McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily .

A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants.

McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.

• The business began in 1940, with a  restaurant opened by brothers 

Richard and Maurice McDonald in San Bernardino, California.

#. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant.

#. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee."

• Speedee was eventually replaced with  Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man (JOKER).

#. The first McDonald's restaurants opened in the United States, Canada, Japan, the Netherlands, Germany,

Australia, France.

*. The McDonald's headquarters (McDonald's Plaza) is located in 

Oak Brook, Illinois.

• McDonald's Plaza, the headquarters of McDonald's.

McDonald's in Panorama City, California designed for family-friendly image

new look of McDonald's in Europe.

Type: Public (NYSE: MCD)Dow Jones Industrial Average Component

Industry Restaurants

Founded May 15, 1940 in San Bernardino, California;McDonald's Corporation, April 15, 1955 in Des Plaines, Illinois

Founder's) Richard and Maurice McDonald McDonald's restaurant concept;Ray Kroc, McDonald's Corporation founder.

Headquarters Oak Brook, Illinois, U.S.

Number of locations 32,000+ worldwide[1]

Area served Worldwide

Key people James A. Skinner(Chairman & CEO)

Products Fast food(hamburgers • chicken •French fries • soft drinks •coffee • milkshakes • salads •desserts

Revenue  US$ 25.6 billion (FY 2010)[2]

Net income  US$ 6.31 billion (FY 2010)[2]

Total assets  US$ 39.2 billion (Q2 2010)[2]

Employees 5 lakh (2010)[3]

Website McDonalds. COM

Fast food hamburgers• chicken•French fries• soft drinks •coffee• milkshakes• salads •desserts  breakfast

A McDonald's Big Mac combo meal served with French fries and Coca-Cola.

MENU ITEMS NET PRICE (WITH TAXES): MEAL COMBOS INCLUDE (MED FRENCH,MED SOFT DRINK):MC. ALOO TIKKI TM BURGER 79RSMC. VEGGEI BURGER 89RSWRAP PANEER SALSA 89RSMC.CURRY VEG 94RSFILET-O-FISH 94RS MC.CHICKEN BURGER 99RSCHICKEN MAHARAJA MAC 99RS

WRAP CHICKEN MEXICAN 99RS

MC.CURRY NON-VEG 99RS.

HAPPY MEAL INCLUDES(SMALL SOFT DRINK AND PREMIUM)VEG PIZZA MC.PUFF 55RSSMALL FRENCH FRIES MC.PUF 55RSMC.ALOO TIKKI BURGER 65RSCHICKEN MC.GRILL 65RS

*.Restaurants located in residential areas; so senior citizens do not find any

problem in going out.*.Restaurants located in malls and

multiplexes: so that the young generations which likes to hangout in

these places.*.Restaurants located in posh areas so with a strategy to cover a wide market

area.

• SIGNBOARDS:• BUILDINGS:• INTERIORS:• COLOUR COMBINATION OF RED AND

YELLOW:• MASCOT (MC. DONALD’S JOKER).• STAFF MEMBERS.• LOCATION AND APPEARANCE.

• Increase in product line.• To provide better and quick service.• Focus on gifts for all generations i.e

kids, youth.• Special promotions during festivals.• Making advertisements more effective.• To educate about healthy lifestyle.• Try to sponsor college festivals.

• #.Food manufacturing transparent to customers.

• #.Training to the licenses.• #.New methods of food packaging and

distribution.• #.It follows the modern and more

innovative techniques

• *.MC’DONALDS Understands the value of both its employees and customers.

• *.They believe that “A happy employee can serve well and result in a happy customer”.

• *.They arrange the more important people on the top:

• CUSTOMER:

• FRONT LINE EMPLOYEES:• MIDDLE LEVEL MANAGERS FRONT LINE MANAGERS:

  - Second largest burger chain  

- Largest single brand restaurant chain

 - Largest multi-brand restaurant chain.

The French Fries have been an important part of the McDonalds menu worldwide. But now it was in the stage of decline and was actually not generating proper return. In an attempt to introduce it, a new variant was introduced namely Shake Shake Fries. This is being served with chatpata spice mix which has resulted in increase in the sales of French Fries and has removed it from to the decline stage.

Strengths;Strengths; strong global presencestrong global presence . . market leader in both the domestic market leader in both the domestic

as well as the international markets.as well as the international markets. It has a firm real estate portfolio.It has a firm real estate portfolio. branded menu items i.e Big Mac, branded menu items i.e Big Mac,

Chicken Mc Nuggets.Chicken Mc Nuggets. recognized as one of the world’s recognized as one of the world’s

most recognized logos.most recognized logos. It is recognized as a socially It is recognized as a socially

responsible and community oriented responsible and community oriented firmfirm . .

Weaknesses:Weaknesses:

It uses advertising that mostly targets It uses advertising that mostly targets children.children.

High employee turn-over.High employee turn-over. It has yet to accomplish going on the It has yet to accomplish going on the

trend of organic food.trend of organic food. Price competition with the competitors Price competition with the competitors

resulting in low revenue.resulting in low revenue. Lack of innovative products.Lack of innovative products.

OpportunitiesOpportunities

It can adapt to the needs of the It can adapt to the needs of the societies and undergo an innovative societies and undergo an innovative product line.product line.

It can create new product offerings, use It can create new product offerings, use mobile text messaging to offer services mobile text messaging to offer services that appeal to consumers.that appeal to consumers.

It can upscale some of its restaurant It can upscale some of its restaurant settings at luxurious locations to attract settings at luxurious locations to attract more customers.more customers.

ThreatsThreats Foreign currency fluctuations are Foreign currency fluctuations are

regarded to be a major problem as it uses regarded to be a major problem as it uses standard pricing for its food items.standard pricing for its food items.

  Health issues regarding the fast food Health issues regarding the fast food chain.chain.

   Heavy investments on promotional Heavy investments on promotional campaigns which decrease the gaining of campaigns which decrease the gaining of market share.market share.

Emergence of major fast food Emergence of major fast food competitors: Burger King, Starbucks, competitors: Burger King, Starbucks, Wendy’s, Taco Bell, KFC.Wendy’s, Taco Bell, KFC.