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Your client is the CEO of a publishing company producing an educational magazine and a women's magazine. Both businesses are profitable but not growing fast enough. The CEO wants to start a third monthly magazine in the US targeted at 30 – 60-year-old men. He wants to know if he can reach his goal of $15 million in revenues in the first year. Solve this case now with a partner: http://www.preplounge.com?f=lse
Citation preview
TopicMarket sizing/entry
TypeInterviewee-led
