities that will increase consumer demand.
Focus on consumers.
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Be defensive in the methods used.
Align objectives with the organization's overall objectives.
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
57 sec(s)
Question # 10 of 25 ( Start time: 08:54:03PM )
Total Marks: 1
In an ad, what is the second thing the reader notices?
Select correct option:
Copy
Illustration
Headline
Color
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
53 sec(s)
Question # 11 of 25 ( Start time: 08:54:41PM )
Total Marks: 1
Which one of the following is a first step of the marketing process?
Select correct option:
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Selecting target markets
Analyzing marketing opportunities
Managing the marketing effort
Developing the marketing mix
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
69 sec(s)
Question # 12 of 25 ( Start time: 08:55:23PM )
Total Marks: 1
Competitor price increases are more likely to be followed when they are due to:http://vustudents.ning.com/
Select correct option:
Falling sales
General rising costs
Increased advertising
Price wars
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
47 sec(s)
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Question # 13 of 25 ( Start time: 08:55:48PM )
Total Marks: 1
What can we say about the size of the business market compared to consumer markets?
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It is same
It is smaller
It is huge
No need to compare
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
51 sec(s)
Question # 14 of 25 ( Start time: 08:56:35PM )
Total Marks: 1
The total market approach to finding a target market will probably be UNSUCCESSFUL when:
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Product differentiation is used
The firm defines the total market as its target market
People within the market have heterogeneous needs
People within the market have homogeneous needs
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
89 sec(s)
Question # 15 of 25 ( Start time: 08:57:21PM )
Total Marks: 1
There are major steps in media selection. Which is NOT one of these steps?
Select correct option:
Deciding on reach, frequency, and impact
Choosing among major media types
Selecting specific media vehicles
Deciding on format elements
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
89 sec(s)
Question # 16 of 25 ( Start time: 08:58:02PM )
Total Marks: 1
Products that are relatively inexpensive and are purchased frequently with minimal effort can beclassified as which one of the following products?
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Shopping
Convenience
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Industrial
Unsought
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
89 sec(s)
Question # 17 of 25 ( Start time: 08:58:58PM )
Total Marks: 1
A company division, a product line within a division, or sometimes a single product or brand refers towhich one of the following concepts?
Select correct option:
A market
The BCG
An SBU
An initiator
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
52 sec(s)
Question # 18 of 25 ( Start time: 08:59:22PM )
Total Marks: 1
Which one of the following is NOT a product attribute? http://vustudents.ning.com/
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Question # 20 of 25 ( Start time: 09:01:34PM )
Total Marks: 1
The type of salesperson that usually requires training in physical science or engineering refers towhich one of the following salespersons?
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Trade salesperson
Missionary salesperson
Technical salesperson
Sales assistants
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
68 sec(s)
Question # 21 of 25 ( Start time: 09:02:26PM ) Total Marks: 1
Which one of the following is the fastest growing form of marketing that reach more customers andsave money?
Select correct option:
Personal selling
Advertising
Direct marketing
Public relations
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
68 sec(
s)
Question # 22 of 25 ( Start time: 09:02:54PM )
Total Marks: 1
Which of the following method is the most logical budget-setting and deals more with specificpromotion goals and accomplishments? http://vustudents.ning.com/
Select correct option:
Percentage-of-sales
Competitive-parity
Objective-and-task
Exponential smoothing
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MC090201273 : Muhammad Nasir Azeem
Quiz Start Time: 08:48 PM
TimeLeft
86 sec(s)
Question # 23 of 25 ( Start time: 09:03:22PM )
Total Marks: 1
Which of the following communication and promotion tools involve direct connections with customersaimed toward building customer-unique value and lasting relationships?
Select correct option:
Personal selling and direct marketing
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http://vustudents.ning.com/
Select correct option:
Information base on which to develop the campaign
Location and geographic distribution of persons
Group of people toward whom the advertisements are directed
Overall goal of the advertising campaign
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